Connect Bing Ads to ChatGPT

The data is as fresh as your last sync. Windsor.ai supports automated refreshes, so each time you query your data in ChatGPT, it retrieves the most recent performance metrics available from the Microsoft Advertising API.

Yes. Windsor’s write-enabled MCP lets you act on your Bing Ads account directly from ChatGPT, no need to log into Microsoft Ads:

• Pause or enable campaigns and ad groups. Catch underperformers burning budget and pause them instantly, or enable a strong performer back online.
• Adjust campaign budgets. Reallocate spend from underperforming campaigns to your top performers.

ChatGPT acts strictly on your instructions, with your approval required before any change goes live in your account.

Write actions work directly through the native Windsor.ai app connection in ChatGPT, the same one you use for reading data. No manual setup, no developer mode, no extra steps.

Yes. Since Windsor.ai supports integrations with 350+ data sources, you can combine ad spend from Bing Ads and Google Ads with revenue data from your CRM or e-commerce platform. You can then ask ChatGPT to calculate Blended ROAS, helping you understand the true return across multiple advertising channels.

Yes. Tell ChatGPT your monthly budget, and it can compare your current daily spend with your target pacing to predict whether you are likely to overspend or underspend by the end of the month. You can also ask ChatGPT to monitor your advertising spend and highlight unusual changes.

To help you maximize the value of your Bing Ads data, use more specific, advanced prompts. Here are some examples:

• Compare the performance of ad groups using Manual CPC against automated bidding strategies like Target CPA or Max Conversions. Show which strategy is driving more stable conversions and better efficiency.

• Review ad relevance, expected CTR, impressions, and CTR for my active ads. Identify ads that still have strong quality signals but declining engagement, and suggest new headlines and descriptions to refresh them.

• Compare 'Impression share lost' to budget with 'Impression share lost' to rank across my top campaigns. Show whether we are losing top-of-page visibility because of limited budget or because our ads are not competitive enough, and recommend whether we should increase budget or improve ad quality.

• Compare revenue, conversion rate, and ROAS by city and country. Identify locations that outperform the account average and recommend where to increase bids or focus more budget.

• Review all active ad groups and flag any where cost per conversion has increased by more than 30% over the last 14 days. Pause those ad groups and list the before-and-after cost per conversion for each.

• Compare daily spend and conversions across all active campaigns this month. Increase the daily budget on the lowest-CPA campaign by 25%, and reduce the highest-CPA campaign's budget by the same percentage, flagging if either uses a shared budget, and confirming both changes before applying them.

• Find any ad group that's been paused for more than 30 days but historically had a cost per conversion below account average. Re-enable it, and pause the current lowest-performing ad group in the same campaign instead.

Windsor.ai is free to start, no credit card required. Paid plans start at $19/month and scale by the number of sources and accounts. See the pricing page.

With Windsor.ai’s intuitive connector, the integration process takes just a few minutes. No technical expertise is required; connecting Bing Ads to ChatGPT is simple, straightforward, and completely code-free.

Yes, we have helpful resources to help you get started. You can explore our official documentation and tutorials for seamless Bing Ads to ChatGPT integration with Windsor.ai:

• • Bing Ads Field Reference
  • ChatGPT Integration Documentation