Supermetrics vs Hevo Data: Choose Your No-code Data Code in 2024

Supermetrics vs Hevo Data

Supermetrics and Hevo Data are tools designed to help you export data from your SaaS applications to business intelligence tools and data warehouses for analytics and storage. Supermetrics pricing plans start at 29 euros, while Hevo Data pricing plans start at 239 USD. As can be seen from the pricing, the two no-code data integrators appear to be significantly different, but what are those differences, and how do they factor in your choice of the right connector?


Table of content

  1. Hevo Data Overview
  2. Supermetrics Overview
  3. Who Are Supermetrics and Hevo Data For?
  4. Supermetrics vs Hevo Data: Data Source Connectors
  5. Supermetrics vs Hevo Data: Data Destinations
  6. Supermetrics vs Hevo Data: Pricing
  7. Supermetrics vs Hevo Data: Rating
  8. Supermetrics vs Hevo Data: Security & Reliability
  9. Supermetrics vs Hevo Data: Ease of Use
  10. Supermetrics vs Hevo Data: Support
  11. Summary


Hevo Data Overview

Our overview of Hevo Data highlights only the key features. Hevo Data is a platform with 150+ data source connectors. About 68 data source connectors have free access. The large number of free connectors makes Hevo Data attractive to many users, but there is a catch. The free data source connectors do not include popular marketing tools such as Google Ads, Facebook Ads, Instagram, X Ads, TikTok Ads, YouTube, and LinkedIn. That means you must assess whether the data connectors you require are available on Hevo Data and, if so, which pricing plans they fall under.


Hevo Data

Hevo integrates data through pipelines. The pipelines connect the data sources to the data warehouses in four steps that include configuring sources, jobs, destinations, and final settings. Setting up Hevo Data pipelines can be complex for users without database management knowledge. However, Hevo Data offers demonstrations to clients. The architecture of Hevo Data pipelines is as follows;


architecture of Hevo Data pipelines



The pricing of Hevo Data is significantly above that of Supermetrics, but you will also notice that Hevo Data’s price computation is based on “events.” To demystify “events” as used by Hevo Data, it refers to data rows that you add, delete, or change within a month. Hevo Data counts the events in millions. For the price of $239, you are charged for 5 million events in a month. If the number of events increases to 20 million, the price can be about $399 on the Starter plan and $679 on the professional plan. The events mean you should plan your Hevo Data package according to the volume of data rows you use in a month.


The last key highlight about Hevo Data in this overview is the data destinations property because Hevo Data essentially connects data pipelines to data warehouses. None of the spreadsheets and business intelligence tools, such as Looker Studio, Excel, Power BI, and Google Sheets, are listed as data destinations in Hevo Data. However, with Hevo Activate, you are still able to analyze the data using the tools.

Pipelines Hevo data

Supermetrics Overview

Supermetrics has 138+ connectors. None of the connectors is free. The platform has 16 data destinations but you can access only four of them if you are on the Essential, Core, or Super plan. The other connectors can only be accessed if you are on the Enterprise plan for which you require a custom quote. The four destinations that you can access on the top three pricing plans include Looker Studio, Google Sheets, Power BI, and Microsoft Excel.


supermetrics homepage


Having tested Supermetrics, the system is easy to use for non-technical data analysts because it does not require coding skills to maintain the connectors. A more important aspect of Supermetrics is the data mapping feature that enables analysts to compute new metrics and dimensions from data in the process of data export. The impact of data mapping is that it gives the analysts more power to shape data fields before extracting them to the stated business intelligence destinations. We expound on these views in more detail below to help you understand Supermetrics better.


Who Are Supermetrics and Hevo Data For?

Supermetrics and Hevo Data are designed for marketers and data analysts who do not have technical skills in data engineering but are required to integrate data for business intelligence. The common factor between Supermetrics and Hevo Data is that they do not require coding skills or the maintenance of data integration code. The platforms integrate data through prebuilt connectors that are easy to install and use.


While the platforms are suitable for marketers and data analysts, Supermetrics is suitable for SMEs with limited data integration needs. Hevo Data can serve the needs of larger organizations that process millions of data rows per month. We deduce this observation based on the priced data plans on both platforms.


Hevo Data prices the data plans based on events. We explained events to mean data rows that are edited or in any way altered within the billing month. To illustrate why Hevo Data is appropriate for data-driven organizations, the entity offers a free forever plan for organizations with up to 1 million events per month. The only limit with this plan is that premium data connectors may be inaccessible. In the Starter plan, organizations process between 5 and 50 million events per month. The Professional plan is for organizations that process up to 100 million events per month. The features make Hevo Data suitable for large organizations.


Supermetrics prices its plans based on the number of data connectors, accounts, and organizations. The data destinations for the priced plans also demonstrate working with smaller datasets that can be managed in spreadsheets. The organizations that use Supermetrics are not keen on storing data. Instead, they focus on analytics and insights from the SaaS data. Such are characteristics of smaller organizations that need data to inform strategies but are not on owning, managing, and controlling data and knowledge.


Supermetrics vs Hevo Data: Data Source Connectors

This review has already demonstrated that Supermetrics and Hevo Data have different numbers of data connectors. While Supermetrics has 138+, Hevo Data has 150+. The review also demonstrated that Hevo Data gives free access to 68 data source connectors, while there are no free connectors on Supermetrics. Another important point to make is that some connectors in Supermetrics are only available upon request, which means there are premium connectors that may come with higher costs when using Supermetrics pricing plans.


While Supermetrics has premium connectors, Hevo Data gives you access to the 150+ connectors unless you are on the free forever plan. This is important because it shows that Hevo Data does not limit how and where you get your data. Unlimited access to the 150+ connectors on the priced data plans works well for Hevo Data because the plans are valued based on the number of events. Supermetrics computes the prices based on the number of accounts and data source connectors, which is why you don’t get unlimited access to connectors.


Supermetrics vs Hevo Data: Data Destinations

There are sixteen data destinations on Supermetrics. However, if you are on the first three data plans, Essential, Core, and Super, you only get access to four data destinations. The four include Google Sheets, Looker Studio, Microsoft Excel, and Power BI. None of the four data destinations is a database, warehouse, or lake. To connect your data to a database, data warehouse, or data lake, you must be on the Enterprise plan. It means that Supermetrics does not only have premium data source connectors but also premium data destinations. You must request to be connected to the premium data destinations. Examples of data destinations that require talking to sales include BigQuery, MySQL, PostgreSQL, Snowflake, Amazon S3, and Azure SQL. For other applications like Tableau, Supermetrics uses API integrations to get you connected. Beyond Tableau API integrations, you can use Supermetrics APi for other data integrations and automations.


Hevo Data sends data directly to warehouses or data lakes. For that reason, all the nine data destinations listed on Hevo Data are databases. They include MySQL, PostgreSQL, BigQuery, Snowflake, Redshift, Databricks, Azure Synapse Analytics, and MySQL Amazon Aurora. Many of the data destinations are similar to those offered by the Supermetrics Enterprise plan. Usually, your organization requires one of a few data warehouse destinations. When assessing the data destinations, it is good to check whether the destination for your intended use is listed on the two platforms. Hevo Data does not extract data to Google Sheets, but you can connect to Looker Studio, Microsoft Excel, Power BI, and Tableau through the data warehouse. Lastly, Hevo Data does not offer API integrations. However, you can significantly automate the data migrations in Hevo Data Activate.

Hevo Data Destination

Supermetrics vs Hevo Data: Pricing

So far, we have highlighted two pricing plans on Hevo Data. These are the Starter plan and the Professional plan, the details of which are presented in the screen below. We also highlighted the free forever plan for clients who have up to 1 million events per month. The limitation of the free forever plan is that you may not access the premium connectors even though you have access to 68 free connectors. The two aspects of pricing that we highlight here are the free trial, which is offered on all the plans, and the Business critical plan for enterprises whose data needs may exceed 100 million events per month. If your data needs exceed 100 million events or data rows per month, you can get help by contacting sales at Hevo Data.


Supermetrics pricing has four plans, with the Enterprise plan being the highest and custom. The pricing is based on the number of data sources and the selected data destinations. If you need to export the data to a single spreadsheet or business intelligence application, the Essential and core plans are available. If you need to send data to two or more data destinations, you can opt for the Super and Enterprise plans. If your data needs include a database or data warehouse, your only option is the Enterprise plan, which is expected to cost upwards of 999 euros.


Supermetrics prices


Having considered the pricing options, a good comparison between Supermetrics and Hevo Data must carefully consider what the user gets out of each platform. When that is factored, we feel that Hevo Data pricing options can only be compared with the Enterprise plan in Supermetrics because it is the only pricing option in Supermetrics that offers database destinations plus multiple business intelligence tools. Considering the Enterprise plan in Supermetrics would be priced well above 999 euros, compared to the Starter plan in Hevo Data, which asks for a base price of $239, Supermetrics is more expensive. Hevo Data gives you the best value for money if your data needs are extensive.

Hevo Data Pricing

Supermetrics vs Hevo Data: Rating

Supermetrics has a rating of 4.4, while Hevo Data is rated 4.3. Our view is that the connectors are designed for different target markets based on the data volumes that each platform can process.


Having interacted with both platforms, we consider them equally competitive concerning the ease of data integration. The only difference is that Supermetrics integrates data directly into the business intelligence and spreadsheet applications, while Hevo Data integrations for the BI tools are through the data warehouse. Some skills in database management may be required for Hevo Data users, which is why the ratings are different for the two platforms. When that factor is accounted for, the two platforms are comparable.


Supermetrics vs Hevo Data: Security & Reliability

The security and reliability appraisal focuses on two must-have features, which are SOC Type 2 Compliance and Single Sign-on/MFA. Supermetrics and Hevo Data meet the security and reliability threshold. As such, we consider both platforms to be reliable.


Further, we observe that Supermetrics offers the same security features across the board. Hevo Data, on the other hand, provides more advanced security and reliability features depending on your data needs. The entity recognizes the need for clients to retain control over all their data, hence the need for advanced security features.


Supermetrics vs Hevo Data: Ease of Use

Supermetrics and Hevo Data are built with interactive user interfaces to ensure ease of use. For the most part, the ease of use is realized, particularly because the platforms are codeless. Therefore, data engineers in your organization do not need to maintain any code for data integration.


However, both platforms have had some negative feedback relating to the ease of integrating the connectors with the databases. This is a significant indictment of the ease of use of these platforms. That said, it is imperative to observe that users integrating the Supermetrics and Hevo Data connectors with data warehouses need a little bit of knowledge about database management. That experience is not needed when using Supermetrics to integrate data sources directly into spreadsheets and business intelligence tools.


To surmise, the user experience with ease of use varies between integrations for data warehouses compared to integrations for business intelligence tools. Though Hevo Data and Supermetrics are generally easy to use, some challenges may be experienced with the database integrations. That is why users need to talk to sales on both platforms.


Supermetrics vs Hevo Data: Support

The last key feature considered in our detailed review is the quality of support that users can access on Supermetrics and Hevo Data. Support on Supermetrics is standard. This means you can access live chat and email support. Customers on the Essential and Core plans get access to standard support. Customers on the Super plan are assigned a customer success manager. Lastly, customers on the Enterprise plan get standard support, customer success management, and a personalized success plan.


Focusing on Hevo Data, support is 24/5 live chat and email. This means you can access support 24 hours, five days a week. Considering that we compare Hevo Data to the Enterprise plan on Supermetrics, it is clear that the support on Supermetrics is more enhanced.



We summarize our review of Supermetrics and Hevo Data by stating that the only plan in Supermetrics that can be compared to the Hevo Data plan is the Enterprise plan. That is because it is the only plan in which the data destinations are data warehouses. That being the case, Hevo Data has more value for money invested in data integration. Hevo Data is most suitable for organizations with extensive data needs, where the data rows processed in a month are 5+ million. Supermetrics would be ideal for SMEs that need to extract data from BI tools directly because the four data destinations that the platform focuses on are Looker Studio, Power BI, Google Sheets, and Microsoft Excel. Hevo Data connects to the BI tools but through the data warehouse.


If your choice is not limited to Hevo Data and Supermetrics, consider the no-code connector. The connector is easy to use and does not require any coding skills or experience. Take advantage of our 30-day free trial to help evaluate how the connector can serve your data needs.


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