The connector pulls Metrics and Dimensions from Outbrain. The Insights are retrieved at campaign level.
Once user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Outbrain Google Data Studio Connector by Windsor.ai
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About the Connector
Prerequisites
The user should have access to an active Outbrain account in order to use this connector.
Our privacy policy and terms of use.
Available Metrics and Dimensions
| Name | Type | Description |
|---|---|---|
| Ad Network Conversions | NUMERIC | The Ad Network Reported Conversions |
| Ad Network Revenue | NUMERIC | The Ad Network Reported Revenue |
| Average Value | NUMERIC | The average amount of money reported for conversions from clicks: sum_value / conversions |
| Campaign | TEXT | The Campaign Name |
| Campaign ID | TEXT | The ID number of the campaign |
| Clicks | NUMERIC | The Number of Clicks |
| Conversion Rate from Clicks | NUMERIC | The average rate of conversions from clicks per click (percentage): (conversions / clicks) / 100 |
| Conversions | NUMERIC | The number of conversions from clicks |
| Cost Per Acquisition | NUMERIC | The average CPA (Cost Per Acquisition) for conversions from clicks: spend / conversions |
| Click Through Rate | NUMERIC | The average CTR (Click Through Rate) percentage: (clicks / impressions) / 100 |
| Date | DATE | The Date |
| Effective Cost Per Click | NUMERIC | The effective (calculated) average CPC (Cost Per Click): spend / clicks |
| Impressions | NUMERIC | The Number of Impressions |
| Return on Ad Spend | NUMERIC | Total conversion value attributed to clicks, divided by spend: sum_value / spend |
| Spend | NUMERIC | The Media Spend |
| Sum Value | NUMERIC | The total amount of money reported for conversions from clicks |
| Total Average Value | NUMERIC | The average amount of money reported for all conversions: total_sum_value / total_conversions |
| Total Conversions | NUMERIC | The total number of conversions |
| Total Cost Per Acquisition | NUMERIC | The average CPA (Cost Per Acquisition) for all conversions: spend / total_conversions |
| Total Return on Ad Spend | NUMERIC | Total conversion value attributed to clicks or views, divided by spend: total_sum_value / spend |
| Total Sum Value | NUMERIC | The total amount of money reported for all conversions |
| Total cost | NUMERIC | The Media Spend |
| View Average Value | NUMERIC | The average amount of money reported for view-through conversions: view_sum_value / view_conversions |
| View-Through Conversion Rate | NUMERIC | The average rate of view-through conversions per viewable impression (percentage) |
| View-Through Conversions | NUMERIC | The number of view-through conversions |
| View Sum Value | NUMERIC | The total amount of money reported for view-through conversions |