Supermetrics vs Salesforce Marketing Cloud Intelligence Comparison: Which Is the Best?

Supermetrics vs Salesforce Marketing Cloud Intelligence Comparison

Supermetrics and Marketing Cloud Intelligence are robust data integration and visualization platforms tailored for digital marketers who need specific data and analysis. By understanding their unique features, uses, pricing, and more, digital marketers, professional analysts, and businesses can choose the best-suited platform for their needs.


Table of content

  1. Salesforce Marketing Cloud Intelligence Overview
  2. Supermetrics Overview
  3. Who Are Supermetrics and Marketing Cloud Intelligence For?
  4. Supermetrics vs. Marketing Cloud Intelligence: Data Source Connectors
  5. Supermetrics vs.Marketing Cloud Intelligence: Data Destinations
  6. Supermetrics vs. Marketing Cloud Intelligence: Pricing
  7. Supermetrics vs.Marketing Cloud Intelligence: Rating
  8. Supermetrics vs. Marketing Cloud Intelligence: Security & Reliability
  9. Marketing Cloud Intelligence vs Supermetrics: Ease of Use
  10. Supermetrics vs. Marketing Cloud Intelligence: Support
  11. Summary


Salesforce Marketing Cloud Intelligence Overview

Marketing Cloud Intelligence, formerly called Datorama, is an all-around marketing analytic tool that integrates different marketing tools by providing a centralized view. The basic design of the platform is built as workspaces, each with its own data streams, reports, and dashboards. The design depicts each client and business through role-based views.

Users can get additional Granular Data Center and Media Transparency features at extra fees. The features focus on data quality, achieved through flexible data ingestion and modeling tools.

Supermetrics Overview

Supermetrics is a popular data integration software built for data extraction from marketing, advertisement, and social media platforms into familiar analytics and reporting tools. The platform provides a functional interface for setting up data connections, selecting particular metrics, applying filters, and scheduling data refreshes.

Supermetrics excels in data integration, data warehousing, and offering business intelligence solutions. Seamless integration is available for reporting tools such as Google Sheets, Excel, and Looker Studio. Users can also perform advanced analytics to gain deeper insights into their business performance.


Who Are Supermetrics and Marketing Cloud Intelligence For?

Supermetrics and Marketing Cloud Intelligence are platforms designed to cater to different audiences that need to empower their businesses with data-driven decision-making capabilities.

Supermetrics offers robust data integration features targeted at marketing teams, agencies, and enterprise clients who need to use data for tailored decision-making. Businesses can move data to their preferred destinations for deeper analysis and insights. Whether it’s sales performance, customer behavior, or marketing trends, organizational teams can rely on Supermetrics’ own visualizations or integrations to popular analytics platforms such as Looker Studio to generate insights and make better decisions.

Marketing Cloud Intelligence is an analytics platform built for marketers who need to extract and load specific and actionable data that best connects their target audience. The platform equips marketers with the ability to compile multiple data sources in an efficient and visually appealing way, thus enabling them to make better and data-driven decisions.


Supermetrics vs. Marketing Cloud Intelligence: Data Source Connectors

Supermetrics pulls data from multiple data sources into destinations like Google Sheets, Looker Studio, Excel, and cloud storage platforms like BigQuery and Snowflake. It is designed as an API connected to the data sources, pulling data from the API when requested. The platform allows comprehensive integrations, enabling data collection from multiple sources.

Marketing Cloud Intelligence extracts data from different sources and maintains a unique combination of dimensions and measurements for each data type. The platform utilizes API connectors to connect a client’s data in Marketing Cloud Intelligence. An example is the Adform API connector, which retrieves Leads data, which is aggregated and viewed at a campaign level. Salesforce Connectors are also incorporated to enable data synchronization and triggering processes. Examples of Salesforce Connectors are Salesforce Reports API Connector and Salesforce Account Engagement API Connector.


Supermetrics vs. Marketing Cloud Intelligence: Data Destinations

Supermetrics offers a robust data integration that supports a wide range of data destinations. Data destinations supported include Google Sheets, Looker Studio, Microsoft Excel, Power BI, and For data warehousing, data destinations supported are BigQuery, Snowflake, Azure, and Amazon S3. The platform’s supported data lake solutions include data destinations such as Google Cloud Storage, Amazon S3, and Azure Storage.


For Marketing Cloud Intelligence, the main destinations are integrated data extensions, synchronized data sources, data cloud segments and segment data sources. Integrated data extensions store integrated data across Data Cloud and Marketing Cloud Engagement. Synchronized data sources are for Marketing Cloud Connect when accessing data from Sales and Service Cloud. Segment data sources are added from the segment workspace’s page.


Supermetrics vs. Marketing Cloud Intelligence: Pricing

Supermetrics pricing is based on the destinations connected to the pipeline and paid a fixed fee. The fixed fee is for each destination. Therefore, separate payments will be expected for the two destinations connected. A 14-day free trial is allowed for 100 queries per day per data source. Pricing plans are categorized as per users, teams, and data sources as follows:

  • The Essential Plan: One user, team, up to 4 data sources, at €29 per month billed annually.
  • The Core Plan: Up to three users, one team, and 23 data sources at €159 per month billed annually.
  • The Super Plan: two destinations, five users, one team, and up to 46 data sources at €999 per month billed annually.
  • The Enterprise Plan: Highly customized for large businesses, up to 120 data sources and data warehousing. Prices are available from technical support.

Supermetrics prices

Marketing Cloud Intelligence provides pricing plans corresponding to the organization’s needs.

  • Starter Plan: The pricing is planned for businesses at the beginning of their marketing journey. It allows 10 users and 3 million data rows costing €3,000 org/month billed annually.
  • Growth Plan: The plan for businesses that are expanding their marketing intelligence across channels, campaigns, and platforms. It allows for 20 users and 20 million data rows, costing €10,000 per org/month billed annually.
  • Plus Plan: The plan is for client organizations seeking comprehensive marketing intelligence across brands and regions. Cost is customized, with the plan allowing 80 users and 100 million data rows. For pricing, you need a request from technical support.

Marketing Cloud Intelligence price

Supermetrics vs. Marketing Cloud Intelligence: Rating

Supermetrics is a highly regarded data integration platform, as per at 4.4/5. Many customers are satisfied with the platform’s effective service. A few reviews cite difficulties, such as not being easy to contact customer support and the complexity of the initial setup. Capterra ratings for the platform are also highly positive at 4.3/5, while TrustRadius gives a high rating of 8.3/10.

Supermetrics rate

Marketing Cloud Intelligence rating on is generally positive at 4.2/5. From over public reviews, the rating on Capterra is also good at 4.3 /5. Out of 10, TrustRadius gives Marketing Cloud Intelligence a rating of 8.
Salesforce Marketing Cloud Intelligence rate

Supermetrics vs. Marketing Cloud Intelligence: Security & Reliability

Supermetrics commits to data security, as they operate without permanently storing the data that you load using their data integrations. Data is also highly protected while in transit with robust encryption protocols. As per external auditors, the platform is SOC 2 Type II, GDPR, and CCPA compliant.

Marketing Cloud Intelligence has robust security protocols that ensure safety and integrity. The platform is equipped to use MFA to enhance your Marketing Cloud login processes by adding another layer of protection against security threats. The security measures improve the overall security of the account and protection of data from unauthorized access.


Marketing Cloud Intelligence vs Supermetrics: Ease of Use

Supermetrics has an intuitive user interface that simplifies reporting and allows marketing professionals to analyze key results and action items. The platform has support that is on standby and readily available to help out when connectors malfunction, troubleshoot, and remedy issues.

Marketing Cloud Intelligence is popular for being extensible, flexible, and intelligent. The platform has main options for data connections: API Connect, TotalConnect, and LiteConnect.

  • TotalConnect is designed for customized data upload when there is no API that can be used to get specific data into Marketing Cloud Intelligence.
  • LiteConnect is designed for uploading files into Marketing Cloud Intelligence without the need for data mapping. It is suitable for ad hoc analysis and non-marketing sources, including sales data, geographic data and weather data.
  • The platform, through API Connect, allows users to manage data connections securely. It also allows over 170 pre-built API connectors to different social media, marketing automation, and ad platforms, among others.


Supermetrics vs. Marketing Cloud Intelligence: Support

Supermetrics and Marketing Cloud Intelligence have different customer support service approaches. Supermetrics has designed a comprehensive Support Home for users who try to find solutions and guidance and learn how to manipulate data, reports, and manage teams. The other support feature is their contact page, which allows customers to send their tickets through the support portal. The customer and technical support teams are virtually available on weekdays and work to respond to each customer ticket within 24 hours.

Marketing Cloud Intelligence mainly provides support through a Help Portal, which allows clients to submit their support cases. The support requires users to have a Trailblazer account with their existing email address.



Supermetrics and Salesforce Marketing Cloud are both excellent platforms for different types of users but share a common goal towards empowering businesses in decision-making. Marketing Cloud Intelligence is renowned for its centralization for digital marketers on data quality and flexible data ingestion, while Supermetrics is popular for data extraction and integration with various reporting tools.

The two platforms are distinctively different in their features and design operations. Businesses and individual professionals need to evaluate what they need before deciding between Supermetric and Marketing Cloud Intelligence.
Looking for Marketing Cloud Intelligence or Supermetrics alternatives, check out You can either enjoy a free trial with limited features or subscribe to enjoy all the features. The monthly subscription starts at $19 for a basic plan. You can also choose the standard plan for $99 or $499 for a professional plan to enjoy advanced features.



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