How to Use Windsor.ai for Social Media

Instagram, TikTok, LinkedIn and YouTube each report their own version of reach and engagement, and the definitions differ, so a fair comparison across platforms starts with normalizing the numbers. Each platform also limits how far back you can look and how much you can export at a time, which makes a month-over-month view across all of them a manual job.

My main work is SEO, but search is one of several traffic sources and I wanted to see how social compares. So I connected the social accounts to Windsor.ai and added Windsor to Claude, where I already work, and I compare platforms by asking. ChatGPT, Gemini and Perplexity work the same way. I check post performance most: reach, saves, shares and watch time alongside likes, plus day-by-day account growth, usually with Facebook Organic in the same view.

🚀 Ready to see it live? Try Windsor.ai free, free forever plan, no credit card.

Already using Claude? Add the Windsor.ai for Social Media connector directly from the Claude directory. On ChatGPT, Gemini or Perplexity, add Windsor the same way from that assistant’s own connector or app directory.

Connecting your social data to your AI assistant with Windsor: 2 steps

Windsor.ai is a single connector that reads from 350+ data sources, including Instagram, Facebook Organic, TikTok Organic, LinkedIn Organic, YouTube, Pinterest Organic, Threads and Google Business Profile, and sends it wherever you work. Setup is two steps: connect your sources in Windsor, then add Windsor to your assistant.

Before you start

• Instagram, Facebook Organic, TikTok Organic, LinkedIn Organic, YouTube, Threads or another connected social account
• A Windsor.ai account (free for the first 30 days to test; paid plans start at $19/month for 3 sources, $99/month for 7)
• A Claude, ChatGPT, Gemini or Perplexity account

Step 1: Connect your social accounts to Windsor

Go to onboard.windsor.ai/app/instagram and sign in to authorize your account (Instagram requires a Professional account). Then add whichever other platforms you post on the same way:

• Facebook Organic
• TikTok Organic
• LinkedIn Organic
• YouTube
• Threads
• Pinterest Organic

The free plan lets you test multiple sources for the first 30 days, then drops to a single source with no credit card required. Keeping every platform connected long-term takes a paid plan: $19/month for 3 sources, $99/month for 7, with post history going back further.

Step 2: Add Windsor to your AI assistant

• Claude: Customize → Connectors → search Windsor → Add
• ChatGPT: install Windsor’s native app from the ChatGPT apps directory
• Gemini and Perplexity: add Windsor from that assistant’s own connector or app directory

Sign in to your Windsor.ai account when prompted, then confirm it works with a simple question: “what were our top 5 Instagram posts by reach last month.”

The numbers I track once it’s connected

Metric	What it tells you
Reach and impressions	How many accounts saw the content
Engagement (likes, comments, shares, saves)	How much people interacted with it
Follower growth	Whether the audience is growing
Video views and retention (Reels, TikTok, YouTube)	How long people watch
Engagement rate	Interaction relative to reach, the number that compares fairly across platforms

The reports social teams run most

These are the questions social teams ask Windsor most often.

Post performance

• What were our top 10 posts by reach and engagement over the last 30 days?
• Which posts got the most saves and shares relative to reach?
• Compare Reels average watch time against feed post engagement for the last two weeks.

Account tracking and cross-platform

• How have our followers, reach and engagement trended day by day this month?
• How does our Instagram engagement compare to our Facebook Page over the same period?

Bonus: analyze social alongside your full stack

The same Windsor install covers every connected source, so social can sit next to ad spend, GA4 or Shopify in one question. Three I use most:

• “Compare organic Instagram engagement to Meta Ads performance for the same period.”
• “Did our highest-performing organic post correlate with a traffic spike in GA4?”
• “Which platform’s audience growth lines up with Shopify order growth?”

Conclusion

With the social accounts connected, the platform comparison and the top-post list come from one question in the chat, with the metrics already on the same basis. Start with the two platforms you post on most, and add the rest once the engagement-rate comparison between them looks right.

Connectors mentioned in this guide

• Instagram
• Facebook Organic
• TikTok Organic
• LinkedIn Organic
• YouTube
• Threads
• Pinterest Organic

🚀 Ready to get started? Try Windsor.ai free. Free forever plan, no credit card. Paid plans from $19/month.