Adverity vs Power My Analytics Comparison: Here’s What You Must Know

Adverity and Power My Analytics Comparison

Adverity and Power My Analytics are data integration platforms with significantly different capabilities. Adverity has 600+ data source connectors, while Power My Analytics has 43. Adverity has 28 data destinations, while Power My Analytics has 7. Adverity is created for medium—and large-sized organizations, while Power My Analytics is appropriate for SMEs. However, there can be situations in which Power My Analytics is suitable for large organizations. Our review helps you understand the two data integration platforms.


Table of content

  1. Adverity Overview
  2. Power My Analytics Overview
  3. Who Are Adverity and Power My Analytics For?
  4. Adverity vs Power My Analytics: Pricing
  5. Adverity vs Power My Analytics: Data Destinations
  6. Adverity vs Power My Analytics: Data Source Connectors
  7. Adverity vs Power My Analytics: Ratings
  8. Adverity vs Power My Analytics: Support
  9. Adverity vs Power My Analytics: Security and Reliability
  10. Adverity vs Power My Analytics: Ease of Use
  11. Summary

Adverity Overview


Adverity review

Adverity is a powerful data connection platform suitable for big organizations. It features 600+ data sources, 28 destinations, AI-powered integrations, and data mapping features. Adverity pricing starts from $500/month when connecting to Looker Studio and Google Sheets. However, if you need a database destination or API integration, the price starts from $2000/month. Examples of database destinations on Adverity include BigQuery, Snowflake, MySQL, Amazon S3, Azure SQL, and Azure Blob. You won’t see the prices on the pricing page, but this is what to expect when you submit the pricing form. Considering all the features, it is Adverity’s data handling capabilities that make it suitable for data-intensive large organizations.


Power My Analytics Overview


Power My Analytics


Power My Analytics has been promoted as the most affordable data integration service, so it targets price-sensitive users. Prices start from $14.95/month. The platform’s features include 43 data sources and seven destinations among which you will find only three database destinations. The database destinations include MySQL, BigQuery, and FTP Servers. The destinations also include API integrations. Power My Analytics does not have a data mapping feature, so computation of new metrics and dimensions could be a little complex. The features above make the platform appropriate for small organizations. In some circumstances, the Business, Pro, and Enterprise data plans can meet the needs of large-sized organizations. We single out the Enterprise plan as suitable for large organizations because of unlimited data sources, 20 accounts per data source, database destinations, dedicated support, and, lastly, the attractive price of $295 per month.


Who Are Adverity and Power My Analytics For?

Adverity is for marketers in medium—and large-sized organizations. The company targets businesses with ample ad spending, which translates to big data analytics requirements. The prices for data integrations are significantly higher on Adverity compared to other platforms, making the platform appropriate for large organizations.


Power My Analytics targets SMEs that are data-driven but have budget constraints for data integration services. Power My Analytics has created a platform that combines low prices with significantly immense data handling capabilities and managed storage on Google Cloud to serve SMEs. However, the platform’s Enterprise data plan is also suitable for large organizations because it handles big data and permits control over the data by exporting it to clients’ database destinations. In fact, large organizations that store data on BigQuery, MySQL, and FTP Server are better off with Power My Analytics compared to Adverity.


Adverity vs Power My Analytics: Pricing

Adverity does not publish the prices of its data services. Instead, Adverity wants to send you a custom price quotation based on the number of data source connectors, your selected destination, and your ad spending budget as an indicator of your data volume requirements. What we know so far is that the pricing can start at $500/month for up to 10 core connectors and a business intelligence destination like Looker Studio. For database destinations, API access, and when using premium connectors, the price starts from $2000/month. Note that database destinations pricing is not independent of row count so your price may be adjusted to reflect data volume in rows.


Power My Analytics has a starting price of $14.95/month. This is for the Single plan, which extracts data from one source and one account only. The next plan is Business, which is priced at $39.95 for 5 data sources and one account per source. The Pro plan starts from $99.95 for infinite data sources and 20 accounts per source. With the Pro Plan, you send data to a managed cloud solution, which is Google Cloud, managed by Power My Analytics. The last plan is Enterprise, which starts from $295/month. The Enterprise plan offers infinite data sources meaning you can use all 43 data connectors, 20 accounts per source, and you export data to your warehouse. Note that you are able to export data to databases which are BigQuery, MySQL, and FTP Server. The platform that gives you the best value for money is the Enterprise plan because it offers unlimited access to data connectors, a large number of accounts per source, and database destinations. Note that the price of the Enterprise is still significantly lower than the base price on Adverity. Database destinations pricing in Power My Analytics is not independent of data rows count so the pricing may be adjusted to reflect your data needs.


Power My Analytics prices


Adverity vs Power My Analytics: Data Destinations

Adverity and Power My Analytics differ significantly in the number of data destinations. Adverity has 28 destinations, mainly databases. This huge number of destinations makes it the data integration platform that will export data anywhere. Despite the many destinations, you should carefully check to be sure that your data destination is available on the platform.


Adverity data sources

Power My Analytics has 7 data destinations. Among the destinations are three databases which are FTP Server, BigQuery, and MySQL. You can only export data to the database destinations if you are on the Enterprise plan, which starts at $295/month. You may also notice that Power My Analytics also includes Google Cloud Storage as a destination. However, Google Cloud Storage is only available as a managed storage plan by Power My Analytics. Google Cloud Storage is not available for general use on the platform.


Power My Analytics data sources



Database DestinationsAdverityPower My Analytics
Azure SQL/BlobYesNo
Amazon S3YesNo
FTP ServerYesYes
PriceStarting from $2000/monthStarting from $295/month


Having studied and tested Power My Analytics, we believe that the customers who would get the best value for money are those who export data to the three databases available. These customers have absolute control over their data and would also not worry about data security. Most importantly, the three database destinations cost slightly more than a tenth of what it would cost on Adverity.


Adverity vs Power My Analytics: Data Source Connectors

The platforms differ in the number of data source connectors. Adverity has 600+, while Power My Analytics has 43. You should, therefore, begin by finding out whether the connectors on the two platforms support your data sources.

Adverity Data Sources


Adverity has core and premium connectors. Core connectors can be accessed at the base price of $500 per month, and premium connectors can be accessed from $2000/month. Still, Adverity does not allow access to all connectors, even at the premium price level. Your data plan will be tied to a specific number of connectors. The base plan has up to 10 data sources, and the next plan has up to 20. If you need more than 20 connectors, approach the sales desk for a custom plan.


Power My Analytics data destination


Power My Analytics has 43 connectors that are accessible at all pricing levels. Unlimited access to the connectors means there are no premium connectors. Considering the unlimited access, Power My Analytics may be more favorable to entities that require access to many connectors at the same time without worrying about going beyond the data integration budget. However, before making the decision, ensure that all the connectors for your data needs are available on the platform. If not, you may request the platform to build one.


Adverity vs Power My Analytics: Ratings

Adverity is rated 4.4 stars on G2, while Power My Analytics has a rating of 4.6. That means users view Power My Analytics as a better data integration platform. Factors considered in the ratings include the ease of use and support that the platforms offer their clients. Our analysis also adds the suitability of the Enterprise plan in Power My Analytics for meeting the needs of large organizations as a factor contributing to better ratings.


Adverity vs Power My Analytics: Support

Adverity support begins with an implementation manager to help your organization set up the connectors for your data needs. After that, an account manager will be assigned to provide support. Adverity is proactive in ensuring clients get the best value out of the system. If you have an issue with your data plan, you can email or chat directly with the support team 24/7. Adverity ensures that every support ticket is responded to within 45 minutes.


Power My Analytics differentiates support based on your data plan. Email and chat support are available to all users. Business and Pro users have phone support in addition to email and chat. Enterprise users get a dedicated representative in addition to the standard support. Having dedicated support means that the support system for Enterprise plan users on Power My Analytics is generally similar to the support system on Adverity.


Adverity vs Power My Analytics: Security and Reliability

Adverity is compliant with SOC Type 2 security requirements. It also offers single sign-on features. Adverity also has other advanced security features, including GDPR compliance and the ability to restrict data geographically. Power My Analytics does not have SOC Type 2 compliance. Most of the pricing plans, except the Enterprise plan, are tied to managed cloud storage. For organizations that handle highly sensitive data, it may be essential to scrutinize the data handling arrangements with Power My Analytics. Other than that, Power My Analytics has a single sign-on feature and is GDPR compliant.


Adverity vs Power My Analytics: Ease of Use

Both platforms are relatively easy to use, considering they use codeless connectors, and therefore, you do not need to write or maintain any code. However, setting up some of the connectors from Adverity can be complex. The complexities also emanate from the fact that Adverity is built to handle big data. In response to those complexities, Adverity expects you to have at least some essential database management capacity. Adverity then offers an implementation manager who works with you to implement the systems. You also get an ongoing account manager for support.


In the case of Power My Analytics, the system is easy to use, and you can implement it as a self-service. Having managed Cloud storage cuts many complexities in setting up the system. Lastly, on the Enterprise plan, you get dedicated support to help you with any challenges when implementing the tools. Overall, the majority of the connectors and destinations can be set up with ease by following interactive steps.



Adverity is a powerful system for data integrations. The 600+ data source connectors and 28 destinations enable the system to export data anywhere. Adverity’s data mapping feature and AI integrations make data mapping simple and intelligent. For prices that rise above $2000/month, big organizations with colossal data requirements definitely generate value from the system. SMEs may find the pricing above budget.


Power My Analytics is suitable for SMEs because it offers unlimited access to its 43 data source connectors. Managed Cloud storage in a majority of the pricing plans is appropriate for small organizations that lack adequate data handling capacity internally. Those organizations that store data in BigQuery, FTP Server, or MySQL can also generate significant value for money from the Enterprise plan priced at $295/month. In fact, large organizations that use the three database destinations above would also find Power My Analytics to be better than Adverity because Power My Analytics has large data handling capacity for a lower price. For that reason, we feel that large organizations should also consider Power My Analytics.


Lastly, your final selection of the exemplary system comes down to finding the data source applications and destinations of your needs on the two platforms. Create a list of all your data applications then check if all are available on Adverity and Power My Analytics. Also, check whether your destinations are available. If you don’t find a source or destination on your preferred platform, ask whether the company can provide a custom solution. Make a decision based on what you see and other information we have shared herein.


If you need to try the systems before buying, book a demo with Adverity since it does not have a free trial or free-for-life plan. Power My Analytics offers a free plan for one data source only. It also provides a seven-day free trial with every data plan. We recommend testing the Enterprise plan, which is the best plan that Power My Analytics offers. It is also the plan with the best value for money among all those we analyzed herein. The demos and trials will help you make the right decision about the data connectors.


If your choice is not limited to Adverity or Power My Analytics, consider the equally compatible platform. Test for free for 30 days. The platform offers transparent value-based pricing.


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