Connect Bing Ads to Google BigQuery with

bing 1



Stream all your marketing data from Bing Ads to Google BigQuery

About Bing Ads

Bing Ads (also known as Microsoft ads) is a pay per click advertising platform. It offers advertisers both the Bing and Yahoo! search engines.

About Google BigQuery

Google BigQuery is a cloud based data warehouse. It allows flexible scaling and is a commonly used Platform as a Service solution.

First step:

You need to select Bing ads as a Data Source and Grant Access to

Second Step:

you will need to go to Select  Destination to choose where do you want to send your data.

Third Step:

In this case Select Google BigQuery As A Data Destination

 (Don’t forget to grant access to

Make sure you follow the instructions on the screen. Once you complete the setup your data will start streaming in the interval you specify. You can always come back and change the settings at a later stage.

Fourth Step:

  1. As a connector URL you can use any URL providing a JSON. Either from the connectors or for example a URL with cached and transformed data from

You should also read:

Stream Your Data to Google BigQuery

Data Studio Bing Ads (Microsoft Ads) Overview Report

Microsoft Power BI Bing Ads Report Dashboard Template

Bing Ads metrics and dimensions available for streaming into Google BigQuery

Account IDTEXTThe account id
Account NameTEXTThe account name
Account NumberTEXTThe Microsoft Advertising assigned number of an account.
Account StatusTEXTThe account status
Ad group IDNUMERICThe ID of the AdGroup.
Ad groupTEXTThe name of the AdGroup.
Ad Network ConversionsNUMERICThe ad network reported conversions
Ad Network RevenueNUMERICThe ad network reported revenue
All Conversion RateNUMERICThe conversion rate as a percentage.
All ConversionsNUMERICThe number of conversions.
AllCostPerConversionNUMERICThe cost per conversion.
All RevenueNUMERICThe revenue optionally reported by the advertiser as a result of conversions.
All Revenue Per ConversionNUMERICThe revenue per conversion.The formula for calculating the revenue per conversion is (Revenue / Conversions).
AllReturnOnAdSpendNUMERICThe return on ad spend (ROAS).The formula for calculating the ROAS is (Revenue / Spend).
Average CpcNUMERICThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked.
Average CpmNUMERICThe total advertising cost divided by the number of impressions (in thousands).
Average PositionNUMERICThe average position of the ad on a webpage.
CampaignTEXTThe campaign Name
Campaign IDTEXTThe campaign ID
ClicksNUMERICThe number of clicks
ConversionsNUMERICThe number of conversions
DateDATEThe date
Device TypeTEXTDevice type
The Final URL of the keywordTEXTOnly the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
Final Url SuffixTEXTA place in your final URL where you can add parameters that will be attached to the end of your landing page URL.
GoalTEXTThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
Goal TypeTEXTThe type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impression Share PercentNUMERICThe estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionsNUMERICThe number of impressions
KeywordTEXTThe keyword.
Ad group IDNUMERICThe keyword ID.
SpendNUMERICThe media spend
Top Impression Rate PercentNUMERICThe percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
Total CostNUMERICThe media spend (Duplicate)
RevenueNUMERICThe amount of revenue Easily connect Bing Ads to Google BigQuery

See the value and return on every marketing touchpoint

data warehouse

Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketeers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Start a free trial today.

Integrate all your data and measure what matters.