7 Examples of Looker Studio Marketing Dashboards for Paid Campaigns

Multichannel attribution Data Studio dashboard 1

With Looker Studio, you can build marketing reports and dashboards from any number of data sources. And there is no one perfect example. What data you include varies with your business and reporting needs. Looker Studio equips you to build one the way you want it. However, the options could be overwhelming.

If you know what report but are struggling to present it right, check out some awesome Looker Studio templates or our Looker Studio examples page. But if it’s a marketing report or dashboard you are looking for, read on.

What are the different types of marketing reports?

For the sake of convenience, let us group marketing reports into four types:

  • Multi-channel performance marketing report – comparing the performance of multiple paid channels
  • Performance report for paid campaigns on a particular platform – measuring the impact of paid marketing on a specific channel
  • Organic social – understanding contribution of organic posts where you don’t spend money
  • SEO – gauging the performance of the content on your site
  • Content & email marketing – analyzing the effectiveness of content and evaluating engagement metrics

In this article, we share a few examples of performance marketing dashboards for single and multi-channel campaigns.

Looker Studio marketing reports for multi-channel attribution

1. Comparing the performance of Facebook ads, Google Ads, Linkedin Ads, Twitter Ads

As marketers, we often struggle to pull and analyze data from various platforms like Facebook, Google, Twitter, or others. Looker Studio makes it easy.

You can compare campaign performance across each of these platforms and also get a blended report and an attribution overview of you spend.

Template with Windsor

You can customize the level of detail based on your audience. If you are presenting it to your CEO, you might want to skip information of little interest to senior leadership.

Learn how to do it here:

 

2. Reports comparing Facebooks Ads and Google Ads

Arguably, Facebook and Google have emerged as the two most popular advertising platforms today. Understanding which works better for you helps distribute and optimize spending better. Looker Studio can help you make a decision based on data and avoid conformity bias.

Comparison of Facebook ads and Google ads Looker Studio dashboard

Comparison of Facebook ads and Google ads Looker Studio dashboard

You can try Windsor.ai’s template to compare Facebook ads and Google Ads.

Check this video to understand how.

 

Looker Studio dashboard examples for paid campaigns Data source

3. Facebooks ads Looker Studio marketing dashboard

If you are a consumer product brand and use Facebook as the primary marketing platform, a data studio dashboard can make reporting easy.  Facebook Ads Overview Report dashboard provides a simple one-page overview of your paid Facebook activities. It visualizes costs, impressions, actions, and clicks.

facebook ads data studio overview report

Facebook ads data studio overview report

It includes calculated metrics such as CPC, CPM, and cost per action. Overall, it has more than 500 dimensions and metrics available. You can analyze them on the following levels::

  • Campaign
  • Ad Set
  • Ad
  • Creative

Learn how to create a Facebook ads report in Looker Studio in a few easy steps.

4. Linkedin ads Looker Studio marketing dashboard

LinkedIn is the primary advertising channel for most B2-B companies. If you use LinkedIn for running any campaign – brand awareness, website visits, engagement, or lead generation – our Looker Studio LinkedIn Ads Overview Report makes it possible. All you need to do is connect your Linkedin Ads account and link the data to Looker Studio using our connector.

Linkedin ads dashboard on Looker Studio

Linkedin ads dashboard on Looker Studio

You can get started quickly with a few clicks. The template covers most marketing metrics like campaigns, clicks, impressions, and post-click conversions. With some modifications, you can track more.

Install the Looker Studio Connector: LinkedIn Ad Insights

5. Twitter Ads dashboard on Looker Studio

Twitter Ads Overview report allows you to connect to and visualize your Twitter Ads data in Looker Studio. Getting it up and running should not take more than 5 minutes. However, ensure you have access to a Twitter Ads account before you start. During the installation, you need to authenticate to Twitter Ads and select one or more Twitter Ads accounts.

Twitter ads dashboard on Looker Studio

Twitter ads dashboard on Looker Studio

Configure the Looker Studio Connector on Twitter Ads Insights

6. Google Display & Video 360 (DV360) dashboard on Looker Studio

If you buy media using Google Display & Video 360, DV 360 (formerly known as DoubleClick Bid Manager, DBM), the Looker Studio dashboard helps you get started with visualizing DV 360 reports quickly. Just connect your DV360 account and get insight into how your video, display, TV, and audio advertising perform.

DV360 ads dashboard on Looker Studio

DV360 ads dashboard on Looker Studio

The default dashboard comes with a basic set of indicators visualized. You can easily edit to get your customized agency or advertiser report set up in no time. You must have access to a G-Suite account linked to DV360 to authenticate template installation.

Configure the Looker Studio Connector: Google Display & Video 360

7. Bing Ads dashboard on Looker Studio

Bing Ads Overview Report will help you to get started with visualizing your Bing Ads (Microsoft Ads) data. You can install the connector to get the dashboard in a few minutes. Before you start, ensure that your current browser session is logged into Bing Ads/Microsoft Advertising. You will need to authenticate the installation of the connector.

Bing ads dashboard on Looker Studio

Bing ads dashboard on Looker Studio

Configure the Looker Studio Connector: Bing Ads Insights

Looker Studio dashboard examples for Organic insights Data source

1. Facebook organic insights dashboard on Looker Studio

This Facebook organic insights dashboard will help get an overview understanding of your audience, content performances, and many more with the following metrics

  • Followers Overtime
  • Likes
  • Reach
  • Reactions
  • Page Views – Total
  • Page Views – Unique
  • Posts
  • When Your Fans Are Online
  • Videos

We used these metrics to keep the dashboard simple and easy to use, the full list of available metrics and dimensions is available in this article.

Facebook page insights dashboard

2. Linkedin organic insights dashboard on Looker Studio

This Linkedin organic insights dashboard will help get an overview understanding of your audience, content performance, and event analytics with the following metrics :

  • Visitor analytics
  • Visitor metrics
  • Update analytics
  • Update metrics
  • Updates

We used these metrics to keep the dashboard simple and easy to use, the full list of available metrics and dimensions is available in this article.

Linkedin organic insights dashboard

3. Instagram organic insights dashboard on Looker Studio

This Instagram organic insights dashboard will help get an overview understanding of your audience, content performance, and event analytics with the following metrics :

  • Insights Overview
  • Posts Reporting
  • Insights Activity

To keep the dashboard simple, we’re only using a few of the available dimensions available in our connector. The whole list of supported metrics and dimensions is in this article.

Next Steps

A Looker Studio marketing dashboard helps you track the dollar spent and ROI more effectively. It helps you keep in check inefficient marketing spends and channel your efforts on platforms with maximum yield.

Windsor.ai makes both connecting and analyzing marketing data easy. Try it out for free.

 

Even after the trial period ends, Windsor provides the best and most economical pricing plans.

 

 

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You should also read:

Looker Studio Templates in 2022

A B2B Marketing Attribution Guide for Advanced Marketers in 2022