How to Manage Microsoft Ads (Bing Ads) Campaigns from ChatGPT, Claude, and Copilot

Analyzing your Microsoft Ads data tells you where the quiet inefficiencies are. Acting on it is where the time actually gets saved. Once Microsoft Ads is connected to Windsor.ai (see: How to Connect Microsoft Ads (Bing Ads) to ChatGPT, or the Claude version), Windsor’s write actions let ChatGPT, Claude, or Copilot make real, live changes to your account, not just report on it.

Is this automatic, or only when I ask?

Worth being direct about this: write actions are prompt-triggered, not autonomous monitoring. Whichever assistant you use, it doesn’t watch your account in the background and pause a campaign the moment CPA spikes overnight, there’s no unattended monitoring running between conversations.

It runs the action you ask for, when you ask for it, in that conversation. If you want a regular check, ask for it explicitly (for example, at the start of each session) rather than assuming it’s being monitored continuously.

What you can do with your Microsoft Ads account

Microsoft Ads supports 5 write actions through Windsor, covering campaigns and ad groups. Here’s the full list:

What you can ask for	Level	Reversible?
Enable a campaign	Campaign	Yes
Pause a campaign	Campaign	Yes
Set a campaign’s daily budget	Campaign	Yes
Enable an ad group	Ad group	Yes
Pause an ad group	Ad group	Yes

For the exact parameters each action takes, see the full write actions reference, kept live and up to date from the API, or Microsoft Ads’ action list specifically at connectors.windsor.ai/bing/actions.

Microsoft Ads write actions don’t cover creating new campaigns or ad groups, editing keywords or ad copy, or setting bidding strategy. Only Google Ads has bidding-strategy write actions today; Microsoft Ads is status and daily budget control on what you’ve already built.

Turn keyword waste into a paused ad group

Which keywords have spent more than $50 in the last 30 days with zero
conversions? Show me spend, campaign, and ad group for each.

If an entire ad group's keywords are all in that list, pause that ad
group. Confirm with me first.

Pause what’s underperforming this week

Find every campaign with CPA above $60 and spend over $100 in the last
7 days. Show me the numbers first, then pause the ones I confirm.

⚠️ Confirm before you commit. Pausing a campaign or ad group, and changing a daily budget, take effect immediately. Your assistant always shows you the exact campaign or ad group and the before/after budget before running the change.

Shift daily budget toward your best campaign

Compare CPA across all active campaigns for the last 30 days.

Decrease the daily budget on my worst-performing campaign by 20%, and
add that amount to my best-performing one. Confirm the exact
before/after budget for both before applying it.

Re-enable a campaign once you’ve fixed the issue

I've updated the landing page for [campaign name]. Turn that campaign
back on, and set its daily budget back to $80.

Pause an ad group directly

Pause the ad group "Brand - Exact Match" while we update its landing
page. I'll ask you to turn it back on once it's ready.

Reference a campaign by name, not ID

Microsoft Ads is the one platform here where you don’t need the numeric campaign ID at all, the name works on its own.

Pause the campaign named "Brand - US". I don't have the campaign ID
handy, just go by the name.