Instagram Insights Google Data Studio Connector by Windsor.ai
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About the Connector
The Instagram Insights Data Studio Connector pulls metrics and dimensions for Instagram Page Insights. The Insights are retrieved at a page, post and story level.
There are 50+ metrics and dimensions exposed by this connector. Once user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
The user should have a valid Facebook login ID and at least one Instagram account linked to that Facebook login ID.
Our privacy policy and terms of use: https://windsor.ai/privacy-statement/
Available Metrics and Dimensions
| ID | Name | Description |
|---|---|---|
| Account ID | TEXT | Alias for Instagram user ID |
| Account Name | TEXT | Instagram user name |
| Number of followers from a city | NUMERIC | The lifetime number of an Instagram profile followers from a city |
| Audience Country Name | TEXT | Follower's country code |
| Number of followers from a country | NUMERIC | The lifetime number of an Instagram profile followers from a country |
| Gender/Age group name | TEXT | Gender/age group name |
| Number of followers of a gender/age group | NUMERIC | The lifetime number of an Instagram profile followers who belong to a gender/age group |
| Locale name | TEXT | Follower's locale name (language code + country code) |
| Number of followers for a locale | NUMERIC | The lifetime number of an Instagram profile followers with a locale |
| Instagram profile (account) biography | TEXT | Instagram profile (account) biography |
| Carousel album engagement | NUMERIC | Total number of likes and comments on the carousel album |
| Carousel album impressions | NUMERIC | Total number of times the carousel album has been seen |
| Carousel album reach | NUMERIC | Total number of unique Instagram accounts that have seen the carousel album |
| Carousel album saved | NUMERIC | Total number of unique accounts that have saved the carousel album |
| Carousel album video views | NUMERIC | Total number of unique Instagram accounts that have viewed video within the carousel album. |
| City | TEXT | Follower's city |
| Total clicks | NUMERIC | Total number of taps on directions, call, text message, website links in the Instagram user's profile within a day |
| Date | DATE | Date |
| Email contacts (1 day) | NUMERIC | Total number of taps on the email link in the Instagram user's profile within a day |
| The current latest date of a lifetime period | DATE | The current latest date for lifetime metrics |
| New followers (1 day) | NUMERIC | Total number of new followers within a day. Not available on users with fewer than 100 followers. |
| Profile followers | NUMERIC | Total number of unique accounts following this profile |
| Profile follows | NUMERIC | Total number of accounts this profile is following |
| Get directions clicks (1 day) | NUMERIC | Total number of taps on the directions link in the Instagram user's profile within a day. |
| Alias for Impressions (1 day) | NUMERIC | Alias for Impressions (1 day) |
| Impressions (1 day) | NUMERIC | Total number of times the Instagram user's Instagram Media have been viewed within a day. Does not include profile views. |
| Legacy Instagram user ID | TEXT | Legacy Instagram user ID |
| Media caption | TEXT | Caption of the post |
| Comments count | NUMERIC | Count of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments. |
| Profile media count | NUMERIC | Total number of media for this profile |
| Media engagement | NUMERIC | Sum of like_count, comments_count and saved counts on the Instagram media object |
| Media ID | TEXT | Media object ID. |
| Media impressions | NUMERIC | Total number of times the Instagram media object has been seen |
| Media comments enabled | TEXT | Whether or not the comments are enabled |
| Media Like Count | NUMERIC | Count of likes on the media. Excludes likes on album child media and likes on promoted posts created from the media. Includes replies on comments. |
| Media permalink | TEXT | URL of the post on Instagram |
| Media product type | TEXT | Surface where the media is published. Can be AD, FEED, IGTV, or STORY |
| Media reach | NUMERIC | Total number of unique Instagram accounts that have seen the Instagram media object. |
| Media saved | NUMERIC | Total number of unique Instagram accounts that have saved the Instagram media object |
| Media shortcode | TEXT | Shortcode of the post on Instagram |
| Video thumbnail URL | TEXT | URL of the video thumbnail |
| Media type | TEXT | Type of the media object (IMAGE, VIDEO, CAROUSEL_ALBUM) |
| Media URL | TEXT | URL of the media object |
| IGTV video title | TEXT | Title of IGTV media object |
| Media video views | NUMERIC | Total number of times the video Instagram Media has been seen. For album Instagram media, the number of times all videos within the album have been seen. |
| Instagram profile (account) name | TEXT | Instagram profile (account) name |
| Phone call clicks (1 day) | NUMERIC | Total number of taps on the call link in Instagram user's profile within a day |
| Profile views (1 day) | NUMERIC | Total number of users who have viewed the Instagram user's profile within a day |
| Alias for Profile reach (1 day) | NUMERIC | Alias for Profile reach (1 day) |
| Profile reach (1 day) | NUMERIC | Total number of unique users who have viewed at least one of the Instagram user's Instagram Media |
| Story exits | NUMERIC | Number of times someone exited the story |
| Story ID | TEXT | Story ID |
| Story impressions | NUMERIC | Total number of times the story has been seen |
| Permanent URL to the media. | TEXT | Total number of taps to see this story's previous photo or video |
| Story reach | NUMERIC | Total number of unique accounts that have seen the story |
| Story replies | NUMERIC | Total number of replies to the story |
| Story taps back | NUMERIC | Total number of taps to see this story's previous photo or video |
| Story taps forward | NUMERIC | Total number of taps to see this story's next photo or video |
| Text message clicks (1 day) | NUMERIC | Total number of taps on the text message link in the Instagram user's profile within a day |
| Media created | TIMESTAMP | Date and time when media was added |
| Instagram user ID | TEXT | Instagram user ID |
| Instagram user name (alias) | TEXT | Alias for Instagram user name |
| Instagram user name | TEXT | Instagram user name |
| Linked website | TEXT | Link to your website that is displayed on your Instagram profile page |
| Linked website clicks (1 day) | NUMERIC | Total number of taps on the website link in the Instagram user's profile |