How to Connect Microsoft Ads (Bing Ads) to ChatGPT in 1 Minute (No Code)

Microsoft Ads (formerly Bing Ads) is often the quiet performer in a paid search account: lower CPCs, less competition, and audiences that convert differently than Google.

But teams focus heavily on Google Ads, and Microsoft Ads analysis becomes an afterthought, reviewed less often and less rigorously.

That gap gets more expensive the more Microsoft Ads spend grows, especially with the recent AI-powered Copilot integrations.

🚀 Connect Microsoft Ads to ChatGPT with Windsor.ai’s native app. Start free → onboard.windsor.ai/app/microsoft_ads.

Watch: connect Microsoft Ads to ChatGPT in 60 seconds

Once connected, you unlock immediate visibility on questions that usually take an analyst hours:

• Which campaigns have the best CPA this month, and how does that compare to Google Ads for the same keywords?
• Which keywords are burning budget with zero conversions?
• Is performance on the Microsoft Search Network different from the Audience Network?

This guide walks through the fastest way to connect Microsoft Ads to ChatGPT and get answers to these questions in seconds.

2 steps to connect Microsoft Ads to ChatGPT with Windsor.ai

The whole setup takes under a minute, with no code and no manual exports required.

📖 Full documentation: windsor.ai/documentation/windsor-mcp/how-to-integrate-data-into-chatgpt/.

What you need

• An active Microsoft Advertising account
• A Windsor.ai account (free or paid plan)
• A ChatGPT account

Step 1. Connect Microsoft Ads to Windsor

Go to onboard.windsor.ai/app/microsoft_ads and authorize access via Microsoft’s OAuth flow.

Select the account(s) you want to connect. Managing multiple accounts across clients or brands? Connect them all, they’re each queryable individually or together in the same ChatGPT conversation.

Step 2. Install Windsor’s app in ChatGPT

Open Windsor’s native app in ChatGPT and click Connect. Approve access to your Windsor account.

Confirm the connection is live with a quick test prompt:

What Microsoft Ads accounts are connected to Windsor?

Show total spend and conversions for the last 30 days.

Data matches your Microsoft Ads dashboard? You’re ready for deeper analysis.
Currently available write actions: pause or enable a campaign or ad group; and set a campaign’s daily budget.

The data Windsor streams from Microsoft Ads into ChatGPT

Windsor connects to the Microsoft Advertising API and gives ChatGPT access to account, campaign, ad group, and keyword-level data. View the full list of supported fields here.

Key fields available

Field	What it enables
spend, impressions, clicks, ctr, cpc	Core performance and efficiency metrics
conversions, conversion_rate, cpa, revenue, roas	Outcome and profitability metrics
quality_score	Keyword and ad relevance scoring
campaign_type, campaign_status, campaign_labels	Campaign structure and organization
network (Microsoft Search vs. partner/audience network)	Compare performance by distribution network
device, country	Segment performance by device type and geography
account_id, account_name	Multi-account reporting and comparison

Prompt ideas for analyzing Microsoft Ads in ChatGPT

Efficiency and spend review

Summarize my Microsoft Ads performance for the last 30 days.

Show total spend, clicks, CTR, conversions, and CPA by campaign.

Which campaigns have the best and worst CPA?

Keyword-level waste detection

Which keywords have spent more than $50 in the last 30 days with zero conversions?

Rank by spend descending. Should any of these be paused?

Search vs. Audience Network comparison

Compare CTR, CPC, and conversion rate between the Microsoft Search Network and the Audience/partner network for the last 30 days.

Which network is more efficient for my account?

Quality score audit

Which keywords have a quality score below 5?

Show their spend and CPC. Low quality scores often mean higher costs — which of these are worth optimizing first?

Bonus: Compare Microsoft Ads with Google Ads and other channels

🔗 Windsor connects Microsoft Ads with 350+ other data sources, including Google Ads, so you can run direct cross-platform comparisons in the same ChatGPT conversation.

• Microsoft Ads + Google Ads: Compare CPA and ROAS side by side for the same campaign type or keyword set. Identify where Microsoft Ads delivers a lower CPA than Google for equivalent targeting, a common but often overlooked finding.
• Microsoft Ads + GA4: See how Microsoft Ads traffic behaves on-site compared to other channels. Bounce rate, session duration, and downstream conversion behavior.
• Microsoft Ads + CRM (HubSpot/Salesforce): Understand whether Microsoft Ads leads convert to real pipeline at a similar rate to other paid channels, not just at the click or form-fill stage.

Conclusion

Microsoft Ads deserves the same rigor as your primary paid search channel, especially as spend grows. Windsor MCP puts your Microsoft Advertising data directly in ChatGPT, alongside Google Ads and the rest of your stack, so nothing gets analyzed less just because it gets less attention.

🚀 Connect Microsoft Ads to ChatGPT with Windsor.ai and start finding the efficiency gaps hiding in your account → onboard.windsor.ai/app/microsoft_ads.