Connect Google Ads to Claude

Once your Google Ads data is connected, you can use Claude to:

• Instant performance summaries. Generate instant daily or weekly reports that explain critical shifts in CTR, CPC, and ROAS, saving hours of manual analysis.
• Segment granular results: Slice data by Device, Region, or Time of Day to isolate high-performing segments.
• Optimize budget allocation. Identify ‘budget bleed’ in underperforming campaigns, get data-backed recommendations on where to reinvest for a lower CPA, and ask Claude to shift budget right away.
• Pause or enable campaigns. Act on insights directly inside Claude without switching to Google Ads Manager.
• Audit keywords and audiences. Scan search term reports to surface high-intent keywords and build negative keyword lists to protect your Quality Score.
• Perform cross-channel analysis. Blend Google Ads metrics with Meta, LinkedIn, or TikTok data to analyze how your search strategy impacts the entire marketing funnel.
• Visualize data trends. Prompt Claude to transform complex datasets into visual dashboards to enhance team collaboration and decision-making.

Find more details about Windsor MCP for Claude use cases in this guide: https://windsor.ai/how-to-use-windsor-mcp-examples-use-cases/.

Find ready-made prompt ideas for Google Ads analysis in this guide: https://windsor.ai/prompt-library/.

Beyond basic performance summaries, you can use more advanced, specific prompts to uncover deeper insights. For example:

• Analyze spend and CPA over the last 14 days vs. the previous period. Identify any campaign where the CPA increased by >20% while conversion volume dropped, and suggest potential bidding or targeting issues.

• Compare my Performance Max and Standard Search campaigns for the same products. Is PMax just taking credit for my brand searches, or is it finding new customers?

• Review the search term trends for my top 50 keywords by spend over the last 30 days. Cluster them by intent and identify which intent group is delivering the highest ROAS.

• Analyze my Auction Insights for the last 30 days. Identify which competitors are most frequently appearing in the same auctions as my top campaigns and identify if any specific competitor is trending toward a higher 'Top of Page' rate than me.

Windsor.ai has a free forever plan that includes 1 data source and full access to Windsor MCP for Claude; no credit card required. Paid plans start at $19/month and unlock additional sources and accounts. See our full pricing plans.

With Windsor.ai’s intuitive connector, the integration process takes just a few minutes. No technical expertise is required; connecting Google Ads to Claude is simple, straightforward, and completely code-free.

Yes, we have helpful resources to help you get started. You can explore our official documentation and tutorials for seamless Google Ads to Claude integration with Windsor.ai:

• Google Ads Field Reference
• Claude Integration Video Tutorial

Yes. For example, you can ask Claude to list search terms from the last 14 days that spent over $50 but generated zero conversions. Claude will highlight these queries and suggest potential negative keywords to help reduce wasted budget.

Yes. With Windsor’s write-enabled MCP connector, you can pause campaigns that drain your budget, re-enable them, or allocate budget directly inside Claude, without logging into Google Ads. Instruct Claude to pause or activate a campaign, and the change is executed in real time.

Yes, the connector supports all major Google Ads campaign types, including Search, Display, Video (YouTube), Shopping, and Performance Max (PMax). You can query metrics at the account, campaign, ad group, and even keyword or creative level.

Absolutely. One of the primary benefits of Windsor.ai is the ability to blend data from 345+ sources. You can ask Claude to compare your Google Ads ROAS against Meta Ads or TikTok Ads in a single view, or join your Google Ads spend with CRM data (like HubSpot or Salesforce) to calculate your true Customer Acquisition Cost (CAC).