Google Analytics can provide a considerable amount of data that is useful for running an online business. But that data is raw and making the most of it can be a challenge. That’s why we highly recommend you connect Google Analytics to Power BI. You can do that easily with Windsor.ai.
Just follow this easy step-by-step guide and make the most of your Google Analytics (GA) data. Let us discuss Google Analytics and Power BI before we get to the guide.
What is Google Analytics?
In the past couple of years, GA has been the most used web analytics service. The fact that it is by Google is one of the key reasons for its widespread use. The name behind it gives GA extra leverage.
GA can track different types of website activities and events, including information regarding the traffic source to a website, session duration, the number of pages visited per session, bounce rate, and a lot more.
Google Analytics does come with dashboards where you can set filters and analyze different aspects of your site’s performance, but visualization isn’t its strength; that’s why we recommend connecting to Power BI.
Why do you need Power BI?
Power BI Is a Microsoft service. Microsoft offers a cloud service called Power BI Services and a desktop version known simply as Power BI Desktop. BI stands for business intelligence. This tool will allow you to make the most of the available data.
Power BI is a drag-and-drop tool that makes it easy to use. You just have to click on the field you like to look at closely, drop it onto the dashboard. And you will get the insights in no time. It can generate real-time visualizations, charts, and other reports.
In other words, if Google Analytics is the substance, Power BI organizes it and makes it more useful. It’ll be much simpler to analyze your data in Power BI rather than directly in Google Analytics. And here’s where Windsor.ai comes in.
No technical skills needed
To connect Google Analytics to Power BI via Windsor.ai, you need to have a Google Analytics account and a Power BI account. Also, you must have it installed on your computer if it is the desktop version.
To make the most of your data, a basic understanding of Power BI and Google Analytics helps. However, with Windsor.ai, you won’t need any technical skills to connect the two.
Connect Google Analytics to Power BI – 7 Simple Steps
1. First, you need to log in to your Windsor.ai account and go to onboard.windsor.ai.
2. As you can see, you have two options to add data from Google Analytics, one is Google Analytics UA, and the other is Google Analytics 4.
The differences between the two are explained here. But the main difference is that the hit types in Universal are captured as events in GA4.
3. Once you connect the data, i.e. sign in with Google, you will need to go to 2. Select Destination to choose where do you want to send your data.
4. In this case, since you are only connecting to Google Analytics, you should select “Google Analytics”.
5. Next, you need to choose the fields and the other metrics that you wish to analyze.
6. Once you have selected your dataset, choose either Power BI Desktop or Power BI Web depending on your preference, and then a URL will appear.
7. Copy the URL and then paste it Power BI, after you click “Get data” from WEB.
Once all these steps are completed, you can start using Power BI and make most of your GA data.
Connecting GA to Power BI without the help of Windsor.ai is a much more complex and difficult task, but if you like you can try that as well.
Connect other sources in one go
With Windsor.ai, you don’t have to limit yourself to Google Analytics only.
If you have other data sources – like social media such as Facebook, Twitter, Linkedin, Reddit, Snapchat, or more – you can connect all these platforms with Power BI with a single operation and choose blended data (step 4). That way you can visualize all your data at once.
It will allow you to analyze the insight from your sites and platforms a lot more efficiently and within a single tool.