Bing Ads/Microsoft Ads

Sample[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source


account_idTEXTAccount IDThe account id
account_nameTEXTAccount NameThe account name
account_numberTEXTAccount NumberThe Microsoft Advertising assigned number of an account.
account_statusTEXTAccount StatusThe account status
ad_group_idTEXTAd group IDThe ID of the AdGroup.
ad_group_nameTEXTAd groupThe name of the AdGroup.
ad_idTEXTAd IDThe ad id
ad_titleTEXTAd TitleThe ad title
ad_title_part_1TEXTTitle Part 1The title part 1 attribute of an ad.
ad_title_part_2TEXTTitle Part 2The title part 2 attribute of an ad.
ad_title_part_3TEXTTitle Part 3The title part 3 attribute of an ad.
adnetwork_conversionsNUMERICAd Network ConversionsThe ad network reported conversions
adnetwork_revenueNUMERICAd Network RevenueThe ad network reported revenue
all_conversion_rateNUMERICAll Conversion RateThe conversion rate as a percentage.
all_conversionsNUMERICAll ConversionsThe number of conversions.
all_cost_per_conversionNUMERICAllCostPerConversionThe cost per conversion.
all_revenueNUMERICAll RevenueThe revenue optionally reported by the advertiser as a result of conversions.
all_revenue_per_conversionNUMERICAll Revenue Per ConversionThe revenue per conversion.The formula for calculating the revenue per conversion is (Revenue / Conversions).
all_roasNUMERICAllReturnOnAdSpendThe return on ad spend (ROAS).The formula for calculating the ROAS is (Revenue / Spend).
average_cpcNUMERICAverage CPCThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked.
average_cpmNUMERICAverage CPMThe total advertising cost divided by the number of impressions (in thousands).
campaignTEXTCampaignThe campaign Name
campaign_idTEXTCampaign IDThe campaign ID
clicksNUMERICClicksThe number of clicks
conversion_ratePERCENTConversion RateThe conversion rate as a percentage.
conversionsNUMERICConversionsThe number of conversions
cost_per_conversionNUMERICCostPerConversionThe cost per conversion.
ctrPERCENTCtrThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
currencyTEXTCurrencyThe account currency type.
currency_codeTEXTCurrency CodeThe account currency type.
daily_budget_spendNUMERICDaily SpendThe average amount of campaign budget spent per day.
dateDATEDateThe date
deviceTEXTDevice TypeDevice type
final_urlTEXTThe Final URL of the keywordOnly the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
final_url_suffixTEXTFinal Url SuffixA place in your final URL where you can add parameters that will be attached to the end of your landing page URL.
goalTEXTGoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
goal_typeTEXTGoal TypeThe type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
impression_share_percentTEXTImpression Share PercentThe estimated percentage of impressions, out of the total available impressions in the market you were targeting.
impressionsNUMERICImpressionsThe number of impressions
keywordTEXTKeywordThe keyword.
keyword_idNUMERICThe Keyword IDThe keyword ID.
month_to_date_budget_spendNUMERICMonth to Date Budget SpendThe amount of money spent to date for the month.
monthly_budgetNUMERICMonthly BudgetThe anticipated maximum monthly budget amount that was calculated on the date of the most recent budget change.
revenueNUMERICRevenueThe amount of revenue
spendNUMERICSpendThe media spend
top_impression_rate_percentTEXTTop Impression Rate PercentThe percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
totalcostNUMERICTotal CostThe media spend (Duplicate)
transactionrevenueNUMERICTransaction RevenueThe amount of revenue