Adverity and Dataslayer are codeless data integration tools designed to extract data from multiple sources, such as Google Ads, and export it to various destinations, including spreadsheets and business intelligence tools. The applications, however, differ in several aspects, including the number of data source connectors and the variety of data destinations. Apart from the feature differences, a huge variation in pricing plans makes it worthwhile to study and assess the capabilities of the two data integrators.
Table of content
- Adverity Overview
- Dataslayer Overview
- Who Are Adverity and Dataslayer For?
- Adverity vs Dataslayer: Data Source Connector
- Adverity vs Dataslayer: Data Destinations
- Adverity vs Dataslayer: Pricing
- Adverity vs Dataslayer: Rating
- Adverity vs Dataslayer: Security and Reliability
- Adverity vs Dataslayer: Ease of Use
- Adverity vs Data Slayer: Support
- Summary
| Adverity | Dataslayer | |
| Data Source Connectors | 600+ | 45+ |
| Data Destinations | 28 | 7 |
| API Access | Yes (starts from $2000/month) | Yes (starts from $3600/year) |
| Price | $500/month ($2000/month for database destinations and API access) | $39.90/month for freelancers, to $364.90/month for large agencies. |
| Free trial | No | Yes |
Adverity Overview
Adverity’s data integration platform has 600+ data source connectors. This high number of connectors makes Adverity one of the large competitors in providing codeless data integration services. Another factor that reflects the platform’s competitive position is the pricing. Data connection plans on Adverity start at $500/month. The price only applies to the core connectors, which are not defined. For all data source connectors, Adverity pricing is $2,000 per month. Adverity connects data to various destinations, including databases like BigQuery, Snowflake, and Amazon S3. The data mapping feature in Adverity helps you compute new dimensions and metrics before data exports. Lastly, on the overview, note that Adverity does not allow an unlimited number of users on your data plan.
Dataslayer Overview
Dataslayer has 45+ data source connectors. The limited number of data source connectors places Dataslayer among the more minor but effective data integration services. An overview of the data connection pricing plans shows that Dataslayer starts from $39.90/month. All connectors are available at all pricing levels, meaning no premium connectors exist. For direct analytics, the platform sends data to seven data destinations, including Google Sheets, Looker Studio, and Power BI. Database destinations include BigQuery, Amazon S3, and Amazon Redshift. The last destination is data integration through an application programming interface (API), for which Dataslayer is found to rely heavily on third-party service providers. Dataslayer allows an unlimited number of users depending on your pricing plan. However, Dataslayer lacks a data mapping feature, which means you may face difficulties when computing additional metrics and dimensions from your data.
Who Are Adverity and Dataslayer For?
Adverity and Dataslayer are tools designed for marketers and marketing agencies. Nearly all the data source connectors available on the two platforms are designed for collecting and extracting data from tools used in marketing. Such tools include Google Ads, Meta Ads, and other social media accounts. The tools are also designed for non-technical data analysts who may not have the prowess to develop and maintain codes or computer programs for data extraction and integration. By being codeless, Adverity and Dataslayer ensure that anybody can use the tools by following easy prompts or instructions.
While it is agreeable that Adverity and Dataslayer are built to support marketing analytics, the differences in prices and capabilities between the two tools show that they are designed for entities of different sizes. Adverity is priced higher and more capable than Dataslayer. As such, the tool is suitable for larger data-driven organizations. The tool can be used by marketing agencies that require large data source connectors. Dataslayer would be appropriate for smaller agencies with limited data needs. The pricing of Dataslayer connectors also makes the platform suitable for independent professionals or freelancers. With Dataslayer, freelancers and small agencies can access core data source connectors many businesses use; hence, they can service most small businesses.
Adverity vs Dataslayer: Data Source Connector
Adverity has more than 600 data source connectors, while Dataslayer has 45+. While the difference in the number of connectors is huge, users should focus on determining whether the specific data source connectors that are suitable to their needs are available on either platform. Further, users need to assess the accessibility of the connectors with the preferred subscription plans.
Adverity gives access to core connectors starting from $500/month and all connectors starting from $2000/month. This means that there are premium connectors on the platform. Premium data source connectors are accessible only when users subscribe to higher-priced data plans. One challenge we observed with the platform is the difficulty in differentiating the core from premium data source connectors.
While Adverity has premium data source connectors, Dataslayer gives access to all connectors with the pricing plans. This means the users have no limitation in accessing the connectors and no premium connectors. However, the users may be limited in the number of accounts they can link for each data source connector. To navigate the limitation on the number of connected accounts, users may have to delete some connected data source accounts to be able to add new accounts.
Adverity vs Dataslayer: Data Destinations
Adverity is marketed as a platform that lets you send data anywhere. A closer analysis of the data destinations indicates pre-built connectors for 28 data destinations in data lakes like Amazon S3, Azure blob, and Databricks. Database destinations include Amazon Redshift, Azure Synapse, Firebolt, BigQuery, Snowflake, and Microsoft SQL Server. Other destinations include spreadsheets like Google Sheets and Microsoft Excel. There are also web analytics platforms like Adobe Analytics, Google Analytics, and Looker Studio. The destinations include business intelligence tools such as Qlik, Tableau, and Power BI. Based on the analysis of the data destinations, Adverity gives access to all types of possible destinations. The platform has also generally considered all the popular storage, analytics, and spreadsheet solutions to which markets can send data. When exporting data to database destinations, the pricing may be adjusted to reflect the number of data rows since pricing is not independent of data row count.
Dataslayer lists a total of seven destinations on its website. That number is a quarter of the destinations the competitor platform offers herein analyzed. All the destinations listed on Dataslayer are also available on the competitor platform. They include Google Sheets and Looker Studio, the most popular destinations for Dataslayer users. Other destinations are BigQuery, Power BI, Amazon S3, and Amazon Redshift. In addition, Dataslayer lists API integrations as a destination. It is important to note that Dataslayer notifies its users of relying on third-party API calls in the data integrations. Users who intend to use API integrations should, therefore, consider any security technicalities that may arise from the involvement of third-party API applications in the data integrations.
Adverity vs Dataslayer: Pricing
Pricing is one of the most critical comparisons users want to see because they need to determine the data plan that provides the best value for money. This comparison has already pointed out that Dataslayer starts at $39.90/month while Adverity begins at $500. To determine which price offers more excellent value for money and what use cases warrant selecting either platform, this section delves deeply into what each platform extends in the data plans.
We start the analysis by looking at the availability of free trials. The reason why free trials are essential is that they provide potential users with the opportunity to assess how well the different data integrators meet the data needs. On this parameter, Dataslayer wins because it has a free trial version that runs for 15 days and gives users access to all data source connectors and destinations. Adverity does not have a free trial, but it still enables users to assess how well the platform can serve their data needs. Adverity achieves this milestone by offering a demo.
The second important pricing factor is whether there is a free forever plan. With a free forever plan, users with limited data needs can access limited features of the data integrator. The free forever plan is never the best value for data-driven organizations, but it is still worth considering. Regarding the availability of free forever plans, Dataslayer offers services to users that require up to 5 API calls per day, while the maximum number of data rows allowed is 1,000. Adverity does not have a free forever plan.
The core pricing starts at $39.90/month on Dataslayer. The least-priced plan suits freelancers and independent professionals with limited data needs. With this plan, the users can make 30 API calls per day. The small agency plan starts from $79.90/month for 100 API calls per day, while the medium agency plan starts from $124.90/month for 250 API calls per day. Large agency pricing plans start from $364.90/month for 1000 API calls daily. Note that the prices are billed annually and may vary significantly for monthly billing plans. It is also important to highlight that Dataslayer bases the pricing mainly on API calls, even though the plans differ on the number of data source accounts. Lastly, the prices may vary depending on your data destinations, especially if you send data to data warehouses.
Core pricing for Adverity starts at $500/month, but when you click on the pricing page on the Adverity website, you land on a page without numbers. The reason that Adverity gives for that is it treats the data needs of each customer as unique. Therefore, the price quotation is tailored to the number of data source connectors and the data destinations you select, among other factors. As such, it is impossible to pinpoint the price you are likely to pay for Adverity data connection services. This is true because our analysis also shows that the cost varies not just by the number of data source connectors but also by the types of connectors and data destinations. For instance, sending data to BigQuery, Snowflake, AZureSQL/Blob, Amazon S3, MySQL, and PostgreSQL starts at $2000, and you must talk to sales. This review has also emphasized that Adverity has core and premium connectors, but you need help quickly to tell which connectors are core or premium.
There is only one instance where the pricing of Adverity data integrations is lower than that of Dataslayer. This is when connecting data sources and destinations through API. Because Dataslayer heavily depends on third-party APIs, the pricing starts from $3600 for API access. Note that the price concerns API calls beyond the pre-built data source connectors in Dataslayer. On the other hand, Adverity grants API access starting from $2000.
Our overall review of the pricing shows that Adverity is generally priced higher than Dataslayer, considering that the lowest price of Adverity plans is already significantly higher than the highest plan on Dataslayer. If your business can find all the data source connectors and destinations on Dataslayer, you are better off working with the platform as it is more cost-efficient than Adverity. You would only be considering Adverity if your needs data source connectors and destinations can only be found on Adverity. Adverity believes many data source connectors and destinations are its main differentiating factor.
Adverity vs Dataslayer: Rating
Adverity has a rating of 4.4 stars on G2. Comparatively, Dataslayer has a rating of 4.8 stars out of 5. Dataslayer is rated higher, which is justified because it allows users to find the information they need.
From the analysis we have done thus far, it is clear that Dataslayer beats Adverity in various aspects, especially the price elements. The only aspect in which Adverity wins over Dataslayer is the number of data source connectors and destinations. If a user can find all the data source connectors and destinations needed on Dataslayer, such a user would not consider Adverity.
Adverity vs Dataslayer: Security and Reliability
Our analysis of Adverity and Dataslayer has already pointed out one weakness in Dataslayer’s security: the platform relies on third parties for API integrations. As such, users highly concerned about data security may need to weigh their options more critically by seeking to understand the reliability of third-party API integrations with Dataslayer.
Apart from that, the two platforms differ in the basic security requirements. While Adverity is SOC Type 2 compliant, Dataslayer is not. Similarly, Adverity has a single sign-on/MFA feature, while Dataslayer doesn’t. Our review shows that Dataslayer is still relatively young or new and still catching up with industry security standards.
Adverity vs Dataslayer: Ease of Use
Adverity and Dataslayer are generally easy-to-use tools that require no coding or code maintenance. However, the ease of use may vary across the different connector types. For instance, connecting to Google Sheets differs from connecting to Power BI or BigQuery. The platforms ensure that users are guided through interactive click-through steps for setting up the connector and integrating data for each connector type.
One key indicator of ease of use is the data selection and computation capability. Both platforms enable the selection of data fields when shaping the data. However, Adverity further allows the computation of new metrics and dimensions using the data mapping feature. Dataslayer lacks a data mapping feature, meaning users can only compute new data fields after exporting the raw data to the destination. The data mapping feature in Adverity ensures the data is ready for analytics at the point of export.
Adverity vs Data Slayer: Support
Adverity and Dataslayer differ in how they extend support to customers. Adverity offers dedicated customer support with an implementation manager and an ongoing account manager. You will be supported when implementing Adverity data connection plans and have an identified account manager to help you through the program. Adverity also promises 24-hour access to a help desk. Any tickets raised at the help desk are resolved within 45 minutes. The implication is that support is available, accessible, and efficient in handling customers’ concerns. Other elements of Adverity support include on-demand industry experts, consultants, and a full suite of educational materials.
Dataslayer also offers support, but accessibility varies depending on your data plan. If you are on the free forever plan, go to Dataslayer’s help page for support. Your questions should be adequately answered in the FAQs section. For those on the paid plans, you have access to 24h/5 live chat support. No further information is presented about support at Dataslayer. Overall, it is clear that Adverity has better support systems than Dataslayer.
Summary
Our detailed comparison between Adverity and Dataslayer indicates that the platforms offer good data integration services for businesses of all sizes and marketing agencies. However, there are differences between the platforms, which can guide prospective users in selecting the best platform.
Prospective users should confirm that the data source connectors and destinations are available on the two platforms. Dataslayer has a smaller number of connectors and destinations. The users consider the pricing, assuming the connectors and destinations are supported on both platforms. Dataslayer pricing starts from $39.90, which is lower than Adverity’s starting price. The highest plan on Dataslayer starts from $364.90, which is still lower than Adverity’s starting price.
However, if you need to access database API integrations, Dataslayer’s pricing can be higher, starting from $3600, while Adverity begins from $2000. Understanding the specific features that will meet your data needs is essential. Other areas where the Dataslayer and Adverity differ include security and support. Adverity has better security and support features. Overall, if you are not concerned about security or support and both platforms have all the data source connectors and destinations for your needs, Dataslayer provides better value for money, except when using API access.
Lastly, consider the equally powerful Windsor.ai codeless data integration platform. You do not require any coding skills to use Windsor.ai. Take the 30-day free trial opportunity to test Windsor.ai and determine how well it suits your data needs. Windsor.ai offers transparent and flexible pricing.
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