The fastest way to connect Awin to Claude is to link your Awin account to Windsor.ai once, then add the Windsor.ai connector natively inside Claude, so Claude can read your affiliate clicks, transactions, and commissions directly in the chat, no code required.
Here’s the problem it solves: Awin’s own dashboard already shows transaction and commission reports, but comparing that against your paid channels, CRM revenue, or e-commerce numbers usually means exporting a CSV and rebuilding the same comparison by hand every time you check in. By the time the export is done, new clicks and transactions have already come in behind it.
Connecting Awin to Claude through Windsor.ai skips that manual work. Claude can query your live clicks, transactions, and commissions directly, and blend them with your other connected sources in the same conversation.
2 steps to connect Awin to Claude
Connecting Awin to Claude through Windsor.ai takes two steps and no code.
See the full walkthrough in the Windsor.ai documentation.
Prerequisites
- A Windsor.ai account (free forever plan, no credit card, or paid plans from $19/month)
- An Awin account, as an advertiser or a publisher, with at least one active campaign or program
- A Claude account with access to connectors
Step 1. Connect Awin to Windsor.ai
Start on the Windsor.ai side:
- Create a free Windsor.ai account, or log in if you already have one
- Go to onboard.windsor.ai/app/awin and select Awin
- Authorize Windsor to access your Awin account
- Repeat the process to connect additional Awin accounts if you manage multiple advertiser programs or client accounts
Step 2. Add the Windsor.ai connector in Claude
Now add Windsor natively inside Claude, no custom URL required:
- Open Claude and go to Customize, then Connectors
- Search for “Windsor” and select Add, it installs in one click
- Sign in to Windsor.ai when prompted
- Pick your Awin connector from your list of connected sources
- Confirm Windsor.ai appears in your connected connectors list
Confirm the connection is live by asking Claude:
List the data sources connected to my Windsor account. Do you see Awin there?
If Awin shows up, you’re ready to query your affiliate data in plain English.
The metrics that matter for Awin
| Metric | What it tells you |
|---|---|
| Clicks | How many times someone clicked an affiliate link to your site, the top-of-funnel volume feeding the whole affiliate channel. |
| Transactions | The total number of purchases or leads tracked back to your publishers, the raw volume of affiliate-driven conversions. |
| Confirmed Transactions | How many of those transactions have been validated and locked in, the number you can safely count as real revenue. |
| Pending Transactions | Sales still inside their validation window, an early read on revenue that hasn’t cleared yet. |
| Declined Transactions | Transactions rejected for returns, fraud, or policy reasons, showing how much tracked activity never turns into real revenue. |
| Transaction Revenue | The total sale value generated through the affiliate channel before any commission is paid out. |
| Confirmed Commission | What you actually owe publishers on validated sales, the real cost of running the affiliate channel. |
| Pending Commission | Commission tied to transactions still awaiting confirmation, useful for forecasting near-term payouts. |
| Network Fee | What Awin charges on top of publisher commissions, needed to work out the true cost of the channel. |
| Publisher Name | Which affiliate partner drove a given click or sale, so you can rank publishers by performance. |
| Advertiser Country | Which country an advertiser program is running in, useful for agencies or brands comparing performance across markets. |
| Click Device | The device type used at the moment of the click, letting you see whether affiliate traffic skews mobile or desktop. |
What to ask Claude about your Awin data: prompt ideas
Commissions and revenue
Show my total Awin commissions by month for the last 6 months, broken down by publisher.
List confirmed transactions and commission by advertiser for the last 30 days.
Publisher and program performance
Rank my top publishers by confirmed revenue over the last quarter.
Compare declined transaction rates across programs this month versus last month.
The Awin connection through Windsor is read-only. Claude can analyze your clicks, transactions, and commissions, but it can’t create, pause, or edit anything inside Awin itself.
Bonus: analyze Awin alongside your full stack
Windsor connects 350+ sources, so Awin doesn’t have to sit in its own silo. A few practical blends:
- Blended ROAS across paid and affiliate. Combine Awin commissions with Google Ads and Meta Ads spend to see one cross-channel ROAS number instead of judging the affiliate channel in isolation.
- True channel cost. Pair Awin’s confirmed commission and network fee with your other channel costs to see the real all-in cost of every sale, not just the ones you pay media for directly.
- Full revenue view. Blend Awin transaction revenue with your GA4 or CRM revenue data for a single source of truth across every channel driving sales.
Conclusion
Awin already tracks the clicks, transactions, and commissions behind your affiliate channel, but that data only becomes useful the moment you can compare it against the rest of your marketing stack without exporting a CSV first.
Connecting Awin to Claude through Windsor.ai turns a two-step, no-code setup into a live line to your affiliate data, so blended reporting across paid, affiliate, and organic channels is just a question away.
Ready to connect Awin to Claude? Connect your Awin account to Windsor.ai and start querying your affiliate data in minutes.
FAQs
Do I need to write any code to connect Awin to Claude?
No. Connecting Awin to Claude through Windsor.ai is entirely no-code: authorize the Awin connection at onboard.windsor.ai, then add the Windsor.ai connector natively in Claude.
Does this work for advertiser accounts, publisher accounts, or both?
Both. Whether you run Awin as an advertiser tracking your own affiliate program or as a publisher tracking commissions earned from programs you promote, you can connect that Awin account to Windsor and query it from Claude.
Can I combine Awin with my other marketing channels?
Yes. Windsor connects to 350+ data sources, so you can blend Awin alongside platforms like Google Ads, Meta Ads, and GA4 in the same Claude conversation for cross-channel, blended reporting instead of checking each platform on its own.
Can Claude change anything in my Awin account?
No. The Awin connection through Windsor is read-only. Claude can analyze your clicks, transactions, and commissions, but it cannot create, edit, or push any changes back into Awin.
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