How to Connect Google Business Profile to ChatGPT: Automated Way in 1 Minute

To connect Google Business Profile to ChatGPT, link your locations in Windsor.ai at onboard.windsor.ai/app/google_my_business, then add the Windsor.ai plugin in ChatGPT from Plugins in the sidebar. In a new chat, choose Windsor.ai and ask about impressions, calls, search keywords or reviews for any location.

There’s no Business Profile plugin from Google in ChatGPT’s Plugins directory (checked 4 November 2026), so the other routes are another vendor’s MCP server, a file upload, Google Sheets or BigQuery, or Google’s API (compared below). Through Windsor.ai, ChatGPT can also reply to reviews, publish posts and update listing details, after you confirm each change.

Once connected, you can ask questions like:

• How many people saw your listing, and how many called or asked for directions?
• Are customers finding you through Search or Maps? On mobile or desktop?
• Which search terms bring them in?
• What are people saying in reviews, and how fast are you responding?
• Are you discovered through category searches, or only by people who already know your name?

🚀 Connect Google Business Profile to ChatGPT with the Windsor.ai plugin. Start free → onboard.windsor.ai/app/google_my_business.

Is there an official Google Business Profile app for ChatGPT?

No. There’s no Business Profile plugin from Google in ChatGPT’s Plugins directory (checked 4 November 2026), and Google offers no MCP server for the Business Profile APIs. Windsor.ai also has a dedicated “W. Google Business Profile” plugin for Business Profile data, next to the main Windsor.ai plugin that connects 350+ data sources. These are the routes that work, and when each fits:

• Windsor.ai plugin (no code): reads performance, search keywords, reviews, posts and photos for every location you select, and can make 13 kinds of listing changes after you confirm them. It fits ongoing questions across locations, or Business Profile next to GA4, Google Ads or Search Console in one chat. The steps below cover this route.
• Another vendor’s MCP server, added as a custom MCP server: ChatGPT adds these from Plugins, with no Developer mode. Full support, including write tools, is only in Business, Enterprise and Edu workspaces; Pro accounts get read and fetch tools only. Check which data and actions each server offers.
• A spreadsheet upload: if you already keep your numbers in a sheet, upload the file to a chat. ChatGPT analyzes that snapshot only and cannot refresh it or change the listing.
• Google Sheets or BigQuery: send Business Profile data to a sheet or a warehouse table on a schedule with Windsor.ai (Business Profile to Google Sheets, Business Profile to BigQuery). It fits shared reports that keep their own history.
• Google’s Business Profile APIs from your own code: full control, but Google requires an approved access request and a profile that has been verified and active for 60+ days (Google’s prerequisites). You handle sign-in, quotas and paging yourself.

Getting your Google Business Profile data into ChatGPT with the Windsor.ai plugin: 2 steps

Windsor connects directly to the Google Business Profile API, and ChatGPT reads your listing data through the Windsor.ai plugin. The connection is a one-time setup that takes about a minute and needs no exports or scripts.

📖 Step-by-step documentation: windsor.ai/documentation/windsor-mcp/how-to-integrate-data-into-chatgpt/.

Before you connect

Make sure you have the following things in place:

• A Google account that manages one or more verified Business Profile listings (owner or manager).
• A Windsor.ai account (free or any paid plan). The free forever plan, no credit card, covers 1 user, 1 data source and 1 account with the last 30 days of data. Business Profile locations count in blocks of 10, so 1 to 10 locations are 1 account (how Windsor.ai counts accounts). More than 10 locations, a longer history or other sources next to Business Profile need a paid plan: Basic is $19/month for 3 sources, Standard is $99/month for 7, billed annually (pricing).
• A ChatGPT account. We used ChatGPT’s Free plan for the steps on this page. OpenAI says plugin availability depends on your plan, region, workspace and the ChatGPT interface you use, and in a Business, Enterprise or Edu workspace an admin can turn plugins on or off.

Step 1. Link your GBP account to Windsor

Head to onboard.windsor.ai/app/google_my_business and connect Google Business Profile (Google My Business) as your data source. Sign in with the Google account that manages your business listings and authorize Windsor’s access.

If you manage multiple locations, whether that’s two branches or two hundred, select all the profiles you want to analyze with AI. Windsor automatically normalizes everything into a consistent structure so ChatGPT can compare locations directly without you having to combine separate exports.

Step 2. Add the Windsor.ai plugin in ChatGPT

Open the Windsor.ai plugin page in ChatGPT and click Connect, or Install plugin if that is the button you see. You can also click Plugins in the ChatGPT sidebar and search for Windsor.ai. Sign in to your Windsor.ai account and grant the access, and the setup is completed. To disconnect later, open Settings, then Plugins.

In a new chat, click + and choose Windsor.ai, or type @Windsor. Run a quick test to confirm your Google Business Profile data is connected to ChatGPT:

What Google Business Profile locations are connected to my Windsor account?
Show me total impressions and calls for the last 30 days.

Once ChatGPT returns your location data, you can start asking more specific questions.

Windsor.ai requests the data from the GBP API when you ask.

Example: our four Business Profile locations compared in ChatGPT

We asked ChatGPT, through the Windsor.ai plugin on ChatGPT’s Free plan:

For my Google Business Profile locations in Windsor.ai, compare 3 October to 1 November 2026. Label each location by its city and location ID, and show impressions split into mobile search, desktop search, mobile maps and desktop maps, plus direction requests and website clicks. Which surface brings each location the most impressions, and which location has the most direction requests per 100 impressions?

• Direction requests per 100 impressions: Werneuchen had the most, 80.4 (41 requests on 51 impressions), ahead of Melbourne at 74.4. The Singapore location (its city field is empty in the data) had the most impressions, 100, and the fewest requests per 100, 17.0.
• Surfaces: mobile search brought the most impressions to Werneuchen and to the Singapore location, mobile maps to Melbourne, and Baar’s desktop and mobile maps tied at 27 each.
• Calls: Windsor.ai shows no call clicks at any of the four in the period, so the comparison rests on direction requests and website clicks (4 in total).

The screenshot shows the start of the table (Werneuchen, Melbourne and Singapore); the Baar row and the per-100 figures come from the rest of ChatGPT’s answer. We checked every figure against the same period pulled from Windsor.ai directly on 3 November. All four locations count as 1 account on Windsor.ai’s plans. Our Windsor.ai account is on a paid plan. The free forever plan includes the last 30 days, so on that plan ask for the last 30 days instead of these dates. The short version of this setup, with an example on Google Posts, is on the Google Business Profile to ChatGPT connect page.

Manage your Google Business Profile directly from ChatGPT

With the Windsor.ai plugin you can also ask ChatGPT to make real changes to your listings, publish an update, reply to a review, upload a photo, edit your business info, adjust your hours, or mark a location open or temporarily closed, all from the same conversation. ChatGPT shows each change and waits for your confirmation before it runs.

Currently available write actions (13, see the write actions list):

• Create or update a Local Post: publish a new “What’s New” update, or edit an existing one.
• Reply to a review: respond to a customer review directly from ChatGPT.
• Upload a photo: add a new image to the listing.
• Update location info: change the business description, website or phone numbers.
• Set regular hours: update your standard weekly opening hours.
• Set special hours: add holiday or exception hours for specific dates.
• Set open status: mark a location open or temporarily closed.
• Update categories, services, service area, attributes or address: categories, services and the service area replace the whole current list. Changing the address, or hiding it when you update the service area, can send the listing back into Google’s re-verification, so Windsor.ai runs these only after you confirm that risk. Google’s help says a business that moves to a new address must verify again (edit your Business Profile), and Google reviews every edit before it appears on the profile.

For example, you could ask: “Reply to my most recent 2-star review with a professional response” or “Set special hours for December 25th to closed across all my locations.”

More prompts for review replies, posts and hours across locations are in how to manage your Google Business Profile with an AI assistant.

Inside the data: What Windsor pulls from Google Business Profile

Windsor gives ChatGPT access to the Google Business Profile Insights dataset, with 142 fields, 22 metrics and 120 dimensions.

Here are the most essential fields available for analysis, grouped by what they measure about your local presence.

Visibility: how many people are seeing your listings

• impressions: total profile views. Overall reach (how many times your listing appeared in Search or Maps results).
• impressions_desktop_search: views from desktop Google Search. Understand which platform your audience uses to find you.
• impressions_mobile_search: views from mobile Google Search. Compare it with desktop search to see which device people use to find you.
• impressions_desktop_maps: views from desktop Google Maps. Navigation-intent audience on desktop.
• impressions_mobile_maps: views from mobile Google Maps. Your most conversion-ready audience (people actively looking to go somewhere).

Actions: what people do after finding your listing

• call_clicks: phone calls initiated from the listing. Your strongest local conversion signal (someone decided to call).
• website_clicks: clicks through to your website. Shows when people want more information before acting.
• direction_requests: Get Directions taps. Indicates intent to physically visit (a foot traffic predictor).
• business_bookings: bookings made via the profile. Direct conversion actions for bookings-enabled businesses.
• business_food_menu_clicks: menu views. Restaurant-specific intent signal (people checking the menu before deciding).

Search terms: how customers are finding you

• search_keyword: the query a customer typed. The exact language your potential customers use (useful for local SEO decisions).
• search_keyword_value: unique users per keyword, per month. Shows which terms drive the most discovery. For small counts Google returns search_keyword_threshold instead, meaning “fewer than this number”.

💡 Good to know: Search terms from GBP are distinct from Google Search Console keywords. GSC shows website rankings; GBP search terms are the searches your business listing appeared for in Maps or Search, counted when the listing is shown, whether or not anyone clicks. They are often more local and intent-rich than organic search queries.

Reviews: your reputation in raw form

• review_star_rating: star rating per review (1 to 5). The primary signal new customers use to judge trustworthiness.
• review_count: reviews created in the selected date range (review_total_count is the all-time total). Review volume affects local ranking.
• review_comment: full review text. Windsor pulls the actual comment text, enabling ChatGPT to analyze sentiment, topics, and recurring issues across all locations.

Posts and profile activity

• post_summary: the text of each Google Post. With post_topic_type and post_create_time, see what you published and when.

Location dimensions

• account_name, location_title, location_id: account name, business name and location ID. The primary dimensions for multi-location analysis (every metric can be split and compared by location).
• date: daily data points. Enables trend analysis, week-over-week comparisons, and seasonal patterns across any metric.

What to ask ChatGPT about your Google Business Profile: Prompt ideas

To help you get started, we’ve prepared a set of short, practical prompts for the most common analytics use cases.

They work for both single-location businesses and multi-location operators; just adjust the scope to fit your setup. Prompts that cover more than 30 days need a paid plan. The free forever plan includes the last 30 days.

Identify the gap between being seen and getting called

Impressions and calls are the two most telling numbers on any GBP listing.

Impressions tell you whether Google is showing your profile. Calls tell you whether anyone is acting on it.

A listing with strong impressions and low calls has a conversion problem. The profile is appearing, but not compelling enough for people to reach out.

This gap is invisible at a glance but immediately obvious when you ask ChatGPT to calculate it.

Find which listings are visible but not converting

Which of my locations have the highest impressions but the lowest call clicks in the last 30 days?

Rank them by the ratio of calls to impressions. Which location is converting impressions into calls the least effectively?

Track calls and direction requests over time

Show me total call clicks and direction requests per week for the last 12 weeks.

Is either metric trending up or down? Were there any weeks with a clear drop?

Compare all locations by their conversion actions

For each connected location, show total calls, direction requests, and website clicks for the last 30 days.

Which location drives the most customer actions overall?

Which has the worst ratio of impressions to actions?

Branded vs. category search keywords: are new customers finding you?

Windsor.ai returns the search keywords your listing appeared for (search_keyword), with the number of unique users per keyword and month (search_keyword_value).

Branded keywords contain your business name, so those people already knew you. Category keywords name a service or a type of business, such as ‘plumber near me’, and bring people who may not know you yet.

ChatGPT can sort your keywords into the two groups and compare how many users each group brings.

Understand how customers are reaching your profile

What search terms are customers using to find my business on Google?

Break them down by volume. Which terms are branded (my business name) and which are category terms like 'near me' or service keywords?

Which category keywords are driving the most discovery?

List my top 10 search keywords by user volume for the last 60 days.

Which ones suggest customers didn't already know my business name, because they were searching for a category or service?

Are there high-intent keywords where I could improve visibility?

Spot keyword opportunities you’re missing

Based on my existing search keywords, what related local search terms am I probably not showing up for?

What do my top-performing keywords have in common: location terms, service types, or specific phrases?

Reviews: perform reputation analysis across your locations

Reviews are the most human part of a Google Business Profile, and the hardest to manage at scale.

A single-location business can read every review personally. A franchise with 50 locations generates dozens of reviews a week: patterns emerge, recurring complaints surface, and specific locations develop reputation problems that aren’t visible without reading everything systematically.

ChatGPT can do that reputation analysis at scale for you.

Get a reputation snapshot across all locations

What is the average star rating for each of my locations?

Which locations have the lowest average rating, and how many reviews do they have in total?

Find recurring themes in recent negative reviews

Look at reviews with 1 or 2 stars from the last 30 days.

What topics or issues come up most often?

Is there a pattern: service, wait time, cleanliness, staff?

Identify locations with a sudden reputation shift

Which locations received the most negative and positive reviews in the last 14 days compared to the previous 14 days?

Has the average star rating changed noticeably for any location?

Find what your happy customers are praising

What positive themes appear most often in 4 and 5 star reviews?

Which specific words or phrases do satisfied customers use most?

Are there differences between what customers praise at different locations?

Where your audience is: Search vs. Maps vs. mobile vs. desktop

Not all impressions are equal.

Someone viewing your listing on Google Maps on their phone has a very different intent from someone on desktop Search. The Maps user is typically in navigation mode, closer to a visit decision.

ChatGPT helps you understand which surfaces drive your visibility and tells you where to focus optimization efforts.

See which platform drives your impressions

Break down my impressions by platform for the last 30 days:
desktop search, mobile search, desktop maps, mobile maps.

Which platform drives the most views?

Which locations get most of their views from Maps rather than Search?

Mobile vs. desktop impressions

Compare impressions from mobile (search and maps) with desktop (search and maps) for the last 60 days, next to call_clicks for the same weeks.

On which device do more people find the listing?

Has the mobile share been growing or declining?

Multi-location analysis: compare every location in one prompt

Business Profile Manager can download performance data for several profiles at once as a spreadsheet, which you then compare yourself.

ChatGPT can run cross-location analysis in a single prompt once all your profiles are connected to Windsor.

Rank all locations by performance

Rank all my connected locations by total customer actions (calls + direction requests + website clicks) for the last 30 days.

Which locations are performing above average and which are lagging?

Find your underperforming locations and understand why

Which locations have the lowest call clicks despite having above-average impressions?

What could explain the gap: low review rating, missing information, or weak conversion of profile visitors?

Weekly cross-location summary for reporting

Give me a summary of last week's performance across all locations.

Include impressions, calls, and direction requests for each.

Flag any location where calls dropped more than 20% vs. the week before.

Google Posts: do the weeks you post bring more customer actions?

Windsor.ai returns what you posted and when (post_summary, post_topic_type, post_state, post_create_time). It returns no views or clicks per post.

To judge your posts, compare the weeks you posted with the weeks you did not, using the listing’s impressions, calls, website clicks and direction requests.

Review your recent posting activity

What Google Posts have been published on my profile in the last 60 days?

Summarise the topics and the state of each post (live or rejected).

How frequently am I posting, and are there gaps?

Connect the posting activity to the visibility changes

Were there any weeks where I published a Google Post and impressions or calls increased noticeably compared to the week before?

Is there a pattern between posting activity and profile engagement?

Bonus: Connecting GBP data with the rest of your business platforms

Google Business Profile tells you how your local listing performs. To see what that means for the business, connect it with what happens on your website, in your paid campaigns, and across other channels. Combining sources needs a paid plan. The free forever plan includes 1 data source.

🔗 Windsor.ai lets you combine Google Business Profile data with 350+ other platforms and use it in ChatGPT for cross-channel analysis.

Here are some practical data blending ideas you can try:

• GBP + GA4: Website clicks from GBP land somewhere on your site. GA4 records what those visitors do next, once the website link on your listing has UTM tags (without them GA4 counts these visits as Google organic traffic). Connect both and ask ChatGPT: Do GBP website clicks convert to enquiries or purchases? Which landing pages receive GBP traffic but have high bounce rates, a sign of a disconnect between the listing and the page?
• GBP + Google Ads: Local Search Ads can appear alongside organic GBP listings for the same searches. Connect both and ask ChatGPT: Are you paying for clicks on search terms that already bring many users to your listing? Which ad campaigns target search terms that also appear in your GBP keyword data?
• GBP + Google Search Console: GSC shows your website’s organic rankings. GBP shows your listing’s local presence. Connect both to understand the full local search picture: are there high-volume local search terms appearing in your GBP keywords that your website doesn’t rank for, an SEO opportunity backed by evidence that customers are already searching those terms?
• GBP across all locations (agencies): Agencies managing GBP for multiple clients connect each client’s profile to Windsor and compare performance across the entire portfolio in one ChatGPT conversation. Ask ChatGPT to flag which client locations need urgent attention based on declining calls or new negative reviews without opening each account separately. Tracking more than one account needs a paid plan. The free forever plan includes 1 account.

If something does not work

• A location is missing in Windsor.ai: the Google account you signed in with does not manage that listing. Ask the listing’s owner to add that account as a manager, then connect again.
• ChatGPT answers without your Business Profile data: choose Windsor.ai under + or type @Windsor in that chat, then ask again.
• Windsor.ai shows “Disabled by admin” in ChatGPT: your workspace admin has turned the plugin off. Ask them to enable it.
• Search keywords come back empty: Google reports keywords per month and gives small counts only as a threshold. Our own four low-traffic locations returned no keywords for October 2026; ask for a longer period or check a location with more traffic.
• A photo upload or post with a photo fails: the photo needs a public link to a JPG or PNG file of at least 250 x 250 pixels and 10 KB.
• An address change does not run: Windsor.ai asks you to confirm that the change can send the listing back into Google’s re-verification before it makes it. The same applies to hiding the address in a service area update.
• Your other special hours disappeared: setting special hours replaces the whole list. Ask ChatGPT to read the current special hours first and include them in the update. The same applies to regular hours, categories, services and the service area.

Conclusion

With the Windsor.ai plugin, ChatGPT reads impressions, customer actions, search keywords and reviews for every location you select, and it can update a listing once you confirm the change. Start with the test prompt in step 2, then try the location comparison from the example on your own profiles.

For review replies, posts and hours across several locations, see how to manage your Google Business Profile with an AI assistant. The short answers and a Google Posts example are on the Google Business Profile to ChatGPT connect page.

Teams that use Gemini Enterprise can read how to connect Google Business Profile to Gemini Enterprise.

🚀 Connect your Google Business Profile to ChatGPT and turn your data into real visibility gains. Start free now.