Connect Google Business Profile to ChatGPT
Connect your Google Business Profile data to ChatGPT using the Windsor.ai plugin.
Analyze your local search performance, then act on it. Reply to reviews, publish posts, and keep your listing details current without leaving the chat.
Connect data in about a minute. No code required.
Simplify analytics with Google Business Profile to ChatGPT integration
Windsor.ai brings Google Business Profile metrics into ChatGPT for conversational AI analysis. Here are the key benefits and use cases:
Get answers
No need to spend time interpreting metrics; ChatGPT analyzes your Google Business Profile data. Get answers and make smarter decisions without dashboards or SQL queries.
Query data in natural language
Ask ChatGPT questions in plain language, like “Which locations drove the most calls or clicks?” or “Where can we increase direction requests?” and get clear answers and next steps recommendations to boost local search visibility and drive more customer interactions.
Detect trends in customer reviews
Use ChatGPT to analyze customer reviews and detect whether satisfaction is improving or declining over time. It helps businesses to identify emerging service issues early and address them before they negatively impact ratings.
Evaluate local post engagement
Compare the post types you publish, such as offers, events, or announcements, with the customer actions in the weeks each one went live, to see which updates come before more calls, website clicks and direction requests. Ask ChatGPT to suggest content formats and ideas that drive the strongest engagement.
Example: Google Posts and results on our four locations
We asked ChatGPT, through the Windsor.ai plugin on ChatGPT’s Free plan: “For my Google Business Profile locations in Windsor.ai, list the Google Posts created from 3 October to 1 November 2026 by location, with the date, topic type and state of each post. Label each location by its city and location ID. Next to that, show each location’s impressions, direction requests and website clicks for the same period. Did the location that posted get more impressions or actions than the ones that did not?”
- Posts: only Baar posted in the period, 4 “What’s New” posts (7 October, two on 8 October, 19 October), all live.
- Results: Baar had 96 impressions, 35 direction requests and 1 website click. The Singapore location (its city field is empty in the data) posted nothing and had 100 impressions; Melbourne had 78 impressions and the most direction requests, 58.
- Reading: in this period, posting did not go with more impressions or actions. Four small listings over 30 days are too few to say more, and Windsor.ai does not report views or clicks per post.
The screenshot shows the posts table; the results and the reading come from the rest of ChatGPT’s answer. We checked every figure against the same period pulled from Windsor.ai directly on 3 November. All four locations count as 1 account on Windsor.ai’s plans. Our Windsor.ai account is on a paid plan. The free forever plan includes the last 30 days, so on that plan ask for the last 30 days instead of these dates.
The setup steps, a second example comparing the four locations by surface, and fixes for common problems are in how to connect Google Business Profile to ChatGPT.
Available actions
Create Local Post Publish a standard "What's New" post on the connected Google Business Profile location. Provide the post text, an optional publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and an optional call-to-action button. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url). The post can be edited afterwards via update_local_post.
Publish a standard "What's New" post on the connected Google Business Profile location. Provide the post text, an optional publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and an optional call-to-action button. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url). The post can be edited afterwards via update_local_post.
Update Local Post Update the text, photo or call-to-action of an existing post on the connected Google Business Profile location. post_id is the trailing id from the post's resource name (the post_id field of the Local Posts table); full resource names are also accepted. Only the provided fields are changed. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url).
Update the text, photo or call-to-action of an existing post on the connected Google Business Profile location. post_id is the trailing id from the post's resource name (the post_id field of the Local Posts table); full resource names are also accepted. Only the provided fields are changed. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url).
Reply to Review Publish the owner's reply to a customer review on the connected Google Business Profile location, or replace the existing reply. review_id comes from the review_id field of the Reviews table; full resource names are also accepted. The reply is public; replying again replaces the existing reply.
Publish the owner's reply to a customer review on the connected Google Business Profile location, or replace the existing reply. review_id comes from the review_id field of the Reviews table; full resource names are also accepted. The reply is public; replying again replaces the existing reply.
Upload Photo Add a photo to the connected Google Business Profile location's gallery. Provide a publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and the gallery category it belongs to (default ADDITIONAL; COVER and PROFILE replace the current cover or profile photo).
Add a photo to the connected Google Business Profile location's gallery. Provide a publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and the gallery category it belongs to (default ADDITIONAL; COVER and PROFILE replace the current cover or profile photo).
Update Location Info Update the business description, website URL and/or phone numbers of the connected Google Business Profile location. Only the provided fields are changed. Phone numbers are replaced as a set: the listing's current additional numbers are kept unless additional_phones is provided (pass [] to remove them). Google prefers the international format, e.g. '+1 415 555 0132', and rejects numbers that are not valid for the listing's country. Use validate_only=true to check an update without changing the listing. Edits may be reviewed by Google before they appear on the listing.
Update the business description, website URL and/or phone numbers of the connected Google Business Profile location. Only the provided fields are changed. Phone numbers are replaced as a set: the listing's current additional numbers are kept unless additional_phones is provided (pass [] to remove them). Google prefers the international format, e.g. '+1 415 555 0132', and rejects numbers that are not valid for the listing's country. Use validate_only=true to check an update without changing the listing. Edits may be reviewed by Google before they appear on the listing.
Update Service Items Replace the full list of service items (services offered) on the connected Google Business Profile location. Each item is either structured — a Google-predefined service_type_id valid for one of the location's categories — or free-form — a category_id plus a custom display_name; both take an optional description and price. This replaces all existing service items: to keep current ones, read the location_service_items field first and resend them together with the changes. Google removes duplicate items automatically.
Replace the full list of service items (services offered) on the connected Google Business Profile location. Each item is either structured — a Google-predefined service_type_id valid for one of the location's categories — or free-form — a category_id plus a custom display_name; both take an optional description and price. This replaces all existing service items: to keep current ones, read the location_service_items field first and resend them together with the changes. Google removes duplicate items automatically.
Update Categories Set the primary category and the full list of additional categories of the connected Google Business Profile location. Category ids are stable Google ids like 'gcid:plumber' (accepted with or without the 'categories/' prefix); current values appear in the location_primary_category_id and location_additional_categories fields. Replaces all existing categories — omitting additional_category_ids removes every additional category. Category changes may be reviewed by Google and can in some cases trigger re-verification of the listing.
Set the primary category and the full list of additional categories of the connected Google Business Profile location. Category ids are stable Google ids like 'gcid:plumber' (accepted with or without the 'categories/' prefix); current values appear in the location_primary_category_id and location_additional_categories fields. Replaces all existing categories — omitting additional_category_ids removes every additional category. Category changes may be reviewed by Google and can in some cases trigger re-verification of the listing.
Update Service Area Replace the service area (the list of places the business serves) of the connected Google Business Profile location, and whether the business serves customers only at their locations or also at its own address. Replaces all existing places: to keep current ones, read the location_service_area field first and resend them together with the changes. Google caps the service area at 20 places. Switching a location that currently shows its street address to CUSTOMER_LOCATION_ONLY additionally requires hide_business_address=true. WARNING: hiding the address clears it from the listing and can put the listing back into Google's re-verification flow, which may unpublish it until the business verifies again. With hide_business_address=true the action refuses to run unless acknowledge_reverification_risk is set to true, which requires the end user's explicit approval. Use validate_only=true to check the request without changing the listing.
Replace the service area (the list of places the business serves) of the connected Google Business Profile location, and whether the business serves customers only at their locations or also at its own address. Replaces all existing places: to keep current ones, read the location_service_area field first and resend them together with the changes. Google caps the service area at 20 places. Switching a location that currently shows its street address to CUSTOMER_LOCATION_ONLY additionally requires hide_business_address=true. WARNING: hiding the address clears it from the listing and can put the listing back into Google's re-verification flow, which may unpublish it until the business verifies again. With hide_business_address=true the action refuses to run unless acknowledge_reverification_risk is set to true, which requires the end user's explicit approval. Use validate_only=true to check the request without changing the listing.
Update Attributes Update and/or remove individual attributes (e.g. amenities, payment options, appointment links) of the connected Google Business Profile location. Only the attributes named in the request are touched — unlike the other update actions, the rest of the set is left as is. Currently set attributes can be audited via the location_attributes field; Google rejects attributes that are not available for the location's categories.
Update and/or remove individual attributes (e.g. amenities, payment options, appointment links) of the connected Google Business Profile location. Only the attributes named in the request are touched — unlike the other update actions, the rest of the set is left as is. Currently set attributes can be audited via the location_attributes field; Google rejects attributes that are not available for the location's categories.
Update Address Replace the storefront address of the connected Google Business Profile location. WARNING: changing the address can put the listing back into Google's re-verification flow, which may unpublish it until the business verifies again — the action refuses to run unless acknowledge_reverification_risk is set to true, which requires the end user's explicit approval. The whole address is replaced: provide every part the listing should keep (current values are in the location_address_* fields). Google locates the new address on the map itself and rejects one it cannot geocode (PIN_DROP_REQUIRED), e.g. landmark-style lines such as 'Near X'; when the business has not moved, keep_map_pin=true keeps the listing's current map pin instead. The API cannot place a new pin. Google may normalise the stored address (line order, casing). Use validate_only=true to check an address without changing it.
Replace the storefront address of the connected Google Business Profile location. WARNING: changing the address can put the listing back into Google's re-verification flow, which may unpublish it until the business verifies again — the action refuses to run unless acknowledge_reverification_risk is set to true, which requires the end user's explicit approval. The whole address is replaced: provide every part the listing should keep (current values are in the location_address_* fields). Google locates the new address on the map itself and rejects one it cannot geocode (PIN_DROP_REQUIRED), e.g. landmark-style lines such as 'Near X'; when the business has not moved, keep_map_pin=true keeps the listing's current map pin instead. The API cannot place a new pin. Google may normalise the stored address (line order, casing). Use validate_only=true to check an address without changing it.
Set Regular Hours Set the weekly opening hours of the connected Google Business Profile location. Provide one period per continuous open span (a day may have several, e.g. before and after a lunch break; days with no period are shown as closed). For 24-hour opening use 00:00 to 24:00. Replaces all existing regular hours.
Set the weekly opening hours of the connected Google Business Profile location. Provide one period per continuous open span (a day may have several, e.g. before and after a lunch break; days with no period are shown as closed). For 24-hour opening use 00:00 to 24:00. Replaces all existing regular hours.
Set Special Hours Set exceptional opening hours of the connected Google Business Profile location for specific dates (holidays, events). Each period is a date that is either fully closed or open for the given time span. Replaces all existing special hours, so include every upcoming exceptional date in one call; regular hours are not affected.
Set exceptional opening hours of the connected Google Business Profile location for specific dates (holidays, events). Each period is a date that is either fully closed or open for the given time span. Replaces all existing special hours, so include every upcoming exceptional date in one call; regular hours are not affected.
Set Open Status Mark the connected Google Business Profile location as OPEN or CLOSED_TEMPORARILY (e.g. for renovations). A temporarily closed location stays on Google with a "Temporarily closed" label. Reversible by calling this action with the other status.
Mark the connected Google Business Profile location as OPEN or CLOSED_TEMPORARILY (e.g. for renovations). A temporarily closed location stays on Google with a "Temporarily closed" label. Reversible by calling this action with the other status.
How to connect Google Business Profile to ChatGPT data with Windsor.ai
Explore our video tutorial and a step-by-step guide to integrate your data from any source into ChatGPT with the Windsor.ai plugin. The full steps for Business Profile, with a test prompt and fixes for common problems, are in how to connect Google Business Profile to ChatGPT.
Install the Windsor.ai plugin
Log in to your ChatGPT account and open this Windsor.ai plugin page.
Click Connect (or Install plugin), then authorize access. You can also click Plugins in the ChatGPT sidebar and search for Windsor.ai.
Query your Google Business Profile data in ChatGPT
Open a new chat and start asking questions about your connected Google Business Profile data using natural language.
Make sure that the Windsor.ai plugin is enabled (click + and choose Windsor.ai, or type @Windsor).
Start with “Which Google Business Profile locations are connected to my Windsor account?” to see what ChatGPT can read.
FAQs
Is there an official Google Business Profile app for ChatGPT?
No. There’s no Business Profile plugin from Google in ChatGPT’s Plugins directory (checked 4 November 2026), and Google offers no MCP server for the Business Profile APIs. Windsor.ai also has a dedicated “W. Google Business Profile” plugin for Business Profile data, next to the main Windsor.ai plugin that connects 350+ data sources. The routes are a third-party plugin such as Windsor.ai, another vendor’s MCP server added as a custom MCP server (full support only in Business, Enterprise and Edu workspaces; Pro gets read and fetch tools only), a spreadsheet upload, or Google’s APIs from your own code, which need an approved access request. Each route is compared in how to connect Google Business Profile to ChatGPT.
Does this integration require coding skills?
No. This is a 100% no-code solution. The Windsor.ai plugin gives ChatGPT your local search performance data in a consistent structure. Start analyzing your GBP data in about a minute without manual exports, coding, or data cleanup.
What can I do with Google Business Profile data in ChatGPT?
Once you connect Google Business Profile to ChatGPT, you can:
- Instant performance analysis. Quickly generate clear summaries of customer actions, search visibility, and engagement without manually reviewing multiple reports.
- Review and sentiment insights. Summarize customer feedback across hundreds of reviews, identify common themes, and detect issues affecting your reputation.
- Local intent analysis. Let ChatGPT analyze actions such as direction requests, calls, and website clicks to understand what customers are looking for when they find your business.
- Content and engagement tracking. Evaluate how photos and posts influence customer interaction and local visibility.
Can ChatGPT change my Google Business Profile, or only read it?
Both, through the same Windsor.ai plugin you use for reading data. ChatGPT can reply to reviews, publish and edit posts, add photos, and update details such as hours, categories, services and attributes. The Available actions list above is fetched live from the Windsor.ai API, so it always shows what is currently supported, and ChatGPT confirms each change with you before it runs. The same list is in the write actions documentation, and prompts for each change are in how to manage your Google Business Profile with an AI assistant.
Can I analyze data from multiple locations at once?
Yes. The Windsor.ai plugin lets you analyze data from multiple Google Business Profile locations in one ChatGPT session. This helps businesses and agencies compare performance across locations, identify trends, and quickly detect which locations drive the most searches, calls, or customer actions, and which ones need attention. On Windsor.ai’s plans, Business Profile locations count in blocks of 10: 1 to 10 locations are 1 account, 11 to 20 are 2 accounts (how Windsor.ai counts accounts). Tracking more than one account needs a paid plan. The free forever plan includes 1 account.
What prompts can I use when analyzing Google Business Profile data in ChatGPT?
To make the most out of your Google Business Profile data, use more specific and advanced prompts. For example:
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Examine search_keyword and search_keyword_value across months to identify the keywords that most frequently lead users to discover our business. Detect emerging search trends and recommend which services or offerings we should highlight in our Google Business Profile description and posts.
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Analyze the relationship between clicks, website clicks, call clicks, and direction requests. Identify which customer actions happen most often relative to impressions at each location, and explain what that says about how customers engage after finding the listing.
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Compare customer ratings, review volume, profile visibility, and website clicks across our locations. Determine whether locations with higher ratings also generate stronger customer engagement and explain how reputation may influence customer behavior.
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Analyze the relationship between profile visibility and customer actions across all locations over the last 90 days. Identify which locations convert visibility into real customer interactions most efficiently and explain what factors may be contributing to their stronger performance.
Prompts that cover more than 30 days need a paid plan. The free forever plan includes the last 30 days.
Can ChatGPT help improve my local SEO strategy?
Yes. ChatGPT can analyze visibility trends, customer interactions, and search queries to identify optimization opportunities for your local SEO strategy, and then apply the ones that live on your profile, such as refreshing your description, services or categories.
How much does it cost to integrate Google Business Profile into ChatGPT using Windsor.ai?
Windsor.ai has a free forever plan, no credit card required, with 1 user, 1 data source, 1 account and the last 30 days of data. Paid plans start at $19/month for 3 sources (Basic), and Standard is $99/month for 7, billed annually. See the pricing page.
How long does it take to connect Google Business Profile to ChatGPT?
The setup takes about a minute and needs no code.
Which ChatGPT plans can use the Windsor.ai plugin?
We set this up on ChatGPT’s Free plan. OpenAI says plugin availability depends on your plan, region, workspace and the ChatGPT interface you use, and in a Business, Enterprise or Edu workspace an admin can turn plugins on or off.
Do you have helpful links to get started with integrating Google Business Profile and ChatGPT using Windsor.ai?
Yes, we have helpful resources to help you get started. The full setup, a second example and troubleshooting are in how to connect Google Business Profile to ChatGPT. You can also explore our official documentation and tutorials for Google Business Profile to ChatGPT integration with Windsor.ai:
Tired of manual Google Business Profile data exports? Try Windsor.ai today to automate your reporting

