How to Connect Criteo to Claude Automatically (No-Code Setup in 1 Minute)

To connect Criteo to Claude, link your account at onboard.windsor.ai/app/criteo, then add the Windsor.ai connector in Claude. That’s it. Open a new chat and ask about your retargeting performance.

Here’s the problem it solves: Criteo’s own dashboard shows solid campaign and product-level retargeting data, but it lives on its own. Comparing that spend against your Google Ads or Meta Ads budget still means exporting a CSV from each platform and rebuilding the same pivot table every week.

By the time you’ve exported it, the numbers are already out of date.

Connecting Criteo to Claude through Windsor.ai solves that: Claude can query your live impressions, clicks, spend, revenue, and ROAS directly, and blend them with your other connected sources in the same conversation.

2 steps to connect Criteo to Claude

Connecting Criteo to Claude via Windsor.ai takes two steps and no code.

📖 For the full walkthrough, see Windsor’s documentation on integrating data into Claude.

Prerequisites

• An active Windsor.ai account (free or paid)
• A Criteo account with at least one active campaign
• A Claude account

Step 1. Connect Criteo to Windsor

Log in to onboard.windsor.ai/app/criteo and select Criteo as your data source.

Sign in with your Criteo credentials to authorize access. Connect more than one Criteo account if you manage several advertisers or markets.

Step 2. Add the Windsor.ai connector in Claude

In Claude, open the Windsor.ai connector page and select Connect.

💡 Pro tip: Set permissions to “Always allow” so Claude can query your Criteo data without asking for confirmation on every prompt.

Confirm the connection is live before you start analyzing anything:

Show my total Criteo spend and revenue by campaign for the last 30 days.

If Claude returns real spend and revenue by campaign, the connection is working and you’re ready to query your retargeting data in natural language.

The metrics that matter for Criteo

Metric	What it tells you
Spend	How much budget is going into your Criteo campaigns, the baseline for judging whether the results are worth the cost.
Impressions	How many times your retargeting ads were shown to shoppers, a read on how much visibility your campaigns are getting.
Clicks	How many people clicked through to your site after seeing an ad, an early signal that your creative and targeting are working.
Click-Through Rate	The share of ad displays that turned into clicks, useful for comparing creative and audience performance side by side.
Frequency	How many times, on average, each shopper saw your ad. A high number can be an early warning sign of ad fatigue.
Omnichannel ROAS	Revenue earned for every dollar spent across devices, the clearest single number for judging campaign profitability.
Revenue	Total sales revenue attributed to Criteo within 30 days of a click, the direct dollar payoff of your retargeting spend.
Transactions	How many purchases your Criteo ads actually drove, turning clicks into a concrete sales count.
Average Cart	The average order value from purchases your ads influenced, useful for understanding the type of customer retargeting brings back.
Cost Per Order	How much you’re paying, on average, to generate one sale, a key efficiency check on whether retargeting spend is scaling sensibly.

What to ask Claude about your Criteo data: prompt ideas

Campaign ROAS check

Break down my Criteo spend and Omnichannel ROAS by campaign for the last 90 days and flag any campaign where ROAS is below 2.

Post-view vs. post-click impact

Compare post-view revenue and post-click revenue by campaign for the last 30 days and tell me which campaigns rely most on post-view revenue.

Conversion analysis

Summarize my Criteo transactions and average cart value by advertiser for this month.

Efficiency ranking

Rank my Criteo campaigns by click-through rate and conversion rate for the last 14 days.

Bonus: analyze Criteo alongside your full marketing stack

Windsor.ai connects 350+ data sources, so Criteo doesn’t have to sit in its own silo. A few practical blends:

• Criteo + Google Ads: See one cross-channel ROAS number instead of judging retargeting spend in isolation.
• Criteo + GA4: Check how much of Criteo’s reported revenue lines up with actual completed purchases.
• Criteo + Shopify: Spot when you’re spending on retargeting ads for items that are low on stock or already sold out.

Conclusion

Criteo drives real retargeting revenue, but judging it in isolation misses the bigger cross-channel picture, and manually exporting CSVs to compare it against other spend gets old fast.

Connecting Criteo to Claude through Windsor.ai turns a two-step, no-code setup into a live line to your retargeting data, so ROAS and cross-channel comparisons are just a question away.

🚀 Ready to query your retargeting data from Claude? Connect Criteo to Windsor.ai for free and start asking questions today.