Attribution Connector

Sample

https://connectors.windsor.ai/all?api_key=[your API key]&date_from=2020-10-19&fields=source,medium,campaign,clicks,impressions,spend,date


Fields

IDTypeNameDescriptionAvailable in connectors
account_currencyTEXTAccount currencyCurrency that is used by your ad account. (duplicate)facebook
account_idTEXTAccount IDThe ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.facebook
googleanalytics
google_ads
amazon_ads
amazon_sp
apple_search_ads
appsflyer
bing
cm360
commissionfactory
criteo
daisycon
dv360
facebook_leads
facebook_organic
google_ad_manager
google_pagespeed
googleanalytics4
instagram
linkedin
linkedin_organic
pinterest
pinterest_organic
salesforce
searchconsole
shopify
snapchat
tiktok
twitter
account_nameTEXTAccount NameThe name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.facebook
googleanalytics
google_ads
amazon_ads
amazon_sp
apple_search_ads
appsflyer
bing
cm360
commissionfactory
criteo
daisycon
dv360
facebook_leads
facebook_organic
google_ad_manager
google_pagespeed
googleanalytics4
instagram
linkedin
linkedin_organic
pinterest_organic
salesforce
searchconsole
shopify
snapchat
tiktok
twitter
accountidTEXTAccount ID (Duplicate)The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate)facebook
google_ads
cm360
linkedin
action_values_add_payment_infoNUMERICAdds of Payment Info Conversion ValueThe total value of adds of payment info tracked with the conversions objective.facebook
action_values_add_to_cartNUMERICAdds to Cart Conversion ValueThe total value of adds to cart tracked with the conversions objective.facebook
action_values_add_to_wishlistNUMERICAdds to Wishlist Conversion ValueThe total value of adds to wishlist tracked with the conversions objective.facebook
action_values_app_custom_event_fb_mobile_add_to_cartNUMERICAction Values App Custom Event.Fb Mobile Add To Cartfacebook
action_values_app_custom_event_fb_mobile_add_to_wishlistNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlistfacebook
action_values_app_custom_event_fb_mobile_content_viewNUMERICAction Values App Custom Event.Fb Mobile Content Viewfacebook
action_values_app_custom_event_fb_mobile_initiated_checkoutNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkoutfacebook
action_values_app_custom_event_fb_mobile_purchaseNUMERICAction Values App Custom Event.Fb Mobile Purchasefacebook
action_values_app_custom_event_otherNUMERICAction Values App Custom Event.Otherfacebook
action_values_complete_registrationNUMERICRegistrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.facebook
action_values_initiate_checkoutNUMERICCheckouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.facebook
action_values_leadNUMERICLeads Conversion ValueThe total value of leads tracked with the conversions objective.facebook
action_values_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment Info Conversion ValueThe total value of website adds of payment info conversions.facebook
action_values_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to Cart Conversion ValueThe total value of website add to cart conversions.facebook
action_values_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to Wishlist Conversion ValueThe total value of all website add to wishlist conversions.facebook
action_values_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations Completed Conversion ValueThe value of complete registration events tracked by the pixel on your website and attributed to your ads.facebook
action_values_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts Initiated Conversion ValueThe total value of website checkout initiated conversions.facebook
action_values_offsite_conversion_fb_pixel_leadNUMERICWebsite Leads Conversion ValueThe total value of website leads conversions.facebook
action_values_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchases Conversion ValueThe total value of website purchase conversions.facebook
NUMERICWebsite Searches Conversion ValueThe total value of website searches conversions.facebook
action_values_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content Views Conversion ValueThe total value of website content views conversions.facebook
action_values_omni_add_to_cartNUMERICOmni Adds to Cart Conversion ValueThe total value of omni adds to cart tracked with the conversions objective.facebook
action_values_omni_complete_registrationNUMERICOmni Registrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.facebook
action_values_omni_customNUMERICAction Values Omni Customfacebook
action_values_omni_initiated_checkoutNUMERICOmni Checkouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.facebook
action_values_omni_purchaseNUMERICPurchases Conversion ValueThe total value of purchases tracked with the conversions objective.facebook
NUMERICOmni Searches Conversion ValueThe total value of search conversions.facebook
action_values_omni_spend_creditsNUMERICCredit Spends Conversion ValueThe total value of spend credits conversions.facebook
action_values_omni_view_contentNUMERICContent Views Conversion ValueThe total value of content views tracked with the conversions objective.facebook
action_values_onsite_conversion_purchaseNUMERICAction Values Onsite Conversion.Purchasefacebook
action_values_onsite_web_add_to_cartNUMERICAction Values Onsite Web Add To Cartfacebook
action_values_onsite_web_app_add_to_cartNUMERICAction Values Onsite Web App Add To Cartfacebook
action_values_onsite_web_app_purchaseNUMERICAction Values Onsite Web App Purchasefacebook
action_values_onsite_web_purchaseNUMERICAction Values Onsite Web Purchasefacebook
action_values_purchaseNUMERICAction Values Purchasefacebook
NUMERICSearches Conversion ValueThe total value of search conversions.facebook
actions_add_payment_infoNUMERICAdds of Payment InfoThe number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_add_to_cartNUMERICAdds to CartThe number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_add_to_wishlistNUMERICAdds to WishlistThe number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_app_custom_event_fb_mobile_activate_appNUMERICMobile App ActivactionsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_app_custom_event_fb_mobile_add_payment_infoNUMERICActions App Custom Event.Fb Mobile Add Payment Infofacebook
actions_app_custom_event_fb_mobile_add_to_cartNUMERICActions App Custom Event.Fb Mobile Add To Cartfacebook
actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICActions App Custom Event.Fb Mobile Add To Wishlistfacebook
actions_app_custom_event_fb_mobile_complete_registrationNUMERICMobile App Registrations CompletedThe number of registrations in your mobile app that were recorded as app events and attributed to your ads.facebook
actions_app_custom_event_fb_mobile_content_viewNUMERICMobile Content ViewsThe number of content views in your mobile app that were recorded as app events and attributed to your ads.facebook
actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICActions App Custom Event.Fb Mobile Initiated Checkoutfacebook
actions_app_custom_event_fb_mobile_level_achievedNUMERICMobile App Levels CompletedThe number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.facebook
actions_app_custom_event_fb_mobile_purchaseNUMERICActions App Custom Event.Fb Mobile Purchasefacebook
NUMERICActions App Custom Event.Fb Mobile Searchfacebook
actions_app_custom_event_fb_mobile_tutorial_completionNUMERICActions App Custom Event.Fb Mobile Tutorial Completionfacebook
actions_app_custom_event_otherNUMERICMobile App - Otherfacebook
actions_app_installNUMERICDesktop App InstallsThe number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook
actions_checkinNUMERICCheck-InsThe number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook
actions_commentNUMERICPost CommentsThe number of comments on your ads.facebook
actions_complete_registrationNUMERICRegistrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_initiate_checkoutNUMERICCheckouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_landing_page_viewNUMERICLanding Page ViewsThe number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.facebook
actions_leadNUMERICLeadsThe number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook
actions_likeNUMERICPage LikesThe number of likes of your Facebook Page attributed to your ads.facebook
NUMERICActions Link ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.facebook
actions_mobile_app_installNUMERICMobile App InstallsThe number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment InfoThe number of add payment info events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to CartThe number of add to cart events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to WishlistThe number of add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations CompletedThe number of complete registration events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_customNUMERICCustom EventsThe number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts InitiatedThe number of initiate checkout events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_leadNUMERICWebsite LeadsThe number of lead events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_purchaseNUMERICWebsite PurchasesThe number of purchase events tracked by the pixel on your website and attributed to your ads.facebook
NUMERICWebsite SearchesThe number of search events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content ViewsThe number of view content events tracked by the pixel on your website and attributed to your ads.facebook
actions_omni_achievement_unlockedNUMERICAchievements UnlockedThe number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_activate_appNUMERICApp ActivationsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_add_to_cartNUMERICOmni Adds to CartThe number of add to cart omni events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_app_installNUMERICApp InstallsThe number of app installs that were recorded as app events and attributed to your ads.facebook
actions_omni_complete_registrationNUMERICOmni Registrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_customNUMERICActions Omni Customfacebook
actions_omni_initiated_checkoutNUMERICOmni checkouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_level_achievedNUMERICLevels AchievedThe number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_purchaseNUMERICPurchasesThe number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_rateNUMERICRatings SubmittedThe number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
NUMERICOmni SearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_spend_creditsNUMERICCredit SpendsThe number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.facebook
actions_omni_tutorial_completionNUMERICTutorials CompletedThe number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_view_contentNUMERICOmni Content ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_onsite_conversion_flow_completeNUMERICOn-Facebook Workflow CompletionsThe number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook
actions_onsite_conversion_lead_groupedNUMERICOn-Facebook Leads GroupedThe number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook
actions_onsite_conversion_messaging_blockNUMERICBlocked Messaging ConnectionsThe number of times that people blocked a messaging connection with your business, attributed to your ads.facebook
actions_onsite_conversion_messaging_conversation_started_7dNUMERICNew Messaging ConnectionsThe number of people your business added as messaging connections, attributed to your ads.facebook
actions_onsite_conversion_post_saveNUMERICPost SavesThe total number of times your ad has been saved.facebook
actions_onsite_conversion_purchaseNUMERICOn-Facebook PurchasesThe number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook
actions_onsite_web_add_to_cartNUMERICActions Onsite Web Add To Cartfacebook
actions_onsite_web_app_add_to_cartNUMERICActions Onsite Web App Add To Cartfacebook
actions_onsite_web_app_purchaseNUMERICActions Onsite Web App Purchasefacebook
actions_onsite_web_purchaseNUMERICActions Onsite Web Purchasefacebook
actions_page_engagementNUMERICPage EngagementThe total number of actions that people took on your Facebook Page and its posts, attributed to your ads.facebook
actions_photo_viewNUMERICPhoto ViewsThe number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook
actions_postNUMERICPost SharesThe number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.facebook
actions_post_engagementNUMERICPost EngagementThe total number of actions that people take involving your ads.facebook
actions_post_reactionNUMERICPost ReactionsThe number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.facebook
actions_rsvpNUMERICEvent ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook
NUMERICSearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_video_viewNUMERIC3-Second Video PlaysThe number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.facebook
actions_view_contentNUMERICContent ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actor_idTEXTFacebook Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.facebook
ad_format_assetTEXTID of ad format assetThe ID of the ad format asset involved in impression, click, or action.facebook
ad_idTEXTAd IDUnique ID of the ad being viewed in reportingfacebook
google_ads
appsflyer
bing
cm360
pinterest
tiktok
ad_nameTEXTAd NameThe name of the ad being viewed in reportingfacebook
google_ads
cm360
facebook_leads
linkedin
snapchat
tiktok
twitter
adcontentTEXTAd Set Name (duplicate)The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)facebook
googleanalytics
adgroupidTEXTAd Set ID (duplicate)The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)facebook
adidTEXTAd ID (duplicate)Unique ID of the ad being viewed in reporting (duplicate)facebook
adnetwork_conversionsNUMERICAd Network ConversionsThe Ad Network Reported Conversionsfacebook
google_ads
adroll
amazon_ads
awin
bing
criteo
linkedin
outbrain
pinterest
snapchat
taboola
adnetwork_revenueNUMERICAd Network RevenueThe Ad Network Reported Revenuefacebook
google_ads
adroll
amazon_ads
awin
bing
criteo
linkedin
outbrain
pinterest
snapchat
taboola
adset_bid_strategyTEXTAdSet Bid StrategyLowest cost is one of Facebook's bid strategy options, meaning it tells us how to bid in the ad auction.facebook
adset_daily_budgetNUMERICAdSet Daily BudgetThe daily budget of the set defined in minimum denomination level of your account currency (such as cents for USD).facebook
adset_destination_typeTEXTAdSet Destination TypeDestination of ads in this Ad Set. Options include - Website, App, Messenger, INSTAGRAM_DIRECT.facebook
adset_end_timeDATEAdSet End TimeEnd time, in UTC UNIX timestampfacebook
adset_idTEXTAd Set IDThe unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.facebook
facebook_leads
adset_lifetime_budgetNUMERICAdSet Lifetime BudgetThe lifetime budget of the set defined in minimum denomination level of your account currency (such as cents for USD).facebook
adset_nameTEXTAd Set NameThe name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.facebook
facebook_leads
adset_start_timeDATEAdSet Start TimeStart time, in UTC UNIX timestampfacebook
ageTEXTAge RangeThe age range of the people you've reached.facebook
googleanalytics4
tiktok
body_assetTEXTID of body assetThe ID of the body asset involved in impression, click or action.facebook
buying_typeTEXTBuying TypeThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns.facebook
call_to_action_assetTEXTID of call to action assetThe ID of the call to action asset involved in impression, click, or action.facebook
campaignTEXTCampaign NameThe campaign name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.facebook
googleanalytics
google_ads
adform
adroll
amazon_ads
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
facebook_leads
google_ad_manager
googleanalytics4
klaviyo
linkedin
outbrain
pinterest
quora
reddit
rtbhouse
snapchat
taboola
tiktok
twitter
campaign_bid_strategyTEXTCampaign Bid StrategyBid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying typefacebook
campaign_budget_remainingNUMERICCampaign Budget RemainingRemaining campaign budget defined in minimum denomination level of your account currency (such as cents for USD).facebook
campaign_buying_typeTEXTCampaign Buying t ypeBuying type, possible values are - AUCTION default; - RESERVED for reach and frequency ads.facebook
campaign_created_timeDATECampaign Created TimeMerging of start_times for the ad sets belonging to this campaign.facebook
campaign_daily_budgetNUMERICCampaign Daily BudgetDaily budget of this campaign defined in minimum denomination level of your account currency (such as cents for USD). All adsets under this campaign will share this budget.facebook
campaign_idTEXTCampaign IDThe unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.facebook
google_ads
adform
apple_search_ads
appsflyer
bing
dv360
facebook_leads
googleanalytics4
klaviyo
linkedin
mailchimp
outbrain
pinterest
salesforce
taboola
tiktok
campaign_lifetime_budgetNUMERICCampaign Lifetime BudgetThe lifetime budget of the campaign defined in minimum denomination level of your account currency (such as cents for USD).facebook
campaign_objectiveTEXTCampaign ObjectiveCampaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective.facebook
campaign_special_ad_categoryTEXTCampaign Special Ad CategoryThe campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE.facebook
campaign_spend_capTEXTCampaign Spend CapA spend cap for the campaign, such that it will not spend more than this cap.facebook
campaign_start_timeDATECampaign Start TimeMerging of start_times for the ad sets belonging to this campaign.facebook
campaign_stop_timeDATECampaign Stop TimeMerging of stop_times for the ad sets belonging to this campaign.facebook
campaignidTEXTCampaign ID (duplicate)The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate)facebook
amazon_ads
cm360
canvas_avg_view_percentPERCENTInstant Experience View PercentageThe average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.facebook
canvas_avg_view_timeNUMERICInstant Experience View TimeThe average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.facebook
clicksNUMERICClicksThe number of clicks on your ads.facebook
google_ads
adform
adroll
amazon_ads
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
facebook_organic
google_ad_manager
idealo
instagram
klaviyo
linkedin
outbrain
pinterest
quora
reddit
rtbhouse
searchconsole
snapchat
taboola
tiktok
twitter
twitter_organic
conversions_ad_click_mobile_appNUMERICMobile app ad click conversionsThe number of Mobile app ad clickfacebook
conversions_ad_impression_mobile_appNUMERICMobile app ad impression conversionsThe number of Mobile app ad clickfacebook
conversions_cancel_subscription_mobile_appNUMERICMobile app cancel subscription conversionsThe number of mobile app canceled subscriptionsfacebook
conversions_cancel_subscription_offlineNUMERICOffline cancel subscription conversionsThe number of offline canceled subscriptionsfacebook
conversions_cancel_subscription_totalNUMERICCancel subscription conversionsThe total number of canceled subscriptionsfacebook
conversions_cancel_subscription_websiteNUMERICWebsite cancel subscription conversionsThe number of website canceled subscriptionsfacebook
conversions_contact_mobile_appNUMERICMobile app contact conversionsThe number of mobile app contactsfacebook
conversions_contact_offlineNUMERICOffline contact conversionsThe number of offline contactsfacebook
conversions_contact_totalNUMERICContact conversionsThe total number of contactsfacebook
conversions_contact_websiteNUMERICWebsite contact conversionsThe number of website contactsfacebook
conversions_customize_product_mobile_appNUMERICMobile app customize product conversionsThe number of mobile app products customizedfacebook
conversions_customize_product_offlineNUMERICOffline customize product conversionsThe number of offline products customizedfacebook
conversions_customize_product_totalNUMERICCustomize product conversionsThe total number of products customizedfacebook
conversions_customize_product_websiteNUMERICWebsite customize product conversionsThe number of website products customizedfacebook
conversions_donate_mobile_appNUMERICMobile app donate conversionsThe number of mobile app donationsfacebook
conversions_donate_offlineNUMERICOffline donate conversionsThe number of offline donationsfacebook
conversions_donate_on_facebookNUMERICDonate on facebook conversionsThe number of donations on facebookfacebook
conversions_donate_totalNUMERICDonate conversionsThe total number of donationsfacebook
conversions_donate_websiteNUMERICWebsite donate conversionsThe number of website donationsfacebook
conversions_find_location_mobile_appNUMERICMobile app find location conversionsThe number of mobile app location searchesfacebook
conversions_find_location_offlineNUMERICOffline find location conversionsThe number of offline app location searchesfacebook
conversions_find_location_totalNUMERICFind location conversionsThe total number of location searchesfacebook
conversions_find_location_websiteNUMERICWebsite find location conversionsThe number of website location searchesfacebook
conversions_offsite_conversion_fb_pixel_custom_invitee_meeting_scheduledNUMERICAppointments ScheduledNumber of appointments scheduledfacebook
conversions_recurring_subscription_payment_mobile_appNUMERICMobile app recurring subscription payment conversionsThe number of mobile app recurring subscription paymentsfacebook
conversions_recurring_subscription_payment_offlineNUMERICOffline recurring subscription payment conversionsThe number of offline recurring subscription paymentsfacebook
conversions_recurring_subscription_payment_totalNUMERICRecurring subscription payment conversionsThe total number of recurring subscription paymentsfacebook
conversions_recurring_subscription_payment_websiteNUMERICWebsite recurring subscription payment conversionsThe number of website recurring subscription paymentsfacebook
conversions_schedule_mobile_appNUMERICMobile app schedule conversionsThe number of mobile app appointments scheduledfacebook
conversions_schedule_offlineNUMERICOffline schedule conversionsThe number of offline app appointments scheduledfacebook
conversions_schedule_totalNUMERICSchedule conversionsThe total number of appointments scheduledfacebook
conversions_schedule_websiteNUMERICWebsite schedule conversionsThe number of website appointments scheduledfacebook
conversions_start_trial_mobile_appNUMERICMobile app start trial conversionsThe number of mobile app trials startedfacebook
conversions_start_trial_offlineNUMERICOffline start trial conversionsThe number of offline trials startedfacebook
conversions_start_trial_totalNUMERICStart trial conversionsThe total number of trials startedfacebook
conversions_start_trial_websiteNUMERICWebsite start trial conversionsThe number of website trials startedfacebook
conversions_submit_application_mobile_appNUMERICMobile app submit application conversionsThe number of mobile app applications submittedfacebook
conversions_submit_application_offlineNUMERICOffline submit application conversionsThe number of offline applications submittedfacebook
conversions_submit_application_on_facebookNUMERICSubmit application on facebook conversionsThe number of applications submitted on facebookfacebook
conversions_submit_application_totalNUMERICSubmit application conversionsThe total number of applications submittedfacebook
conversions_submit_application_websiteNUMERICWebsite submit application conversionsThe number of website applications submittedfacebook
conversions_subscribe_mobile_appNUMERICMobile app subscribe conversionsThe number of mobile app subscriptionsfacebook
conversions_subscribe_offlineNUMERICOffline subscribe conversionsThe number of offline subscriptionsfacebook
conversions_subscribe_totalNUMERICSubscribe conversionsThe total number of subscriptionsfacebook
conversions_subscribe_websiteNUMERICWebsite subscribe conversionsThe number of website subscriptionsfacebook
cost_per_action_type_add_payment_infoNUMERICCost per Adds of Payment InfoCost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_add_to_cartNUMERICCost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_add_to_wishlistNUMERICCost per Adds to WishlistCost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Mobile App ActivactionsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Infofacebook
cost_per_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cartfacebook
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlistfacebook
cost_per_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Mobile App Registrations CompletedCost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads.facebook
cost_per_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Mobile Content ViewsCost per The number of content views in your mobile app that were recorded as app events and attributed to your ads.facebook
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook
cost_per_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Mobile App Levels CompletedCost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.facebook
cost_per_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Actions App Custom Event.Fb Mobile Purchasefacebook
NUMERICCost per Actions App Custom Event.Fb Mobile Searchfacebook
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completionfacebook
cost_per_action_type_app_custom_event_otherNUMERICCost per Mobile App - Otherfacebook
cost_per_action_type_checkinNUMERICCost per Check-InsCost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook
cost_per_action_type_commentNUMERICCost per Post CommentsCost per The number of comments on your ads.facebook
cost_per_action_type_complete_registrationNUMERICCost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_initiate_checkoutNUMERICCost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_landing_page_viewNUMERICCost per Landing Page ViewsCost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.facebook
cost_per_action_type_leadNUMERICCost per LeadsCost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_likeNUMERICCost per Page LikesCost per The number of likes of your Facebook Page attributed to your ads.facebook
NUMERICCost per Link ClicksCost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.facebook
cost_per_action_type_mobile_app_installNUMERICCost per Mobile App InstallsCost per The number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Website Adds of Payment InfoCost per The number of add payment info events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Website Adds to CartCost per The number of add to cart events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Website Adds to WishlistCost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Website Registrations CompletedCost per The number of complete registration events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_customNUMERICCost per Custom EventsCost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Website Checkouts InitiatedCost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Website LeadsCost per The number of lead events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Website PurchasesCost per The number of purchase events tracked by the pixel on your website and attributed to your ads.facebook
NUMERICCost per Website SearchesCost per The number of search events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Website Content ViewsCost per The number of view content events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_omni_achievement_unlockedNUMERICCost per Achievements UnlockedCost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_activate_appNUMERICCost per App ActivationsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_add_to_cartNUMERICOmni Cost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_app_installNUMERICCost per App InstallsCost per The number of app installs that were recorded as app events and attributed to your ads.facebook
cost_per_action_type_omni_complete_registrationNUMERICOmni Cost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_customNUMERICCost per Actions Omni Customfacebook
cost_per_action_type_omni_initiated_checkoutNUMERICOmni Cost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_level_achievedNUMERICCost per Levels AchievedCost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_purchaseNUMERICCost per PurchasesCost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_rateNUMERICCost per Ratings SubmittedCost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
NUMERICOmni Cost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_spend_creditsNUMERICCost per Credit SpendsCost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.facebook
cost_per_action_type_omni_tutorial_completionNUMERICCost per Tutorials CompletedCost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_view_contentNUMERICOmni Cost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_onsite_conversion_flow_completeNUMERICCost per On-Facebook Workflow CompletionsCost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook
cost_per_action_type_onsite_conversion_lead_groupedNUMERICCost per On-Facebook Leads GroupedCost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook
cost_per_action_type_onsite_conversion_messaging_blockNUMERICCost per Blocked Messaging ConnectionsCost per The number of times that people blocked a messaging connection with your business, attributed to your ads.facebook
cost_per_action_type_onsite_conversion_messaging_conversation_started_7dNUMERICCost per New Messaging ConnectionsCost per The number of people your business added as messaging connections, attributed to your ads.facebook
cost_per_action_type_onsite_conversion_post_saveNUMERICCost per Post SavesCost per The total number of times your ad has been saved.facebook
cost_per_action_type_onsite_conversion_purchaseNUMERICCost per On-Facebook PurchasesCost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook
cost_per_action_type_onsite_web_add_to_cartNUMERICCost per Actions Onsite Web Add To Cartfacebook
cost_per_action_type_onsite_web_app_add_to_cartNUMERICCost per Actions Onsite Web App Add To Cartfacebook
cost_per_action_type_onsite_web_app_purchaseNUMERICCost per Actions Onsite Web App Purchasefacebook
cost_per_action_type_onsite_web_purchaseNUMERICCost per Actions Onsite Web Purchasefacebook
cost_per_action_type_page_engagementNUMERICCost per Page EngagementCost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.facebook
cost_per_action_type_photo_viewNUMERICCost per Photo ViewsCost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook
cost_per_action_type_postNUMERICCost per Post SharesCost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.facebook
cost_per_action_type_post_engagementNUMERICCost per Post EngagementCost per The total number of actions that people take involving your ads.facebook
cost_per_action_type_post_reactionNUMERICCost per Post ReactionsCost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.facebook
cost_per_action_type_rsvpNUMERICCost per Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook
NUMERICCost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_video_viewNUMERICCost per 3-Second Video PlaysCost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.facebook
cost_per_action_type_view_contentNUMERICCost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_conversion_ad_click_mobile_appNUMERICCost per mobile app ad click conversionCost per mobile app ad click conversionfacebook
cost_per_conversion_ad_impression_mobile_appNUMERICCost per mobile app ad impression conversionCost per mobile app ad impression conversionfacebook
cost_per_conversion_cancel_subscription_mobile_appNUMERICCost per mobile app cancel subscription conversionCost per mobile app cancel subscription conversionfacebook
cost_per_conversion_cancel_subscription_offlineNUMERICCost per offline cancel subscription conversionCost per offline cancel subscription conversionfacebook
cost_per_conversion_cancel_subscription_totalNUMERICCost per cancel subscription conversionCost per cancel subscription conversionfacebook
cost_per_conversion_cancel_subscription_websiteNUMERICCost per website cancel subscription conversionCost per website cancel subscription conversionfacebook
cost_per_conversion_contact_mobile_appNUMERICCost per mobile app contact conversionCost per mobile app contact conversionfacebook
cost_per_conversion_contact_offlineNUMERICCost per offline contact conversionCost per offline contact conversionfacebook
cost_per_conversion_contact_totalNUMERICCost per contact conversionCost per contact conversionfacebook
cost_per_conversion_contact_websiteNUMERICCost per website contact conversionCost per website contact conversionfacebook
cost_per_conversion_customize_product_mobile_appNUMERICCost per mobile app customize product conversionCost per mobile app customize product conversionfacebook
cost_per_conversion_customize_product_offlineNUMERICCost per offline customize product conversionCost per offline customize product conversionfacebook
cost_per_conversion_customize_product_totalNUMERICCost per customize product conversionCost per customize product conversionfacebook
cost_per_conversion_customize_product_websiteNUMERICCost per website customize product conversionCost per website customize product conversionfacebook
cost_per_conversion_donate_mobile_appNUMERICCost per mobile app donate conversionCost per mobile app donate conversionfacebook
cost_per_conversion_donate_offlineNUMERICCost per offline donate conversionCost per offline donate conversionfacebook
cost_per_conversion_donate_on_facebookNUMERICCost per donate on facebook conversionCost per donate on facebook conversionfacebook
cost_per_conversion_donate_totalNUMERICCost per donate conversionCost per donate conversionfacebook
cost_per_conversion_donate_websiteNUMERICCost per website donate conversionCost per website donate conversionfacebook
cost_per_conversion_find_location_mobile_appNUMERICCost per mobile app find location conversionCost per mobile app find location conversionfacebook
cost_per_conversion_find_location_offlineNUMERICCost per offline find location conversionCost per offline find location conversionfacebook
cost_per_conversion_find_location_totalNUMERICCost per find location conversionCost per find location conversionfacebook
cost_per_conversion_find_location_websiteNUMERICCost per website find location conversionCost per website find location conversionfacebook
cost_per_conversion_recurring_subscription_payment_mobile_appNUMERICCost per mobile app recurring subscription payment conversionCost per mobile app recurring subscription payment conversionfacebook
cost_per_conversion_recurring_subscription_payment_offlineNUMERICCost per offline recurring subscription payment conversionCost per offline recurring subscription payment conversionfacebook
cost_per_conversion_recurring_subscription_payment_totalNUMERICCost per recurring subscription payment conversionCost per recurring subscription payment conversionfacebook
cost_per_conversion_recurring_subscription_payment_websiteNUMERICCost per website recurring subscription payment conversionCost per website recurring subscription payment conversionfacebook
cost_per_conversion_schedule_mobile_appNUMERICCost per mobile app schedule conversionCost per mobile app schedule conversionfacebook
cost_per_conversion_schedule_offlineNUMERICCost per offline schedule conversionCost per offline schedule conversionfacebook
cost_per_conversion_schedule_totalNUMERICCost per schedule conversionCost per schedule conversionfacebook
cost_per_conversion_schedule_websiteNUMERICCost per website schedule conversionCost per website schedule conversionfacebook
cost_per_conversion_start_trial_mobile_appNUMERICCost per mobile app start trial conversionCost per mobile app start trial conversionfacebook
cost_per_conversion_start_trial_offlineNUMERICCost per offline start trial conversionCost per offline start trial conversionfacebook
cost_per_conversion_start_trial_totalNUMERICCost per start trial conversionCost per start trial conversionfacebook
cost_per_conversion_start_trial_websiteNUMERICCost per website start trial conversionCost per website start trial conversionfacebook
cost_per_conversion_submit_application_mobile_appNUMERICCost per mobile app submit application conversionCost per mobile app submit application conversionfacebook
cost_per_conversion_submit_application_offlineNUMERICCost per offline submit application conversionCost per offline submit application conversionfacebook
cost_per_conversion_submit_application_on_facebookNUMERICCost per submit application on facebook conversionCost per submit application on facebook conversionfacebook
cost_per_conversion_submit_application_totalNUMERICCost per submit application conversionCost per submit application conversionfacebook
cost_per_conversion_submit_application_websiteNUMERICCost per website submit application conversionCost per website submit application conversionfacebook
cost_per_conversion_subscribe_mobile_appNUMERICCost per mobile app subscribe conversionCost per mobile app subscribe conversionfacebook
cost_per_conversion_subscribe_offlineNUMERICCost per offline subscribe conversionCost per offline subscribe conversionfacebook
cost_per_conversion_subscribe_totalNUMERICCost per subscribe conversionCost per subscribe conversionfacebook
cost_per_conversion_subscribe_websiteNUMERICCost per website subscribe conversionCost per website subscribe conversionfacebook
cost_per_estimated_ad_recallersNUMERICCost per Estimated Ad Recall LiftCost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook
cost_per_outbound_click_outbound_clickNUMERICCost per Outbound ClicksCost per The number of clicks on links that take people off Facebook-owned properties.facebook
cost_per_thruplay_video_viewNUMERICCost per ThruPlaysCost per The number of times your video was played to completion, or for at least 15 seconds.facebook
cost_per_unique_action_type_add_payment_infoNUMERICCost per Unique Adds of Payment InfoCost per The estimated number of people who submitted payment info.facebook
cost_per_unique_action_type_add_to_cartNUMERICCost per Unique Actions Add To Cartfacebook
cost_per_unique_action_type_add_to_wishlistNUMERICCost per Unique Adds to WishlistCost per The estimated number of people who added items to their wishlist.facebook
cost_per_unique_action_type_app_custom_eventNUMERICCost per Unique Actions App Custom Eventfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate Appfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Infofacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cartfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registrationfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content Viewfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achievedfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchasefacebook
NUMERICCost per Unique Actions App Custom Event.Fb Mobile Searchfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook
cost_per_unique_action_type_app_custom_event_otherNUMERICCost per Unique Actions App Custom Event.Otherfacebook
cost_per_unique_action_type_checkinNUMERICCost per Unique Check-InsCost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook
cost_per_unique_action_type_commentNUMERICCost per Unique Post CommentsCost per The number of people with comments on your ads.facebook
cost_per_unique_action_type_complete_registrationNUMERICCost per Unique Registrations CompletedCost per The estimated number of people who registered.facebook
cost_per_unique_action_type_initiate_checkoutNUMERICCost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.facebook
cost_per_unique_action_type_landing_page_viewNUMERICCost per Unique Landing Page ViewsCost per The number of people who caused a landing page view.facebook
cost_per_unique_action_type_leadNUMERICCost per Unique LeadsCost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook
cost_per_unique_action_type_likeNUMERICCost per Unique Page LikesCost per The number of people with likes of your Facebook Page attributed to your ads.facebook
NUMERICCost per Unique Link ClicksCost per The number of people who performed a link click.facebook
cost_per_unique_action_type_mobile_app_installNUMERICCost per Unique Mobile App InstallsCost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversionNUMERICCost per Unique Website ConversionsCost per The number of unique people who with conversion events attributed to your ads (estimated)facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Unique Website Adds of Payment InfoCost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Unique Website Adds to CartCost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Unique Website Adds to WishlistCost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Unique Website Registrations CompletedCost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Unique Website Checkouts InitiatedCost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Unique Website LeadsCost per The number of people with lead events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Unique Website PurchasesCost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads.facebook
NUMERICCost per Unique Website SearchesCost per The number of people with search events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Unique Website Content ViewsCost per The number of people with view content events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_omni_achievement_unlockedNUMERICCost per Unique Achievements UnlockedCost per The estimated number of people who unlocked achievements.facebook
cost_per_unique_action_type_omni_activate_appNUMERICCost per Unique App ActivationsCost per The estimated number of people who performed app activations.facebook
cost_per_unique_action_type_omni_add_to_cartNUMERICCost per Unique Adds to CartCost per The estimated number of people who added items to their cart.facebook
cost_per_unique_action_type_omni_app_installNUMERICCost per Unique App InstallsCost per The number of unique people who took this action attributed to your ads (estimated)facebook
cost_per_unique_action_type_omni_complete_registrationNUMERICOmni Cost per Unique Registrations CompletedCost per The estimated number of people who registered.facebook
cost_per_unique_action_type_omni_customNUMERICCost per Unique Actions Omni Customfacebook
cost_per_unique_action_type_omni_initiated_checkoutNUMERICOmni Cost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.facebook
cost_per_unique_action_type_omni_level_achievedNUMERICCost per Unique Levels CompletedCost per The estimated number of people who achieved levels.facebook
cost_per_unique_action_type_omni_purchaseNUMERICCost per Unique PurchasesCost per The estimated number of people who completed at least one purchase.facebook
cost_per_unique_action_type_omni_rateNUMERICCost per Unique Ratings SubmittedCost per The estimated number of people who submitted ratings.facebook
NUMERICCost per Unique SearchesCost per The estimated number of people who searched.facebook
cost_per_unique_action_type_omni_spend_creditsNUMERICCost per Unique Credit SpendsCost per The estimated number of people who spent credits.facebook
cost_per_unique_action_type_omni_tutorial_completionNUMERICCost per Unique Tutorials CompletedCost per The estimated number of people who completed tutorials.facebook
cost_per_unique_action_type_omni_view_contentNUMERICOmni Cost per Unique Content ViewsCost per The estimated number of people who viewed content.facebook
cost_per_unique_action_type_onsite_conversion_flow_completeNUMERICCost per Unique On-Facebook Workflow CompletionsCost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook
cost_per_unique_action_type_onsite_conversion_messaging_blockNUMERICCost per Unique Blocked Messaging ConnectionsCost per The number of people that blocked a messaging connection with your business, attributed to your ads.facebook
cost_per_unique_action_type_onsite_conversion_purchaseNUMERICCost per Unique On-Facebook PurchasesCost per The number of unique people who took this action attributed to your ads (estimated)facebook
cost_per_unique_action_type_onsite_web_add_to_cartNUMERICCost per Unique Actions Onsite Web Add To Cartfacebook
cost_per_unique_action_type_onsite_web_app_add_to_cartNUMERICCost per Unique Actions Onsite Web App Add To Cartfacebook
cost_per_unique_action_type_onsite_web_app_purchaseNUMERICCost per Unique Actions Onsite Web App Purchasefacebook
cost_per_unique_action_type_onsite_web_purchaseNUMERICCost per Unique Actions Onsite Web Purchasefacebook
cost_per_unique_action_type_page_engagementNUMERICCost per Unique Page EngagementCost per The number of people who took action on your Facebook Page and its posts, attributed to your ads.facebook
cost_per_unique_action_type_photo_viewNUMERICCost per Unique Photo ViewsCost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook
cost_per_unique_action_type_post_engagementNUMERICCost per Unique Post EngagementCost per The total number of people who took actions involving your ads.facebook
cost_per_unique_action_type_post_reactionNUMERICCost per Unique Post ReactionsCost per The number of unique people who took this action attributed to your ads (estimated)facebook
cost_per_unique_action_type_purchaseNUMERICCost per Unique Actions Purchasefacebook
cost_per_unique_action_type_rsvpNUMERICCost per Unique Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook
NUMERICCost per Unique Actions Searchfacebook
cost_per_unique_action_type_video_viewNUMERICCost per Unique 3-Second Continuous Video PlaysCost per The number of unique people who took this action attributed to your ads (estimated)facebook
cost_per_unique_action_type_view_contentNUMERICCost per Unique Content ViewsCost per The estimated number of people who viewed content.facebook
cost_per_unique_clickNUMERICCost per Unique ClicksCost per The number of people who performed a click (all).facebook
cost_per_unique_outbound_click_outbound_clickNUMERICCost per Unique Outbound ClicksCost per The number of people who performed an outbound click.facebook
countryTEXTCountries people are locatedThe countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.facebook
googleanalytics
google_ads
adform
appsflyer
cm360
google_ad_manager
googleanalytics4
klaviyo
searchconsole
tiktok
zoho
cpcNUMERICCPCThe average cost for each click (all).facebook
googleanalytics
amazon_ads
appnexus
cm360
linkedin
pinterest
reddit
taboola
tiktok
cpmNUMERICCPMThe average cost for 1,000 impressions.facebook
googleanalytics
apple_search_ads
appnexus
cm360
linkedin
pinterest
reddit
taboola
cppNUMERICCost per 1,000 People ReachedThe average cost to reach 1,000 people.facebook
ctrPERCENTCTRThe percentage of times people saw your ad and performed a click (all).facebook
googleanalytics
google_ads
adform
amazon_ads
appnexus
appsflyer
bing
cm360
linkedin
linkedin_organic
outbrain
pinterest
reddit
rtbhouse
searchconsole
taboola
tiktok
currencyTEXTCurrencyCurrency that is used by your ad account.facebook
google_ads
amazon_ads
awin
bing
linkedin
stripe
taboola
tiktok
dateDATEDateThe dimension that determines how date-based data in a chart is handled (the time dimension).facebook
googleanalytics
google_ads
adalyser
adform
adroll
amazon_ads
amazon_sp
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
commissionfactory
criteo
daisycon
dv360
facebook_leads
facebook_organic
google_ad_manager
google_pagespeed
googleanalytics4
hubspot
idealo
instagram
klaviyo
linkedin
linkedin_organic
mailchimp
outbrain
pinterest
pinterest_organic
quora
reddit
rtbhouse
salesforce
searchconsole
shopify
snapchat
stripe
taboola
tiktok
twitter
twitter_organic
date_startDATEReporting StartsThe start date for your data. This is controlled by the date range you've selected for your reporting view.facebook
facebook_leads
date_stopDATEReporting EndsThe end date for your data. This is controlled by the date range you've selected for your reporting view.facebook
facebook_leads
description_assetTEXTID of description assetThe ID of the description asset involved in impression, click or action.facebook
desktop_feed_standard_preview_urlTEXTDesktop Feed Standard Preview URLURL to a preview of the ad, as seen in the desktop feed standard placementfacebook
device_platformTEXTDevice platformThe type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting.facebook
dmaTEXTDesignated Market AreaDMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company.facebook
appsflyer
effective_instagram_media_idTEXTInstagram Post IDThe ID of an Instagram post to use in an ad.facebook
effective_instagram_story_idTEXTInstagram Story IDUsed for Instagram Ads. The ID of an Instagram post to display as an Instagram ad.facebook
effective_object_story_idTEXTFacebook Post IDThe ID of a page post to use in an ad, regardless of whether it's an organic or unpublished page postfacebook
estimated_ad_recall_rateNUMERICEstimated Ad Recall Lift RateThe rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook
estimated_ad_recallersNUMERICEstimated Ad Recall LiftAn estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook
facebook_story_mobile_preview_urlTEXTFacebook Story Mobile Preview URLURL to a preview of the ad, as seen in the facebook story mobile placementfacebook
frequencyNUMERICFrequencyThe average number of times each person saw your ad.facebook
rtbhouse
frequency_valueTEXTNumber of frequencyThe number of times an ad in your Reach and Frequency campaign was served to each person.facebook
genderTEXTGenderGender of people you've reached. People who don't list their gender are shown as 'not specified'.facebook
googleanalytics
googleanalytics4
tiktok
hourly_stats_aggregated_by_advertiser_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the advertiser's time zone.Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM.facebook
hourly_stats_aggregated_by_audience_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the audiences' time zone.Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM.facebook
image_assetTEXTID of image assetThe ID of the image asset involved in impression, click or action.facebook
image_urlIMAGE_URLAd Image URLA URL for the image for this creative. We save the image at this URL to the ad account's image library.facebook
impression_deviceTEXTThe device where your last ad was served to someoneThe device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone.facebook
impressionsNUMERICImpressionsThe number of times your ads were on screen.facebook
googleanalytics
google_ads
adform
adroll
amazon_ads
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
google_ad_manager
instagram
linkedin
outbrain
pinterest
quora
reddit
rtbhouse
searchconsole
snapchat
taboola
tiktok
twitter
instagram_actor_idTEXTInstagram Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.facebook
TEXTInstagram Post URLURL for a post on Instagram you want to run as an ad. Also known as Instagram media.facebook
instagram_standard_preview_urlTEXTInstagram Standard Preview URLURL to a preview of the ad, as seen in the instagram standard placementfacebook
instagram_story_preview_urlTEXTInstagram Story Preview URLURL to a preview of the ad, as seen in the instagram story placementfacebook
instant_article_standard_preview_urlTEXTInstant Article Standard Preview URLURL to a preview of the ad, as seen in the instant article standard placementfacebook
instream_video_desktop_preview_urlTEXTInstream Video Desktop Preview URLURL to a preview of the ad, as seen in the instream video desktop placementfacebook
instream_video_mobile_preview_urlTEXTInstream Video Mobile Preview URLURL to a preview of the ad, as seen in the instream video mobile placementfacebook
keywordTEXTKeywordThe name of the ad being viewed in reporting (duplicate)facebook
googleanalytics
apple_search_ads
bing
TEXTAd LinkThe link where the user is taken to upon clicking on the ad.facebook
NUMERICLink ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.(duplicate)facebook
TEXTID of the url assetThe ID of the URL asset involved in impression, click or action.facebook
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchaseNUMERICMobile App Purchase ROAS App Custom Event.Fb Mobile Purchasefacebook
mobile_feed_basic_preview_urlTEXTMobile Feed Basic Preview URLURL to a preview of the ad, as seen in the mobile feed basic placementfacebook
mobile_feed_standard_preview_urlTEXTMobile Feed Standard Preview URLURL to a preview of the ad, as seen in the mobile feed standard placementfacebook
objectiveTEXTObjectiveThe objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads.facebook
snapchat
tiktok
twitter
outbound_clicks_ctr_outbound_clickPERCENTOutbound CTRThe percentage of times people saw your ad and performed an outbound click.facebook
outbound_clicks_outbound_clickNUMERICOutbound ClicksThe number of clicks on links that take people off Facebook-owned properties.facebook
place_page_idTEXTThe ID of the place pageThe ID of the place page involved in impression or click.facebook
platform_positionTEXTWhere your ad was shown within a platformWhere your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed.facebook
product_idTEXTThe ID and name of the productThe ID and name of the product involved in impression, click, or action.facebook
publisher_platformTEXTPlatform your ad was shownWhich platform your ad was shown, for example on Facebook, Instagram, or Audience Network.facebook
reachNUMERICReachThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.facebook
criteo
instagram
rtbhouse
regionTEXTRegions where the people you've reached are locatedThe regions where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.facebook
googleanalytics
google_ads
appsflyer
awin
google_ad_manager
googleanalytics4
klaviyo
spendNUMERICAmount SpentThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.facebook
google_ads
adroll
amazon_ads
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
google_ad_manager
linkedin
outbrain
pinterest
quora
reddit
snapchat
taboola
tiktok
twitter
thumbnail_urlIMAGE_URLThumbnail URLURL for a thumbnail image for this ad creative.facebook
titleTEXTLink Ad TitleTitle for link ad, which does not belong to a page.facebook
klaviyo
title_assetTEXTID of the title assetThe ID of the title asset involved in impression, click or action.facebook
totalcostNUMERICTotal CostThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate)facebook
google_ads
adform
adroll
amazon_ads
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
google_ad_manager
linkedin
outbrain
pinterest
quora
reddit
rtbhouse
snapchat
taboola
tiktok
twitter
unique_actions_add_payment_infoNUMERICUnique Adds of Payment InfoThe estimated number of people who submitted payment info.facebook
unique_actions_add_to_cartNUMERICUnique Actions Add To Cartfacebook
unique_actions_add_to_wishlistNUMERICUnique Adds to WishlistThe estimated number of people who added items to their wishlist.facebook
unique_actions_app_custom_eventNUMERICUnique Actions App Custom Eventfacebook
unique_actions_app_custom_event_fb_mobile_activate_appNUMERICUnique Actions App Custom Event.Fb Mobile Activate Appfacebook
unique_actions_app_custom_event_fb_mobile_add_payment_infoNUMERICUnique Actions App Custom Event.Fb Mobile Add Payment Infofacebook
unique_actions_app_custom_event_fb_mobile_add_to_cartNUMERICUnique Actions App Custom Event.Fb Mobile Add To Cartfacebook
unique_actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICUnique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook
unique_actions_app_custom_event_fb_mobile_complete_registrationNUMERICUnique Actions App Custom Event.Fb Mobile Complete Registrationfacebook
unique_actions_app_custom_event_fb_mobile_content_viewNUMERICUnique Actions App Custom Event.Fb Mobile Content Viewfacebook
unique_actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICUnique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook
unique_actions_app_custom_event_fb_mobile_level_achievedNUMERICUnique Actions App Custom Event.Fb Mobile Level Achievedfacebook
unique_actions_app_custom_event_fb_mobile_purchaseNUMERICUnique Actions App Custom Event.Fb Mobile Purchasefacebook
NUMERICUnique Actions App Custom Event.Fb Mobile Searchfacebook
unique_actions_app_custom_event_fb_mobile_tutorial_completionNUMERICUnique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook
unique_actions_app_custom_event_otherNUMERICUnique Actions App Custom Event.Otherfacebook
unique_actions_checkinNUMERICUnique Check-InsThe number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook
unique_actions_commentNUMERICUnique Post CommentsThe number of people with comments on your ads.facebook
unique_actions_complete_registrationNUMERICUnique Registrations CompletedThe estimated number of people who registered.facebook
unique_actions_initiate_checkoutNUMERICUnique Checkouts InitiatedThe estimated number of people who initiated checkouts.facebook
unique_actions_landing_page_viewNUMERICUnique Landing Page ViewsThe number of people who caused a landing page view.facebook
unique_actions_leadNUMERICUnique LeadsThe number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook
unique_actions_likeNUMERICUnique Page LikesThe number of people with likes of your Facebook Page attributed to your ads.facebook
NUMERICUnique Link ClicksThe number of people who performed a link click.facebook
unique_actions_mobile_app_installNUMERICUnique Mobile App InstallsThe number of people with installs of your mobile app that were recorded as app events and attributed to your ads.facebook
unique_actions_offsite_conversionNUMERICUnique Website ConversionsThe number of unique people who with conversion events attributed to your ads (estimated)facebook
unique_actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICUnique Website Adds of Payment InfoThe number of people with add payment info events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_add_to_cartNUMERICUnique Website Adds to CartThe number of people with add to cart events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICUnique Website Adds to WishlistThe number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_complete_registrationNUMERICUnique Website Registrations CompletedThe number of people with complete registration events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICUnique Website Checkouts InitiatedThe number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_leadNUMERICUnique Website LeadsThe number of people with lead events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_purchaseNUMERICUnique Website PurchasesThe number of people with purchase events tracked by the pixel on your website and attributed to your ads.facebook
NUMERICUnique Website SearchesThe number of people with search events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_view_contentNUMERICUnique Website Content ViewsThe number of people with view content events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_omni_achievement_unlockedNUMERICUnique Achievements UnlockedThe estimated number of people who unlocked achievements.facebook
unique_actions_omni_activate_appNUMERICUnique App ActivationsThe estimated number of people who performed app activations.facebook
unique_actions_omni_add_to_cartNUMERICUnique Adds to CartThe estimated number of people who added items to their cart.facebook
unique_actions_omni_app_installNUMERICUnique App InstallsThe number of unique people who took this action attributed to your ads (estimated)facebook
unique_actions_omni_complete_registrationNUMERICOmni Unique Registrations CompletedThe estimated number of people who registered.facebook
unique_actions_omni_customNUMERICUnique Actions Omni Customfacebook
unique_actions_omni_initiated_checkoutNUMERICUnique Omni Checkouts InitiatedThe estimated number of people who initiated checkouts.facebook
unique_actions_omni_level_achievedNUMERICUnique Levels CompletedThe estimated number of people who achieved levels.facebook
unique_actions_omni_purchaseNUMERICOmni Unique PurchasesThe estimated number of people who completed at least one purchase.facebook
unique_actions_omni_rateNUMERICUnique Ratings SubmittedThe estimated number of people who submitted ratings.facebook
NUMERICUnique SearchesThe estimated number of people who searched.facebook
unique_actions_omni_spend_creditsNUMERICUnique Credit SpendsThe estimated number of people who spent credits.facebook
unique_actions_omni_tutorial_completionNUMERICUnique Tutorials CompletedThe estimated number of people who completed tutorials.facebook
unique_actions_omni_view_contentNUMERICUnique Omni Content ViewsThe estimated number of people who viewed content.facebook
unique_actions_onsite_conversion_flow_completeNUMERICUnique On-Facebook Workflow CompletionsThe number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook
unique_actions_onsite_conversion_messaging_blockNUMERICUnique Blocked Messaging ConnectionsThe number of people that blocked a messaging connection with your business, attributed to your ads.facebook
unique_actions_onsite_conversion_purchaseNUMERICUnique On-Facebook PurchasesThe number of unique people who took this action attributed to your ads (estimated)facebook
unique_actions_onsite_web_add_to_cartNUMERICUnique Actions Onsite Web Add To Cartfacebook
unique_actions_onsite_web_app_add_to_cartNUMERICUnique Actions Onsite Web App Add To Cartfacebook
unique_actions_onsite_web_app_purchaseNUMERICUnique Actions Onsite Web App Purchasefacebook
unique_actions_onsite_web_purchaseNUMERICUnique Actions Onsite Web Purchasefacebook
unique_actions_page_engagementNUMERICUnique Page EngagementThe number of people who took action on your Facebook Page and its posts, attributed to your ads.facebook
unique_actions_photo_viewNUMERICUnique Photo ViewsThe number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook
unique_actions_post_engagementNUMERICUnique Post EngagementThe total number of people who took actions involving your ads.facebook
unique_actions_post_reactionNUMERICUnique Post ReactionsThe number of unique people who took this action attributed to your ads (estimated)facebook
unique_actions_purchaseNUMERICUnique Actions Purchasefacebook
unique_actions_rsvpNUMERICUnique Event ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook
NUMERICUnique Actions Searchfacebook
unique_actions_video_viewNUMERICUnique 3-Second Continuous Video PlaysThe number of unique people who took this action attributed to your ads (estimated)facebook
unique_actions_view_contentNUMERICUnique Content ViewsThe estimated number of people who viewed content.facebook
unique_clicksNUMERICUnique ClicksThe number of people who performed a click (all).facebook
mailchimp
unique_ctrPERCENTUnique CTRThe percentage of people who saw your ad and performed a unique click (all).facebook
PERCENTUnique Link Clicks CTRThe percentage of people who saw your ad and performed a link click.facebook
unique_outbound_clicks_ctr_outbound_clickPERCENTUnique Outbound CTRThe percentage of people who saw your ad and performed an outbound click.facebook
unique_outbound_clicks_outbound_clickNUMERICUnique Outbound ClicksThe number of people who performed an outbound click.facebook
url_tagsTEXTURL TagsA set of query string parameters (e.g. UTM tags) which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only.facebook
video_30_sec_watched_actions_video_viewNUMERICVideo 30 Sec Watched ActionsThe number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds.facebook
video_avg_time_watched_actions_video_viewNUMERICVideo Average Play TimeThe average time a video was played, including any time spent replaying the video for a single impression.facebook
video_p100_watched_actions_video_viewNUMERICVideo Watched at 100 percentThe number of times your video was played at 100% of its length, including plays that skipped to this point.facebook
video_p25_watched_actions_video_viewNUMERICVideo Watched at 25 percentThe number of times your video was played at 25% of its length, including plays that skipped to this point.facebook
video_p50_watched_actions_video_viewNUMERICVideo Watched at 50 percentThe number of times your video was played at 50% of its length, including plays that skipped to this point.facebook
video_p75_watched_actions_video_viewNUMERICVideo Watched at 75 percentThe number of times your video was played at 75% of its length, including plays that skipped to this point.facebook
video_p95_watched_actions_video_viewNUMERICVideo Plays at 95 percentThe number of times your video was played at 95% of its length, including plays that skipped to this point.facebook
video_play_actions_video_viewNUMERICVideo PlaysThe number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.facebook
video_thruplay_watched_actions_video_viewNUMERICThruPlay actionsThe number of times your video was played to completion, or for at least 15 seconds.facebook
PERCENTWebsite CTR link clickThe percentage of times people saw your ad and performed a link click.facebook
website_purchase_roas_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchase ROASThe total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.facebook
14dayusersNUMERIC14 Day Active UsersTotal number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.googleanalytics
1dayusersNUMERIC1 Day Active UsersTotal number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.googleanalytics
28dayusersNUMERIC28 Day Active UsersTotal number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.googleanalytics
30dayusersNUMERIC30 Day Active UsersTotal number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.googleanalytics
7dayusersNUMERIC7 Day Active UsersTotal number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.googleanalytics
adclicksNUMERICAd ClicksTotal number of times users have clicked on an ad to reach the property.googleanalytics
adcostNUMERICAd CostDerived cost for the advertising campaign. Its currency is the one you set in the AdWords account.googleanalytics
addestinationurlTEXTDestination URLThe URL to which the AdWords ads referred traffic.googleanalytics
addisplayurlTEXTDisplay URLThe URL the AdWords ads displayed.googleanalytics
addistributionnetworkTEXTAd Distribution NetworkThe network (Content, Search, Search partners, etc.) used to deliver the ads.googleanalytics
adformatTEXTAd FormatThe AdWords ad format (Text, Image, Flash, Video, etc.).googleanalytics
adgroupTEXTGoogle Ads: Ad GroupThe name of the AdWords ad group.googleanalytics
adalyser
twitter
adkeywordmatchtypeTEXTKeyword Match TypeThe match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.googleanalytics
admatchedqueryTEXTAd Matched QueryThe search query that triggered impressions.googleanalytics
admatchtypeTEXTQuery Match TypeThe match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en.googleanalytics
adplacementdomainTEXTPlacement DomainThe domain where the ads on the content network were placed.googleanalytics
adplacementurlTEXTPlacement URLThe URL where the ads were placed on the content network.googleanalytics
adquerywordcountTEXTQuery Word CountThe number of words in the search query.googleanalytics
adslotTEXTGoogle Ads: Ad SlotThe location (Top, RHS, or not set) of the advertisement on the hosting page.googleanalytics
adtargetingoptionTEXTPlacement TypeIt is Automatic placements or Managed placements, indicating how the ads were managed on the content network.googleanalytics
adtargetingtypeTEXTTargeting TypeThis (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.googleanalytics
adwordsadgroupidTEXTGoogle Ads Ad Group IDAdWords API AdGroup.id.googleanalytics
adwordscampaignidTEXTGoogle Ads Campaign IDAdWords API Campaign.id.googleanalytics
adwordscreativeidTEXTGoogle Ads Creative IDAdWords API Ad.id.googleanalytics
adwordscriteriaidTEXTGoogle Ads Criteria IDAdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.googleanalytics
adwordscustomeridTEXTGoogle Ads Customer IDCustomer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.googleanalytics
adxclicksNUMERICAdX ClicksThe number of times AdX ads were clicked on the site.googleanalytics
adxcoveragePERCENTAdX CoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100googleanalytics
adxctrPERCENTAdX CTRThe percentage of pageviews that resulted in a click on an Ad Exchange ad.googleanalytics
adxecpmNUMERICAdX eCPMThe effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.googleanalytics
adximpressionsNUMERICAdX ImpressionsAn Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.googleanalytics
adximpressionspersessionNUMERICAdX Impressions / SessionThe ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).googleanalytics
adxmonetizedpageviewsNUMERICAdX Monetized PageviewsThis measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.googleanalytics
adxrevenueNUMERICAdX RevenueThe total estimated revenue from Ad Exchange ads.googleanalytics
adxrevenueper1000sessionsNUMERICAdX Revenue / 1000 SessionsThe total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.googleanalytics
adxviewableimpressionspercentPERCENTAdX Viewable Impressions %The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.googleanalytics
affiliationTEXTAffiliationA product affiliation to designate a supplying company or brick and mortar location.googleanalytics
avgdomainlookuptimeNUMERICAvg. Domain Lookup Time (sec)The average time (in seconds) spent in DNS lookup for this page.googleanalytics
avgdomcontentloadedtimeNUMERICAvg. Document Content Loaded Time (sec)The average time (in seconds) the browser takes to parse the document.googleanalytics
avgdominteractivetimeNUMERICAvg. Document Interactive Time (sec)The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.googleanalytics
avgeventvalueNUMERICAvg. ValueThe average value of an event.googleanalytics
avgpagedownloadtimeNUMERICAvg. Page Download Time (sec)The average time (in seconds) to download this page.googleanalytics
avgpageloadtimeNUMERICAvg. Page Load Time (sec)The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.googleanalytics
avgredirectiontimeNUMERICAvg. Redirection Time (sec)The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.googleanalytics
avgsearchdepthNUMERICAvg. Search DepthThe average number of pages people viewed after performing a search.googleanalytics
avgsearchdurationNUMERICAdverage Time after SearchThe average time (in seconds) users, after searching, spent on the property.googleanalytics
avgsearchresultviewsNUMERICResults Pageviews / SearchThe average number of times people viewed a page as a result of a search.googleanalytics
avgserverconnectiontimeNUMERICAvg. Server Connection Time (sec)The average time (in seconds) spent in establishing a TCP connection to this page.googleanalytics
avgserverresponsetimeNUMERICAvg. Server Response Time (sec)The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.googleanalytics
avgsessiondurationNUMERICAvg. Session DurationThe average duration (in seconds) of users' sessions.googleanalytics
avgtimeonpageNUMERICAvg. Time on PageThe average time users spent viewing this page or a set of pages.googleanalytics
bounceratePERCENTBounce RateThe percentage of single-page session (i.e., session in which the person left the property from the first page).googleanalytics
bouncesNUMERICBouncesThe total number of single page (or single interaction hit) sessions for the property.googleanalytics
browserTEXTBrowserThe name of users' browsers, for example, Internet Explorer or Firefox.googleanalytics
googleanalytics4
browsersizeTEXTBrowser SizeThe viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.googleanalytics
browserversionTEXTBrowser VersionThe version of users' browsers, for example, 2.0.0.14.googleanalytics
buytodetailratePERCENTBuy-to-Detail RateUnique purchases divided by views of product detail pages (Enhanced Ecommerce).googleanalytics
campaigncodeTEXTCampaign CodeFor manual campaign tracking, it is the value of the utm_id campaign tracking parameter.googleanalytics
carttodetailratePERCENTCart-to-Detail RateProduct adds divided by views of product details (Enhanced Ecommerce).googleanalytics
channel_groupingTEXTDefault Channel Grouping (duplicate)The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).googleanalytics
channelgroupingTEXTDefault Channel GroupingThe Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).googleanalytics
checkoutoptionsTEXTCheckout OptionsUser options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).googleanalytics
cityTEXTCityUsers' city, derived from their IP addresses or Geographical IDs.googleanalytics
google_ads
appsflyer
googleanalytics4
instagram
klaviyo
cityidTEXTCity IDUsers' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.googleanalytics
googleanalytics4
clientidTEXTclientid from google analyticsclientid from google analytics.googleanalytics
continentTEXTContinentUsers' continent, derived from users' IP addresses or Geographical IDs.googleanalytics
continentidTEXTContinent IDUsers' continent ID, derived from users' IP addresses or Geographical IDs.googleanalytics
costperconversionNUMERICCost per ConversionThe cost per conversion (including ecommerce and goal conversions) for the property.googleanalytics
costpergoalconversionNUMERICCost per Goal ConversionThe cost per goal conversion for the property.googleanalytics
costpertransactionNUMERICCost per TransactionThe cost per transaction for the property.googleanalytics
countryisocodeTEXTCountry ISO CodeUsers' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.googleanalytics
currencycodeTEXTCurrency CodeThe local currency code (based on ISO 4217 standard) of the transaction.googleanalytics
data_driven_conversionsNUMERICData driven conversions (All goals)The total data driven conversions for all goals.googleanalytics
data_driven_revenueNUMERICData driven revenueThe total data driven revenue.googleanalytics
datasourceTEXTData SourceThe data source of a hit. By default, hits sent from analytics.js are reported as "web" and hits sent from the mobile SDKs are reported as "app". These values can be overridden in the Measurement Protocol.googleanalytics
datehourTIMESTAMPHour of DayCombined values of ga:date and ga:hour formated as YYYYMMDDHH.googleanalytics
datehourminuteTIMESTAMPDate Hour and MinuteCombined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.googleanalytics
dayTEXTDay of the monthThe day of the month, a two-digit number from 01 to 31.googleanalytics
adalyser
googleanalytics4
dayofweekTEXTDay of WeekDay of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).googleanalytics
dayofweeknameTEXTDay of Week NameName (in English) of the day of the week.googleanalytics
dayssincelastsessionTEXTDays Since Last SessionThe number of days elapsed since users last visited the property, used to calculate user loyalty.googleanalytics
daystotransactionTEXTDays to TransactionThe number of days between users' purchases and the most recent campaign source prior to the purchase.googleanalytics
devicecategoryTEXTDevice CategoryThe type of device: desktop, tablet, or mobile.googleanalytics
appsflyer
googleanalytics4
dimension1TEXTdimension1googleanalytics
dimension10TEXTdimension10googleanalytics
dimension100TEXTdimension100googleanalytics
dimension101TEXTdimension101googleanalytics
dimension102TEXTdimension102googleanalytics
dimension103TEXTdimension103googleanalytics
dimension104TEXTdimension104googleanalytics
dimension105TEXTdimension105googleanalytics
dimension106TEXTdimension106googleanalytics
dimension107TEXTdimension107googleanalytics
dimension108TEXTdimension108googleanalytics
dimension109TEXTdimension109googleanalytics
dimension11TEXTdimension11googleanalytics
dimension110TEXTdimension110googleanalytics
dimension111TEXTdimension111googleanalytics
dimension112TEXTdimension112googleanalytics
dimension113TEXTdimension113googleanalytics
dimension114TEXTdimension114googleanalytics
dimension115TEXTdimension115googleanalytics
dimension116TEXTdimension116googleanalytics
dimension117TEXTdimension117googleanalytics
dimension118TEXTdimension118googleanalytics
dimension119TEXTdimension119googleanalytics
dimension12TEXTdimension12googleanalytics
dimension120TEXTdimension120googleanalytics
dimension121TEXTdimension121googleanalytics
dimension122TEXTdimension122googleanalytics
dimension123TEXTdimension123googleanalytics
dimension124TEXTdimension124googleanalytics
dimension125TEXTdimension125googleanalytics
dimension126TEXTdimension126googleanalytics
dimension127TEXTdimension127googleanalytics
dimension128TEXTdimension128googleanalytics
dimension129TEXTdimension129googleanalytics
dimension13TEXTdimension13googleanalytics
dimension130TEXTdimension130googleanalytics
dimension131TEXTdimension131googleanalytics
dimension132TEXTdimension132googleanalytics
dimension133TEXTdimension133googleanalytics
dimension134TEXTdimension134googleanalytics
dimension135TEXTdimension135googleanalytics
dimension136TEXTdimension136googleanalytics
dimension137TEXTdimension137googleanalytics
dimension138TEXTdimension138googleanalytics
dimension139TEXTdimension139googleanalytics
dimension14TEXTdimension14googleanalytics
dimension140TEXTdimension140googleanalytics
dimension141TEXTdimension141googleanalytics
dimension142TEXTdimension142googleanalytics
dimension143TEXTdimension143googleanalytics
dimension144TEXTdimension144googleanalytics
dimension145TEXTdimension145googleanalytics
dimension146TEXTdimension146googleanalytics
dimension147TEXTdimension147googleanalytics
dimension148TEXTdimension148googleanalytics
dimension149TEXTdimension149googleanalytics
dimension15TEXTdimension15googleanalytics
dimension150TEXTdimension150googleanalytics
dimension151TEXTdimension151googleanalytics
dimension152TEXTdimension152googleanalytics
dimension153TEXTdimension153googleanalytics
dimension154TEXTdimension154googleanalytics
dimension155TEXTdimension155googleanalytics
dimension156TEXTdimension156googleanalytics
dimension157TEXTdimension157googleanalytics
dimension158TEXTdimension158googleanalytics
dimension159TEXTdimension159googleanalytics
dimension16TEXTdimension16googleanalytics
dimension160TEXTdimension160googleanalytics
dimension161TEXTdimension161googleanalytics
dimension162TEXTdimension162googleanalytics
dimension163TEXTdimension163googleanalytics
dimension164TEXTdimension164googleanalytics
dimension165TEXTdimension165googleanalytics
dimension166TEXTdimension166googleanalytics
dimension167TEXTdimension167googleanalytics
dimension168TEXTdimension168googleanalytics
dimension169TEXTdimension169googleanalytics
dimension17TEXTdimension17googleanalytics
dimension170TEXTdimension170googleanalytics
dimension171TEXTdimension171googleanalytics
dimension172TEXTdimension172googleanalytics
dimension173TEXTdimension173googleanalytics
dimension174TEXTdimension174googleanalytics
dimension175TEXTdimension175googleanalytics
dimension176TEXTdimension176googleanalytics
dimension177TEXTdimension177googleanalytics
dimension178TEXTdimension178googleanalytics
dimension179TEXTdimension179googleanalytics
dimension18TEXTdimension18googleanalytics
dimension180TEXTdimension180googleanalytics
dimension181TEXTdimension181googleanalytics
dimension182TEXTdimension182googleanalytics
dimension183TEXTdimension183googleanalytics
dimension184TEXTdimension184googleanalytics
dimension185TEXTdimension185googleanalytics
dimension186TEXTdimension186googleanalytics
dimension187TEXTdimension187googleanalytics
dimension188TEXTdimension188googleanalytics
dimension189TEXTdimension189googleanalytics
dimension19TEXTdimension19googleanalytics
dimension190TEXTdimension190googleanalytics
dimension191TEXTdimension191googleanalytics
dimension192TEXTdimension192googleanalytics
dimension193TEXTdimension193googleanalytics
dimension194TEXTdimension194googleanalytics
dimension195TEXTdimension195googleanalytics
dimension196TEXTdimension196googleanalytics
dimension197TEXTdimension197googleanalytics
dimension198TEXTdimension198googleanalytics
dimension199TEXTdimension199googleanalytics
dimension2TEXTdimension2googleanalytics
dimension20TEXTdimension20googleanalytics
dimension200TEXTdimension200googleanalytics
dimension201TEXTdimension201googleanalytics
dimension202TEXTdimension202googleanalytics
dimension203TEXTdimension203googleanalytics
dimension204TEXTdimension204googleanalytics
dimension205TEXTdimension205googleanalytics
dimension206TEXTdimension206googleanalytics
dimension207TEXTdimension207googleanalytics
dimension208TEXTdimension208googleanalytics
dimension209TEXTdimension209googleanalytics
dimension21TEXTdimension21googleanalytics
dimension210TEXTdimension210googleanalytics
dimension211TEXTdimension211googleanalytics
dimension212TEXTdimension212googleanalytics
dimension213TEXTdimension213googleanalytics
dimension214TEXTdimension214googleanalytics
dimension215TEXTdimension215googleanalytics
dimension216TEXTdimension216googleanalytics
dimension217TEXTdimension217googleanalytics
dimension218TEXTdimension218googleanalytics
dimension219TEXTdimension219googleanalytics
dimension22TEXTdimension22googleanalytics
dimension220TEXTdimension220googleanalytics
dimension221TEXTdimension221googleanalytics
dimension222TEXTdimension222googleanalytics
dimension223TEXTdimension223googleanalytics
dimension224TEXTdimension224googleanalytics
dimension225TEXTdimension225googleanalytics
dimension226TEXTdimension226googleanalytics
dimension227TEXTdimension227googleanalytics
dimension228TEXTdimension228googleanalytics
dimension229TEXTdimension229googleanalytics
dimension23TEXTdimension23googleanalytics
dimension230TEXTdimension230googleanalytics
dimension231TEXTdimension231googleanalytics
dimension232TEXTdimension232googleanalytics
dimension233TEXTdimension233googleanalytics
dimension234TEXTdimension234googleanalytics
dimension235TEXTdimension235googleanalytics
dimension236TEXTdimension236googleanalytics
dimension237TEXTdimension237googleanalytics
dimension238TEXTdimension238googleanalytics
dimension239TEXTdimension239googleanalytics
dimension24TEXTdimension24googleanalytics
dimension240TEXTdimension240googleanalytics
dimension241TEXTdimension241googleanalytics
dimension242TEXTdimension242googleanalytics
dimension243TEXTdimension243googleanalytics
dimension244TEXTdimension244googleanalytics
dimension245TEXTdimension245googleanalytics
dimension246TEXTdimension246googleanalytics
dimension247TEXTdimension247googleanalytics
dimension248TEXTdimension248googleanalytics
dimension249TEXTdimension249googleanalytics
dimension25TEXTdimension25googleanalytics
dimension250TEXTdimension250googleanalytics
dimension26TEXTdimension26googleanalytics
dimension27TEXTdimension27googleanalytics
dimension28TEXTdimension28googleanalytics
dimension29TEXTdimension29googleanalytics
dimension3TEXTdimension3googleanalytics
dimension30TEXTdimension30googleanalytics
dimension31TEXTdimension31googleanalytics
dimension32TEXTdimension32googleanalytics
dimension33TEXTdimension33googleanalytics
dimension34TEXTdimension34googleanalytics
dimension35TEXTdimension35googleanalytics
dimension36TEXTdimension36googleanalytics
dimension37TEXTdimension37googleanalytics
dimension38TEXTdimension38googleanalytics
dimension39TEXTdimension39googleanalytics
dimension4TEXTdimension4googleanalytics
dimension40TEXTdimension40googleanalytics
dimension41TEXTdimension41googleanalytics
dimension42TEXTdimension42googleanalytics
dimension43TEXTdimension43googleanalytics
dimension44TEXTdimension44googleanalytics
dimension45TEXTdimension45googleanalytics
dimension46TEXTdimension46googleanalytics
dimension47TEXTdimension47googleanalytics
dimension48TEXTdimension48googleanalytics
dimension49TEXTdimension49googleanalytics
dimension5TEXTdimension5googleanalytics
dimension50TEXTdimension50googleanalytics
dimension51TEXTdimension51googleanalytics
dimension52TEXTdimension52googleanalytics
dimension53TEXTdimension53googleanalytics
dimension54TEXTdimension54googleanalytics
dimension55TEXTdimension55googleanalytics
dimension56TEXTdimension56googleanalytics
dimension57TEXTdimension57googleanalytics
dimension58TEXTdimension58googleanalytics
dimension59TEXTdimension59googleanalytics
dimension6TEXTdimension6googleanalytics
dimension60TEXTdimension60googleanalytics
dimension61TEXTdimension61googleanalytics
dimension62TEXTdimension62googleanalytics
dimension63TEXTdimension63googleanalytics
dimension64TEXTdimension64googleanalytics
dimension65TEXTdimension65googleanalytics
dimension66TEXTdimension66googleanalytics
dimension67TEXTdimension67googleanalytics
dimension68TEXTdimension68googleanalytics
dimension69TEXTdimension69googleanalytics
dimension7TEXTdimension7googleanalytics
dimension70TEXTdimension70googleanalytics
dimension71TEXTdimension71googleanalytics
dimension72TEXTdimension72googleanalytics
dimension73TEXTdimension73googleanalytics
dimension74TEXTdimension74googleanalytics
dimension75TEXTdimension75googleanalytics
dimension76TEXTdimension76googleanalytics
dimension77TEXTdimension77googleanalytics
dimension78TEXTdimension78googleanalytics
dimension79TEXTdimension79googleanalytics
dimension8TEXTdimension8googleanalytics
dimension80TEXTdimension80googleanalytics
dimension81TEXTdimension81googleanalytics
dimension82TEXTdimension82googleanalytics
dimension83TEXTdimension83googleanalytics
dimension84TEXTdimension84googleanalytics
dimension85TEXTdimension85googleanalytics
dimension86TEXTdimension86googleanalytics
dimension87TEXTdimension87googleanalytics
dimension88TEXTdimension88googleanalytics
dimension89TEXTdimension89googleanalytics
dimension9TEXTdimension9googleanalytics
dimension90TEXTdimension90googleanalytics
dimension91TEXTdimension91googleanalytics
dimension92TEXTdimension92googleanalytics
dimension93TEXTdimension93googleanalytics
dimension94TEXTdimension94googleanalytics
dimension95TEXTdimension95googleanalytics
dimension96TEXTdimension96googleanalytics
dimension97TEXTdimension97googleanalytics
dimension98TEXTdimension98googleanalytics
dimension99TEXTdimension99googleanalytics
domainlookuptimeNUMERICDomain Lookup Time (ms)The total time (in milliseconds) all samples spent in DNS lookup for this page.googleanalytics
domcontentloadedtimeNUMERICDocument Content Loaded Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.googleanalytics
dominteractivetimeNUMERICDocument Interactive Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.googleanalytics
domlatencymetricssampleNUMERICDOM Latency Metrics SampleSample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.googleanalytics
entranceratePERCENTEntrances / PageviewsThe percentage of pageviews in which this page was the entrance.googleanalytics
entrancesNUMERICEntrancesThe number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.googleanalytics
eventactionTEXTEvent ActionEvent action.googleanalytics
eventcategoryTEXTEvent CategoryThe event category.googleanalytics
eventlabelTEXTEvent LabelEvent label.googleanalytics
eventspersessionwitheventNUMERICEvents / Session with EventThe average number of events per session with event.googleanalytics
eventspervisitwitheventNUMERICEvents / Session with Event (deprecated)The average number of events per session with event.googleanalytics
eventvalueNUMERICEvent ValueTotal value of events for the profile.googleanalytics
appsflyer
exitpagepathTEXTExit PageThe last page or exit page in users' sessions.googleanalytics
exitratePERCENT% ExitThe percentage of exits from the property that occurred out of the total pageviews.googleanalytics
exitsNUMERICExitsThe number of exits from the property.googleanalytics
first_touch_conversionsNUMERICFirst touch conversions (All goals)The total first touch conversions for all goals.googleanalytics
first_touch_revenueNUMERICFirst touch revenueThe total first touch revenue.googleanalytics
flashversionTEXTFlash VersionThe version of Flash, including minor versions, supported by users' browsers.googleanalytics
fullreferrerTEXTFull ReferrerThe full referring URL including the hostname and path.googleanalytics
goal10_data_driven_conversionsTEXTGoal 10 Data driven CompletionsThe total number of Data driven completions for Goal 10.googleanalytics
goal10_data_driven_revenueTEXTGoal 10 Data driven valueThe total Data driven value for Goal 10googleanalytics
goal10_first_touch_conversionsTEXTGoal 10 First touch CompletionsThe total number of First touch completions for Goal 10.googleanalytics
goal10_first_touch_revenueTEXTGoal 10 First touch valueThe total First touch value for Goal 10googleanalytics
goal10_last_touch_conversionsTEXTGoal 10 Last touch CompletionsThe total number of Last touch completions for Goal 10.googleanalytics
goal10_last_touch_revenueTEXTGoal 10 Last touch valueThe total Last touch value for Goal 10googleanalytics
goal10_linear_touch_conversionsTEXTGoal 10 Linear touch CompletionsThe total number of Linear touch completions for Goal 10.googleanalytics
goal10_linear_touch_revenueTEXTGoal 10 Linear touch valueThe total Linear touch value for Goal 10googleanalytics
goal10completionsNUMERICGoal 10 CompletionsThe total number of completions for Goal 10.googleanalytics
goal10valueNUMERICGoal 10 ValueThe total numeric value for Goal 10.googleanalytics
goal11_data_driven_conversionsTEXTGoal 11 Data driven CompletionsThe total number of Data driven completions for Goal 11.googleanalytics
goal11_data_driven_revenueTEXTGoal 11 Data driven valueThe total Data driven value for Goal 11googleanalytics
goal11_first_touch_conversionsTEXTGoal 11 First touch CompletionsThe total number of First touch completions for Goal 11.googleanalytics
goal11_first_touch_revenueTEXTGoal 11 First touch valueThe total First touch value for Goal 11googleanalytics
goal11_last_touch_conversionsTEXTGoal 11 Last touch CompletionsThe total number of Last touch completions for Goal 11.googleanalytics
goal11_last_touch_revenueTEXTGoal 11 Last touch valueThe total Last touch value for Goal 11googleanalytics
goal11_linear_touch_conversionsTEXTGoal 11 Linear touch CompletionsThe total number of Linear touch completions for Goal 11.googleanalytics
goal11_linear_touch_revenueTEXTGoal 11 Linear touch valueThe total Linear touch value for Goal 11googleanalytics
goal11completionsNUMERICGoal 11 CompletionsThe total number of completions for Goal 11.googleanalytics
goal11valueNUMERICGoal 11 ValueThe total numeric value for Goal 11.googleanalytics
goal12_data_driven_conversionsTEXTGoal 12 Data driven CompletionsThe total number of Data driven completions for Goal 12.googleanalytics
goal12_data_driven_revenueTEXTGoal 12 Data driven valueThe total Data driven value for Goal 12googleanalytics
goal12_first_touch_conversionsTEXTGoal 12 First touch CompletionsThe total number of First touch completions for Goal 12.googleanalytics
goal12_first_touch_revenueTEXTGoal 12 First touch valueThe total First touch value for Goal 12googleanalytics
goal12_last_touch_conversionsTEXTGoal 12 Last touch CompletionsThe total number of Last touch completions for Goal 12.googleanalytics
goal12_last_touch_revenueTEXTGoal 12 Last touch valueThe total Last touch value for Goal 12googleanalytics
goal12_linear_touch_conversionsTEXTGoal 12 Linear touch CompletionsThe total number of Linear touch completions for Goal 12.googleanalytics
goal12_linear_touch_revenueTEXTGoal 12 Linear touch valueThe total Linear touch value for Goal 12googleanalytics
goal12completionsNUMERICGoal 12 CompletionsThe total number of completions for Goal 12.googleanalytics
goal12valueNUMERICGoal 12 ValueThe total numeric value for Goal 12.googleanalytics
goal13_data_driven_conversionsTEXTGoal 13 Data driven CompletionsThe total number of Data driven completions for Goal 13.googleanalytics
goal13_data_driven_revenueTEXTGoal 13 Data driven valueThe total Data driven value for Goal 13googleanalytics
goal13_first_touch_conversionsTEXTGoal 13 First touch CompletionsThe total number of First touch completions for Goal 13.googleanalytics
goal13_first_touch_revenueTEXTGoal 13 First touch valueThe total First touch value for Goal 13googleanalytics
goal13_last_touch_conversionsTEXTGoal 13 Last touch CompletionsThe total number of Last touch completions for Goal 13.googleanalytics
goal13_last_touch_revenueTEXTGoal 13 Last touch valueThe total Last touch value for Goal 13googleanalytics
goal13_linear_touch_conversionsTEXTGoal 13 Linear touch CompletionsThe total number of Linear touch completions for Goal 13.googleanalytics
goal13_linear_touch_revenueTEXTGoal 13 Linear touch valueThe total Linear touch value for Goal 13googleanalytics
goal13completionsNUMERICGoal 13 CompletionsThe total number of completions for Goal 13.googleanalytics
goal13valueNUMERICGoal 13 ValueThe total numeric value for Goal 13.googleanalytics
goal14_data_driven_conversionsTEXTGoal 14 Data driven CompletionsThe total number of Data driven completions for Goal 14.googleanalytics
goal14_data_driven_revenueTEXTGoal 14 Data driven valueThe total Data driven value for Goal 14googleanalytics
goal14_first_touch_conversionsTEXTGoal 14 First touch CompletionsThe total number of First touch completions for Goal 14.googleanalytics
goal14_first_touch_revenueTEXTGoal 14 First touch valueThe total First touch value for Goal 14googleanalytics
goal14_last_touch_conversionsTEXTGoal 14 Last touch CompletionsThe total number of Last touch completions for Goal 14.googleanalytics
goal14_last_touch_revenueTEXTGoal 14 Last touch valueThe total Last touch value for Goal 14googleanalytics
goal14_linear_touch_conversionsTEXTGoal 14 Linear touch CompletionsThe total number of Linear touch completions for Goal 14.googleanalytics
goal14_linear_touch_revenueTEXTGoal 14 Linear touch valueThe total Linear touch value for Goal 14googleanalytics
goal14completionsNUMERICGoal 14 CompletionsThe total number of completions for Goal 14.googleanalytics
goal14valueNUMERICGoal 14 ValueThe total numeric value for Goal 14.googleanalytics
goal15_data_driven_conversionsTEXTGoal 15 Data driven CompletionsThe total number of Data driven completions for Goal 15.googleanalytics
goal15_data_driven_revenueTEXTGoal 15 Data driven valueThe total Data driven value for Goal 15googleanalytics
goal15_first_touch_conversionsTEXTGoal 15 First touch CompletionsThe total number of First touch completions for Goal 15.googleanalytics
goal15_first_touch_revenueTEXTGoal 15 First touch valueThe total First touch value for Goal 15googleanalytics
goal15_last_touch_conversionsTEXTGoal 15 Last touch CompletionsThe total number of Last touch completions for Goal 15.googleanalytics
goal15_last_touch_revenueTEXTGoal 15 Last touch valueThe total Last touch value for Goal 15googleanalytics
goal15_linear_touch_conversionsTEXTGoal 15 Linear touch CompletionsThe total number of Linear touch completions for Goal 15.googleanalytics
goal15_linear_touch_revenueTEXTGoal 15 Linear touch valueThe total Linear touch value for Goal 15googleanalytics
goal15completionsNUMERICGoal 15 CompletionsThe total number of completions for Goal 15.googleanalytics
goal15valueNUMERICGoal 15 ValueThe total numeric value for Goal 15.googleanalytics
goal16_data_driven_conversionsTEXTGoal 16 Data driven CompletionsThe total number of Data driven completions for Goal 16.googleanalytics
goal16_data_driven_revenueTEXTGoal 16 Data driven valueThe total Data driven value for Goal 16googleanalytics
goal16_first_touch_conversionsTEXTGoal 16 First touch CompletionsThe total number of First touch completions for Goal 16.googleanalytics
goal16_first_touch_revenueTEXTGoal 16 First touch valueThe total First touch value for Goal 16googleanalytics
goal16_last_touch_conversionsTEXTGoal 16 Last touch CompletionsThe total number of Last touch completions for Goal 16.googleanalytics
goal16_last_touch_revenueTEXTGoal 16 Last touch valueThe total Last touch value for Goal 16googleanalytics
goal16_linear_touch_conversionsTEXTGoal 16 Linear touch CompletionsThe total number of Linear touch completions for Goal 16.googleanalytics
goal16_linear_touch_revenueTEXTGoal 16 Linear touch valueThe total Linear touch value for Goal 16googleanalytics
goal16completionsNUMERICGoal 16 CompletionsThe total number of completions for Goal 16.googleanalytics
goal16valueNUMERICGoal 16 ValueThe total numeric value for Goal 16.googleanalytics
goal17_data_driven_conversionsTEXTGoal 17 Data driven CompletionsThe total number of Data driven completions for Goal 17.googleanalytics
goal17_data_driven_revenueTEXTGoal 17 Data driven valueThe total Data driven value for Goal 17googleanalytics
goal17_first_touch_conversionsTEXTGoal 17 First touch CompletionsThe total number of First touch completions for Goal 17.googleanalytics
goal17_first_touch_revenueTEXTGoal 17 First touch valueThe total First touch value for Goal 17googleanalytics
goal17_last_touch_conversionsTEXTGoal 17 Last touch CompletionsThe total number of Last touch completions for Goal 17.googleanalytics
goal17_last_touch_revenueTEXTGoal 17 Last touch valueThe total Last touch value for Goal 17googleanalytics
goal17_linear_touch_conversionsTEXTGoal 17 Linear touch CompletionsThe total number of Linear touch completions for Goal 17.googleanalytics
goal17_linear_touch_revenueTEXTGoal 17 Linear touch valueThe total Linear touch value for Goal 17googleanalytics
goal17completionsNUMERICGoal 17 CompletionsThe total number of completions for Goal 17.googleanalytics
goal17valueNUMERICGoal 17 ValueThe total numeric value for Goal 17.googleanalytics
goal18_data_driven_conversionsTEXTGoal 18 Data driven CompletionsThe total number of Data driven completions for Goal 18.googleanalytics
goal18_data_driven_revenueTEXTGoal 18 Data driven valueThe total Data driven value for Goal 18googleanalytics
goal18_first_touch_conversionsTEXTGoal 18 First touch CompletionsThe total number of First touch completions for Goal 18.googleanalytics
goal18_first_touch_revenueTEXTGoal 18 First touch valueThe total First touch value for Goal 18googleanalytics
goal18_last_touch_conversionsTEXTGoal 18 Last touch CompletionsThe total number of Last touch completions for Goal 18.googleanalytics
goal18_last_touch_revenueTEXTGoal 18 Last touch valueThe total Last touch value for Goal 18googleanalytics
goal18_linear_touch_conversionsTEXTGoal 18 Linear touch CompletionsThe total number of Linear touch completions for Goal 18.googleanalytics
goal18_linear_touch_revenueTEXTGoal 18 Linear touch valueThe total Linear touch value for Goal 18googleanalytics
goal18completionsNUMERICGoal 18 CompletionsThe total number of completions for Goal 18.googleanalytics
goal18valueNUMERICGoal 18 ValueThe total numeric value for Goal 18.googleanalytics
goal19_data_driven_conversionsTEXTGoal 19 Data driven CompletionsThe total number of Data driven completions for Goal 19.googleanalytics
goal19_data_driven_revenueTEXTGoal 19 Data driven valueThe total Data driven value for Goal 19googleanalytics
goal19_first_touch_conversionsTEXTGoal 19 First touch CompletionsThe total number of First touch completions for Goal 19.googleanalytics
goal19_first_touch_revenueTEXTGoal 19 First touch valueThe total First touch value for Goal 19googleanalytics
goal19_last_touch_conversionsTEXTGoal 19 Last touch CompletionsThe total number of Last touch completions for Goal 19.googleanalytics
goal19_last_touch_revenueTEXTGoal 19 Last touch valueThe total Last touch value for Goal 19googleanalytics
goal19_linear_touch_conversionsTEXTGoal 19 Linear touch CompletionsThe total number of Linear touch completions for Goal 19.googleanalytics
goal19_linear_touch_revenueTEXTGoal 19 Linear touch valueThe total Linear touch value for Goal 19googleanalytics
goal19completionsNUMERICGoal 19 CompletionsThe total number of completions for Goal 19.googleanalytics
goal19valueNUMERICGoal 19 ValueThe total numeric value for Goal 19.googleanalytics
goal1_data_driven_conversionsTEXTGoal 1 Data driven CompletionsThe total number of Data driven completions for Goal 1.googleanalytics
goal1_data_driven_revenueTEXTGoal 1 Data driven valueThe total Data driven value for Goal 1googleanalytics
goal1_first_touch_conversionsTEXTGoal 1 First touch CompletionsThe total number of First touch completions for Goal 1.googleanalytics
goal1_first_touch_revenueTEXTGoal 1 First touch valueThe total First touch value for Goal 1googleanalytics
goal1_last_touch_conversionsTEXTGoal 1 Last touch CompletionsThe total number of Last touch completions for Goal 1.googleanalytics
goal1_last_touch_revenueTEXTGoal 1 Last touch valueThe total Last touch value for Goal 1googleanalytics
goal1_linear_touch_conversionsTEXTGoal 1 Linear touch CompletionsThe total number of Linear touch completions for Goal 1.googleanalytics
goal1_linear_touch_revenueTEXTGoal 1 Linear touch valueThe total Linear touch value for Goal 1googleanalytics
goal1completionsNUMERICGoal 1 CompletionsThe total number of completions for Goal 1.googleanalytics
goal1valueNUMERICGoal 1 ValueThe total numeric value for Goal 1.googleanalytics
goal20_data_driven_conversionsTEXTGoal 20 Data driven CompletionsThe total number of Data driven completions for Goal 20.googleanalytics
goal20_data_driven_revenueTEXTGoal 20 Data driven valueThe total Data driven value for Goal 20googleanalytics
goal20_first_touch_conversionsTEXTGoal 20 First touch CompletionsThe total number of First touch completions for Goal 20.googleanalytics
goal20_first_touch_revenueTEXTGoal 20 First touch valueThe total First touch value for Goal 20googleanalytics
goal20_last_touch_conversionsTEXTGoal 20 Last touch CompletionsThe total number of Last touch completions for Goal 20.googleanalytics
goal20_last_touch_revenueTEXTGoal 20 Last touch valueThe total Last touch value for Goal 20googleanalytics
goal20_linear_touch_conversionsTEXTGoal 20 Linear touch CompletionsThe total number of Linear touch completions for Goal 20.googleanalytics
goal20_linear_touch_revenueTEXTGoal 20 Linear touch valueThe total Linear touch value for Goal 20googleanalytics
goal20completionsNUMERICGoal 20 CompletionsThe total number of completions for Goal 20.googleanalytics
goal20valueNUMERICGoal 20 ValueThe total numeric value for Goal 20.googleanalytics
goal2_data_driven_conversionsTEXTGoal 2 Data driven CompletionsThe total number of Data driven completions for Goal 2.googleanalytics
goal2_data_driven_revenueTEXTGoal 2 Data driven valueThe total Data driven value for Goal 2googleanalytics
goal2_first_touch_conversionsTEXTGoal 2 First touch CompletionsThe total number of First touch completions for Goal 2.googleanalytics
goal2_first_touch_revenueTEXTGoal 2 First touch valueThe total First touch value for Goal 2googleanalytics
goal2_last_touch_conversionsTEXTGoal 2 Last touch CompletionsThe total number of Last touch completions for Goal 2.googleanalytics
goal2_last_touch_revenueTEXTGoal 2 Last touch valueThe total Last touch value for Goal 2googleanalytics
goal2_linear_touch_conversionsTEXTGoal 2 Linear touch CompletionsThe total number of Linear touch completions for Goal 2.googleanalytics
goal2_linear_touch_revenueTEXTGoal 2 Linear touch valueThe total Linear touch value for Goal 2googleanalytics
goal2completionsNUMERICGoal 2 CompletionsThe total number of completions for Goal 2.googleanalytics
goal2valueNUMERICGoal 2 ValueThe total numeric value for Goal 2.googleanalytics
goal3_data_driven_conversionsTEXTGoal 3 Data driven CompletionsThe total number of Data driven completions for Goal 3.googleanalytics
goal3_data_driven_revenueTEXTGoal 3 Data driven valueThe total Data driven value for Goal 3googleanalytics
goal3_first_touch_conversionsTEXTGoal 3 First touch CompletionsThe total number of First touch completions for Goal 3.googleanalytics
goal3_first_touch_revenueTEXTGoal 3 First touch valueThe total First touch value for Goal 3googleanalytics
goal3_last_touch_conversionsTEXTGoal 3 Last touch CompletionsThe total number of Last touch completions for Goal 3.googleanalytics
goal3_last_touch_revenueTEXTGoal 3 Last touch valueThe total Last touch value for Goal 3googleanalytics
goal3_linear_touch_conversionsTEXTGoal 3 Linear touch CompletionsThe total number of Linear touch completions for Goal 3.googleanalytics
goal3_linear_touch_revenueTEXTGoal 3 Linear touch valueThe total Linear touch value for Goal 3googleanalytics
goal3completionsNUMERICGoal 3 CompletionsThe total number of completions for Goal 3.googleanalytics
goal3valueNUMERICGoal 3 ValueThe total numeric value for Goal 3.googleanalytics
goal4_data_driven_conversionsTEXTGoal 4 Data driven CompletionsThe total number of Data driven completions for Goal 4.googleanalytics
goal4_data_driven_revenueTEXTGoal 4 Data driven valueThe total Data driven value for Goal 4googleanalytics
goal4_first_touch_conversionsTEXTGoal 4 First touch CompletionsThe total number of First touch completions for Goal 4.googleanalytics
goal4_first_touch_revenueTEXTGoal 4 First touch valueThe total First touch value for Goal 4googleanalytics
goal4_last_touch_conversionsTEXTGoal 4 Last touch CompletionsThe total number of Last touch completions for Goal 4.googleanalytics
goal4_last_touch_revenueTEXTGoal 4 Last touch valueThe total Last touch value for Goal 4googleanalytics
goal4_linear_touch_conversionsTEXTGoal 4 Linear touch CompletionsThe total number of Linear touch completions for Goal 4.googleanalytics
goal4_linear_touch_revenueTEXTGoal 4 Linear touch valueThe total Linear touch value for Goal 4googleanalytics
goal4completionsNUMERICGoal 4 CompletionsThe total number of completions for Goal 4.googleanalytics
goal4valueNUMERICGoal 4 ValueThe total numeric value for Goal 4.googleanalytics
goal5_data_driven_conversionsTEXTGoal 5 Data driven CompletionsThe total number of Data driven completions for Goal 5.googleanalytics
goal5_data_driven_revenueTEXTGoal 5 Data driven valueThe total Data driven value for Goal 5googleanalytics
goal5_first_touch_conversionsTEXTGoal 5 First touch CompletionsThe total number of First touch completions for Goal 5.googleanalytics
goal5_first_touch_revenueTEXTGoal 5 First touch valueThe total First touch value for Goal 5googleanalytics
goal5_last_touch_conversionsTEXTGoal 5 Last touch CompletionsThe total number of Last touch completions for Goal 5.googleanalytics
goal5_last_touch_revenueTEXTGoal 5 Last touch valueThe total Last touch value for Goal 5googleanalytics
goal5_linear_touch_conversionsTEXTGoal 5 Linear touch CompletionsThe total number of Linear touch completions for Goal 5.googleanalytics
goal5_linear_touch_revenueTEXTGoal 5 Linear touch valueThe total Linear touch value for Goal 5googleanalytics
goal5completionsNUMERICGoal 5 CompletionsThe total number of completions for Goal 5.googleanalytics
goal5valueNUMERICGoal 5 ValueThe total numeric value for Goal 5.googleanalytics
goal6_data_driven_conversionsTEXTGoal 6 Data driven CompletionsThe total number of Data driven completions for Goal 6.googleanalytics
goal6_data_driven_revenueTEXTGoal 6 Data driven valueThe total Data driven value for Goal 6googleanalytics
goal6_first_touch_conversionsTEXTGoal 6 First touch CompletionsThe total number of First touch completions for Goal 6.googleanalytics
goal6_first_touch_revenueTEXTGoal 6 First touch valueThe total First touch value for Goal 6googleanalytics
goal6_last_touch_conversionsTEXTGoal 6 Last touch CompletionsThe total number of Last touch completions for Goal 6.googleanalytics
goal6_last_touch_revenueTEXTGoal 6 Last touch valueThe total Last touch value for Goal 6googleanalytics
goal6_linear_touch_conversionsTEXTGoal 6 Linear touch CompletionsThe total number of Linear touch completions for Goal 6.googleanalytics
goal6_linear_touch_revenueTEXTGoal 6 Linear touch valueThe total Linear touch value for Goal 6googleanalytics
goal6completionsNUMERICGoal 6 CompletionsThe total number of completions for Goal 6.googleanalytics
goal6valueNUMERICGoal 6 ValueThe total numeric value for Goal 6.googleanalytics
goal7_data_driven_conversionsTEXTGoal 7 Data driven CompletionsThe total number of Data driven completions for Goal 7.googleanalytics
goal7_data_driven_revenueTEXTGoal 7 Data driven valueThe total Data driven value for Goal 7googleanalytics
goal7_first_touch_conversionsTEXTGoal 7 First touch CompletionsThe total number of First touch completions for Goal 7.googleanalytics
goal7_first_touch_revenueTEXTGoal 7 First touch valueThe total First touch value for Goal 7googleanalytics
goal7_last_touch_conversionsTEXTGoal 7 Last touch CompletionsThe total number of Last touch completions for Goal 7.googleanalytics
goal7_last_touch_revenueTEXTGoal 7 Last touch valueThe total Last touch value for Goal 7googleanalytics
goal7_linear_touch_conversionsTEXTGoal 7 Linear touch CompletionsThe total number of Linear touch completions for Goal 7.googleanalytics
goal7_linear_touch_revenueTEXTGoal 7 Linear touch valueThe total Linear touch value for Goal 7googleanalytics
goal7completionsNUMERICGoal 7 CompletionsThe total number of completions for Goal 7.googleanalytics
goal7valueNUMERICGoal 7 ValueThe total numeric value for Goal 7.googleanalytics
goal8_data_driven_conversionsTEXTGoal 8 Data driven CompletionsThe total number of Data driven completions for Goal 8.googleanalytics
goal8_data_driven_revenueTEXTGoal 8 Data driven valueThe total Data driven value for Goal 8googleanalytics
goal8_first_touch_conversionsTEXTGoal 8 First touch CompletionsThe total number of First touch completions for Goal 8.googleanalytics
goal8_first_touch_revenueTEXTGoal 8 First touch valueThe total First touch value for Goal 8googleanalytics
goal8_last_touch_conversionsTEXTGoal 8 Last touch CompletionsThe total number of Last touch completions for Goal 8.googleanalytics
goal8_last_touch_revenueTEXTGoal 8 Last touch valueThe total Last touch value for Goal 8googleanalytics
goal8_linear_touch_conversionsTEXTGoal 8 Linear touch CompletionsThe total number of Linear touch completions for Goal 8.googleanalytics
goal8_linear_touch_revenueTEXTGoal 8 Linear touch valueThe total Linear touch value for Goal 8googleanalytics
goal8completionsNUMERICGoal 8 CompletionsThe total number of completions for Goal 8.googleanalytics
goal8valueNUMERICGoal 8 ValueThe total numeric value for Goal 8.googleanalytics
goal9_data_driven_conversionsTEXTGoal 9 Data driven CompletionsThe total number of Data driven completions for Goal 9.googleanalytics
goal9_data_driven_revenueTEXTGoal 9 Data driven valueThe total Data driven value for Goal 9googleanalytics
goal9_first_touch_conversionsTEXTGoal 9 First touch CompletionsThe total number of First touch completions for Goal 9.googleanalytics
goal9_first_touch_revenueTEXTGoal 9 First touch valueThe total First touch value for Goal 9googleanalytics
goal9_last_touch_conversionsTEXTGoal 9 Last touch CompletionsThe total number of Last touch completions for Goal 9.googleanalytics
goal9_last_touch_revenueTEXTGoal 9 Last touch valueThe total Last touch value for Goal 9googleanalytics
goal9_linear_touch_conversionsTEXTGoal 9 Linear touch CompletionsThe total number of Linear touch completions for Goal 9.googleanalytics
goal9_linear_touch_revenueTEXTGoal 9 Linear touch valueThe total Linear touch value for Goal 9googleanalytics
goal9completionsNUMERICGoal 9 CompletionsThe total number of completions for Goal 9.googleanalytics
goal9valueNUMERICGoal 9 ValueThe total numeric value for Goal 9.googleanalytics
goalabandonrateallPERCENTTotal Abandonment RateGoal abandonment rate.googleanalytics
goalabandonsallNUMERICAbandoned FunnelsThe overall number of times users started goals without actually completing them.googleanalytics
goalcompletionlocationTEXTGoal Completion LocationThe page path or screen name that matched any destination type goal completion.googleanalytics
goalcompletionsallNUMERICGoal CompletionsTotal number of completions for all goals defined in the profile.googleanalytics
goalconversionrateallPERCENTGoal Conversion RateThe percentage of sessions which resulted in a conversion to at least one of the goals.googleanalytics
goalpreviousstep1TEXTGoal Previous Step - 1The page path or screen name that matched any destination type goal, one step prior to the goal completion location.googleanalytics
goalpreviousstep2TEXTGoal Previous Step - 2The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.googleanalytics
goalpreviousstep3TEXTGoal Previous Step - 3The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.googleanalytics
goalstartsallNUMERICGoal StartsTotal number of starts for all goals defined in the profile.googleanalytics
goalvalueallNUMERICGoal ValueTotal numeric value for all goals defined in the profile.googleanalytics
goalvalueallpersearchNUMERICPer Search Goal ValueThe average goal value of a search.googleanalytics
goalvaluepersessionNUMERICPer Session Goal ValueThe average goal value of a session.googleanalytics
goalvaluepervisitNUMERICPer Session Goal Value (deprecated)The average goal value of a session.googleanalytics
hassocialsourcereferralTEXTSocial Source ReferralA boolean, either Yes or No, indicates whether sessions to the property are from a social source.googleanalytics
hitsNUMERICHitsTotal number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.googleanalytics
hostnameTEXTHostnameThe hostname from which the tracking request was made.googleanalytics
googleanalytics4
searchconsole
hourTEXTHourA two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)googleanalytics
google_ads
adform
googleanalytics4
interestaffinitycategoryTEXTAffinity Category (reach)Indicates that users are more likely to be interested in learning about the specified category.googleanalytics
interestinmarketcategoryTEXTIn-Market SegmentIndicates that users are more likely to be ready to purchase products or services in the specified category.googleanalytics
interestothercategoryTEXTOther CategoryIndicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.googleanalytics
internalpromotionclicksNUMERICInternal Promotion ClicksThe number of clicks on an internal promotion (Enhanced Ecommerce).googleanalytics
internalpromotioncreativeTEXTInternal Promotion CreativeThe creative content designed for a promotion (Enhanced Ecommerce).googleanalytics
internalpromotionctrPERCENTInternal Promotion CTRThe rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).googleanalytics
internalpromotionidTEXTInternal Promotion IDThe ID of the promotion (Enhanced Ecommerce).googleanalytics
internalpromotionnameTEXTInternal Promotion NameThe name of the promotion (Enhanced Ecommerce).googleanalytics
internalpromotionpositionTEXTInternal Promotion PositionThe position of the promotion on the web page or application screen (Enhanced Ecommerce).googleanalytics
internalpromotionviewsNUMERICInternal Promotion ViewsThe number of views of an internal promotion (Enhanced Ecommerce).googleanalytics
isoweekTEXTISO Week of the YearISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.googleanalytics
isoyearTEXTISO YearThe ISO year of the session. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek because ga:week represents Gregorian calendar.googleanalytics
isoyearisoweekTEXTISO Week of ISO YearCombined values of ga:isoYear and ga:isoWeek.googleanalytics
istrueviewvideoadTEXTTrueView Video AdA boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.googleanalytics
itemquantityNUMERICQuantityTotal number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.googleanalytics
itemrevenueNUMERICProduct RevenueThe total revenue from purchased product items.googleanalytics
itemsperpurchaseNUMERICAvg. QTYThe average quantity of this item (or group of items) sold per purchase.googleanalytics
javaenabledTEXTJava SupportA boolean, either Yes or No, indicating whether Java is enabled in users' browsers.googleanalytics
landingpagepathTEXTLanding PageThe first page in users' sessions, or the landing page.googleanalytics
languageTEXTLanguageThe language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser.googleanalytics
appsflyer
googleanalytics4
tiktok
last_touch_conversionsNUMERICLast touch conversions (All goals)The total last touch conversions for all goals.googleanalytics
last_touch_revenueNUMERICLast touch revenueThe total last touch revenue.googleanalytics
latitudeTEXTLatitudeThe approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.googleanalytics
klaviyo
linear_touch_conversionsNUMERICLinear touch conversions (All goals)The total linear touch conversions for all goals.googleanalytics
linear_touch_revenueNUMERICLinear touch revenueThe total linear touch revenue.googleanalytics
localitemrevenueNUMERICLocal Product RevenueProduct revenue in local currency.googleanalytics
localproductrefundamountNUMERICLocal Product Refund AmountRefund amount in local currency for a given product (Enhanced Ecommerce).googleanalytics
localrefundamountNUMERICLocal Refund AmountTotal refund amount in local currency for the transaction (Enhanced Ecommerce).googleanalytics
localtransactionrevenueNUMERICLocal RevenueTransaction revenue in local currency.googleanalytics
localtransactionshippingNUMERICLocal ShippingTransaction shipping cost in local currency.googleanalytics
localtransactiontaxNUMERICLocal TaxTransaction tax in local currency.googleanalytics
longitudeTEXTLongitudeThe approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.googleanalytics
klaviyo
mediumTEXTMediumThe type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).googleanalytics
googleanalytics4
metroTEXTMetroThe Designated Market Area (DMA) from where traffic arrived.googleanalytics
google_ads
metroidTEXTMetro IdThe three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs.googleanalytics
minuteTEXTMinuteReturns the minutes, between 00 and 59, in the hour.googleanalytics
googleanalytics4
mobiledevicebrandingTEXTMobile Device BrandingMobile manufacturer or branded name.googleanalytics
mobiledeviceinfoTEXTMobile Device InfoThe branding, model, and marketing name used to identify the mobile device.googleanalytics
mobiledevicemarketingnameTEXTMobile Device Marketing NameThe marketing name used for the mobile device.googleanalytics
mobiledevicemodelTEXTMobile Device ModelMobile device model.googleanalytics
mobileinputselectorTEXTMobile Input SelectorSelector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.googleanalytics
monthTEXTMonth of the yearMonth of the session, a two digit integer from 01 to 12.googleanalytics
google_ads
googleanalytics4
networkdomainTEXTNetwork DomainThe domain name of users' ISP, derived from the domain name registered to the ISP's IP address.googleanalytics
networklocationTEXTService ProviderThe names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.googleanalytics
newusersNUMERICNew UsersThe number of sessions marked as a user's first sessions.googleanalytics
googleanalytics4
newvisitsNUMERICNew Users (deprecated)The number of sessions marked as a user's first sessions.googleanalytics
nthdayTEXTDay IndexThe index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.googleanalytics
nthhourTEXTHour IndexThe index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.googleanalytics
nthminuteTEXTMinute IndexThe index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.googleanalytics
nthmonthTEXTMonth IndexThe index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.googleanalytics
nthweekTEXTWeek IndexThe index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.googleanalytics
operatingsystemTEXTOperating SystemUsers' operating system, for example, Windows, Linux, Macintosh, or iOS.googleanalytics
operatingsystemversionTEXTOperating System VersionThe version of users' operating system, i.e., XP for Windows, PPC for Macintosh.googleanalytics
ordercouponcodeTEXTOrder Coupon CodeCode for the order-level coupon (Enhanced Ecommerce).googleanalytics
organicsearchesNUMERICOrganic SearchesThe number of organic searches happened in a session. This metric is search engine agnostic.googleanalytics
pagedepthTEXTPage DepthThe number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.googleanalytics
pagedownloadtimeNUMERICPage Download Time (ms)The total time (in milliseconds) to download this page among all samples.googleanalytics
pageloadsampleNUMERICPage Load SampleThe sample set (or count) of pageviews used to calculate the average page load time.googleanalytics
pageloadtimeNUMERICPage Load Time (ms)Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.googleanalytics
pagepathTEXTPage PathA page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL.googleanalytics
searchconsole
pagepathlevel1TEXTPage path level 1This dimension rolls up all the page paths in the first hierarchical level in pagePath.googleanalytics
pagepathlevel2TEXTPage path level 2This dimension rolls up all the page paths in the second hierarchical level in pagePath.googleanalytics
pagepathlevel3TEXTPage path level 3This dimension rolls up all the page paths in the third hierarchical level in pagePath.googleanalytics
pagepathlevel4TEXTPage path level 4This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.googleanalytics
pagetitleTEXTPage TitleThe page's title. Multiple pages might have the same page title.googleanalytics
googleanalytics4
pagevalueNUMERICPage ValueThe average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews.googleanalytics
pageviewsNUMERICPageviewsThe total number of pageviews for the property.googleanalytics
pageviewspersessionNUMERICPages / SessionThe average number of pages viewed during a session, including repeated views of a single page.googleanalytics
pageviewspervisitNUMERICPages / Session (deprecated)The average number of pages viewed during a session, including repeated views of a single page.googleanalytics
percentnewsessionsPERCENT% New SessionsThe percentage of sessions by users who had never visited the property before.googleanalytics
percentnewvisitsPERCENT% New Sessions (deprecated)The percentage of sessions by users who had never visited the property before.googleanalytics
percentsearchrefinementsPERCENT% Search RefinementsThe percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.googleanalytics
percentsessionswithsearchPERCENT% Sessions with SearchThe percentage of sessions with search.googleanalytics
percentvisitswithsearchPERCENT% Sessions with Search (deprecated)The percentage of sessions with search.googleanalytics
previouspagepathTEXTPrevious Page PathA page visited before another page on the same property, typically used with the pagePath dimension.googleanalytics
productaddstocartNUMERICProduct Adds To CartNumber of times the product was added to the shopping cart (Enhanced Ecommerce).googleanalytics
productcategoryTEXTProduct CategoryAny product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.googleanalytics
productcheckoutsNUMERICProduct CheckoutsNumber of times the product was included in the check-out process (Enhanced Ecommerce).googleanalytics
productdetailviewsNUMERICProduct Detail ViewsNumber of times users viewed the product-detail page (Enhanced Ecommerce).googleanalytics
productlistclicksNUMERICProduct List ClicksNumber of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).googleanalytics
productlistctrPERCENTProduct List CTRThe rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).googleanalytics
productlistviewsNUMERICProduct List ViewsNumber of times the product appeared in a product list (Enhanced Ecommerce).googleanalytics
productnameTEXTProductThe product name, supplied by the ecommerce tracking application, for purchased items.googleanalytics
productrefundamountNUMERICProduct Refund AmountTotal refund amount associated with the product (Enhanced Ecommerce).googleanalytics
productrefundsNUMERICProduct RefundsNumber of times a refund was issued for the product (Enhanced Ecommerce).googleanalytics
productremovesfromcartNUMERICProduct Removes From CartNumber of times the product was removed from the shopping cart (Enhanced Ecommerce).googleanalytics
productrevenueperpurchaseNUMERICProduct Revenue per PurchaseAverage product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).googleanalytics
productskuTEXTProduct SKUThe product SKU, defined in the ecommerce tracking application, for purchased items.googleanalytics
profileidTEXTGoogle Analytics view (profile) ID (alias)Alias for Google Analytics view (profile) IDgoogleanalytics
amazon_ads
cm360
profilenameTEXTGoogle Analytics view (profile) name (alias)Alias for Google Analytics view (profile) namegoogleanalytics
cm360
quantityaddedtocartNUMERICQuantity Added To CartNumber of product units added to the shopping cart (Enhanced Ecommerce).googleanalytics
quantitycheckedoutNUMERICQuantity Checked OutNumber of product units included in check out (Enhanced Ecommerce).googleanalytics
quantityrefundedNUMERICQuantity RefundedNumber of product units refunded (Enhanced Ecommerce).googleanalytics
quantityremovedfromcartNUMERICQuantity Removed From CartNumber of product units removed from a shopping cart (Enhanced Ecommerce).googleanalytics
redirectiontimeNUMERICRedirection Time (ms)The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.googleanalytics
referralpathTEXTReferral PathThe path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.googleanalytics
refundamountNUMERICRefund AmountCurrency amount refunded for a transaction (Enhanced Ecommerce).googleanalytics
regionidTEXTRegion IDUsers' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.googleanalytics
regionisocodeTEXTRegion ISO CodeUsers' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.googleanalytics
revenueperitemNUMERICAvg. PriceThe average revenue per item.googleanalytics
revenuepertransactionNUMERICAvg. Order ValueThe average revenue of an ecommerce transaction.googleanalytics
revenueperuserNUMERICRevenue per UserThe total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.googleanalytics
roasPERCENTROASReturn On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.googleanalytics
amazon_ads
outbrain
pinterest
reddit
rtbhouse
taboola
rpcNUMERICRPCRPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.googleanalytics
screencolorsTEXTScreen ColorsThe color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit.googleanalytics
screenresolutionTEXTScreen ResolutionResolution of users' screens, for example, 1024x738.googleanalytics
searchdepthNUMERICSearch DepthThe total number of subsequent page views made after a use of the site's internal search feature.googleanalytics
searchdestinationpageTEXTDestination PageThe page users immediately visited after performing an internal search on the site. This is usually the search results page.googleanalytics
searchdurationNUMERICTime after SearchThe session duration when the site's internal search feature is used.googleanalytics
searchexitratePERCENT% Search ExitsThe percentage of searches that resulted in an immediate exit from the property.googleanalytics
searchexitsNUMERICSearch ExitsThe number of exits on the site that occurred following a search result from the site's internal search feature.googleanalytics
searchgoalconversionrateallPERCENTSite Search Goal Conversion RateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.googleanalytics
searchrefinementsNUMERICSearch RefinementsThe total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.googleanalytics
searchresultviewsNUMERICResults PageviewsThe number of times a search result page was viewed.googleanalytics
searchsessionsNUMERICSessions with SearchThe total number of sessions that included an internal search.googleanalytics
searchuniquesNUMERICTotal Unique SearchesTotal number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.googleanalytics
searchusedTEXTSite Search StatusA boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.googleanalytics
searchvisitsNUMERICSessions with Search (deprecated)The total number of sessions that included an internal search.googleanalytics
secondpagepathTEXTSecond PageThe second page in users' sessions.googleanalytics
serverconnectiontimeNUMERICServer Connection Time (ms)Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.googleanalytics
serverresponsetimeNUMERICServer Response Time (ms)The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.googleanalytics
sessioncountTEXTCount of SessionsThe session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.googleanalytics
sessiondurationNUMERICSession DurationTotal duration (in seconds) of users' sessions.googleanalytics
sessiondurationbucketTEXTThe Length of SessionThe length (returned as a string) of a session measured in seconds and reported in second increments.googleanalytics
sessionsNUMERICSessionsThe total number of sessions.googleanalytics
appsflyer
googleanalytics4
sessionsperuserNUMERICNumber of Sessions per UserThe total number of sessions divided by the total number of users.googleanalytics
sessionstotransactionTEXTSessions to TransactionThe number of sessions between users' purchases and the related campaigns that lead to the purchases.googleanalytics
sessionswitheventNUMERICSessions with EventThe total number of sessions with events.googleanalytics
shoppingstageTEXTShopping StageVarious stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).googleanalytics
socialnetworkTEXTSocial NetworkThe social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.googleanalytics
sourceTEXTSourceThe source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).googleanalytics
google_ads
appsflyer
cm360
googleanalytics4
twitter_organic
sourcemediumTEXTSource / MediumCombined values of ga:source and ga:medium.googleanalytics
speedmetricssampleNUMERICSpeed Metrics SampleThe sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.googleanalytics
subcontinentTEXTSub ContinentUsers' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.googleanalytics
subcontinentcodeTEXTSub Continent CodeUsers' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe.googleanalytics
timeonpageNUMERICTime on PageTime (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property.googleanalytics
totaleventsNUMERICTotal EventsThe total number of events for the profile, across all categories.googleanalytics
totalpublisherclicksNUMERICPublisher ClicksThe number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site.googleanalytics
totalpublishercoveragePERCENTPublisher CoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100googleanalytics
totalpublisherctrPERCENTPublisher CTRThe percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad.googleanalytics
totalpublisherecpmNUMERICPublisher eCPMThe effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.googleanalytics
totalpublisherimpressionsNUMERICPublisher ImpressionsAn ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.googleanalytics
totalpublisherimpressionspersessionNUMERICPublisher Impressions / SessionThe ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).googleanalytics
totalpublishermonetizedpageviewsNUMERICPublisher Monetized PageviewsThis measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units.googleanalytics
totalpublisherrevenueNUMERICPublisher RevenueThe total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads.googleanalytics
totalpublisherrevenueper1000sessionsNUMERICPublisher Revenue / 1000 SessionsThe total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions.googleanalytics
totalpublisherviewableimpressionspercentPERCENTPublisher Viewable Impressions %The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.googleanalytics
totalrefundsNUMERICRefundsNumber of refunds that have been issued (Enhanced Ecommerce).googleanalytics
totalvalueNUMERICTotal ValueTotal value for the property (including total revenue and total goal value).googleanalytics
transactionidTEXTTransaction IDThe transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.googleanalytics
googleanalytics4
stripe
transactionrevenueNUMERICTransaction RevenueThe total sale revenue (excluding shipping and tax) of the transaction.googleanalytics
google_ads
appsflyer
awin
bing
criteo
daisycon
googleanalytics4
linkedin
pinterest
snapchat
transactionrevenuepersessionNUMERICPer Session ValueAverage transaction revenue for a session.googleanalytics
transactionrevenuepervisitNUMERICPer Session Value (deprecated)Average transaction revenue for a session.googleanalytics
transactionsNUMERICTransactionsThe total number of transactions.googleanalytics
google_ads
appsflyer
awin
criteo
googleanalytics4
linkedin
pinterest
snapchat
transactionshippingNUMERICShippingThe total cost of shipping.googleanalytics
transactionspersessionPERCENTEcommerce Conversion RateThe average number of transactions in a session.googleanalytics
transactionsperuserNUMERICTransactions per UserTotal number of transactions divided by total number of users.googleanalytics
transactionspervisitPERCENTEcommerce Conversion Rate (deprecated)The average number of transactions in a session.googleanalytics
transactiontaxNUMERICTaxTotal tax for the transaction.googleanalytics
uniquedimensioncombinationsNUMERICUnique Dimension CombinationsUnique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499.googleanalytics
uniqueeventsNUMERICUnique EventsThe number of unique events. Events in different sessions are counted as separate events.googleanalytics
uniquepageviewsNUMERICUnique PageviewsUnique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.googleanalytics
uniquepurchasesNUMERICUnique PurchasesThe number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.googleanalytics
useragebracketTEXTAgeAge bracket of users.googleanalytics
userbucketTEXTUser BucketRandomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.googleanalytics
userdefinedvalueTEXTUser Defined ValueThe value provided when defining custom user segments for the property.googleanalytics
usersNUMERICUsersThe total number of users for the requested time period.googleanalytics
usertypeTEXTUser TypeA boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.googleanalytics
viewidTEXTGoogle Analytics view (profile) IDGoogle Analytics view (profile) IDgoogleanalytics
viewnameTEXTGoogle Analytics view (profile) nameGoogle Analytics view (profile) namegoogleanalytics
visitbounceratePERCENTBounce Rate (deprecated)The percentage of single-page session (i.e., session in which the person left the property from the first page).googleanalytics
visitcountTEXTCount of Sessions (deprecated)The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.googleanalytics
visitlengthTEXTSession Duration (deprecated)The length (returned as a string) of a session measured in seconds and reported in second increments.googleanalytics
visitoragebracketTEXTAge (deprecated)Age bracket of users.googleanalytics
visitorgenderTEXTGender (deprecated)Gender of users.googleanalytics
visitorsNUMERICUsers (deprecated)The total number of users for the requested time period.googleanalytics
adform
visitortypeTEXTUser Type (deprecated)A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.googleanalytics
visitsNUMERICSessions (deprecated)The total number of sessions.googleanalytics
adform
visitswitheventNUMERICSessions with Event (deprecated)The total number of sessions with events.googleanalytics
weekTEXTWeek of the YearThe week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.googleanalytics
google_ads
googleanalytics4
yearTEXTYearThe year of the session, a four-digit year from 2005 to the current year.googleanalytics
google_ads
googleanalytics4
yearmonthTEXTMonth of YearCombined values of ga:year and ga:month.googleanalytics
yearweekTEXTWeek of YearCombined values of ga:year and ga:week.googleanalytics
absolute_top_impression_percentageNUMERICAbsolute top impression percentageThe percent of your ad impressions that are shown as the very first ad above the organic search results.google_ads
access_reasonTEXTAccess reasonIndicates the reason this account has been granted access to the list. The reason can be SHARED, OWNED, LICENSED or SUBSCRIBED. This field is read-only.google_ads
accessible_bidding_strategyTEXTAccessible bidding strategyResource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.google_ads
accessible_bidding_strategy_idNUMERICAccessible bidding strategy idThe ID of the bidding strategy.google_ads
accessible_bidding_strategy_maximize_conversion_value_target_roasNUMERICAccessible bidding strategy maximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.google_ads
accessible_bidding_strategy_maximize_conversions_target_cpa_microsNUMERICAccessible bidding strategy maximize conversions target cpa microsThe target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.google_ads
accessible_bidding_strategy_nameTEXTAccessible bidding strategy nameThe name of the bidding strategy.google_ads
accessible_bidding_strategy_owner_customer_idNUMERICAccessible bidding strategy owner customer idThe ID of the Customer which owns the bidding strategy.google_ads
accessible_bidding_strategy_owner_descriptive_nameTEXTAccessible bidding strategy owner descriptive namedescriptive_name of the Customer which owns the bidding strategy.google_ads
accessible_bidding_strategy_resource_nameTEXTAccessible bidding strategy resource nameThe resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}google_ads
accessible_bidding_strategy_target_cpa_target_cpa_microsNUMERICAccessible bidding strategy target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads
accessible_bidding_strategy_target_impression_share_cpc_bid_ceiling_microsNUMERICAccessible bidding strategy target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads
accessible_bidding_strategy_target_impression_share_locationTEXTAccessible bidding strategy target impression share locationThe targeted location on the search results page.google_ads
accessible_bidding_strategy_target_impression_share_location_fraction_microsNUMERICAccessible bidding strategy target impression share location fraction microsThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.google_ads
accessible_bidding_strategy_target_roas_target_roasNUMERICAccessible bidding strategy target roas target roasRequired. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.google_ads
accessible_bidding_strategy_target_spend_cpc_bid_ceiling_microsNUMERICAccessible bidding strategy target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads
accessible_bidding_strategy_target_spend_target_spend_microsNUMERICAccessible bidding strategy target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads
accessible_bidding_strategy_typeTEXTAccessible bidding strategy typeThe type of the bidding strategy.google_ads
account_currency_codeTEXTAccount currency codeThe currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.google_ads
cm360
account_descriptive_nameTEXTAccount descriptive nameOptional, non-unique descriptive name of the customer.google_ads
account_time_zoneTEXTAccount time zoneThe local timezone ID of the customer.google_ads
account_user_list_statusTEXTAccount user list statusIndicates if this share is still enabled. When a UserList is shared with the user this field is set to ENABLED. Later the userList owner can decide to revoke the share and make it DISABLED. The default value of this field is set to ENABLED.google_ads
action_itemsTEXTAction itemsA list of recommendations to improve the ad strength. For example, a recommendation could be "Your headlines are a little too similar. Try adding more distinct headlines.".google_ads
active_view_cpmNUMERICActive view cpmAverage cost of viewable impressions (active_view_impressions).google_ads
active_view_ctrNUMERICActive view ctrActive view measurable clicks divided by active view viewable impressions. This metric is reported only for display network.google_ads
active_view_impressionsNUMERICActive view impressionsA measurement of how often your ad has become viewable on a Display Network site.google_ads
active_view_measurabilityNUMERICActive view measurabilityThe ratio of impressions that could be measured by Active View over the number of served impressions.google_ads
active_view_measurable_costNUMERICActive view measurable costThe cost of the impressions you received that were measurable by Active View.google_ads
active_view_measurable_cost_microsNUMERICActive view measurable cost microsThe cost of the impressions you received that were measurable by Active View.google_ads
active_view_measurable_impressionsNUMERICActive view measurable impressionsThe number of times your ads are appearing on placements in positions where they can be seen.google_ads
cm360
active_view_viewabilityNUMERICActive view viewabilityThe percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).google_ads
BOOLEANAd added by google adsIndicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.google_ads
ad_app_ad_descriptionsTEXTAd app ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_app_ad_headlinesTEXTAd app ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_app_ad_html5_media_bundlesTEXTAd app ad html5 media bundlesList of media bundle assets that may be used with the ad.google_ads
ad_app_ad_html5_media_bundles_assetTEXTAd app ad html5 media bundles assetThe Asset resource name of this media bundle.google_ads
ad_app_ad_imagesTEXTAd app ad imagesList of image assets that may be displayed with the ad.google_ads
ad_app_ad_images_assetTEXTAd app ad images assetThe Asset resource name of this image.google_ads
ad_app_ad_mandatory_ad_textTEXTAd app ad mandatory ad textMandatory ad text.google_ads
ad_app_ad_youtube_videosTEXTAd app ad youtube videosList of YouTube video assets that may be displayed with the ad.google_ads
ad_app_ad_youtube_videos_assetTEXTAd app ad youtube videos assetThe Asset resource name of this video.google_ads
ad_app_engagement_ad_descriptionsTEXTAd app engagement ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_app_engagement_ad_headlinesTEXTAd app engagement ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_app_engagement_ad_imagesTEXTAd app engagement ad imagesList of image assets that may be displayed with the ad.google_ads
ad_app_engagement_ad_images_assetTEXTAd app engagement ad images assetThe Asset resource name of this image.google_ads
ad_app_engagement_ad_videosTEXTAd app engagement ad videosList of video assets that may be displayed with the ad.google_ads
ad_app_engagement_ad_videos_assetTEXTAd app engagement ad videos assetThe Asset resource name of this video.google_ads
ad_app_pre_registration_ad_descriptionsTEXTAd app pre registration ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_app_pre_registration_ad_headlinesTEXTAd app pre registration ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_app_pre_registration_ad_imagesTEXTAd app pre registration ad imagesList of image asset IDs whose images may be displayed with the ad.google_ads
ad_app_pre_registration_ad_images_assetTEXTAd app pre registration ad images assetThe Asset resource name of this image.google_ads
ad_app_pre_registration_ad_youtube_videosTEXTAd app pre registration ad youtube videosList of YouTube video asset IDs whose videos may be displayed with the ad.google_ads
ad_app_pre_registration_ad_youtube_videos_assetTEXTAd app pre registration ad youtube videos assetThe Asset resource name of this video.google_ads
ad_call_ad_business_nameTEXTAd call ad business nameThe business name in the ad.google_ads
ad_call_ad_call_trackedBOOLEANAd call ad call trackedWhether to enable call tracking for the creative. Enabling call tracking also enables call conversions.google_ads
ad_call_ad_conversion_actionTEXTAd call ad conversion actionThe conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.google_ads
ad_call_ad_conversion_reporting_stateTEXTAd call ad conversion reporting stateThe call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.google_ads
ad_call_ad_country_codeTEXTAd call ad country codeThe country code in the ad.google_ads
ad_call_ad_description1TEXTAd call ad description1The first line of the ad's description.google_ads
ad_call_ad_description2TEXTAd call ad description2The second line of the ad's description.google_ads
ad_call_ad_disable_call_conversionBOOLEANAd call ad disable call conversionWhether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.google_ads
ad_call_ad_headline1TEXTAd call ad headline1First headline in the ad.google_ads
ad_call_ad_headline2TEXTAd call ad headline2Second headline in the ad.google_ads
ad_call_ad_path1TEXTAd call ad path1First part of text that can be appended to the URL in the ad. Optional.google_ads
ad_call_ad_path2TEXTAd call ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.google_ads
ad_call_ad_phone_numberTEXTAd call ad phone numberThe phone number in the ad.google_ads
ad_call_ad_phone_number_verification_urlTEXTAd call ad phone number verification urlThe URL to be used for phone number verification.google_ads
ad_destination_typeTEXTAd destination typeAd Destination type.google_ads
ad_device_preferenceTEXTAd device preferenceThe device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.google_ads
TEXTAd discovery carousel ad business nameRequired. The Advertiser/brand name.google_ads
TEXTAd discovery carousel ad call to action textCall to action text.google_ads
TEXTAd discovery carousel ad carousel cardsRequired. Carousel cards that will display with the ad. Min 2 max 10.google_ads
TEXTAd discovery carousel ad carousel cards assetThe Asset resource name of this discovery carousel card.google_ads
TEXTAd discovery carousel ad descriptionRequired. The descriptive text of the ad.google_ads
TEXTAd discovery carousel ad headlineRequired. Headline of the ad.google_ads
TEXTAd discovery carousel ad logo imageRequired. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1(+-1%).google_ads
TEXTAd discovery carousel ad logo image assetThe Asset resource name of this image.google_ads
ad_discovery_multi_asset_ad_business_nameTEXTAd discovery multi asset ad business nameThe Advertiser/brand name. Maximum display width is 25. Required.google_ads
ad_discovery_multi_asset_ad_call_to_action_textTEXTAd discovery multi asset ad call to action textCall to action text.google_ads
ad_discovery_multi_asset_ad_descriptionsTEXTAd discovery multi asset ad descriptionsThe descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified.google_ads
ad_discovery_multi_asset_ad_headlinesTEXTAd discovery multi asset ad headlinesHeadline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified.google_ads
ad_discovery_multi_asset_ad_lead_form_onlyBOOLEANAd discovery multi asset ad lead form onlyBoolean option that indicates if this ad must be served with lead form.google_ads
ad_discovery_multi_asset_ad_logo_imagesTEXTAd discovery multi asset ad logo imagesLogo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1(+-1%). At least 1 and max 5 logo images can be specified.google_ads
ad_discovery_multi_asset_ad_logo_images_assetTEXTAd discovery multi asset ad logo images assetThe Asset resource name of this image.google_ads
ad_discovery_multi_asset_ad_marketing_imagesTEXTAd discovery multi asset ad marketing imagesMarketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images and portrait_marketing_images the maximum is 20.google_ads
ad_discovery_multi_asset_ad_marketing_images_assetTEXTAd discovery multi asset ad marketing images assetThe Asset resource name of this image.google_ads
ad_discovery_multi_asset_ad_portrait_marketing_imagesTEXTAd discovery multi asset ad portrait marketing imagesPortrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images and square_marketing_images the maximum is 20.google_ads
ad_discovery_multi_asset_ad_portrait_marketing_images_assetTEXTAd discovery multi asset ad portrait marketing images assetThe Asset resource name of this image.google_ads
ad_discovery_multi_asset_ad_square_marketing_imagesTEXTAd discovery multi asset ad square marketing imagesSquare marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images and portrait_marketing_images the maximum is 20.google_ads
ad_discovery_multi_asset_ad_square_marketing_images_assetTEXTAd discovery multi asset ad square marketing images assetThe Asset resource name of this image.google_ads
ad_display_upload_ad_display_upload_product_typeTEXTAd display upload ad display upload product typeThe product type of this ad. See comments on the enum for details.google_ads
ad_display_upload_ad_media_bundleTEXTAd display upload ad media bundleA media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.google_ads
ad_display_upload_ad_media_bundle_assetTEXTAd display upload ad media bundle assetThe Asset resource name of this media bundle.google_ads
ad_display_urlTEXTAd display urlThe URL that appears in the ad description for some ad formats.google_ads
ad_expanded_dynamic_search_ad_descriptionTEXTAd expanded dynamic search ad descriptionThe description of the ad.google_ads
ad_expanded_dynamic_search_ad_description2TEXTAd expanded dynamic search ad description2The second description of the ad.google_ads
ad_expanded_text_ad_descriptionTEXTAd expanded text ad descriptionThe description of the ad.google_ads
ad_expanded_text_ad_description2TEXTAd expanded text ad description2The second description of the ad.google_ads
ad_expanded_text_ad_headline_part1TEXTAd expanded text ad headline part1The first part of the ad's headline.google_ads
ad_expanded_text_ad_headline_part2TEXTAd expanded text ad headline part2The second part of the ad's headline.google_ads
ad_expanded_text_ad_headline_part3TEXTAd expanded text ad headline part3The third part of the ad's headline.google_ads
ad_expanded_text_ad_path1TEXTAd expanded text ad path1The text that can appear alongside the ad's displayed URL.google_ads
ad_expanded_text_ad_path2TEXTAd expanded text ad path2Additional text that can appear alongside the ad's displayed URL.google_ads
ad_final_app_urlsTEXTAd final app urlsA list of final app URLs that will be used on mobile if the user has the specific app installed.google_ads
ad_final_mobile_urlsTEXTAd final mobile urlsThe list of possible final mobile URLs after all cross-domain redirects for the ad.google_ads
ad_final_url_suffixTEXTAd final url suffixThe suffix to use when constructing a final URL.google_ads
ad_final_urlsTEXTAd final urlsThe list of possible final URLs after all cross-domain redirects for the ad.google_ads
ad_gmail_ad_header_imageTEXTAd gmail ad header imageThe MediaFile resource name of the header image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x100 pixels and the aspect ratio must be between 3:1 and 5:1 (+-1%).google_ads
ad_gmail_ad_marketing_imageTEXTAd gmail ad marketing imageThe MediaFile resource name of the marketing image. Valid image types are GIF, JPEG and PNG. The image must either be landscape with a minimum size of 600x314 pixels and aspect ratio of 600:314 (+-1%) or square with a minimum size of 300x300 pixels and aspect ratio of 1:1 (+-1%)google_ads
ad_gmail_ad_marketing_image_descriptionTEXTAd gmail ad marketing image descriptionDescription of the marketing image.google_ads
ad_gmail_ad_marketing_image_display_call_to_action_textTEXTAd gmail ad marketing image display call to action textText for the display-call-to-action.google_ads
ad_gmail_ad_marketing_image_display_call_to_action_text_colorTEXTAd gmail ad marketing image display call to action text colorText color for the display-call-to-action in hexadecimal, for example, # ffffff for white.google_ads
ad_gmail_ad_marketing_image_display_call_to_action_url_collection_idTEXTAd gmail ad marketing image display call to action url collection idIdentifies the URL collection in the ad.url_collections field. If not set, the URL defaults to final_url.google_ads
ad_gmail_ad_marketing_image_headlineTEXTAd gmail ad marketing image headlineHeadline of the marketing image.google_ads
ad_gmail_ad_product_imagesTEXTAd gmail ad product imagesProduct images. Up to 15 images are supported.google_ads
ad_gmail_ad_product_images_product_imageTEXTAd gmail ad product images product imageThe MediaFile resource name of the product image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x300 pixels and the aspect ratio must be 1:1 (+-1%).google_ads
ad_gmail_ad_product_videosTEXTAd gmail ad product videosProduct videos. Up to 7 videos are supported. At least one product video or a marketing image must be specified.google_ads
ad_gmail_ad_product_videos_product_videoTEXTAd gmail ad product videos product videoThe MediaFile resource name of a video which must be hosted on YouTube.google_ads
ad_gmail_ad_teaser_business_nameTEXTAd gmail ad teaser business nameBusiness name of the advertiser.google_ads
ad_gmail_ad_teaser_descriptionTEXTAd gmail ad teaser descriptionDescription of the teaser.google_ads
ad_gmail_ad_teaser_headlineTEXTAd gmail ad teaser headlineHeadline of the teaser.google_ads
ad_gmail_ad_teaser_logo_imageTEXTAd gmail ad teaser logo imageThe MediaFile resource name of the logo image. Valid image types are GIF, JPEG and PNG. The minimum size is 144x144 pixels and the aspect ratio must be 1:1 (+-1%).google_ads
ad_groupTEXTAd group pathThe ad group to which the criterion belongs.google_ads
pinterest
ad_group_ad_action_itemsTEXTAd group ad action itemsA list of recommendations to improve the ad strength. For example, a recommendation could be "Your headlines are a little too similar. Try adding more distinct headlines.".google_ads
ad_group_ad_ad_added_by_google_adsBOOLEANAd group ad ad added by google adsIndicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.google_ads
ad_group_ad_ad_app_ad_descriptionsTEXTAd group ad ad app ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_group_ad_ad_app_ad_headlinesTEXTAd group ad ad app ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_group_ad_ad_app_ad_html5_media_bundlesTEXTAd group ad ad app ad html5 media bundlesList of media bundle assets that may be used with the ad.google_ads
ad_group_ad_ad_app_ad_html5_media_bundles_assetTEXTAd group ad ad app ad html5 media bundles assetThe Asset resource name of this media bundle.google_ads
ad_group_ad_ad_app_ad_imagesTEXTAd group ad ad app ad imagesList of image assets that may be displayed with the ad.google_ads
ad_group_ad_ad_app_ad_images_assetTEXTAd group ad ad app ad images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_app_ad_mandatory_ad_textTEXTAd group ad ad app ad mandatory ad textMandatory ad text.google_ads
ad_group_ad_ad_app_ad_youtube_videosTEXTAd group ad ad app ad youtube videosList of YouTube video assets that may be displayed with the ad.google_ads
ad_group_ad_ad_app_ad_youtube_videos_assetTEXTAd group ad ad app ad youtube videos assetThe Asset resource name of this video.google_ads
ad_group_ad_ad_app_engagement_ad_descriptionsTEXTAd group ad ad app engagement ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_group_ad_ad_app_engagement_ad_headlinesTEXTAd group ad ad app engagement ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_group_ad_ad_app_engagement_ad_imagesTEXTAd group ad ad app engagement ad imagesList of image assets that may be displayed with the ad.google_ads
ad_group_ad_ad_app_engagement_ad_images_assetTEXTAd group ad ad app engagement ad images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_app_engagement_ad_videosTEXTAd group ad ad app engagement ad videosList of video assets that may be displayed with the ad.google_ads
ad_group_ad_ad_app_engagement_ad_videos_assetTEXTAd group ad ad app engagement ad videos assetThe Asset resource name of this video.google_ads
ad_group_ad_ad_app_pre_registration_ad_descriptionsTEXTAd group ad ad app pre registration ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_group_ad_ad_app_pre_registration_ad_headlinesTEXTAd group ad ad app pre registration ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_group_ad_ad_app_pre_registration_ad_imagesTEXTAd group ad ad app pre registration ad imagesList of image asset IDs whose images may be displayed with the ad.google_ads
ad_group_ad_ad_app_pre_registration_ad_images_assetTEXTAd group ad ad app pre registration ad images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_app_pre_registration_ad_youtube_videosTEXTAd group ad ad app pre registration ad youtube videosList of YouTube video asset IDs whose videos may be displayed with the ad.google_ads
ad_group_ad_ad_app_pre_registration_ad_youtube_videos_assetTEXTAd group ad ad app pre registration ad youtube videos assetThe Asset resource name of this video.google_ads
ad_group_ad_ad_call_ad_business_nameTEXTAd group ad ad call ad business nameThe business name in the ad.google_ads
ad_group_ad_ad_call_ad_call_trackedBOOLEANAd group ad ad call ad call trackedWhether to enable call tracking for the creative. Enabling call tracking also enables call conversions.google_ads
ad_group_ad_ad_call_ad_conversion_actionTEXTAd group ad ad call ad conversion actionThe conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.google_ads
ad_group_ad_ad_call_ad_conversion_reporting_stateTEXTAd group ad ad call ad conversion reporting stateThe call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.google_ads
ad_group_ad_ad_call_ad_country_codeTEXTAd group ad ad call ad country codeThe country code in the ad.google_ads
ad_group_ad_ad_call_ad_description1TEXTAd group ad ad call ad description1The first line of the ad's description.google_ads
ad_group_ad_ad_call_ad_description2TEXTAd group ad ad call ad description2The second line of the ad's description.google_ads
ad_group_ad_ad_call_ad_disable_call_conversionBOOLEANAd group ad ad call ad disable call conversionWhether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.google_ads
ad_group_ad_ad_call_ad_headline1TEXTAd group ad ad call ad headline1First headline in the ad.google_ads
ad_group_ad_ad_call_ad_headline2TEXTAd group ad ad call ad headline2Second headline in the ad.google_ads
ad_group_ad_ad_call_ad_path1TEXTAd group ad ad call ad path1First part of text that can be appended to the URL in the ad. Optional.google_ads
ad_group_ad_ad_call_ad_path2TEXTAd group ad ad call ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.google_ads
ad_group_ad_ad_call_ad_phone_numberTEXTAd group ad ad call ad phone numberThe phone number in the ad.google_ads
ad_group_ad_ad_call_ad_phone_number_verification_urlTEXTAd group ad ad call ad phone number verification urlThe URL to be used for phone number verification.google_ads
ad_group_ad_ad_device_preferenceTEXTAd group ad ad device preferenceThe device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.google_ads
TEXTAd group ad ad discovery carousel ad business nameRequired. The Advertiser/brand name.google_ads
TEXTAd group ad ad discovery carousel ad call to action textCall to action text.google_ads
TEXTAd group ad ad discovery carousel ad carousel cardsRequired. Carousel cards that will display with the ad. Min 2 max 10.google_ads
TEXTAd group ad ad discovery carousel ad carousel cards assetThe Asset resource name of this discovery carousel card.google_ads
TEXTAd group ad ad discovery carousel ad descriptionRequired. The descriptive text of the ad.google_ads
TEXTAd group ad ad discovery carousel ad headlineRequired. Headline of the ad.google_ads
TEXTAd group ad ad discovery carousel ad logo imageRequired. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1(+-1%).google_ads
TEXTAd group ad ad discovery carousel ad logo image assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_discovery_multi_asset_ad_business_nameTEXTAd group ad ad discovery multi asset ad business nameThe Advertiser/brand name. Maximum display width is 25. Required.google_ads
ad_group_ad_ad_discovery_multi_asset_ad_call_to_action_textTEXTAd group ad ad discovery multi asset ad call to action textCall to action text.google_ads
ad_group_ad_ad_discovery_multi_asset_ad_descriptionsTEXTAd group ad ad discovery multi asset ad descriptionsThe descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified.google_ads
ad_group_ad_ad_discovery_multi_asset_ad_headlinesTEXTAd group ad ad discovery multi asset ad headlinesHeadline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified.google_ads
ad_group_ad_ad_discovery_multi_asset_ad_lead_form_onlyBOOLEANAd group ad ad discovery multi asset ad lead form onlyBoolean option that indicates if this ad must be served with lead form.google_ads
ad_group_ad_ad_discovery_multi_asset_ad_logo_imagesTEXTAd group ad ad discovery multi asset ad logo imagesLogo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1(+-1%). At least 1 and max 5 logo images can be specified.google_ads
ad_group_ad_ad_discovery_multi_asset_ad_logo_images_assetTEXTAd group ad ad discovery multi asset ad logo images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_discovery_multi_asset_ad_marketing_imagesTEXTAd group ad ad discovery multi asset ad marketing imagesMarketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images and portrait_marketing_images the maximum is 20.google_ads
ad_group_ad_ad_discovery_multi_asset_ad_marketing_images_assetTEXTAd group ad ad discovery multi asset ad marketing images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_discovery_multi_asset_ad_portrait_marketing_imagesTEXTAd group ad ad discovery multi asset ad portrait marketing imagesPortrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images and square_marketing_images the maximum is 20.google_ads
ad_group_ad_ad_discovery_multi_asset_ad_portrait_marketing_images_assetTEXTAd group ad ad discovery multi asset ad portrait marketing images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_discovery_multi_asset_ad_square_marketing_imagesTEXTAd group ad ad discovery multi asset ad square marketing imagesSquare marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images and portrait_marketing_images the maximum is 20.google_ads
ad_group_ad_ad_discovery_multi_asset_ad_square_marketing_images_assetTEXTAd group ad ad discovery multi asset ad square marketing images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_display_upload_ad_display_upload_product_typeTEXTAd group ad ad display upload ad display upload product typeThe product type of this ad. See comments on the enum for details.google_ads
ad_group_ad_ad_display_upload_ad_media_bundleTEXTAd group ad ad display upload ad media bundleA media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.google_ads
ad_group_ad_ad_display_upload_ad_media_bundle_assetTEXTAd group ad ad display upload ad media bundle assetThe Asset resource name of this media bundle.google_ads
ad_group_ad_ad_display_urlTEXTAd group ad ad display urlThe URL that appears in the ad description for some ad formats.google_ads
ad_group_ad_ad_expanded_dynamic_search_ad_descriptionTEXTAd group ad ad expanded dynamic search ad descriptionThe description of the ad.google_ads
ad_group_ad_ad_expanded_dynamic_search_ad_description2TEXTAd group ad ad expanded dynamic search ad description2The second description of the ad.google_ads
ad_group_ad_ad_expanded_text_ad_descriptionTEXTAd group ad ad expanded text ad descriptionThe description of the ad.google_ads
ad_group_ad_ad_expanded_text_ad_description2TEXTAd group ad ad expanded text ad description2The second description of the ad.google_ads
ad_group_ad_ad_expanded_text_ad_headline_part1TEXTAd group ad ad expanded text ad headline part1The first part of the ad's headline.google_ads
ad_group_ad_ad_expanded_text_ad_headline_part2TEXTAd group ad ad expanded text ad headline part2The second part of the ad's headline.google_ads
ad_group_ad_ad_expanded_text_ad_headline_part3TEXTAd group ad ad expanded text ad headline part3The third part of the ad's headline.google_ads
ad_group_ad_ad_expanded_text_ad_path1TEXTAd group ad ad expanded text ad path1The text that can appear alongside the ad's displayed URL.google_ads
ad_group_ad_ad_expanded_text_ad_path2TEXTAd group ad ad expanded text ad path2Additional text that can appear alongside the ad's displayed URL.google_ads
ad_group_ad_ad_final_app_urlsTEXTAd group ad ad final app urlsA list of final app URLs that will be used on mobile if the user has the specific app installed.google_ads
ad_group_ad_ad_final_mobile_urlsTEXTAd group ad ad final mobile urlsThe list of possible final mobile URLs after all cross-domain redirects for the ad.google_ads
ad_group_ad_ad_final_url_suffixTEXTAd group ad ad final url suffixThe suffix to use when constructing a final URL.google_ads
ad_group_ad_ad_final_urlsTEXTAd group ad ad final urlsThe list of possible final URLs after all cross-domain redirects for the ad.google_ads
ad_group_ad_ad_gmail_ad_header_imageTEXTAd group ad ad gmail ad header imageThe MediaFile resource name of the header image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x100 pixels and the aspect ratio must be between 3:1 and 5:1 (+-1%).google_ads
ad_group_ad_ad_gmail_ad_marketing_imageTEXTAd group ad ad gmail ad marketing imageThe MediaFile resource name of the marketing image. Valid image types are GIF, JPEG and PNG. The image must either be landscape with a minimum size of 600x314 pixels and aspect ratio of 600:314 (+-1%) or square with a minimum size of 300x300 pixels and aspect ratio of 1:1 (+-1%)google_ads
ad_group_ad_ad_gmail_ad_marketing_image_descriptionTEXTAd group ad ad gmail ad marketing image descriptionDescription of the marketing image.google_ads
ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_textTEXTAd group ad ad gmail ad marketing image display call to action textText for the display-call-to-action.google_ads
ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_text_colorTEXTAd group ad ad gmail ad marketing image display call to action text colorText color for the display-call-to-action in hexadecimal, for example, # ffffff for white.google_ads
ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_url_collection_idTEXTAd group ad ad gmail ad marketing image display call to action url collection idIdentifies the URL collection in the ad.url_collections field. If not set, the URL defaults to final_url.google_ads
ad_group_ad_ad_gmail_ad_marketing_image_headlineTEXTAd group ad ad gmail ad marketing image headlineHeadline of the marketing image.google_ads
ad_group_ad_ad_gmail_ad_product_imagesTEXTAd group ad ad gmail ad product imagesProduct images. Up to 15 images are supported.google_ads
ad_group_ad_ad_gmail_ad_product_images_product_imageTEXTAd group ad ad gmail ad product images product imageThe MediaFile resource name of the product image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x300 pixels and the aspect ratio must be 1:1 (+-1%).google_ads
ad_group_ad_ad_gmail_ad_product_videosTEXTAd group ad ad gmail ad product videosProduct videos. Up to 7 videos are supported. At least one product video or a marketing image must be specified.google_ads
ad_group_ad_ad_gmail_ad_product_videos_product_videoTEXTAd group ad ad gmail ad product videos product videoThe MediaFile resource name of a video which must be hosted on YouTube.google_ads
ad_group_ad_ad_gmail_ad_teaser_business_nameTEXTAd group ad ad gmail ad teaser business nameBusiness name of the advertiser.google_ads
ad_group_ad_ad_gmail_ad_teaser_descriptionTEXTAd group ad ad gmail ad teaser descriptionDescription of the teaser.google_ads
ad_group_ad_ad_gmail_ad_teaser_headlineTEXTAd group ad ad gmail ad teaser headlineHeadline of the teaser.google_ads
ad_group_ad_ad_gmail_ad_teaser_logo_imageTEXTAd group ad ad gmail ad teaser logo imageThe MediaFile resource name of the logo image. Valid image types are GIF, JPEG and PNG. The minimum size is 144x144 pixels and the aspect ratio must be 1:1 (+-1%).google_ads
ad_group_ad_ad_groupTEXTAd group ad ad groupThe ad group to which the ad belongs.google_ads
ad_group_ad_ad_hotel_adTEXTAd group ad ad hotel adDetails pertaining to a hotel ad.google_ads
ad_group_ad_ad_idNUMERICAd group ad ad idThe ID of the ad.google_ads
ad_group_ad_ad_image_ad_image_urlTEXTAd group ad ad image ad image urlURL of the full size image.google_ads
ad_group_ad_ad_image_ad_media_fileTEXTAd group ad ad image ad media fileThe MediaFile resource to use for the image.google_ads
ad_group_ad_ad_image_ad_mime_typeTEXTAd group ad ad image ad mime typeThe mime type of the image.google_ads
ad_group_ad_ad_image_ad_nameTEXTAd group ad ad image ad nameThe name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.google_ads
ad_group_ad_ad_image_ad_pixel_heightNUMERICAd group ad ad image ad pixel heightHeight in pixels of the full size image.google_ads
ad_group_ad_ad_image_ad_pixel_widthNUMERICAd group ad ad image ad pixel widthWidth in pixels of the full size image.google_ads
ad_group_ad_ad_image_ad_preview_image_urlTEXTAd group ad ad image ad preview image urlURL of the preview size image.google_ads
ad_group_ad_ad_image_ad_preview_pixel_heightNUMERICAd group ad ad image ad preview pixel heightHeight in pixels of the preview size image.google_ads
ad_group_ad_ad_image_ad_preview_pixel_widthNUMERICAd group ad ad image ad preview pixel widthWidth in pixels of the preview size image.google_ads
ad_group_ad_ad_legacy_app_install_adTEXTAd group ad ad legacy app install adDetails pertaining to a legacy app install ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_accent_colorTEXTAd group ad ad legacy responsive display ad accent colorThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_allow_flexible_colorBOOLEANAd group ad ad legacy responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_business_nameTEXTAd group ad ad legacy responsive display ad business nameThe business name in the ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_call_to_action_textTEXTAd group ad ad legacy responsive display ad call to action textThe call-to-action text for the ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_descriptionTEXTAd group ad ad legacy responsive display ad descriptionThe description of the ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_format_settingTEXTAd group ad ad legacy responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_logo_imageTEXTAd group ad ad legacy responsive display ad logo imageThe MediaFile resource name of the logo image used in the ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_long_headlineTEXTAd group ad ad legacy responsive display ad long headlineThe long version of the ad's headline.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_main_colorTEXTAd group ad ad legacy responsive display ad main colorThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_marketing_imageTEXTAd group ad ad legacy responsive display ad marketing imageThe MediaFile resource name of the marketing image used in the ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_price_prefixTEXTAd group ad ad legacy responsive display ad price prefixPrefix before price. For example, 'as low as'.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_promo_textTEXTAd group ad ad legacy responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_short_headlineTEXTAd group ad ad legacy responsive display ad short headlineThe short version of the ad's headline.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_square_logo_imageTEXTAd group ad ad legacy responsive display ad square logo imageThe MediaFile resource name of the square logo image used in the ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_square_marketing_imageTEXTAd group ad ad legacy responsive display ad square marketing imageThe MediaFile resource name of the square marketing image used in the ad.google_ads
ad_group_ad_ad_local_ad_call_to_actionsTEXTAd group ad ad local ad call to actionsList of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. Call-to-actions are optional and at most 5 can be specified.google_ads
ad_group_ad_ad_local_ad_descriptionsTEXTAd group ad ad local ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.google_ads
ad_group_ad_ad_local_ad_headlinesTEXTAd group ad ad local ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.google_ads
ad_group_ad_ad_local_ad_logo_imagesTEXTAd group ad ad local ad logo imagesList of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.google_ads
ad_group_ad_ad_local_ad_logo_images_assetTEXTAd group ad ad local ad logo images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_local_ad_marketing_imagesTEXTAd group ad ad local ad marketing imagesList of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.google_ads
ad_group_ad_ad_local_ad_marketing_images_assetTEXTAd group ad ad local ad marketing images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_local_ad_path1TEXTAd group ad ad local ad path1First part of optional text that can be appended to the URL in the ad.google_ads
ad_group_ad_ad_local_ad_path2TEXTAd group ad ad local ad path2Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads
ad_group_ad_ad_local_ad_videosTEXTAd group ad ad local ad videosList of YouTube video assets that may be displayed with the ad. Videos are optional and at most 20 can be specified.google_ads
ad_group_ad_ad_local_ad_videos_assetTEXTAd group ad ad local ad videos assetThe Asset resource name of this video.google_ads
ad_group_ad_ad_nameTEXTAd group ad ad nameThe name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd.google_ads
ad_group_ad_ad_resource_nameTEXTAd group ad ad resource nameThe resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}google_ads
ad_group_ad_ad_responsive_display_ad_accent_colorTEXTAd group ad ad responsive display ad accent colorThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_group_ad_ad_responsive_display_ad_allow_flexible_colorBOOLEANAd group ad ad responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads
ad_group_ad_ad_responsive_display_ad_business_nameTEXTAd group ad ad responsive display ad business nameThe advertiser/brand name. Maximum display width is 25.google_ads
ad_group_ad_ad_responsive_display_ad_call_to_action_textTEXTAd group ad ad responsive display ad call to action textThe call-to-action text for the ad. Maximum display width is 30.google_ads
ad_group_ad_ad_responsive_display_ad_control_spec_enable_asset_enhancementsBOOLEANAd group ad ad responsive display ad control spec enable asset enhancementsWhether the advertiser has opted into the asset enhancements feature.google_ads
ad_group_ad_ad_responsive_display_ad_control_spec_enable_autogen_videoBOOLEANAd group ad ad responsive display ad control spec enable autogen videoWhether the advertiser has opted into auto-gen video feature.google_ads
ad_group_ad_ad_responsive_display_ad_descriptionsTEXTAd group ad ad responsive display ad descriptionsDescriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.google_ads
ad_group_ad_ad_responsive_display_ad_format_settingTEXTAd group ad ad responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads
ad_group_ad_ad_responsive_display_ad_headlinesTEXTAd group ad ad responsive display ad headlinesShort format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.google_ads
ad_group_ad_ad_responsive_display_ad_logo_imagesTEXTAd group ad ad responsive display ad logo imagesLogo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads
ad_group_ad_ad_responsive_display_ad_logo_images_assetTEXTAd group ad ad responsive display ad logo images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_responsive_display_ad_long_headlineTEXTAd group ad ad responsive display ad long headlineA required long format headline. The maximum length is 90 characters.google_ads
ad_group_ad_ad_responsive_display_ad_main_colorTEXTAd group ad ad responsive display ad main colorThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_group_ad_ad_responsive_display_ad_marketing_imagesTEXTAd group ad ad responsive display ad marketing imagesMarketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.google_ads
ad_group_ad_ad_responsive_display_ad_marketing_images_assetTEXTAd group ad ad responsive display ad marketing images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_responsive_display_ad_price_prefixTEXTAd group ad ad responsive display ad price prefixPrefix before price. For example, 'as low as'.google_ads
ad_group_ad_ad_responsive_display_ad_promo_textTEXTAd group ad ad responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads
ad_group_ad_ad_responsive_display_ad_square_logo_imagesTEXTAd group ad ad responsive display ad square logo imagesSquare logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads
ad_group_ad_ad_responsive_display_ad_square_logo_images_assetTEXTAd group ad ad responsive display ad square logo images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_responsive_display_ad_square_marketing_imagesTEXTAd group ad ad responsive display ad square marketing imagesSquare marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.google_ads
ad_group_ad_ad_responsive_display_ad_square_marketing_images_assetTEXTAd group ad ad responsive display ad square marketing images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_responsive_display_ad_youtube_videosTEXTAd group ad ad responsive display ad youtube videosOptional YouTube videos for the ad. A maximum of 5 videos can be specified.google_ads
ad_group_ad_ad_responsive_display_ad_youtube_videos_assetTEXTAd group ad ad responsive display ad youtube videos assetThe Asset resource name of this video.google_ads
ad_group_ad_ad_responsive_search_ad_descriptionsTEXTAd group ad ad responsive search ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_group_ad_ad_responsive_search_ad_headlinesTEXTAd group ad ad responsive search ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_group_ad_ad_responsive_search_ad_path1TEXTAd group ad ad responsive search ad path1First part of text that can be appended to the URL in the ad.google_ads
ad_group_ad_ad_responsive_search_ad_path2TEXTAd group ad ad responsive search ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads
ad_group_ad_ad_shopping_comparison_listing_ad_headlineTEXTAd group ad ad shopping comparison listing ad headlineHeadline of the ad. This field is required. Allowed length is between 25 and 45 characters.google_ads
ad_group_ad_ad_shopping_product_adTEXTAd group ad ad shopping product adDetails pertaining to a Shopping product ad.google_ads
ad_group_ad_ad_shopping_smart_adTEXTAd group ad ad shopping smart adDetails pertaining to a Smart Shopping ad.google_ads
ad_group_ad_ad_smart_campaign_ad_descriptionsTEXTAd group ad ad smart campaign ad descriptionsList of text assets, each of which corresponds to a description when the ad serves. This list consists of a minimum of 2 and up to 4 text assets.google_ads
ad_group_ad_ad_smart_campaign_ad_headlinesTEXTAd group ad ad smart campaign ad headlinesList of text assets, each of which corresponds to a headline when the ad serves. This list consists of a minimum of 3 and up to 15 text assets.google_ads
ad_group_ad_ad_strengthTEXTAd group ad ad strengthOverall ad strength for this ad group ad.google_ads
ad_group_ad_ad_system_managed_resource_sourceTEXTAd group ad ad system managed resource sourceIf this ad is system managed, then this field will indicate the source. This field is read-only.google_ads
ad_group_ad_ad_text_ad_description1TEXTAd group ad ad text ad description1The first line of the ad's description.google_ads
ad_group_ad_ad_text_ad_description2TEXTAd group ad ad text ad description2The second line of the ad's description.google_ads
ad_group_ad_ad_text_ad_headlineTEXTAd group ad ad text ad headlineThe headline of the ad.google_ads
ad_group_ad_ad_tracking_url_templateTEXTAd group ad ad tracking url templateThe URL template for constructing a tracking URL.google_ads
ad_group_ad_ad_typeTEXTAd group ad ad typeThe type of ad.google_ads
ad_group_ad_ad_url_collectionsTEXTAd group ad ad url collectionsAdditional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.google_ads
ad_group_ad_ad_url_custom_parametersTEXTAd group ad ad url custom parametersThe list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, use url custom parameter operations.google_ads
ad_group_ad_ad_video_ad_bumper_companion_banner_assetTEXTAd group ad ad video ad bumper companion banner assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_video_ad_in_feed_description1TEXTAd group ad ad video ad in feed description1First text line for the ad.google_ads
ad_group_ad_ad_video_ad_in_feed_description2TEXTAd group ad ad video ad in feed description2Second text line for the ad.google_ads
ad_group_ad_ad_video_ad_in_feed_headlineTEXTAd group ad ad video ad in feed headlineThe headline of the ad.google_ads
ad_group_ad_ad_video_ad_in_feed_thumbnailTEXTAd group ad ad video ad in feed thumbnailVideo thumbnail image to use.google_ads
ad_group_ad_ad_video_ad_in_stream_action_button_labelTEXTAd group ad ad video ad in stream action button labelLabel on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.google_ads
ad_group_ad_ad_video_ad_in_stream_action_headlineTEXTAd group ad ad video ad in stream action headlineAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.google_ads
ad_group_ad_ad_video_ad_in_stream_companion_banner_assetTEXTAd group ad ad video ad in stream companion banner assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_video_ad_non_skippable_action_button_labelTEXTAd group ad ad video ad non skippable action button labelLabel on the "Call To Action" button taking the user to the video ad's final URL.google_ads
ad_group_ad_ad_video_ad_non_skippable_action_headlineTEXTAd group ad ad video ad non skippable action headlineAdditional text displayed with the "Call To Action" button to give context and encourage clicking on the button.google_ads
ad_group_ad_ad_video_ad_non_skippable_companion_banner_assetTEXTAd group ad ad video ad non skippable companion banner assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_video_ad_out_stream_descriptionTEXTAd group ad ad video ad out stream descriptionThe description line.google_ads
ad_group_ad_ad_video_ad_out_stream_headlineTEXTAd group ad ad video ad out stream headlineThe headline of the ad.google_ads
ad_group_ad_ad_video_ad_video_assetTEXTAd group ad ad video ad video assetThe Asset resource name of this video.google_ads
ad_group_ad_ad_video_responsive_ad_breadcrumb1TEXTAd group ad ad video responsive ad breadcrumb1First part of text that appears in the ad with the displayed URL.google_ads
ad_group_ad_ad_video_responsive_ad_breadcrumb2TEXTAd group ad ad video responsive ad breadcrumb2Second part of text that appears in the ad with the displayed URL.google_ads
ad_group_ad_ad_video_responsive_ad_call_to_actionsTEXTAd group ad ad video responsive ad call to actionsList of text assets used for the button, for example, the "Call To Action" button. Currently, only a single value for the button is supported.google_ads
ad_group_ad_ad_video_responsive_ad_companion_bannersTEXTAd group ad ad video responsive ad companion bannersList of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.google_ads
ad_group_ad_ad_video_responsive_ad_companion_banners_assetTEXTAd group ad ad video responsive ad companion banners assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_video_responsive_ad_descriptionsTEXTAd group ad ad video responsive ad descriptionsList of text assets used for the description. Currently, only a single value for the description is supported.google_ads
ad_group_ad_ad_video_responsive_ad_headlinesTEXTAd group ad ad video responsive ad headlinesList of text assets used for the short headline, for example, the "Call To Action" banner. Currently, only a single value for the short headline is supported.google_ads
ad_group_ad_ad_video_responsive_ad_long_headlinesTEXTAd group ad ad video responsive ad long headlinesList of text assets used for the long headline. Currently, only a single value for the long headline is supported.google_ads
ad_group_ad_ad_video_responsive_ad_videosTEXTAd group ad ad video responsive ad videosList of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.google_ads
ad_group_ad_ad_video_responsive_ad_videos_assetTEXTAd group ad ad video responsive ad videos assetThe Asset resource name of this video.google_ads
ad_group_ad_labelsTEXTAd group ad labelsThe resource names of labels attached to this ad group ad.google_ads
ad_group_ad_policy_summary_approval_statusTEXTAd group ad policy summary approval statusThe overall approval status of this ad, calculated based on the status of its individual policy topic entries.google_ads
ad_group_ad_policy_summary_policy_topic_entriesTEXTAd group ad policy summary policy topic entriesThe list of policy findings for this ad.google_ads
ad_group_ad_policy_summary_review_statusTEXTAd group ad policy summary review statusWhere in the review process this ad is.google_ads
ad_group_ad_resource_nameTEXTAd group ad resource nameThe resource name of the ad. Ad group ad resource names have the form: customers/{customer_id}/adGroupAds/{ad_group_id}~{ad_id}google_ads
ad_group_ad_statusTEXTAd group ad statusThe status of the ad.google_ads
ad_group_audience_setting_use_audience_groupedBOOLEANAd group audience setting use audience groupedIf true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.google_ads
ad_group_criterion_ad_groupTEXTAd group criterion ad groupThe ad group to which the criterion belongs.google_ads
ad_group_criterion_app_payment_model_typeTEXTAd group criterion app payment model typeType of the app payment model.google_ads
ad_group_criterion_audience_audienceTEXTAd group criterion audience audienceThe Audience resource name.google_ads
ad_group_criterion_combined_audience_combined_audienceTEXTAd group criterion combined audience combined audienceThe CombinedAudience resource name.google_ads
ad_group_criterion_cpc_bid_microsNUMERICAd group criterion cpc bid microsThe CPC (cost-per-click) bid.google_ads
ad_group_criterion_cpm_bid_microsNUMERICAd group criterion cpm bid microsThe CPM (cost-per-thousand viewable impressions) bid.google_ads
ad_group_criterion_cpv_bid_microsNUMERICAd group criterion cpv bid microsThe CPV (cost-per-view) bid.google_ads
ad_group_criterion_custom_affinity_custom_affinityTEXTAd group criterion custom affinity custom affinityThe CustomInterest resource name.google_ads
ad_group_criterion_custom_audience_custom_audienceTEXTAd group criterion custom audience custom audienceThe CustomAudience resource name.google_ads
ad_group_criterion_custom_intent_custom_intentTEXTAd group criterion custom intent custom intentThe CustomInterest resource name.google_ads
ad_group_criterion_disapproval_reasonsTEXTAd group criterion disapproval reasonsList of disapproval reasons of the criterion. The different reasons for disapproving a criterion can be found here: https://support.google.com/adspolicy/answer/6008942 This field is read-only.google_ads
ad_group_criterion_display_nameTEXTAd group criterion display nameThe display name of the criterion. This field is ignored for mutates.google_ads
ad_group_criterion_effective_cpv_bid_microsNUMERICAd group criterion effective cpv bid microsThe effective CPV (cost-per-view) bid.google_ads
ad_group_criterion_effective_cpv_bid_sourceTEXTAd group criterion effective cpv bid sourceSource of the effective CPV bid.google_ads
ad_group_criterion_effective_percent_cpc_bid_microsNUMERICAd group criterion effective percent cpc bid microsThe effective Percent CPC bid amount.google_ads
ad_group_criterion_effective_percent_cpc_bid_sourceTEXTAd group criterion effective percent cpc bid sourceSource of the effective Percent CPC bid.google_ads
ad_group_criterion_income_range_typeTEXTAd group criterion income range typeType of the income range.google_ads
ad_group_criterion_labelsTEXTAd group criterion labelsThe resource names of labels attached to this ad group criterion.google_ads
ad_group_criterion_listing_group_case_value_hotel_city_city_criterionTEXTAd group criterion listing group case value hotel city city criterionThe Geo Target Constant resource name.google_ads
ad_group_criterion_listing_group_case_value_hotel_class_valueNUMERICAd group criterion listing group case value hotel class valueLong value of the hotel class.google_ads
ad_group_criterion_listing_group_case_value_hotel_country_region_country_region_criterionTEXTAd group criterion listing group case value hotel country region country region criterionThe Geo Target Constant resource name.google_ads
ad_group_criterion_listing_group_case_value_hotel_id_valueTEXTAd group criterion listing group case value hotel id valueString value of the hotel ID.google_ads
ad_group_criterion_listing_group_case_value_hotel_state_state_criterionTEXTAd group criterion listing group case value hotel state state criterionThe Geo Target Constant resource name.google_ads
ad_group_criterion_listing_group_case_value_product_bidding_category_country_codeTEXTAd group criterion listing group case value product bidding category country codeTwo-letter upper-case country code of the product bidding category. It must match the campaign.shopping_setting.sales_country field.google_ads
ad_group_criterion_listing_group_case_value_product_bidding_category_idNUMERICAd group criterion listing group case value product bidding category idID of the product bidding category. This ID is equivalent to the google_product_category ID as described in this article: https://support.google.com/merchants/answer/6324436google_ads
ad_group_criterion_listing_group_case_value_product_bidding_category_levelTEXTAd group criterion listing group case value product bidding category levelLevel of the product bidding category.google_ads
ad_group_criterion_listing_group_case_value_product_brand_valueTEXTAd group criterion listing group case value product brand valueString value of the product brand.google_ads
ad_group_criterion_listing_group_case_value_product_channel_channelTEXTAd group criterion listing group case value product channel channelValue of the locality.google_ads
ad_group_criterion_listing_group_case_value_product_channel_exclusivity_channel_exclusivityTEXTAd group criterion listing group case value product channel exclusivity channel exclusivityValue of the availability.google_ads
ad_group_criterion_listing_group_case_value_product_condition_conditionTEXTAd group criterion listing group case value product condition conditionValue of the condition.google_ads
ad_group_criterion_listing_group_case_value_product_custom_attribute_indexTEXTAd group criterion listing group case value product custom attribute indexIndicates the index of the custom attribute.google_ads
ad_group_criterion_listing_group_case_value_product_custom_attribute_valueTEXTAd group criterion listing group case value product custom attribute valueString value of the product custom attribute.google_ads
ad_group_criterion_listing_group_case_value_product_item_id_valueTEXTAd group criterion listing group case value product item id valueValue of the id.google_ads
ad_group_criterion_listing_group_case_value_product_type_levelTEXTAd group criterion listing group case value product type levelLevel of the type.google_ads
ad_group_criterion_listing_group_case_value_product_type_valueTEXTAd group criterion listing group case value product type valueValue of the type.google_ads
ad_group_criterion_listing_group_parent_ad_group_criterionTEXTAd group criterion listing group parent ad group criterionResource name of ad group criterion which is the parent listing group subdivision. Null for the root group.google_ads
ad_group_criterion_listing_group_typeTEXTAd group criterion listing group typeType of the listing group.google_ads
ad_group_criterion_mobile_app_category_mobile_app_category_constantTEXTAd group criterion mobile app category mobile app category constantThe mobile app category constant resource name.google_ads
ad_group_criterion_mobile_application_app_idTEXTAd group criterion mobile application app idA string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.google_ads
ad_group_criterion_mobile_application_nameTEXTAd group criterion mobile application nameName of this mobile application.google_ads
ad_group_criterion_parental_status_typeTEXTAd group criterion parental status typeType of the parental status.google_ads
ad_group_criterion_percent_cpc_bid_microsNUMERICAd group criterion percent cpc bid microsThe CPC bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].google_ads
ad_group_criterion_placement_urlTEXTAd group criterion placement urlURL of the placement. For example, "http://www.domain.com".google_ads
ad_group_criterion_resource_nameTEXTAd group criterion resource nameThe resource name of the ad group criterion. Ad group criterion resource names have the form: customers/{customer_id}/adGroupCriteria/{ad_group_id}~{criterion_id}google_ads
ad_group_criterion_topic_pathTEXTAd group criterion topic pathThe category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category.google_ads
ad_group_criterion_typeTEXTAd group criterion typeThe type of the criterion.google_ads
ad_group_criterion_user_interest_user_interest_categoryTEXTAd group criterion user interest user interest categoryThe UserInterest resource name.google_ads
ad_group_criterion_user_list_user_listTEXTAd group criterion user list user listThe User List resource name.google_ads
ad_group_criterion_webpage_conditionsTEXTAd group criterion webpage conditionsConditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
ad_group_criterion_webpage_coverage_percentageNUMERICAd group criterion webpage coverage percentageWebsite criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.google_ads
ad_group_criterion_webpage_criterion_nameTEXTAd group criterion webpage criterion nameThe name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
ad_group_criterion_webpage_sample_sample_urlsTEXTAd group criterion webpage sample sample urlsWebpage sample urlsgoogle_ads
ad_group_criterion_youtube_channel_channel_idTEXTAd group criterion youtube channel channel idThe YouTube uploader channel id or the channel code of a YouTube channel.google_ads
ad_group_criterion_youtube_video_video_idTEXTAd group criterion youtube video video idYouTube video id as it appears on the YouTube watch page.google_ads
ad_group_effective_cpc_bid_microsNUMERICAd group effective cpc bid microsValue will be same as that of the CPC (cost-per-click) bid value when the bidding strategy is one of manual cpc, enhanced cpc, page one promoted or target outrank share, otherwise the value will be null.google_ads
ad_group_excluded_parent_asset_field_typesTEXTAd group excluded parent asset field typesThe asset field types that should be excluded from this ad group. Asset links with these field types will not be inherited by this ad group from the upper levels.google_ads
ad_group_explorer_auto_optimizer_setting_opt_inBOOLEANAd group explorer auto optimizer setting opt inIndicates whether the optimizer is turned on.google_ads
ad_group_idTEXTAd group idThe ID of the ad group.google_ads
apple_search_ads
bing
pinterest
tiktok
ad_group_labelsTEXTAd group labelsThe resource names of labels attached to this ad group.google_ads
ad_group_nameTEXTAd group nameThe name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.google_ads
apple_search_ads
bing
pinterest
tiktok
ad_group_percent_cpc_bid_microsNUMERICAd group percent cpc bid microsThe percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].google_ads
ad_group_resource_nameTEXTAd group resource nameThe resource name of the ad group. Ad group resource names have the form: customers/{customer_id}/adGroups/{ad_group_id}google_ads
ad_group_statusTEXTAd group statusThe status of the ad group.google_ads
apple_search_ads
pinterest
ad_group_target_cpa_microsNUMERICAd group target cpa microsThe target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads
ad_group_target_cpm_microsNUMERICAd group target cpm microsAverage amount in micros that the advertiser is willing to pay for every thousand times the ad is shown.google_ads
ad_group_target_roasNUMERICAd group target roasThe target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads
ad_group_typeTEXTAd group typeThe type of the ad group.google_ads
ad_hotel_adTEXTAd hotel adDetails pertaining to a hotel ad.google_ads
ad_image_ad_image_urlTEXTAd image ad image urlURL of the full size image.google_ads
ad_image_ad_media_fileTEXTAd image ad media fileThe MediaFile resource to use for the image.google_ads
ad_image_ad_mime_typeTEXTAd image ad mime typeThe mime type of the image.google_ads
ad_image_ad_nameTEXTAd image ad nameThe name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.google_ads
ad_image_ad_pixel_heightNUMERICAd image ad pixel heightHeight in pixels of the full size image.google_ads
ad_image_ad_pixel_widthNUMERICAd image ad pixel widthWidth in pixels of the full size image.google_ads
ad_image_ad_preview_image_urlTEXTAd image ad preview image urlURL of the preview size image.google_ads
ad_image_ad_preview_pixel_heightNUMERICAd image ad preview pixel heightHeight in pixels of the preview size image.google_ads
ad_image_ad_preview_pixel_widthNUMERICAd image ad preview pixel widthWidth in pixels of the preview size image.google_ads
ad_legacy_app_install_adTEXTAd legacy app install adDetails pertaining to a legacy app install ad.google_ads
ad_legacy_responsive_display_ad_accent_colorTEXTAd legacy responsive display ad accent colorThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_legacy_responsive_display_ad_allow_flexible_colorBOOLEANAd legacy responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads
ad_legacy_responsive_display_ad_business_nameTEXTAd legacy responsive display ad business nameThe business name in the ad.google_ads
ad_legacy_responsive_display_ad_call_to_action_textTEXTAd legacy responsive display ad call to action textThe call-to-action text for the ad.google_ads
ad_legacy_responsive_display_ad_descriptionTEXTAd legacy responsive display ad descriptionThe description of the ad.google_ads
ad_legacy_responsive_display_ad_format_settingTEXTAd legacy responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads
ad_legacy_responsive_display_ad_logo_imageTEXTAd legacy responsive display ad logo imageThe MediaFile resource name of the logo image used in the ad.google_ads
ad_legacy_responsive_display_ad_long_headlineTEXTAd legacy responsive display ad long headlineThe long version of the ad's headline.google_ads
ad_legacy_responsive_display_ad_main_colorTEXTAd legacy responsive display ad main colorThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_legacy_responsive_display_ad_marketing_imageTEXTAd legacy responsive display ad marketing imageThe MediaFile resource name of the marketing image used in the ad.google_ads
ad_legacy_responsive_display_ad_price_prefixTEXTAd legacy responsive display ad price prefixPrefix before price. For example, 'as low as'.google_ads
ad_legacy_responsive_display_ad_promo_textTEXTAd legacy responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads
ad_legacy_responsive_display_ad_short_headlineTEXTAd legacy responsive display ad short headlineThe short version of the ad's headline.google_ads
ad_legacy_responsive_display_ad_square_logo_imageTEXTAd legacy responsive display ad square logo imageThe MediaFile resource name of the square logo image used in the ad.google_ads
ad_legacy_responsive_display_ad_square_marketing_imageTEXTAd legacy responsive display ad square marketing imageThe MediaFile resource name of the square marketing image used in the ad.google_ads
ad_local_ad_call_to_actionsTEXTAd local ad call to actionsList of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. Call-to-actions are optional and at most 5 can be specified.google_ads
ad_local_ad_descriptionsTEXTAd local ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.google_ads
ad_local_ad_headlinesTEXTAd local ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.google_ads
ad_local_ad_logo_imagesTEXTAd local ad logo imagesList of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.google_ads
ad_local_ad_logo_images_assetTEXTAd local ad logo images assetThe Asset resource name of this image.google_ads
ad_local_ad_marketing_imagesTEXTAd local ad marketing imagesList of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.google_ads
ad_local_ad_marketing_images_assetTEXTAd local ad marketing images assetThe Asset resource name of this image.google_ads
ad_local_ad_path1TEXTAd local ad path1First part of optional text that can be appended to the URL in the ad.google_ads
ad_local_ad_path2TEXTAd local ad path2Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads
ad_local_ad_videosTEXTAd local ad videosList of YouTube video assets that may be displayed with the ad. Videos are optional and at most 20 can be specified.google_ads
ad_local_ad_videos_assetTEXTAd local ad videos assetThe Asset resource name of this video.google_ads
ad_network_typeTEXTAd network typeAd network type.google_ads
ad_network_type1TEXTAd network type1Ad network type.google_ads
ad_network_type2TEXTAd network type2Ad network type.google_ads
ad_resource_nameTEXTAd resource nameThe resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}google_ads
ad_responsive_display_ad_accent_colorTEXTAd responsive display ad accent colorThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_responsive_display_ad_allow_flexible_colorBOOLEANAd responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads
ad_responsive_display_ad_business_nameTEXTAd responsive display ad business nameThe advertiser/brand name. Maximum display width is 25.google_ads
ad_responsive_display_ad_call_to_action_textTEXTAd responsive display ad call to action textThe call-to-action text for the ad. Maximum display width is 30.google_ads
ad_responsive_display_ad_control_spec_enable_asset_enhancementsBOOLEANAd responsive display ad control spec enable asset enhancementsWhether the advertiser has opted into the asset enhancements feature.google_ads
ad_responsive_display_ad_control_spec_enable_autogen_videoBOOLEANAd responsive display ad control spec enable autogen videoWhether the advertiser has opted into auto-gen video feature.google_ads
ad_responsive_display_ad_descriptionsTEXTAd responsive display ad descriptionsDescriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.google_ads
ad_responsive_display_ad_format_settingTEXTAd responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads
ad_responsive_display_ad_headlinesTEXTAd responsive display ad headlinesShort format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.google_ads
ad_responsive_display_ad_logo_imagesTEXTAd responsive display ad logo imagesLogo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads
ad_responsive_display_ad_logo_images_assetTEXTAd responsive display ad logo images assetThe Asset resource name of this image.google_ads
ad_responsive_display_ad_long_headlineTEXTAd responsive display ad long headlineA required long format headline. The maximum length is 90 characters.google_ads
ad_responsive_display_ad_main_colorTEXTAd responsive display ad main colorThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_responsive_display_ad_marketing_imagesTEXTAd responsive display ad marketing imagesMarketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.google_ads
ad_responsive_display_ad_marketing_images_assetTEXTAd responsive display ad marketing images assetThe Asset resource name of this image.google_ads
ad_responsive_display_ad_price_prefixTEXTAd responsive display ad price prefixPrefix before price. For example, 'as low as'.google_ads
ad_responsive_display_ad_promo_textTEXTAd responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads
ad_responsive_display_ad_square_logo_imagesTEXTAd responsive display ad square logo imagesSquare logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads
ad_responsive_display_ad_square_logo_images_assetTEXTAd responsive display ad square logo images assetThe Asset resource name of this image.google_ads
ad_responsive_display_ad_square_marketing_imagesTEXTAd responsive display ad square marketing imagesSquare marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.google_ads
ad_responsive_display_ad_square_marketing_images_assetTEXTAd responsive display ad square marketing images assetThe Asset resource name of this image.google_ads
ad_responsive_display_ad_youtube_videosTEXTAd responsive display ad youtube videosOptional YouTube videos for the ad. A maximum of 5 videos can be specified.google_ads
ad_responsive_display_ad_youtube_videos_assetTEXTAd responsive display ad youtube videos assetThe Asset resource name of this video.google_ads
ad_responsive_search_ad_descriptionsTEXTAd responsive search ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_responsive_search_ad_headlinesTEXTAd responsive search ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_responsive_search_ad_path1TEXTAd responsive search ad path1First part of text that can be appended to the URL in the ad.google_ads
ad_responsive_search_ad_path2TEXTAd responsive search ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads
ad_rotation_modeTEXTAd rotation modeThe ad rotation mode of the ad group.google_ads
ad_schedule_day_of_weekTEXTAd schedule day of weekDay of the week the schedule applies to. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
ad_schedule_end_hourNUMERICAd schedule end hourEnding hour in 24 hour time; 24 signifies end of the day. This field must be between 0 and 24, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
ad_schedule_end_minuteTEXTAd schedule end minuteMinutes after the end hour at which this schedule ends. The schedule is exclusive of the end minute. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
ad_schedule_start_hourNUMERICAd schedule start hourStarting hour in 24 hour time. This field must be between 0 and 23, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
ad_schedule_start_minuteTEXTAd schedule start minuteMinutes after the start hour at which this schedule starts. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
ad_serving_optimization_statusTEXTAd serving optimization statusThe ad serving optimization status of the campaign.google_ads
ad_shopping_comparison_listing_ad_headlineTEXTAd shopping comparison listing ad headlineHeadline of the ad. This field is required. Allowed length is between 25 and 45 characters.google_ads
ad_shopping_product_adTEXTAd shopping product adDetails pertaining to a Shopping product ad.google_ads
ad_shopping_smart_adTEXTAd shopping smart adDetails pertaining to a Smart Shopping ad.google_ads
ad_smart_campaign_ad_descriptionsTEXTAd smart campaign ad descriptionsList of text assets, each of which corresponds to a description when the ad serves. This list consists of a minimum of 2 and up to 4 text assets.google_ads
ad_smart_campaign_ad_headlinesTEXTAd smart campaign ad headlinesList of text assets, each of which corresponds to a headline when the ad serves. This list consists of a minimum of 3 and up to 15 text assets.google_ads
ad_strengthTEXTAd strengthOverall ad strength for this ad group ad.google_ads
ad_system_managed_resource_sourceTEXTAd system managed resource sourceIf this ad is system managed, then this field will indicate the source. This field is read-only.google_ads
ad_text_ad_description1TEXTAd text ad description1The first line of the ad's description.google_ads
ad_text_ad_description2TEXTAd text ad description2The second line of the ad's description.google_ads
ad_text_ad_headlineTEXTAd text ad headlineThe headline of the ad.google_ads
ad_tracking_url_templateTEXTAd tracking url templateThe URL template for constructing a tracking URL.google_ads
ad_typeTEXTAd typeThe type of ad.google_ads
appsflyer
cm360
ad_url_collectionsTEXTAd url collectionsAdditional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.google_ads
ad_url_custom_parametersTEXTAd url custom parametersThe list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, use url custom parameter operations.google_ads
ad_video_ad_bumper_companion_banner_assetTEXTAd video ad bumper companion banner assetThe Asset resource name of this image.google_ads
ad_video_ad_in_feed_description1TEXTAd video ad in feed description1First text line for the ad.google_ads
ad_video_ad_in_feed_description2TEXTAd video ad in feed description2Second text line for the ad.google_ads
ad_video_ad_in_feed_headlineTEXTAd video ad in feed headlineThe headline of the ad.google_ads
ad_video_ad_in_feed_thumbnailTEXTAd video ad in feed thumbnailVideo thumbnail image to use.google_ads
ad_video_ad_in_stream_action_button_labelTEXTAd video ad in stream action button labelLabel on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.google_ads
ad_video_ad_in_stream_action_headlineTEXTAd video ad in stream action headlineAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.google_ads
ad_video_ad_in_stream_companion_banner_assetTEXTAd video ad in stream companion banner assetThe Asset resource name of this image.google_ads
ad_video_ad_non_skippable_action_button_labelTEXTAd video ad non skippable action button labelLabel on the "Call To Action" button taking the user to the video ad's final URL.google_ads
ad_video_ad_non_skippable_action_headlineTEXTAd video ad non skippable action headlineAdditional text displayed with the "Call To Action" button to give context and encourage clicking on the button.google_ads
ad_video_ad_non_skippable_companion_banner_assetTEXTAd video ad non skippable companion banner assetThe Asset resource name of this image.google_ads
ad_video_ad_out_stream_descriptionTEXTAd video ad out stream descriptionThe description line.google_ads
ad_video_ad_out_stream_headlineTEXTAd video ad out stream headlineThe headline of the ad.google_ads
ad_video_ad_video_assetTEXTAd video ad video assetThe Asset resource name of this video.google_ads
ad_video_responsive_ad_breadcrumb1TEXTAd video responsive ad breadcrumb1First part of text that appears in the ad with the displayed URL.google_ads
ad_video_responsive_ad_breadcrumb2TEXTAd video responsive ad breadcrumb2Second part of text that appears in the ad with the displayed URL.google_ads
ad_video_responsive_ad_call_to_actionsTEXTAd video responsive ad call to actionsList of text assets used for the button, for example, the "Call To Action" button. Currently, only a single value for the button is supported.google_ads
ad_video_responsive_ad_companion_bannersTEXTAd video responsive ad companion bannersList of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.google_ads
ad_video_responsive_ad_companion_banners_assetTEXTAd video responsive ad companion banners assetThe Asset resource name of this image.google_ads
ad_video_responsive_ad_descriptionsTEXTAd video responsive ad descriptionsList of text assets used for the description. Currently, only a single value for the description is supported.google_ads
ad_video_responsive_ad_headlinesTEXTAd video responsive ad headlinesList of text assets used for the short headline, for example, the "Call To Action" banner. Currently, only a single value for the short headline is supported.google_ads
ad_video_responsive_ad_long_headlinesTEXTAd video responsive ad long headlinesList of text assets used for the long headline. Currently, only a single value for the long headline is supported.google_ads
ad_video_responsive_ad_videosTEXTAd video responsive ad videosList of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.google_ads
ad_video_responsive_ad_videos_assetTEXTAd video responsive ad videos assetThe Asset resource name of this video.google_ads
advertising_channel_sub_typeTEXTAdvertising channel sub typeOptional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.google_ads
advertising_channel_typeTEXTAdvertising channel typeThe primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.google_ads
age_range_typeTEXTAge range typeType of the age range.google_ads
age_range_view_resource_nameTEXTAge range view resource nameThe resource name of the age range view. Age range view resource names have the form: customers/{customer_id}/ageRangeViews/{ad_group_id}~{criterion_id}google_ads
aggregator_idNUMERICAggregator idAggregator ID of the product.google_ads
all_conversion_rateNUMERICAll conversion rateAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.google_ads
bing
all_conversion_valueNUMERICAll conversion valueThe value of all conversions.google_ads
all_conversionsNUMERICAll conversionsThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.google_ads
bing
all_conversions_by_conversion_dateNUMERICAll conversions by conversion dateThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads
all_conversions_from_click_to_callNUMERICAll conversions from click to callThe number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only.google_ads
all_conversions_from_directionsNUMERICAll conversions from directionsThe number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only.google_ads
all_conversions_from_interactions_rateNUMERICAll conversions from interactions rateAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.google_ads
all_conversions_from_interactions_value_per_interactionNUMERICAll conversions from interactions value per interactionThe value of all conversions from interactions divided by the total number of interactions.google_ads
all_conversions_from_menuNUMERICAll conversions from menuThe number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only.google_ads
all_conversions_from_orderNUMERICAll conversions from orderThe number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.google_ads
all_conversions_from_other_engagementNUMERICAll conversions from other engagementThe number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.google_ads
all_conversions_from_store_visitNUMERICAll conversions from store visitEstimated number of times people visited a store after clicking an ad. This metric applies to feed items only.google_ads
all_conversions_from_store_websiteNUMERICAll conversions from store websiteThe number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only.google_ads
all_conversions_valueNUMERICAll conversions valueThe value of all conversions.google_ads
all_conversions_value_by_conversion_dateNUMERICAll conversions value by conversion dateThe value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads
all_conversions_value_per_costNUMERICAll conversions value per costThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).google_ads
amountNUMERICAmountThe amount of the budget for the selected date range, in the local currency for the account.google_ads
stripe
amount_microsNUMERICAmount microsThe amount of the budget for the selected date range, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.google_ads
app_campaign_setting_app_idTEXTApp campaign setting app idA string that uniquely identifies a mobile application.google_ads
app_campaign_setting_app_storeTEXTApp campaign setting app storeThe application store that distributes this specific app.google_ads
app_campaign_setting_bidding_strategy_goal_typeTEXTApp campaign setting bidding strategy goal typeRepresents the goal which the bidding strategy of this app campaign should optimize towards.google_ads
app_payment_model_typeTEXTApp payment model typeType of the app payment model.google_ads
approval_statusTEXTApproval statusApproval status of the criterion.google_ads
asset_interaction_target_assetTEXTAsset interaction target assetThe asset resource name.google_ads
asset_interaction_target_interaction_on_this_assetBOOLEANAsset interaction target interaction on this assetOnly used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit.google_ads
auction_insight_domainTEXTAuction insight domainDomain (visible URL) of a participant in the Auction Insights report.google_ads
auction_insight_search_absolute_top_impression_percentageNUMERICAuction insight search absolute top impression percentageThis metric is part of the Auction Insights report, and tells how often the ads of another participant showed as the very first ad above the organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available.google_ads
auction_insight_search_impression_shareNUMERICAuction insight search impression shareThis metric is part of the Auction Insights report, and tells the percentage of impressions that another participant obtained, over the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available.google_ads
auction_insight_search_outranking_shareNUMERICAuction insight search outranking shareThis metric is part of the Auction Insights report, and tells the percentage of impressions that your ads outranked (showed above) another participant in the auction, compared to the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available.google_ads
auction_insight_search_overlap_rateNUMERICAuction insight search overlap rateThis metric is part of the Auction Insights report, and tells how often another participant's ad received an impression when your ad also received an impression. This metric is not publicly available.google_ads
auction_insight_search_position_above_rateNUMERICAuction insight search position above rateThis metric is part of the Auction Insights report, and tells how often another participant's ad was shown in a higher position than yours, when both of your ads were shown at the same page. This metric is not publicly available.google_ads
auction_insight_search_top_impression_percentageNUMERICAuction insight search top impression percentageThis metric is part of the Auction Insights report, and tells how often the ads of another participant showed above the organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available.google_ads
audience_audienceTEXTAudience audienceThe Audience resource name.google_ads
audience_descriptionTEXTAudience descriptionDescription of this audience.google_ads
audience_dimensionsTEXTAudience dimensionsPositive dimensions specifying the audience composition.google_ads
audience_dimensions_audience_segments_segments_custom_audience_custom_audienceTEXTAudience dimensions audience segments segments custom audience custom audienceThe custom audience resource.google_ads
audience_dimensions_audience_segments_segments_detailed_demographic_detailed_demographicTEXTAudience dimensions audience segments segments detailed demographic detailed demographicThe detailed demographic resource.google_ads
audience_dimensions_audience_segments_segments_life_event_life_eventTEXTAudience dimensions audience segments segments life event life eventThe life event resource.google_ads
audience_dimensions_audience_segments_segments_user_interest_user_interest_categoryTEXTAudience dimensions audience segments segments user interest user interest categoryThe user interest resource.google_ads
audience_dimensions_audience_segments_segments_user_list_user_listTEXTAudience dimensions audience segments segments user list user listThe user list resource.google_ads
audience_exclusion_dimensionTEXTAudience exclusion dimensionNegative dimension specifying the audience composition.google_ads
audience_exclusion_dimension_exclusions_user_list_user_listTEXTAudience exclusion dimension exclusions user list user listThe user list resource.google_ads
audience_idNUMERICAudience idID of the audience.google_ads
googleanalytics4
audience_nameTEXTAudience nameRequired. Name of the audience. It should be unique across all audiences. It must have a minimum length of 1 and maximum length of 255.google_ads
googleanalytics4
audience_resource_nameTEXTAudience resource nameThe resource name of the audience. Audience names have the form: customers/{customer_id}/audiences/{audience_id}google_ads
audience_setting_use_audience_groupedBOOLEANAudience setting use audience groupedIf true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.google_ads
audience_statusTEXTAudience statusStatus of this audience. Indicates whether the audience is enabled or removed.google_ads
auto_tagging_enabledBOOLEANAuto tagging enabledWhether auto-tagging is enabled for the customer.google_ads
availabilitiesTEXTAvailabilitiesAvailability information of the user interest.google_ads
average_costNUMERICAverage costThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.google_ads
average_cpcNUMERICAverage cpcThe total cost of all clicks divided by the total number of clicks received.google_ads
bing
average_cpeNUMERICAverage cpeThe average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.google_ads
average_cpmNUMERICAverage cpmAverage cost-per-thousand impressions (CPM).google_ads
bing
average_cpvNUMERICAverage cpvThe average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.google_ads
average_page_viewsNUMERICAverage page viewsAverage number of pages viewed per session.google_ads
average_pageviewsNUMERICAverage pageviewsAverage number of pages viewed per session.google_ads
average_time_on_siteNUMERICAverage time on siteTotal duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.google_ads
base_ad_groupTEXTBase ad groupFor draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.google_ads
base_ad_group_idTEXTBase ad group idFor draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.google_ads
base_campaignTEXTBase campaignThe resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.google_ads
base_campaign_idTEXTBase campaign idThe resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.google_ads
basic_user_list_actionsTEXTBasic user list actionsActions associated with this user list.google_ads
benchmark_average_max_cpcNUMERICBenchmark average max cpcAn indication of how other advertisers are bidding on similar products.google_ads
bid_modifierNUMERICBid modifierThe modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.google_ads
biddable_app_install_conversionsNUMERICBiddable app install conversionsNumber of app installs.google_ads
biddable_app_post_install_conversionsNUMERICBiddable app post install conversionsNumber of in-app actions.google_ads
bidding_strategyTEXTBidding strategyPortfolio bidding strategy used by campaign.google_ads
bidding_strategy_campaign_countNUMERICBidding strategy campaign countThe number of campaigns attached to this bidding strategy. This field is read-only.google_ads
bidding_strategy_currency_codeTEXTBidding strategy currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this currency can be set on creation and defaults to the manager customer's currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer's currency. In all cases the effective_currency_code field returns the currency used by the strategy.google_ads
bidding_strategy_effective_currency_codeTEXTBidding strategy effective currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only.google_ads
bidding_strategy_enhanced_cpcTEXTBidding strategy enhanced cpcA bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.google_ads
bidding_strategy_idTEXTBidding strategy idPortfolio bidding strategy used by campaign.google_ads
bidding_strategy_maximize_conversion_value_cpc_bid_ceiling_microsNUMERICBidding strategy maximize conversion value cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
bidding_strategy_maximize_conversion_value_cpc_bid_floor_microsNUMERICBidding strategy maximize conversion value cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
bidding_strategy_maximize_conversion_value_target_roasNUMERICBidding strategy maximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.google_ads
bidding_strategy_maximize_conversions_cpc_bid_ceiling_microsNUMERICBidding strategy maximize conversions cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
bidding_strategy_maximize_conversions_cpc_bid_floor_microsNUMERICBidding strategy maximize conversions cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
bidding_strategy_maximize_conversions_target_cpa_microsNUMERICBidding strategy maximize conversions target cpa microsThe target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.google_ads
bidding_strategy_nameTEXTBidding strategy nameThe name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).google_ads
bidding_strategy_non_removed_campaign_countNUMERICBidding strategy non removed campaign countThe number of non-removed campaigns attached to this bidding strategy. This field is read-only.google_ads
bidding_strategy_resource_nameTEXTBidding strategy resource nameThe resource name of the bidding strategy. Bidding strategy resource names have the form: customers/{customer_id}/biddingStrategies/{bidding_strategy_id}google_ads
bidding_strategy_sourceTEXTBidding strategy sourceThe type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.google_ads
bidding_strategy_statusTEXTBidding strategy statusThe status of the bidding strategy. This field is read-only.google_ads
bidding_strategy_system_statusTEXTBidding strategy system statusThe system status of the campaign's bidding strategy.google_ads
bidding_strategy_target_cpa_cpc_bid_ceiling_microsNUMERICBidding strategy target cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
bidding_strategy_target_cpa_cpc_bid_floor_microsNUMERICBidding strategy target cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
bidding_strategy_target_cpa_target_cpa_microsNUMERICBidding strategy target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads
bidding_strategy_target_impression_share_cpc_bid_ceiling_microsNUMERICBidding strategy target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads
bidding_strategy_target_impression_share_locationTEXTBidding strategy target impression share locationThe targeted location on the search results page.google_ads
bidding_strategy_target_impression_share_location_fraction_microsNUMERICBidding strategy target impression share location fraction microsThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.google_ads
bidding_strategy_target_roas_cpc_bid_ceiling_microsNUMERICBidding strategy target roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
bidding_strategy_target_roas_cpc_bid_floor_microsNUMERICBidding strategy target roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
bidding_strategy_target_roas_target_roasNUMERICBidding strategy target roas target roasRequired. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.google_ads
bidding_strategy_target_spend_cpc_bid_ceiling_microsNUMERICBidding strategy target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads
bidding_strategy_target_spend_target_spend_microsNUMERICBidding strategy target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads
bidding_strategy_typeTEXTBidding strategy typeThe type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.google_ads
bounce_rateNUMERICBounce ratePercentage of clicks where the user only visited a single page on your site. Imported from Google Analytics.google_ads
googleanalytics4
brandTEXTBrandBrand of the product.google_ads
budget_amountNUMERICBudget amountThe amount of the budget for the selected date range, in the local currency for the account.google_ads
budget_campaign_association_status_campaignTEXTBudget campaign association status campaignThe campaign resource name.google_ads
budget_campaign_association_status_statusTEXTBudget campaign association status statusBudget campaign association status.google_ads
budget_idTEXTBudget idThe budget of the campaign.google_ads
call_reporting_setting_call_conversion_actionTEXTCall reporting setting call conversion actionCustomer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.google_ads
call_reporting_setting_call_conversion_reporting_enabledBOOLEANCall reporting setting call conversion reporting enabledWhether to enable call conversion reporting.google_ads
call_reporting_setting_call_reporting_enabledBOOLEANCall reporting setting call reporting enabledEnable reporting of phone call events by redirecting them through Google System.google_ads
campaign_accessible_bidding_strategyTEXTCampaign accessible bidding strategyResource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.google_ads
campaign_ad_serving_optimization_statusTEXTCampaign ad serving optimization statusThe ad serving optimization status of the campaign.google_ads
campaign_app_campaign_setting_app_idTEXTCampaign app campaign setting app idA string that uniquely identifies a mobile application.google_ads
campaign_app_campaign_setting_app_storeTEXTCampaign app campaign setting app storeThe application store that distributes this specific app.google_ads
campaign_app_campaign_setting_bidding_strategy_goal_typeTEXTCampaign app campaign setting bidding strategy goal typeRepresents the goal which the bidding strategy of this app campaign should optimize towards.google_ads
campaign_audience_setting_use_audience_groupedBOOLEANCampaign audience setting use audience groupedIf true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.google_ads
campaign_audience_view_resource_nameTEXTCampaign audience view resource nameThe resource name of the campaign audience view. Campaign audience view resource names have the form: customers/{customer_id}/campaignAudienceViews/{campaign_id}~{criterion_id}google_ads
campaign_bidding_strategy_system_statusTEXTCampaign bidding strategy system statusThe system status of the campaign's bidding strategy.google_ads
campaign_budgetTEXTCampaign budgetThe budget of the campaign.google_ads
amazon_ads
tiktok
campaign_budget_delivery_methodTEXTCampaign budget delivery methodThe delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.google_ads
campaign_budget_idTEXTCampaign budget idThe ID of the campaign budget. A campaign budget is created using the CampaignBudgetService create operation and is assigned a budget ID. A budget ID can be shared across different campaigns; the system will then allocate the campaign budget among different campaigns to get optimum results.google_ads
dv360
campaign_budget_nameTEXTCampaign budget nameThe name of the campaign budget. When creating a campaign budget through CampaignBudgetService, every explicitly shared campaign budget must have a non-null, non-empty name. Campaign budgets that are not explicitly shared derive their name from the attached campaign's name. The length of this string must be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).google_ads
dv360
NUMERICCampaign budget recommended budget estimated change weekly clicksThe estimated change in weekly clicks if the recommended budget is applied. This field is read-only.google_ads
NUMERICCampaign budget recommended budget estimated change weekly cost microsThe estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only.google_ads
NUMERICCampaign budget recommended budget estimated change weekly interactionsThe estimated change in weekly interactions if the recommended budget is applied. This field is read-only.google_ads
NUMERICCampaign budget recommended budget estimated change weekly viewsThe estimated change in weekly views if the recommended budget is applied. This field is read-only.google_ads
campaign_budget_reference_countNUMERICCampaign budget reference countThe number of campaigns actively using the budget. This field is read-only.google_ads
campaign_budget_resource_nameTEXTCampaign budget resource nameThe resource name of the campaign budget. Campaign budget resource names have the form: customers/{customer_id}/campaignBudgets/{campaign_budget_id}google_ads
campaign_budget_statusTEXTCampaign budget statusThe status of this campaign budget. This field is read-only.google_ads
campaign_budget_typeTEXTCampaign budget typeThe type of the campaign budget.google_ads
amazon_ads
tiktok
campaign_campaign_groupTEXTCampaign campaign groupThe campaign group this campaign belongs to.google_ads
campaign_commission_commission_rate_microsNUMERICCampaign commission commission rate microsCommission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).google_ads
campaign_countNUMERICCampaign countThe number of campaigns attached to this bidding strategy. This field is read-only.google_ads
campaign_criterion_ad_schedule_day_of_weekTEXTCampaign criterion ad schedule day of weekDay of the week the schedule applies to. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
campaign_criterion_ad_schedule_end_hourNUMERICCampaign criterion ad schedule end hourEnding hour in 24 hour time; 24 signifies end of the day. This field must be between 0 and 24, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
campaign_criterion_ad_schedule_end_minuteTEXTCampaign criterion ad schedule end minuteMinutes after the end hour at which this schedule ends. The schedule is exclusive of the end minute. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
campaign_criterion_ad_schedule_start_hourNUMERICCampaign criterion ad schedule start hourStarting hour in 24 hour time. This field must be between 0 and 23, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
campaign_criterion_ad_schedule_start_minuteTEXTCampaign criterion ad schedule start minuteMinutes after the start hour at which this schedule starts. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
campaign_criterion_age_range_typeTEXTCampaign criterion age range typeType of the age range.google_ads
campaign_criterion_bid_modifierNUMERICCampaign criterion bid modifierThe modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type.google_ads
campaign_criterion_campaignTEXTCampaign criterion campaignThe campaign to which the criterion belongs.google_ads
campaign_criterion_carrier_carrier_constantTEXTCampaign criterion carrier carrier constantThe Carrier constant resource name.google_ads
campaign_criterion_combined_audience_combined_audienceTEXTCampaign criterion combined audience combined audienceThe CombinedAudience resource name.google_ads
campaign_criterion_content_label_typeTEXTCampaign criterion content label typeContent label type, required for CREATE operations.google_ads
campaign_criterion_custom_affinity_custom_affinityTEXTCampaign criterion custom affinity custom affinityThe CustomInterest resource name.google_ads
campaign_criterion_custom_audience_custom_audienceTEXTCampaign criterion custom audience custom audienceThe CustomAudience resource name.google_ads
campaign_criterion_device_typeTEXTCampaign criterion device typeType of the device.google_ads
campaign_criterion_display_nameTEXTCampaign criterion display nameThe display name of the criterion. This field is ignored for mutates.google_ads
campaign_criterion_gender_typeTEXTCampaign criterion gender typeType of the gender.google_ads
campaign_criterion_income_range_typeTEXTCampaign criterion income range typeType of the income range.google_ads
campaign_criterion_ip_block_ip_addressTEXTCampaign criterion ip block ip addressThe IP address of this IP block.google_ads
campaign_criterion_keyword_match_typeTEXTCampaign criterion keyword match typeThe match type of the keyword.google_ads
campaign_criterion_keyword_theme_free_form_keyword_themeTEXTCampaign criterion keyword theme free form keyword themeFree-form text to be matched to a Smart Campaign keyword theme constant on a best-effort basis.google_ads
campaign_criterion_keyword_theme_keyword_theme_constantTEXTCampaign criterion keyword theme keyword theme constantThe resource name of a Smart Campaign keyword theme constant. keywordThemeConstants/{keyword_theme_id}~{sub_keyword_theme_id}google_ads
campaign_criterion_language_language_constantTEXTCampaign criterion language language constantThe language constant resource name.google_ads
campaign_criterion_listing_scope_dimensionsTEXTCampaign criterion listing scope dimensionsScope of the campaign criterion.google_ads
campaign_criterion_listing_scope_dimensions_hotel_city_city_criterionTEXTCampaign criterion listing scope dimensions hotel city city criterionThe Geo Target Constant resource name.google_ads
campaign_criterion_listing_scope_dimensions_hotel_country_region_country_region_criterionTEXTCampaign criterion listing scope dimensions hotel country region country region criterionThe Geo Target Constant resource name.google_ads
campaign_criterion_listing_scope_dimensions_hotel_state_state_criterionTEXTCampaign criterion listing scope dimensions hotel state state criterionThe Geo Target Constant resource name.google_ads
campaign_criterion_location_geo_target_constantTEXTCampaign criterion location geo target constantThe geo target constant resource name.google_ads
campaign_criterion_location_groupTEXTCampaign criterion location groupLocation Groupgoogle_ads
campaign_criterion_location_group_feedTEXTCampaign criterion location group feedFeed specifying locations for targeting. This is required and must be set in CREATE operations.google_ads
campaign_criterion_location_group_geo_target_constantsTEXTCampaign criterion location group geo target constantsGeo target constant(s) restricting the scope of the geographic area within the feed. Currently only one geo target constant is allowed.google_ads
campaign_criterion_mobile_app_category_mobile_app_category_constantTEXTCampaign criterion mobile app category mobile app category constantThe mobile app category constant resource name.google_ads
campaign_criterion_mobile_application_app_idTEXTCampaign criterion mobile application app idA string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.google_ads
campaign_criterion_mobile_application_nameTEXTCampaign criterion mobile application nameName of this mobile application.google_ads
campaign_criterion_mobile_device_mobile_device_constantTEXTCampaign criterion mobile device mobile device constantThe mobile device constant resource name.google_ads
campaign_criterion_operating_system_version_operating_system_version_constantTEXTCampaign criterion operating system version operating system version constantThe operating system version constant resource name.google_ads
campaign_criterion_parental_status_typeTEXTCampaign criterion parental status typeType of the parental status.google_ads
campaign_criterion_placement_urlTEXTCampaign criterion placement urlURL of the placement. For example, "http://www.domain.com".google_ads
campaign_criterion_proximity_address_city_nameTEXTCampaign criterion proximity address city nameName of the city.google_ads
campaign_criterion_proximity_address_country_codeTEXTCampaign criterion proximity address country codeCountry code.google_ads
campaign_criterion_proximity_address_postal_codeTEXTCampaign criterion proximity address postal codePostal code.google_ads
campaign_criterion_proximity_address_province_codeTEXTCampaign criterion proximity address province codeProvince or state code.google_ads
campaign_criterion_proximity_address_province_nameTEXTCampaign criterion proximity address province nameProvince or state name.google_ads
campaign_criterion_proximity_address_street_addressTEXTCampaign criterion proximity address street addressStreet address line 1.google_ads
campaign_criterion_proximity_geo_point_latitude_in_micro_degreesNUMERICCampaign criterion proximity geo point latitude in micro degreesMicro degrees for the latitude.google_ads
campaign_criterion_proximity_geo_point_longitude_in_micro_degreesNUMERICCampaign criterion proximity geo point longitude in micro degreesMicro degrees for the longitude.google_ads
campaign_criterion_proximity_radiusNUMERICCampaign criterion proximity radiusThe radius of the proximity.google_ads
campaign_criterion_proximity_radius_unitsTEXTCampaign criterion proximity radius unitsThe unit of measurement of the radius. Default is KILOMETERS.google_ads
campaign_criterion_resource_nameTEXTCampaign criterion resource nameThe resource name of the campaign criterion. Campaign criterion resource names have the form: customers/{customer_id}/campaignCriteria/{campaign_id}~{criterion_id}google_ads
campaign_criterion_statusTEXTCampaign criterion statusThe status of the criterion.google_ads
campaign_criterion_topic_pathTEXTCampaign criterion topic pathThe category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category.google_ads
campaign_criterion_topic_topic_constantTEXTCampaign criterion topic topic constantThe Topic Constant resource name.google_ads
campaign_criterion_user_interest_user_interest_categoryTEXTCampaign criterion user interest user interest categoryThe UserInterest resource name.google_ads
campaign_criterion_user_list_user_listTEXTCampaign criterion user list user listThe User List resource name.google_ads
campaign_criterion_webpage_conditionsTEXTCampaign criterion webpage conditionsConditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
campaign_criterion_webpage_coverage_percentageNUMERICCampaign criterion webpage coverage percentageWebsite criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.google_ads
campaign_criterion_webpage_criterion_nameTEXTCampaign criterion webpage criterion nameThe name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
campaign_criterion_webpage_sample_sample_urlsTEXTCampaign criterion webpage sample sample urlsWebpage sample urlsgoogle_ads
campaign_criterion_youtube_channel_channel_idTEXTCampaign criterion youtube channel channel idThe YouTube uploader channel id or the channel code of a YouTube channel.google_ads
campaign_criterion_youtube_video_video_idTEXTCampaign criterion youtube video video idYouTube video id as it appears on the YouTube watch page.google_ads
campaign_dynamic_search_ads_setting_domain_nameTEXTCampaign dynamic search ads setting domain nameRequired. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com".google_ads
campaign_dynamic_search_ads_setting_feedsTEXTCampaign dynamic search ads setting feedsThe list of page feeds associated with the campaign.google_ads
campaign_dynamic_search_ads_setting_language_codeTEXTCampaign dynamic search ads setting language codeRequired. The language code specifying the language of the domain, for example, "en".google_ads
campaign_dynamic_search_ads_setting_use_supplied_urls_onlyBOOLEANCampaign dynamic search ads setting use supplied urls onlyWhether the campaign uses advertiser supplied URLs exclusively.google_ads
campaign_excluded_parent_asset_field_typesTEXTCampaign excluded parent asset field typesThe asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.google_ads
campaign_frequency_capsTEXTCampaign frequency capsA list that limits how often each user will see this campaign's ads.google_ads
campaign_geo_target_type_setting_negative_geo_target_typeTEXTCampaign geo target type setting negative geo target typeThe setting used for negative geotargeting in this particular campaign.google_ads
campaign_geo_target_type_setting_positive_geo_target_typeTEXTCampaign geo target type setting positive geo target typeThe setting used for positive geotargeting in this particular campaign.google_ads
campaign_groupTEXTCampaign groupThe campaign group this campaign belongs to.google_ads
campaign_hotel_setting_hotel_center_idNUMERICCampaign hotel setting hotel center idThe linked Hotel Center account.google_ads
campaign_labelsTEXTCampaign labelsThe resource names of labels attached to this campaign.google_ads
campaign_local_campaign_setting_location_source_typeTEXTCampaign local campaign setting location source typeThe location source type for this local campaign.google_ads
campaign_local_services_campaign_settings_category_bidsTEXTCampaign local services campaign settings category bidsCategorical level bids associated with MANUAL_CPA bidding strategy.google_ads
campaign_manual_cpaTEXTCampaign manual cpaStandard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns.google_ads
campaign_manual_cpc_enhanced_cpc_enabledBOOLEANCampaign manual cpc enhanced cpc enabledWhether bids are to be enhanced based on conversion optimizer data.google_ads
campaign_manual_cpmTEXTCampaign manual cpmStandard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.google_ads
campaign_manual_cpvTEXTCampaign manual cpvA bidding strategy that pays a configurable amount per video view.google_ads
campaign_maximize_conversions_target_cpa_microsNUMERICCampaign maximize conversions target cpa microsThe target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.google_ads
campaign_nameTEXTCampaign nameThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.google_ads
googleanalytics4
pinterest
salesforce
campaign_network_settings_target_content_networkBOOLEANCampaign network settings target content networkWhether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.google_ads
BOOLEANCampaign network settings target google searchWhether ads will be served with google.com search results.google_ads
campaign_network_settings_target_partner_search_networkBOOLEANCampaign network settings target partner search networkWhether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.google_ads
campaign_network_settings_target_search_networkBOOLEANCampaign network settings target search networkWhether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).google_ads
campaign_optimization_goal_setting_optimization_goal_typesTEXTCampaign optimization goal setting optimization goal typesThe list of optimization goal types.google_ads
campaign_optimization_scoreNUMERICCampaign optimization scoreOptimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.google_ads
campaign_payment_modeTEXTCampaign payment modePayment mode for the campaign.google_ads
campaign_percent_cpc_cpc_bid_ceiling_microsNUMERICCampaign percent cpc cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.google_ads
campaign_percent_cpc_enhanced_cpc_enabledBOOLEANCampaign percent cpc enhanced cpc enabledAdjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.google_ads
campaign_performance_max_upgrade_performance_max_campaignTEXTCampaign performance max upgrade performance max campaignIndicates which Performance Max campaign the campaign is upgraded to.google_ads
campaign_performance_max_upgrade_pre_upgrade_campaignTEXTCampaign performance max upgrade pre upgrade campaignIndicates legacy campaign upgraded to Performance Max.google_ads
campaign_performance_max_upgrade_statusTEXTCampaign performance max upgrade statusThe upgrade status of a campaign requested to be upgraded to Performance Max.google_ads
campaign_real_time_bidding_setting_opt_inBOOLEANCampaign real time bidding setting opt inWhether the campaign is opted in to real-time bidding.google_ads
campaign_resource_nameTEXTCampaign resource nameThe resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}google_ads
campaign_selective_optimization_conversion_actionsTEXTCampaign selective optimization conversion actionsThe selected set of conversion actions for optimizing this campaign.google_ads
campaign_shopping_setting_campaign_priorityNUMERICCampaign shopping setting campaign priorityPriority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.google_ads
campaign_shopping_setting_enable_localBOOLEANCampaign shopping setting enable localWhether to include local products.google_ads
campaign_shopping_setting_feed_labelTEXTCampaign shopping setting feed labelFeed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center.google_ads
campaign_shopping_setting_merchant_idNUMERICCampaign shopping setting merchant idID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.google_ads
campaign_shopping_setting_sales_countryTEXTCampaign shopping setting sales countrySales country of products to include in the campaign. Only one of feed_label or sales_country can be set. Field is immutable except for clearing. Once this field is cleared, you must use feed_label if you want to set the sales country.google_ads
campaign_shopping_setting_use_vehicle_inventoryBOOLEANCampaign shopping setting use vehicle inventoryWhether to target Vehicle Listing inventory.google_ads
campaign_statusTEXTCampaign statusThe status of the campaign. When a new campaign is added, the status defaults to ENABLED.google_ads
amazon_ads
pinterest
salesforce
campaign_target_cpa_cpc_bid_ceiling_microsNUMERICCampaign target cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
campaign_target_cpa_cpc_bid_floor_microsNUMERICCampaign target cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
campaign_target_cpa_target_cpa_microsNUMERICCampaign target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads
campaign_target_cpmTEXTCampaign target cpmA bidding strategy that automatically optimizes cost per thousand impressions.google_ads
campaign_target_impression_share_cpc_bid_ceiling_microsNUMERICCampaign target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads
campaign_target_impression_share_locationTEXTCampaign target impression share locationThe targeted location on the search results page.google_ads
campaign_target_impression_share_location_fraction_microsNUMERICCampaign target impression share location fraction microsThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.google_ads
campaign_target_roas_cpc_bid_ceiling_microsNUMERICCampaign target roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
campaign_target_roas_cpc_bid_floor_microsNUMERICCampaign target roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
campaign_target_roas_target_roasNUMERICCampaign target roas target roasRequired. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.google_ads
campaign_target_spend_cpc_bid_ceiling_microsNUMERICCampaign target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads
campaign_target_spend_target_spend_microsNUMERICCampaign target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads
campaign_targeting_setting_target_restrictionsTEXTCampaign targeting setting target restrictionsThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.google_ads
campaign_tracking_setting_tracking_urlTEXTCampaign tracking setting tracking urlThe url used for dynamic tracking.google_ads
campaign_trial_typeTEXTCampaign trial typeThe type of campaign: normal, draft, or experiment.google_ads
campaign_url_expansion_opt_outBOOLEANCampaign url expansion opt outRepresents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.google_ads
campaign_vanity_pharma_vanity_pharma_display_url_modeTEXTCampaign vanity pharma vanity pharma display url modeThe display mode for vanity pharma URLs.google_ads
campaign_vanity_pharma_vanity_pharma_textTEXTCampaign vanity pharma vanity pharma textThe text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.google_ads
campaign_video_brand_safety_suitabilityTEXTCampaign video brand safety suitability3-Tier Brand Safety setting for the campaign.google_ads
carrier_carrier_constantTEXTCarrier carrier constantThe Carrier constant resource name.google_ads
category_l1TEXTCategory l1Bidding category (level 1) of the product.google_ads
category_l2TEXTCategory l2Bidding category (level 2) of the product.google_ads
category_l3TEXTCategory l3Bidding category (level 3) of the product.google_ads
category_l4TEXTCategory l4Bidding category (level 4) of the product.google_ads
category_l5TEXTCategory l5Bidding category (level 5) of the product.google_ads
channelTEXTChannelChannel of the product.google_ads
adalyser
appsflyer
channel_exclusivityTEXTChannel exclusivityChannel exclusivity of the product.google_ads
click_typeTEXTClick typeClick type.google_ads
closing_reasonTEXTClosing reasonIndicating the reason why this user list membership status is closed. It is only populated on lists that were automatically closed due to inactivity, and will be cleared once the list membership status becomes open.google_ads
combined_audience_combined_audienceTEXTCombined audience combined audienceThe CombinedAudience resource name.google_ads
commission_commission_rate_microsNUMERICCommission commission rate microsCommission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).google_ads
content_bid_criterion_type_groupTEXTContent bid criterion type groupAllows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.google_ads
content_budget_lost_impression_shareNUMERICContent budget lost impression shareThe estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
content_impression_shareNUMERICContent impression shareThe impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads
content_label_typeTEXTContent label typeContent label type, required for CREATE operations.google_ads
content_rank_lost_impression_shareNUMERICContent rank lost impression shareThe estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
conversion_actionTEXTConversion actionResource name of the conversion action.google_ads
conversion_action_categoryTEXTConversion action categoryConversion action category.google_ads
conversion_action_nameTEXTConversion action nameConversion action name.google_ads
conversion_adjustmentBOOLEANConversion adjustmentThis segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.google_ads
conversion_adjustment_lag_bucketTEXTConversion adjustment lag bucketAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.google_ads
conversion_attribution_event_typeTEXTConversion attribution event typeConversion attribution event type.google_ads
conversion_category_nameTEXTConversion category nameConversion action category.google_ads
conversion_lag_bucketTEXTConversion lag bucketAn enum value representing the number of days between the impression and the conversion.google_ads
conversion_last_conversion_dateDATEConversion last conversion dateThe date of the most recent conversion for this conversion action. The date is in the customer's time zone.google_ads
conversion_last_received_request_date_timeDATEConversion last received request date timeThe last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (for example, because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone.google_ads
conversion_or_adjustment_lag_bucketTEXTConversion or adjustment lag bucketAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.google_ads
conversion_rateNUMERICConversion rateConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
apple_search_ads
appnexus
bing
outbrain
snapchat
tiktok
conversion_tracker_idTEXTConversion tracker idResource name of the conversion action.google_ads
conversion_tracking_setting_accepted_customer_data_termsBOOLEANConversion tracking setting accepted customer data termsWhether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709.google_ads
conversion_tracking_setting_conversion_tracking_idNUMERICConversion tracking setting conversion tracking idThe conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only.google_ads
conversion_tracking_setting_conversion_tracking_statusTEXTConversion tracking setting conversion tracking statusConversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request.google_ads
conversion_tracking_setting_cross_account_conversion_tracking_idNUMERICConversion tracking setting cross account conversion tracking idThe conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.google_ads
conversion_tracking_setting_enhanced_conversions_for_leads_enabledBOOLEANConversion tracking setting enhanced conversions for leads enabledWhether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only.google_ads
conversion_tracking_setting_google_ads_conversion_customerTEXTConversion tracking setting google ads conversion customerThe resource name of the customer where conversions are created and managed. This field is read-only.google_ads
conversion_type_nameTEXTConversion type nameConversion action name.google_ads
conversion_valueNUMERICConversion valueThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
rtbhouse
conversion_value_rule_primary_dimensionTEXTConversion value rule primary dimensionPrimary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied.google_ads
conversionsNUMERICConversionsThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
adroll
bing
cm360
dv360
googleanalytics4
klaviyo
linkedin
outbrain
tiktok
conversions_by_conversion_dateNUMERICConversions by conversion dateThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads
conversions_from_interactions_rateNUMERICConversions from interactions rateConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
conversions_from_interactions_value_per_interactionNUMERICConversions from interactions value per interactionThe value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
conversions_valueNUMERICConversions valueThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
taboola
conversions_value_by_conversion_dateNUMERICConversions value by conversion dateThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads
conversions_value_per_costNUMERICConversions value per costThe value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
costNUMERICCostThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.google_ads
adform
amazon_ads
rtbhouse
cost_microsNUMERICCost microsThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.google_ads
cost_per_all_conversionNUMERICCost per all conversionThe cost of ad interactions divided by all conversions.google_ads
cost_per_all_conversionsNUMERICCost per all conversionsThe cost of ad interactions divided by all conversions.google_ads
cost_per_conversionNUMERICCost per conversionThe cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
bing
googleanalytics4
tiktok
cost_per_current_model_attributed_conversionNUMERICCost per current model attributed conversionThe cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
country_criteria_idTEXTCountry criteria idResource name of the geo target constant for the country of sale of the product.google_ads
country_criterion_idNUMERICCountry criterion idCriterion Id for the country.google_ads
cpc_bidNUMERICCpc bidThe maximum CPC (cost-per-click) bid.google_ads
cpc_bid_microsNUMERICCpc bid microsThe maximum CPC (cost-per-click) bid.google_ads
cpc_bid_sourceTEXTCpc bid sourceSource of the effective CPC bid.google_ads
cpm_bidNUMERICCpm bidThe maximum CPM (cost-per-thousand viewable impressions) bid.google_ads
cpm_bid_microsNUMERICCpm bid microsThe maximum CPM (cost-per-thousand viewable impressions) bid.google_ads
cpm_bid_sourceTEXTCpm bid sourceSource of the effective CPM bid.google_ads
cpv_bidNUMERICCpv bidThe CPV (cost-per-view) bid.google_ads
cpv_bid_microsNUMERICCpv bid microsThe CPV (cost-per-view) bid.google_ads
creative_quality_scoreTEXTCreative quality scoreThe performance of the ad compared to other advertisers.google_ads
criteriaTEXTCriteriaType of the age range.google_ads
criteria_typeTEXTCriteria typeThe type of the criterion.google_ads
criterion_idNUMERICCriterion idThe ID of the criterion. This field is ignored for mutates.google_ads
crm_based_user_list_app_idTEXTCrm based user list app idA string that uniquely identifies a mobile application from which the data was collected. For iOS, the ID string is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, the ID string is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). Required when creating CrmBasedUserList for uploading mobile advertising IDs.google_ads
crm_based_user_list_data_source_typeTEXTCrm based user list data source typeData source of the list. Default value is FIRST_PARTY. Only customers on the allow-list can create third-party sourced CRM lists.google_ads
crm_based_user_list_upload_key_typeTEXTCrm based user list upload key typeMatching key type of the list. Mixed data types are not allowed on the same list. This field is required for an ADD operation.google_ads
cross_device_conversionsNUMERICCross device conversionsConversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.google_ads
currency_codeTEXTCurrency codeThe currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.google_ads
bing
daisycon
current_model_attributed_conversion_valueNUMERICCurrent model attributed conversion valueThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
current_model_attributed_conversionsNUMERICCurrent model attributed conversionsShows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
current_model_attributed_conversions_from_interactions_rateNUMERICCurrent model attributed conversions from interactions rateCurrent model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
current_model_attributed_conversions_from_interactions_value_per_interactionNUMERICCurrent model attributed conversions from interactions value per interactionThe value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
current_model_attributed_conversions_valueNUMERICCurrent model attributed conversions valueThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
current_model_attributed_conversions_value_per_costNUMERICCurrent model attributed conversions value per costThe value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
custom_affinity_custom_affinityTEXTCustom affinity custom affinityThe CustomInterest resource name.google_ads
custom_attribute0TEXTCustom attribute0Custom attribute 0 of the product.google_ads
custom_attribute1TEXTCustom attribute1Custom attribute 1 of the product.google_ads
custom_attribute2TEXTCustom attribute2Custom attribute 2 of the product.google_ads
custom_attribute3TEXTCustom attribute3Custom attribute 3 of the product.google_ads
custom_attribute4TEXTCustom attribute4Custom attribute 4 of the product.google_ads
custom_audience_custom_audienceTEXTCustom audience custom audienceThe CustomAudience resource name.google_ads
custom_intent_custom_intentTEXTCustom intent custom intentThe CustomInterest resource name.google_ads
customer_auto_tagging_enabledBOOLEANCustomer auto tagging enabledWhether auto-tagging is enabled for the customer.google_ads
customer_call_reporting_setting_call_conversion_actionTEXTCustomer call reporting setting call conversion actionCustomer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.google_ads
customer_call_reporting_setting_call_conversion_reporting_enabledBOOLEANCustomer call reporting setting call conversion reporting enabledWhether to enable call conversion reporting.google_ads
customer_call_reporting_setting_call_reporting_enabledBOOLEANCustomer call reporting setting call reporting enabledEnable reporting of phone call events by redirecting them through Google System.google_ads
customer_conversion_tracking_setting_accepted_customer_data_termsBOOLEANCustomer conversion tracking setting accepted customer data termsWhether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709.google_ads
customer_conversion_tracking_setting_conversion_tracking_idNUMERICCustomer conversion tracking setting conversion tracking idThe conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only.google_ads
customer_conversion_tracking_setting_conversion_tracking_statusTEXTCustomer conversion tracking setting conversion tracking statusConversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request.google_ads
customer_conversion_tracking_setting_cross_account_conversion_tracking_idNUMERICCustomer conversion tracking setting cross account conversion tracking idThe conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.google_ads
customer_conversion_tracking_setting_enhanced_conversions_for_leads_enabledBOOLEANCustomer conversion tracking setting enhanced conversions for leads enabledWhether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only.google_ads
customer_conversion_tracking_setting_google_ads_conversion_customerTEXTCustomer conversion tracking setting google ads conversion customerThe resource name of the customer where conversions are created and managed. This field is read-only.google_ads
customer_descriptive_nameTEXTCustomer descriptive nameOptional, non-unique descriptive name of the customer.google_ads
customer_final_url_suffixTEXTCustomer final url suffixThe URL template for appending params to the final URLgoogle_ads
customer_has_partners_badgeBOOLEANCustomer has partners badgeWhether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.google_ads
customer_managerBOOLEANCustomer managerWhether the customer is a manager.google_ads
customer_optimization_scoreNUMERICCustomer optimization scoreOptimization score of the customer. Optimization score is an estimate of how well a customer's campaigns are set to perform. It ranges from 0% (0.0) to 100% (1.0). This field is null for all manager customers, and for unscored non-manager customers. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.google_ads
customer_optimization_score_weightNUMERICCustomer optimization score weightOptimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.google_ads
customer_pay_per_conversion_eligibility_failure_reasonsTEXTCustomer pay per conversion eligibility failure reasonsReasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.google_ads
customer_remarketing_setting_google_global_site_tagTEXTCustomer remarketing setting google global site tagThe Google tag.google_ads
customer_resource_nameTEXTCustomer resource nameThe resource name of the customer. Customer resource names have the form: customers/{customer_id}google_ads
customer_statusTEXTCustomer statusThe status of the customer.google_ads
customer_test_accountBOOLEANCustomer test accountWhether the customer is a test account.google_ads
customer_tracking_url_templateTEXTCustomer tracking url templateThe URL template for constructing a tracking URL out of parameters.google_ads
day_of_weekTEXTDay of weekDay of the week, for example, MONDAY.google_ads
googleanalytics4
delivery_methodTEXTDelivery methodThe delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.google_ads
descriptionTEXTDescriptionDescription of this user list.google_ads
stripe
descriptive_nameTEXTDescriptive nameOptional, non-unique descriptive name of the customer.google_ads
deviceTEXTDeviceDevice to which metrics apply.google_ads
bing
criteo
googleanalytics4
rtbhouse
searchconsole
device_typeTEXTDevice typeType of the device.google_ads
adform
dimensionsTEXTDimensionsPositive dimensions specifying the audience composition.google_ads
dimensions_audience_segments_segments_custom_audience_custom_audienceTEXTDimensions audience segments segments custom audience custom audienceThe custom audience resource.google_ads
dimensions_audience_segments_segments_detailed_demographic_detailed_demographicTEXTDimensions audience segments segments detailed demographic detailed demographicThe detailed demographic resource.google_ads
dimensions_audience_segments_segments_life_event_life_eventTEXTDimensions audience segments segments life event life eventThe life event resource.google_ads
dimensions_audience_segments_segments_user_interest_user_interest_categoryTEXTDimensions audience segments segments user interest user interest categoryThe user interest resource.google_ads
dimensions_audience_segments_segments_user_list_user_listTEXTDimensions audience segments segments user list user listThe user list resource.google_ads
disapproval_reasonsTEXTDisapproval reasonsList of disapproval reasons of the criterion. The different reasons for disapproving a criterion can be found here: https://support.google.com/adspolicy/answer/6008942 This field is read-only.google_ads
display_custom_bid_dimensionTEXTDisplay custom bid dimensionAllows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.google_ads
display_nameTEXTDisplay nameThe display name of the criterion. This field is ignored for mutates.google_ads
dynamic_search_ads_setting_domain_nameTEXTDynamic search ads setting domain nameRequired. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com".google_ads
dynamic_search_ads_setting_feedsTEXTDynamic search ads setting feedsThe list of page feeds associated with the campaign.google_ads
dynamic_search_ads_setting_language_codeTEXTDynamic search ads setting language codeRequired. The language code specifying the language of the domain, for example, "en".google_ads
dynamic_search_ads_setting_use_supplied_urls_onlyBOOLEANDynamic search ads setting use supplied urls onlyWhether the campaign uses advertiser supplied URLs exclusively.google_ads
effective_cpc_bid_microsNUMERICEffective cpc bid microsValue will be same as that of the CPC (cost-per-click) bid value when the bidding strategy is one of manual cpc, enhanced cpc, page one promoted or target outrank share, otherwise the value will be null.google_ads
effective_cpc_bid_sourceTEXTEffective cpc bid sourceSource of the effective CPC bid.google_ads
effective_cpm_bid_microsNUMERICEffective cpm bid microsThe effective CPM (cost-per-thousand viewable impressions) bid.google_ads
effective_cpm_bid_sourceTEXTEffective cpm bid sourceSource of the effective CPM bid.google_ads
effective_cpv_bid_microsNUMERICEffective cpv bid microsThe effective CPV (cost-per-view) bid.google_ads
effective_cpv_bid_sourceTEXTEffective cpv bid sourceSource of the effective CPV bid.google_ads
effective_currency_codeTEXTEffective currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only.google_ads
effective_percent_cpc_bid_microsNUMERICEffective percent cpc bid microsThe effective Percent CPC bid amount.google_ads
effective_percent_cpc_bid_sourceTEXTEffective percent cpc bid sourceSource of the effective Percent CPC bid.google_ads
effective_target_cpa_microsNUMERICEffective target cpa microsThe effective target CPA (cost-per-acquisition). This field is read-only.google_ads
effective_target_cpa_sourceTEXTEffective target cpa sourceSource of the effective target CPA. This field is read-only.google_ads
effective_target_roasNUMERICEffective target roasThe effective target ROAS (return-on-ad-spend). This field is read-only.google_ads
effective_target_roas_sourceTEXTEffective target roas sourceSource of the effective target ROAS. This field is read-only.google_ads
eligible_for_displayBOOLEANEligible for displayIndicates this user list is eligible for Google Display Network. This field is read-only.google_ads
BOOLEANEligible for searchIndicates if this user list is eligible for Google Search Network.google_ads
end_dateDATEEnd dateThe last day of the campaign in serving customer's timezone in YYYY-MM-DD format.google_ads
instagram
engagement_rateNUMERICEngagement rateHow often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.google_ads
googleanalytics4
linkedin
engagementsNUMERICEngagementsThe number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.google_ads
adform
cm360
linkedin
pinterest
twitter
enhanced_cpcTEXTEnhanced cpcA bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.google_ads
estimated_add_clicks_at_first_position_cpcNUMERICEstimated add clicks at first position cpcEstimate of how many clicks per week you might get by changing your keyword bid to the value in first_position_cpc_micros.google_ads
estimated_add_cost_at_first_position_cpcNUMERICEstimated add cost at first position cpcEstimate of how your cost per week might change when changing your keyword bid to the value in first_position_cpc_micros.google_ads
excluded_parent_asset_field_typesTEXTExcluded parent asset field typesThe asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.google_ads
exclusion_dimensionTEXTExclusion dimensionNegative dimension specifying the audience composition.google_ads
exclusion_dimension_exclusions_user_list_user_listTEXTExclusion dimension exclusions user list user listThe user list resource.google_ads
experiment_typeTEXTExperiment typeThe type of campaign: normal, draft, or experiment.google_ads
explicitly_sharedBOOLEANExplicitly sharedSpecifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared.google_ads
explorer_auto_optimizer_setting_opt_inBOOLEANExplorer auto optimizer setting opt inIndicates whether the optimizer is turned on.google_ads
external_conversion_sourceTEXTExternal conversion sourceExternal conversion source.google_ads
external_customer_idNUMERICExternal customer idThe ID of the customer.google_ads
final_mobile_urlsTEXTFinal mobile urlsThe list of possible final mobile URLs after all cross-domain redirects.google_ads
final_urlTEXTFinal urlThe advertiser-specified final URL.google_ads
bing
final_url_suffixTEXTFinal url suffixSuffix used to append query parameters to landing pages that are served with parallel tracking.google_ads
bing
final_urlsTEXTFinal urlsThe list of possible final URLs after all cross-domain redirects for the ad.google_ads
first_page_cpcNUMERICFirst page cpcThe estimate of the CPC bid required for ad to be shown on first page of search results.google_ads
first_position_cpcNUMERICFirst position cpcThe estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results.google_ads
frequency_capsTEXTFrequency capsA list that limits how often each user will see this campaign's ads.google_ads
gender_typeTEXTGender typeType of the gender.google_ads
gender_view_resource_nameTEXTGender view resource nameThe resource name of the gender view. Gender view resource names have the form: customers/{customer_id}/genderViews/{ad_group_id}~{criterion_id}google_ads
geo_target_airportTEXTGeo target airportResource name of the geo target constant that represents an airport.google_ads
geo_target_cantonTEXTGeo target cantonResource name of the geo target constant that represents a canton.google_ads
geo_target_cityTEXTGeo target cityResource name of the geo target constant that represents a city.google_ads
geo_target_countryTEXTGeo target countryResource name of the geo target constant that represents a country.google_ads
geo_target_countyTEXTGeo target countyResource name of the geo target constant that represents a county.google_ads
geo_target_districtTEXTGeo target districtResource name of the geo target constant that represents a district.google_ads
geo_target_metroTEXTGeo target metroResource name of the geo target constant that represents a metro.google_ads
geo_target_most_specific_locationTEXTGeo target most specific locationResource name of the geo target constant that represents the most specific location.google_ads
geo_target_postal_codeTEXTGeo target postal codeResource name of the geo target constant that represents a postal code.google_ads
geo_target_provinceTEXTGeo target provinceResource name of the geo target constant that represents a province.google_ads
geo_target_regionTEXTGeo target regionResource name of the geo target constant that represents a region.google_ads
geo_target_stateTEXTGeo target stateResource name of the geo target constant that represents a state.google_ads
geo_target_type_setting_negative_geo_target_typeTEXTGeo target type setting negative geo target typeThe setting used for negative geotargeting in this particular campaign.google_ads
geo_target_type_setting_positive_geo_target_typeTEXTGeo target type setting positive geo target typeThe setting used for positive geotargeting in this particular campaign.google_ads
geographic_view_country_criterion_idNUMERICGeographic view country criterion idCriterion Id for the country.google_ads
geographic_view_location_typeTEXTGeographic view location typeType of the geo targeting of the campaign.google_ads
geographic_view_resource_nameTEXTGeographic view resource nameThe resource name of the geographic view. Geographic view resource names have the form: customers/{customer_id}/geographicViews/{country_criterion_id}~{location_type}google_ads
gmail_forwardsNUMERICGmail forwardsThe number of times the ad was forwarded to someone else as a message.google_ads
gmail_savesNUMERICGmail savesThe number of times someone has saved your Gmail ad to their inbox as a message.google_ads
gmail_secondary_clicksNUMERICGmail secondary clicksThe number of clicks to the landing page on the expanded state of Gmail ads.google_ads
has_partners_badgeBOOLEANHas partners badgeWhether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.google_ads
BOOLEANHas recommended budgetIndicates whether there is a recommended budget for this campaign budget. This field is read-only.google_ads
historical_creative_quality_scoreTEXTHistorical creative quality scoreThe creative historical quality score.google_ads
historical_landing_page_quality_scoreTEXTHistorical landing page quality scoreThe quality of historical landing page experience.google_ads
historical_quality_scoreNUMERICHistorical quality scoreThe historical quality score.google_ads
historical_search_predicted_ctrTEXTHistorical search predicted ctrThe historical search predicted click through rate (CTR).google_ads
hotel_average_lead_value_microsNUMERICHotel average lead value microsAverage lead value based on clicks.google_ads
hotel_booking_window_daysNUMERICHotel booking window daysHotel booking window in days.google_ads
hotel_center_idNUMERICHotel center idHotel center ID.google_ads
hotel_check_in_dateDATEHotel check in dateHotel check-in date. Formatted as yyyy-MM-dd.google_ads
hotel_check_in_day_of_weekTEXTHotel check in day of weekHotel check-in day of week.google_ads
hotel_cityTEXTHotel cityHotel city.google_ads
hotel_classNUMERICHotel classHotel class.google_ads
hotel_countryTEXTHotel countryHotel country.google_ads
hotel_date_selection_typeTEXTHotel date selection typeHotel date selection type.google_ads
hotel_eligible_impressionsNUMERICHotel eligible impressionsThe number of impressions that hotel partners could have had given their feed performance.google_ads
hotel_length_of_stayNUMERICHotel length of stayHotel length of stay.google_ads
hotel_price_bucketTEXTHotel price bucketHotel price bucket.google_ads
hotel_price_difference_percentageNUMERICHotel price difference percentageThe average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser.google_ads
hotel_rate_rule_idTEXTHotel rate rule idHotel rate rule ID.google_ads
hotel_rate_typeTEXTHotel rate typeHotel rate type.google_ads
hotel_setting_hotel_center_idNUMERICHotel setting hotel center idThe linked Hotel Center account.google_ads
hotel_stateTEXTHotel stateHotel state.google_ads
hour_of_dayNUMERICHour of dayHour of day as a number between 0 and 23, inclusive.google_ads
idTEXTIdThe ID of the campaign.google_ads
facebook_leads
klaviyo
income_range_typeTEXTIncome range typeType of the income range.google_ads
integration_codeTEXTIntegration codeAn ID from external system. It is used by user list sellers to correlate IDs on their systems.google_ads
interaction_event_typesTEXTInteraction event typesThe types of payable and free interactions.google_ads
interaction_on_this_extensionBOOLEANInteraction on this extensionOnly used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.google_ads
interaction_rateNUMERICInteraction rateHow often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.google_ads
interaction_typesTEXTInteraction typesThe types of payable and free interactions.google_ads
interactionsNUMERICInteractionsThe number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.google_ads
invalid_click_rateNUMERICInvalid click rateThe percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.google_ads
invalid_clicksNUMERICInvalid clicksNumber of clicks Google considers illegitimate and doesn't charge you for.google_ads
cm360
ip_block_ip_addressTEXTIp block ip addressThe IP address of this IP block.google_ads
is_budget_explicitly_sharedBOOLEANIs budget explicitly sharedSpecifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared.google_ads
is_negativeBOOLEANIs negativeWhether to target (false) or exclude (true) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it.google_ads
is_restrictTEXTIs restrictThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.google_ads
keyword_ad_group_criterionTEXTKeyword ad group criterionThe AdGroupCriterion resource name.google_ads
keyword_criterion_idTEXTKeyword Criterion IDThe Criterion ID for a keywordgoogle_ads
keyword_info_match_typeTEXTKeyword info match typeThe match type of the keyword.google_ads
keyword_info_textTEXTKeyword info textThe text of the keyword (at most 80 characters and 10 words).google_ads
keyword_match_typeTEXTKeyword match typeThe match type of the keyword.google_ads
keyword_textTEXTKeyword textThe text of the keyword (at most 80 characters and 10 words).google_ads
keyword_theme_free_form_keyword_themeTEXTKeyword theme free form keyword themeFree-form text to be matched to a Smart Campaign keyword theme constant on a best-effort basis.google_ads
keyword_theme_keyword_theme_constantTEXTKeyword theme keyword theme constantThe resource name of a Smart Campaign keyword theme constant. keywordThemeConstants/{keyword_theme_id}~{sub_keyword_theme_id}google_ads
keyword_view_resource_nameTEXTKeyword view resource nameThe resource name of the keyword view. Keyword view resource names have the form: customers/{customer_id}/keywordViews/{ad_group_id}~{criterion_id}google_ads
label_idNUMERICLabel idID of the label. Read only.google_ads
label_nameTEXTLabel nameThe name of the label. This field is required and should not be empty when creating a new label. The length of this string should be between 1 and 80, inclusive.google_ads
label_resource_nameTEXTLabel resource nameName of the resource. Label resource names have the form: customers/{customer_id}/labels/{label_id}google_ads
label_statusTEXTLabel statusStatus of the label. Read only.google_ads
label_text_label_background_colorTEXTLabel text label background colorBackground color of the label in RGB format. This string must match the regular expression '^\#([a-fA-F0-9]{6}|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts.google_ads
label_text_label_descriptionTEXTLabel text label descriptionA short description of the label. The length must be no more than 200 characters.google_ads
labelsTEXTLabelsThe resource names of labels attached to this campaign.google_ads
landing_page_view_resource_nameTEXTLanding page view resource nameThe resource name of the landing page view. Landing page view resource names have the form: customers/{customer_id}/landingPageViews/{unexpanded_final_url_fingerprint}google_ads
language_criteria_idTEXTLanguage criteria idResource name of the language constant for the language of the product.google_ads
language_language_constantTEXTLanguage language constantThe language constant resource name.google_ads
launched_to_allBOOLEANLaunched to allTrue if the user interest is launched to all channels and locales.google_ads
listing_group_case_value_hotel_city_city_criterionTEXTListing group case value hotel city city criterionThe Geo Target Constant resource name.google_ads
listing_group_case_value_hotel_class_valueNUMERICListing group case value hotel class valueLong value of the hotel class.google_ads
listing_group_case_value_hotel_country_region_country_region_criterionTEXTListing group case value hotel country region country region criterionThe Geo Target Constant resource name.google_ads
listing_group_case_value_hotel_id_valueTEXTListing group case value hotel id valueString value of the hotel ID.google_ads
listing_group_case_value_hotel_state_state_criterionTEXTListing group case value hotel state state criterionThe Geo Target Constant resource name.google_ads
listing_group_case_value_product_bidding_category_country_codeTEXTListing group case value product bidding category country codeTwo-letter upper-case country code of the product bidding category. It must match the campaign.shopping_setting.sales_country field.google_ads
listing_group_case_value_product_bidding_category_idNUMERICListing group case value product bidding category idID of the product bidding category. This ID is equivalent to the google_product_category ID as described in this article: https://support.google.com/merchants/answer/6324436google_ads
listing_group_case_value_product_bidding_category_levelTEXTListing group case value product bidding category levelLevel of the product bidding category.google_ads
listing_group_case_value_product_brand_valueTEXTListing group case value product brand valueString value of the product brand.google_ads
listing_group_case_value_product_channel_channelTEXTListing group case value product channel channelValue of the locality.google_ads
listing_group_case_value_product_channel_exclusivity_channel_exclusivityTEXTListing group case value product channel exclusivity channel exclusivityValue of the availability.google_ads
listing_group_case_value_product_condition_conditionTEXTListing group case value product condition conditionValue of the condition.google_ads
listing_group_case_value_product_custom_attribute_indexTEXTListing group case value product custom attribute indexIndicates the index of the custom attribute.google_ads
listing_group_case_value_product_custom_attribute_valueTEXTListing group case value product custom attribute valueString value of the product custom attribute.google_ads
listing_group_case_value_product_item_id_valueTEXTListing group case value product item id valueValue of the id.google_ads
listing_group_case_value_product_type_levelTEXTListing group case value product type levelLevel of the type.google_ads
listing_group_case_value_product_type_valueTEXTListing group case value product type valueValue of the type.google_ads
listing_group_parent_ad_group_criterionTEXTListing group parent ad group criterionResource name of ad group criterion which is the parent listing group subdivision. Null for the root group.google_ads
listing_group_typeTEXTListing group typeType of the listing group.google_ads
listing_scope_dimensionsTEXTListing scope dimensionsScope of the campaign criterion.google_ads
listing_scope_dimensions_hotel_city_city_criterionTEXTListing scope dimensions hotel city city criterionThe Geo Target Constant resource name.google_ads
listing_scope_dimensions_hotel_country_region_country_region_criterionTEXTListing scope dimensions hotel country region country region criterionThe Geo Target Constant resource name.google_ads
listing_scope_dimensions_hotel_state_state_criterionTEXTListing scope dimensions hotel state state criterionThe Geo Target Constant resource name.google_ads
local_campaign_setting_location_source_typeTEXTLocal campaign setting location source typeThe location source type for this local campaign.google_ads
local_services_campaign_settings_category_bidsTEXTLocal services campaign settings category bidsCategorical level bids associated with MANUAL_CPA bidding strategy.google_ads
location_geo_target_constantTEXTLocation geo target constantThe geo target constant resource name.google_ads
location_groupTEXTLocation groupLocation Groupgoogle_ads
location_group_feedTEXTLocation group feedFeed specifying locations for targeting. This is required and must be set in CREATE operations.google_ads
location_group_geo_target_constantsTEXTLocation group geo target constantsGeo target constant(s) restricting the scope of the geographic area within the feed. Currently only one geo target constant is allowed.google_ads
location_typeTEXTLocation typeType of the geo targeting of the campaign.google_ads
logical_user_list_rulesTEXTLogical user list rulesLogical list rules that define this user list. The rules are defined as a logical operator (ALL/ANY/NONE) and a list of user lists. All the rules are ANDed when they are evaluated. Required for creating a logical user list.google_ads
managerBOOLEANManagerWhether the customer is a manager.google_ads
manual_cpaTEXTManual cpaStandard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns.google_ads
manual_cpc_enhanced_cpc_enabledBOOLEANManual cpc enhanced cpc enabledWhether bids are to be enhanced based on conversion optimizer data.google_ads
manual_cpmTEXTManual cpmStandard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.google_ads
manual_cpvTEXTManual cpvA bidding strategy that pays a configurable amount per video view.google_ads
match_rate_percentageNUMERICMatch rate percentageIndicates match rate for Customer Match lists. The range of this field is [0-100]. This will be null for other list types or when it's not possible to calculate the match rate. This field is read-only.google_ads
maximize_conversion_value_cpc_bid_ceiling_microsNUMERICMaximize conversion value cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
maximize_conversion_value_cpc_bid_floor_microsNUMERICMaximize conversion value cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
maximize_conversion_value_target_roasNUMERICMaximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.google_ads
maximize_conversions_cpc_bid_ceiling_microsNUMERICMaximize conversions cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
maximize_conversions_cpc_bid_floor_microsNUMERICMaximize conversions cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
maximize_conversions_target_cpa_microsNUMERICMaximize conversions target cpa microsThe target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.google_ads
membership_life_spanNUMERICMembership life spanNumber of days a user's cookie stays on your list since its most recent addition to the list. This field must be between 0 and 540 inclusive. However, for CRM based userlists, this field can be set to 10000 which means no expiration. It'll be ignored for logical_user_list.google_ads
membership_statusTEXTMembership statusMembership status of this user list. Indicates whether a user list is open or active. Only open user lists can accumulate more users and can be targeted to.google_ads
merchant_idNUMERICMerchant idMerchant ID of the product.google_ads
message_chat_rateNUMERICMessage chat rateNumber of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression.google_ads
message_chatsNUMERICMessage chatsNumber of message chats initiated for Click To Message impressions that were message tracking eligible.google_ads
message_impressionsNUMERICMessage impressionsNumber of Click To Message impressions that were message tracking eligible.google_ads
mobile_app_category_mobile_app_category_constantTEXTMobile app category mobile app category constantThe mobile app category constant resource name.google_ads
mobile_application_app_idTEXTMobile application app idA string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.google_ads
mobile_application_nameTEXTMobile application nameName of this mobile application.google_ads
mobile_device_mobile_device_constantTEXTMobile device mobile device constantThe mobile device constant resource name.google_ads
mobile_friendly_clicks_percentageNUMERICMobile friendly clicks percentageThe percentage of mobile clicks that go to a mobile-friendly page.google_ads
month_of_yearTEXTMonth of yearMonth of the year, for example, January.google_ads
nameTEXTNameThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.google_ads
instagram
negativeBOOLEANNegativeWhether to target (false) or exclude (true) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it.google_ads
network_settings_target_content_networkBOOLEANNetwork settings target content networkWhether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.google_ads
BOOLEANNetwork settings target google searchWhether ads will be served with google.com search results.google_ads
network_settings_target_partner_search_networkBOOLEANNetwork settings target partner search networkWhether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.google_ads
network_settings_target_search_networkBOOLEANNetwork settings target search networkWhether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).google_ads
non_removed_campaign_countNUMERICNon removed campaign countThe number of non-removed campaigns attached to this bidding strategy. This field is read-only.google_ads
num_offline_impressionsNUMERICNum offline impressionsNumber of offline phone impressions.google_ads
num_offline_interactionsNUMERICNum offline interactionsNumber of offline phone calls.google_ads
offer_idTEXTOffer idItem ID of the product.google_ads
offline_interaction_rateNUMERICOffline interaction rateNumber of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).google_ads
operating_system_version_operating_system_version_constantTEXTOperating system version operating system version constantThe operating system version constant resource name.google_ads
optimization_goal_setting_optimization_goal_typesTEXTOptimization goal setting optimization goal typesThe list of optimization goal types.google_ads
optimization_scoreNUMERICOptimization scoreOptimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.google_ads
optimization_score_upliftNUMERICOptimization score upliftTotal optimization score uplift of all recommendations.google_ads
optimization_score_urlTEXTOptimization score urlURL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination.google_ads
optimization_score_weightNUMERICOptimization score weightOptimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.google_ads
owner_customer_idNUMERICOwner customer idThe ID of the Customer which owns the bidding strategy.google_ads
owner_descriptive_nameTEXTOwner descriptive namedescriptive_name of the Customer which owns the bidding strategy.google_ads
parental_status_typeTEXTParental status typeType of the parental status.google_ads
partner_hotel_idTEXTPartner hotel idPartner hotel ID.google_ads
pay_per_conversion_eligibility_failure_reasonsTEXTPay per conversion eligibility failure reasonsReasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.google_ads
payment_modeTEXTPayment modePayment mode for the campaign.google_ads
percent_cpc_bid_microsNUMERICPercent cpc bid microsThe percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].google_ads
percent_cpc_cpc_bid_ceiling_microsNUMERICPercent cpc cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.google_ads
percent_cpc_enhanced_cpc_enabledBOOLEANPercent cpc enhanced cpc enabledAdjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.google_ads
percent_new_visitorsNUMERICPercent new visitorsPercentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.google_ads
performance_max_upgrade_performance_max_campaignTEXTPerformance max upgrade performance max campaignIndicates which Performance Max campaign the campaign is upgraded to.google_ads
performance_max_upgrade_pre_upgrade_campaignTEXTPerformance max upgrade pre upgrade campaignIndicates legacy campaign upgraded to Performance Max.google_ads
performance_max_upgrade_statusTEXTPerformance max upgrade statusThe upgrade status of a campaign requested to be upgraded to Performance Max.google_ads
periodTEXTPeriodPeriod over which to spend the budget. Defaults to DAILY if not specified.google_ads
phone_callsNUMERICPhone callsNumber of offline phone calls.google_ads
phone_impressionsNUMERICPhone impressionsNumber of offline phone impressions.google_ads
phone_through_rateNUMERICPhone through rateNumber of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).google_ads
placeholder_typeTEXTPlaceholder typePlaceholder type. This is only used with feed item metrics.google_ads
placement_urlTEXTPlacement urlURL of the placement. For example, "http://www.domain.com".google_ads
policy_summary_approval_statusTEXTPolicy summary approval statusThe overall approval status of this ad, calculated based on the status of its individual policy topic entries.google_ads
policy_summary_policy_topic_entriesTEXTPolicy summary policy topic entriesThe list of policy findings for this ad.google_ads
policy_summary_review_statusTEXTPolicy summary review statusWhere in the review process this ad is.google_ads
position_estimates_estimated_add_clicks_at_first_position_cpcNUMERICPosition estimates estimated add clicks at first position cpcEstimate of how many clicks per week you might get by changing your keyword bid to the value in first_position_cpc_micros.google_ads
position_estimates_estimated_add_cost_at_first_position_cpcNUMERICPosition estimates estimated add cost at first position cpcEstimate of how your cost per week might change when changing your keyword bid to the value in first_position_cpc_micros.google_ads
position_estimates_first_page_cpc_microsNUMERICPosition estimates first page cpc microsThe estimate of the CPC bid required for ad to be shown on first page of search results.google_ads
position_estimates_first_position_cpc_microsNUMERICPosition estimates first position cpc microsThe estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results.google_ads
position_estimates_top_of_page_cpc_microsNUMERICPosition estimates top of page cpc microsThe estimate of the CPC bid required for ad to be displayed at the top of the first page of search results.google_ads
post_click_quality_scoreTEXTPost click quality scoreThe quality score of the landing page.google_ads
postal_codeTEXTGeo target postal code numbersGeo target postal code.google_ads
appsflyer
product_aggregator_idNUMERICProduct aggregator idAggregator ID of the product.google_ads
product_bidding_category_level1TEXTProduct bidding category level1Bidding category (level 1) of the product.google_ads
product_bidding_category_level2TEXTProduct bidding category level2Bidding category (level 2) of the product.google_ads
product_bidding_category_level3TEXTProduct bidding category level3Bidding category (level 3) of the product.google_ads
product_bidding_category_level4TEXTProduct bidding category level4Bidding category (level 4) of the product.google_ads
product_bidding_category_level5TEXTProduct bidding category level5Bidding category (level 5) of the product.google_ads
product_brandTEXTProduct brandBrand of the product.google_ads
product_channelTEXTProduct channelChannel of the product.google_ads
product_channel_exclusivityTEXTProduct channel exclusivityChannel exclusivity of the product.google_ads
product_conditionTEXTProduct conditionCondition of the product.google_ads
product_countryTEXTProduct countryResource name of the geo target constant for the country of sale of the product.google_ads
product_custom_attribute0TEXTProduct custom attribute0Custom attribute 0 of the product.google_ads
product_custom_attribute1TEXTProduct custom attribute1Custom attribute 1 of the product.google_ads
product_custom_attribute2TEXTProduct custom attribute2Custom attribute 2 of the product.google_ads
product_custom_attribute3TEXTProduct custom attribute3Custom attribute 3 of the product.google_ads
product_custom_attribute4TEXTProduct custom attribute4Custom attribute 4 of the product.google_ads
product_item_idTEXTProduct item idItem ID of the product.google_ads
product_languageTEXTProduct languageResource name of the language constant for the language of the product.google_ads
product_merchant_idNUMERICProduct merchant idMerchant ID of the product.google_ads
product_store_idTEXTProduct store idStore ID of the product.google_ads
product_titleTEXTProduct titleTitle of the product.google_ads
product_type_l1TEXTProduct type l1Type (level 1) of the product.google_ads
product_type_l2TEXTProduct type l2Type (level 2) of the product.google_ads
product_type_l3TEXTProduct type l3Type (level 3) of the product.google_ads
product_type_l4TEXTProduct type l4Type (level 4) of the product.google_ads
product_type_l5TEXTProduct type l5Type (level 5) of the product.google_ads
proximity_address_city_nameTEXTProximity address city nameName of the city.google_ads
proximity_address_country_codeTEXTProximity address country codeCountry code.google_ads
proximity_address_postal_codeTEXTProximity address postal codePostal code.google_ads
proximity_address_province_codeTEXTProximity address province codeProvince or state code.google_ads
proximity_address_province_nameTEXTProximity address province nameProvince or state name.google_ads
proximity_address_street_addressTEXTProximity address street addressStreet address line 1.google_ads
proximity_geo_point_latitude_in_micro_degreesNUMERICProximity geo point latitude in micro degreesMicro degrees for the latitude.google_ads
proximity_geo_point_longitude_in_micro_degreesNUMERICProximity geo point longitude in micro degreesMicro degrees for the longitude.google_ads
proximity_radiusNUMERICProximity radiusThe radius of the proximity.google_ads
proximity_radius_unitsTEXTProximity radius unitsThe unit of measurement of the radius. Default is KILOMETERS.google_ads
quality_info_creative_quality_scoreTEXTQuality info creative quality scoreThe performance of the ad compared to other advertisers.google_ads
quality_info_post_click_quality_scoreTEXTQuality info post click quality scoreThe quality score of the landing page.google_ads
quality_info_quality_scoreNUMERICQuality info quality scoreThe quality score. This field may not be populated if Google does not have enough information to determine a value.google_ads
quality_info_search_predicted_ctrTEXTQuality info search predicted ctrThe click-through rate compared to that of other advertisers.google_ads
quality_scoreNUMERICQuality scoreThe quality score. This field may not be populated if Google does not have enough information to determine a value.google_ads
quarterTEXTQuarterQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.google_ads
read_onlyBOOLEANRead onlyAn option that indicates if a user may edit a list. Depends on the list ownership and list type. For example, external remarketing user lists are not editable. This field is read-only.google_ads
real_time_bidding_setting_opt_inBOOLEANReal time bidding setting opt inWhether the campaign is opted in to real-time bidding.google_ads
recommendation_typeTEXTRecommendation typeRecommendation type.google_ads
NUMERICRecommended budget amountThe recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only.google_ads
NUMERICRecommended budget amount microsThe recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only.google_ads
NUMERICRecommended budget estimated change weekly clicksThe estimated change in weekly clicks if the recommended budget is applied. This field is read-only.google_ads
NUMERICRecommended budget estimated change weekly cost microsThe estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only.google_ads
NUMERICRecommended budget estimated change weekly interactionsThe estimated change in weekly interactions if the recommended budget is applied. This field is read-only.google_ads
NUMERICRecommended budget estimated change weekly viewsThe estimated change in weekly views if the recommended budget is applied. This field is read-only.google_ads
reference_countNUMERICReference countThe number of campaigns actively using the budget. This field is read-only.google_ads
relative_ctrNUMERICRelative ctrYour clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.google_ads
remarketing_setting_google_global_site_tagTEXTRemarketing setting google global site tagThe Google tag.google_ads
resource_nameTEXTResource nameThe resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}google_ads
rule_based_user_list_combined_rule_user_list_left_operand_rule_item_groupsTEXTRule based user list combined rule user list left operand rule item groupsList of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type.google_ads
rule_based_user_list_combined_rule_user_list_left_operand_rule_typeTEXTRule based user list combined rule user list left operand rule typeRule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList.google_ads
rule_based_user_list_combined_rule_user_list_right_operand_rule_item_groupsTEXTRule based user list combined rule user list right operand rule item groupsList of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type.google_ads
rule_based_user_list_combined_rule_user_list_right_operand_rule_typeTEXTRule based user list combined rule user list right operand rule typeRule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList.google_ads
rule_based_user_list_combined_rule_user_list_rule_operatorTEXTRule based user list combined rule user list rule operatorOperator to connect the two operands. Required for creating a combined rule user list.google_ads
rule_based_user_list_expression_rule_user_list_rule_rule_item_groupsTEXTRule based user list expression rule user list rule rule item groupsList of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type.google_ads
rule_based_user_list_expression_rule_user_list_rule_rule_typeTEXTRule based user list expression rule user list rule rule typeRule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList.google_ads
rule_based_user_list_flexible_rule_user_list_exclusive_operandsTEXTRule based user list flexible rule user list exclusive operandsActions that are located on the exclusive side. These are joined together with OR.google_ads
rule_based_user_list_flexible_rule_user_list_inclusive_operandsTEXTRule based user list flexible rule user list inclusive operandsActions that are located on the inclusive side. These are joined together by either AND/OR as specified by the inclusive_rule_operator.google_ads
rule_based_user_list_flexible_rule_user_list_inclusive_rule_operatorTEXTRule based user list flexible rule user list inclusive rule operatorOperator that defines how the inclusive operands are combined.google_ads
rule_based_user_list_prepopulation_statusTEXTRule based user list prepopulation statusThe status of pre-population. The field is default to NONE if not set which means the previous users will not be considered. If set to REQUESTED, past site visitors or app users who match the list definition will be included in the list (works on the Display Network only). This will only add past users from within the last 30 days, depending on the list's membership duration and the date when the remarketing tag is added. The status will be updated to FINISHED once request is processed, or FAILED if the request fails.google_ads
search_absolute_top_impression_shareNUMERICSearch absolute top impression shareThe percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999.google_ads
search_budget_lost_absolute_top_impression_shareNUMERICSearch budget lost absolute top impression shareThe number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
search_budget_lost_impression_shareNUMERICSearch budget lost impression shareThe estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
search_budget_lost_top_impression_shareNUMERICSearch budget lost top impression shareThe number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
search_click_shareNUMERICSearch click shareThe number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads
search_engine_results_page_typeTEXTSearch engine results page typeType of the search engine results page.google_ads
search_exact_match_impression_shareNUMERICSearch exact match impression shareThe impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads
search_impression_shareNUMERICSearch impression shareThe impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads
search_predicted_ctrTEXTSearch predicted ctrThe click-through rate compared to that of other advertisers.google_ads
search_rank_lost_absolute_top_impression_shareNUMERICSearch rank lost absolute top impression shareThe number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
search_rank_lost_impression_shareNUMERICSearch rank lost impression shareThe estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
search_rank_lost_top_impression_shareNUMERICSearch rank lost top impression shareThe number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
search_termTEXTSearch termThe search term.google_ads
googleanalytics4
search_term_match_typeTEXTSearch term match typeMatch type of the keyword that triggered the ad, including variants.google_ads
search_term_view_ad_groupTEXTSearch term view ad groupThe ad group the search term served in.google_ads
search_term_view_ad_group_idTEXTSearch Term View Ad Group IDThe Ad Group ID for a search termgoogle_ads
search_term_view_campaign_idTEXTSearch Term View Campaign IDThe Campaign ID for a search termgoogle_ads
search_term_view_keyword_idTEXTSearch Term View Keyword IDThe Keyword ID for a search termgoogle_ads
search_term_view_resource_nameTEXTSearch term view resource nameThe resource name of the search term view. Search term view resource names have the form: customers/{customer_id}/searchTermViews/{campaign_id}~{ad_group_id}~{URL-base64_search_term}google_ads
search_term_view_search_termTEXTSearch term view search termThe search term.google_ads
search_term_view_statusTEXTSearch term view statusIndicates whether the search term is currently one of your targeted or excluded keywords.google_ads
search_top_impression_shareNUMERICSearch top impression shareThe impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads
selective_optimization_conversion_actionsTEXTSelective optimization conversion actionsThe selected set of conversion actions for optimizing this campaign.google_ads
serving_statusTEXTServing statusThe ad serving status of the campaign.google_ads
shopping_performance_view_resource_nameTEXTShopping performance view resource nameThe resource name of the Shopping performance view. Shopping performance view resource names have the form: customers/{customer_id}/shoppingPerformanceViewgoogle_ads
shopping_setting_campaign_priorityNUMERICShopping setting campaign priorityPriority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.google_ads
shopping_setting_enable_localBOOLEANShopping setting enable localWhether to include local products.google_ads
shopping_setting_feed_labelTEXTShopping setting feed labelFeed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center.google_ads
shopping_setting_merchant_idNUMERICShopping setting merchant idID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.google_ads
shopping_setting_sales_countryTEXTShopping setting sales countrySales country of products to include in the campaign. Only one of feed_label or sales_country can be set. Field is immutable except for clearing. Once this field is cleared, you must use feed_label if you want to set the sales country.google_ads
shopping_setting_use_vehicle_inventoryBOOLEANShopping setting use vehicle inventoryWhether to target Vehicle Listing inventory.google_ads
similar_user_list_seed_user_listTEXTSimilar user list seed user listSeed UserList from which this list is derived.google_ads
size_for_displayNUMERICSize for displayEstimated number of users in this user list, on the Google Display Network. This value is null if the number of users has not yet been determined. This field is read-only.google_ads
NUMERICSize for searchEstimated number of users in this user list in the google.com domain. These are the users available for targeting in Search campaigns. This value is null if the number of users has not yet been determined. This field is read-only.google_ads
size_range_for_displayTEXTSize range for displaySize range in terms of number of users of the UserList, on the Google Display Network. This field is read-only.google_ads
TEXTSize range for searchSize range in terms of number of users of the UserList, for Search ads. This field is read-only.google_ads
sk_ad_network_ad_event_typeTEXTSk ad network ad event typeiOS Store Kit Ad Network ad event type.google_ads
sk_ad_network_attribution_creditTEXTSk ad network attribution creditiOS Store Kit Ad Network attribution creditgoogle_ads
sk_ad_network_conversion_valueNUMERICSk ad network conversion valueiOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign.google_ads
sk_ad_network_conversionsNUMERICSk ad network conversionsThe number of iOS Store Kit Ad Network conversions.google_ads
sk_ad_network_source_app_sk_ad_network_source_app_idTEXTSk ad network source app sk ad network source app idApp id where the ad that drove the iOS Store Kit Ad Network install was shown.google_ads
sk_ad_network_user_typeTEXTSk ad network user typeiOS Store Kit Ad Network user type.google_ads
slotTEXTSlotPosition of the ad.google_ads
speed_scoreNUMERICSpeed scoreA measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest.google_ads
start_dateDATEStart dateThe date when campaign started in serving customer's timezone in YYYY-MM-DD format.google_ads
stateTEXTGeo target state name.Geo target state name.google_ads
appsflyer
statusTEXTStatusThe status of the campaign. When a new campaign is added, the status defaults to ENABLED.google_ads
adalyser
klaviyo
stripe
store_idTEXTStore idStore ID of the product.google_ads
system_serving_statusTEXTSystem serving statusServing status of the criterion.google_ads
target_cpaNUMERICTarget cpaThe effective target CPA (cost-per-acquisition). This field is read-only.google_ads
target_cpa_bid_sourceTEXTTarget cpa bid sourceSource of the effective target CPA. This field is read-only.google_ads
target_cpa_cpc_bid_ceiling_microsNUMERICTarget cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
target_cpa_cpc_bid_floor_microsNUMERICTarget cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
target_cpa_microsNUMERICTarget cpa microsThe target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads
target_cpa_target_cpa_microsNUMERICTarget cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads
target_cpmTEXTTarget cpmA bidding strategy that automatically optimizes cost per thousand impressions.google_ads
target_cpm_microsNUMERICTarget cpm microsAverage amount in micros that the advertiser is willing to pay for every thousand times the ad is shown.google_ads
target_impression_share_cpc_bid_ceiling_microsNUMERICTarget impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads
target_impression_share_locationTEXTTarget impression share locationThe targeted location on the search results page.google_ads
target_impression_share_location_fraction_microsNUMERICTarget impression share location fraction microsThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.google_ads
target_roasNUMERICTarget roasThe target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads
target_roas_cpc_bid_ceiling_microsNUMERICTarget roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
target_roas_cpc_bid_floor_microsNUMERICTarget roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
target_roas_target_roasNUMERICTarget roas target roasRequired. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.google_ads
target_spend_cpc_bid_ceiling_microsNUMERICTarget spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads
target_spend_target_spend_microsNUMERICTarget spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads
targeting_setting_target_restrictionsTEXTTargeting setting target restrictionsThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.google_ads
taxonomy_typeTEXTTaxonomy typeTaxonomy type of the user interest.google_ads
test_accountBOOLEANTest accountWhether the customer is a test account.google_ads
text_label_background_colorTEXTText label background colorBackground color of the label in RGB format. This string must match the regular expression '^\#([a-fA-F0-9]{6}|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts.google_ads
text_label_descriptionTEXTText label descriptionA short description of the label. The length must be no more than 200 characters.google_ads
time_zoneTEXTTime zoneThe local timezone ID of the customer.google_ads
top_impression_percentageNUMERICTop impression percentageThe percent of your ad impressions that are shown anywhere above the organic search results.google_ads
top_of_page_cpcNUMERICTop of page cpcThe estimate of the CPC bid required for ad to be displayed at the top of the first page of search results.google_ads
topic_pathTEXTTopic pathThe category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category.google_ads
topic_topic_constantTEXTTopic topic constantThe Topic Constant resource name.google_ads
total_amountNUMERICTotal amountThe lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.google_ads
total_amount_microsNUMERICTotal amount microsThe lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.google_ads
tracking_setting_tracking_urlTEXTTracking setting tracking urlThe url used for dynamic tracking.google_ads
tracking_url_templateTEXTTracking url templateThe URL template for constructing a tracking URL.google_ads
typeTEXTTypeThe type of the ad group.google_ads
adalyser
awin
facebook_organic
stripe
url_custom_parametersTEXTUrl custom parametersThe list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.google_ads
url_expansion_opt_outBOOLEANUrl expansion opt outRepresents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.google_ads
user_interest_availabilitiesTEXTUser interest availabilitiesAvailability information of the user interest.google_ads
user_interest_idNUMERICUser interest idThe ID of the user interest.google_ads
user_interest_launched_to_allBOOLEANUser interest launched to allTrue if the user interest is launched to all channels and locales.google_ads
user_interest_nameTEXTUser interest nameThe name of the user interest.google_ads
user_interest_parentTEXTUser interest parentThe parent of the user interest.google_ads
user_interest_resource_nameTEXTUser interest resource nameThe resource name of the user interest. User interest resource names have the form: customers/{customer_id}/userInterests/{user_interest_id}google_ads
user_interest_taxonomy_typeTEXTUser interest taxonomy typeTaxonomy type of the user interest.google_ads
user_interest_user_interest_categoryTEXTUser interest user interest categoryThe UserInterest resource name.google_ads
user_interest_user_interest_idNUMERICUser interest user interest idThe ID of the user interest.google_ads
user_interest_user_interest_parentTEXTUser interest user interest parentThe parent of the user interest.google_ads
user_list_access_reasonTEXTUser list access reasonIndicates the reason this account has been granted access to the list. The reason can be SHARED, OWNED, LICENSED or SUBSCRIBED. This field is read-only.google_ads
user_list_account_user_list_statusTEXTUser list account user list statusIndicates if this share is still enabled. When a UserList is shared with the user this field is set to ENABLED. Later the userList owner can decide to revoke the share and make it DISABLED. The default value of this field is set to ENABLED.google_ads
user_list_basic_user_list_actionsTEXTUser list basic user list actionsActions associated with this user list.google_ads
user_list_closing_reasonTEXTUser list closing reasonIndicating the reason why this user list membership status is closed. It is only populated on lists that were automatically closed due to inactivity, and will be cleared once the list membership status becomes open.google_ads
user_list_crm_based_user_list_app_idTEXTUser list crm based user list app idA string that uniquely identifies a mobile application from which the data was collected. For iOS, the ID string is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, the ID string is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). Required when creating CrmBasedUserList for uploading mobile advertising IDs.google_ads
user_list_crm_based_user_list_data_source_typeTEXTUser list crm based user list data source typeData source of the list. Default value is FIRST_PARTY. Only customers on the allow-list can create third-party sourced CRM lists.google_ads
user_list_crm_based_user_list_upload_key_typeTEXTUser list crm based user list upload key typeMatching key type of the list. Mixed data types are not allowed on the same list. This field is required for an ADD operation.google_ads
user_list_descriptionTEXTUser list descriptionDescription of this user list.google_ads
user_list_eligible_for_displayBOOLEANUser list eligible for displayIndicates this user list is eligible for Google Display Network. This field is read-only.google_ads
BOOLEANUser list eligible for searchIndicates if this user list is eligible for Google Search Network.google_ads
user_list_idNUMERICUser list idId of the user list.google_ads
user_list_integration_codeTEXTUser list integration codeAn ID from external system. It is used by user list sellers to correlate IDs on their systems.google_ads
user_list_logical_user_list_rulesTEXTUser list logical user list rulesLogical list rules that define this user list. The rules are defined as a logical operator (ALL/ANY/NONE) and a list of user lists. All the rules are ANDed when they are evaluated. Required for creating a logical user list.google_ads
user_list_match_rate_percentageNUMERICUser list match rate percentageIndicates match rate for Customer Match lists. The range of this field is [0-100]. This will be null for other list types or when it's not possible to calculate the match rate. This field is read-only.google_ads
user_list_membership_life_spanNUMERICUser list membership life spanNumber of days a user's cookie stays on your list since its most recent addition to the list. This field must be between 0 and 540 inclusive. However, for CRM based userlists, this field can be set to 10000 which means no expiration. It'll be ignored for logical_user_list.google_ads
user_list_membership_statusTEXTUser list membership statusMembership status of this user list. Indicates whether a user list is open or active. Only open user lists can accumulate more users and can be targeted to.google_ads
user_list_nameTEXTUser list nameName of this user list. Depending on its access_reason, the user list name may not be unique (for example, if access_reason=SHARED)google_ads
user_list_read_onlyBOOLEANUser list read onlyAn option that indicates if a user may edit a list. Depends on the list ownership and list type. For example, external remarketing user lists are not editable. This field is read-only.google_ads
user_list_resource_nameTEXTUser list resource nameThe resource name of the user list. User list resource names have the form: customers/{customer_id}/userLists/{user_list_id}google_ads
user_list_rule_based_user_list_combined_rule_user_list_left_operand_rule_item_groupsTEXTUser list rule based user list combined rule user list left operand rule item groupsList of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type.google_ads
user_list_rule_based_user_list_combined_rule_user_list_left_operand_rule_typeTEXTUser list rule based user list combined rule user list left operand rule typeRule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList.google_ads
user_list_rule_based_user_list_combined_rule_user_list_right_operand_rule_item_groupsTEXTUser list rule based user list combined rule user list right operand rule item groupsList of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type.google_ads
user_list_rule_based_user_list_combined_rule_user_list_right_operand_rule_typeTEXTUser list rule based user list combined rule user list right operand rule typeRule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList.google_ads
user_list_rule_based_user_list_combined_rule_user_list_rule_operatorTEXTUser list rule based user list combined rule user list rule operatorOperator to connect the two operands. Required for creating a combined rule user list.google_ads
user_list_rule_based_user_list_expression_rule_user_list_rule_rule_item_groupsTEXTUser list rule based user list expression rule user list rule rule item groupsList of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type.google_ads
user_list_rule_based_user_list_expression_rule_user_list_rule_rule_typeTEXTUser list rule based user list expression rule user list rule rule typeRule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList.google_ads
user_list_rule_based_user_list_flexible_rule_user_list_exclusive_operandsTEXTUser list rule based user list flexible rule user list exclusive operandsActions that are located on the exclusive side. These are joined together with OR.google_ads
user_list_rule_based_user_list_flexible_rule_user_list_inclusive_operandsTEXTUser list rule based user list flexible rule user list inclusive operandsActions that are located on the inclusive side. These are joined together by either AND/OR as specified by the inclusive_rule_operator.google_ads
user_list_rule_based_user_list_flexible_rule_user_list_inclusive_rule_operatorTEXTUser list rule based user list flexible rule user list inclusive rule operatorOperator that defines how the inclusive operands are combined.google_ads
user_list_rule_based_user_list_prepopulation_statusTEXTUser list rule based user list prepopulation statusThe status of pre-population. The field is default to NONE if not set which means the previous users will not be considered. If set to REQUESTED, past site visitors or app users who match the list definition will be included in the list (works on the Display Network only). This will only add past users from within the last 30 days, depending on the list's membership duration and the date when the remarketing tag is added. The status will be updated to FINISHED once request is processed, or FAILED if the request fails.google_ads
user_list_similar_user_list_seed_user_listTEXTUser list similar user list seed user listSeed UserList from which this list is derived.google_ads
user_list_size_for_displayNUMERICUser list size for displayEstimated number of users in this user list, on the Google Display Network. This value is null if the number of users has not yet been determined. This field is read-only.google_ads
NUMERICUser list size for searchEstimated number of users in this user list in the google.com domain. These are the users available for targeting in Search campaigns. This value is null if the number of users has not yet been determined. This field is read-only.google_ads
user_list_size_range_for_displayTEXTUser list size range for displaySize range in terms of number of users of the UserList, on the Google Display Network. This field is read-only.google_ads
TEXTUser list size range for searchSize range in terms of number of users of the UserList, for Search ads. This field is read-only.google_ads
user_list_typeTEXTUser list typeType of this list. This field is read-only.google_ads
user_list_user_listTEXTUser list user listThe User List resource name.google_ads
valid_accelerated_mobile_pages_clicks_percentageNUMERICValid accelerated mobile pages clicks percentageThe percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page.google_ads
value_per_all_conversionNUMERICValue per all conversionThe value of all conversions divided by the number of all conversions.google_ads
value_per_all_conversionsNUMERICValue per all conversionsThe value of all conversions divided by the number of all conversions.google_ads
value_per_all_conversions_by_conversion_dateNUMERICValue per all conversions by conversion dateThe value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads
value_per_conversionNUMERICValue per conversionThe value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
value_per_conversions_by_conversion_dateNUMERICValue per conversions by conversion dateThe value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads
value_per_current_model_attributed_conversionNUMERICValue per current model attributed conversionThe value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
vanity_pharma_vanity_pharma_display_url_modeTEXTVanity pharma vanity pharma display url modeThe display mode for vanity pharma URLs.google_ads
vanity_pharma_vanity_pharma_textTEXTVanity pharma vanity pharma textThe text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.google_ads
vertical_idTEXTVertical idThe Topic Constant resource name.google_ads
video_brand_safety_suitabilityTEXTVideo brand safety suitability3-Tier Brand Safety setting for the campaign.google_ads
video_quartile100_rateNUMERICVideo quartile100 ratePercentage of impressions where the viewer watched all of your video.google_ads
video_quartile25_rateNUMERICVideo quartile25 ratePercentage of impressions where the viewer watched 25% of your video.google_ads
video_quartile50_rateNUMERICVideo quartile50 ratePercentage of impressions where the viewer watched 50% of your video.google_ads
video_quartile75_rateNUMERICVideo quartile75 ratePercentage of impressions where the viewer watched 75% of your video.google_ads
video_quartile_p100_rateNUMERICVideo quartile p100 ratePercentage of impressions where the viewer watched all of your video.google_ads
video_quartile_p25_rateNUMERICVideo quartile p25 ratePercentage of impressions where the viewer watched 25% of your video.google_ads
video_quartile_p50_rateNUMERICVideo quartile p50 ratePercentage of impressions where the viewer watched 50% of your video.google_ads
video_quartile_p75_rateNUMERICVideo quartile p75 ratePercentage of impressions where the viewer watched 75% of your video.google_ads
video_view_rateNUMERICVideo view rateThe number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.google_ads
video_viewsNUMERICVideo viewsThe number of times your video ads were viewed.google_ads
cm360
linkedin
snapchat
twitter_organic
view_through_conversionsNUMERICView through conversionsThe total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.google_ads
webpage_conditionsTEXTWebpage conditionsConditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
webpage_coverage_percentageNUMERICWebpage coverage percentageWebsite criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.google_ads
webpage_criterion_nameTEXTWebpage criterion nameThe name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads
webpage_sample_sample_urlsTEXTWebpage sample sample urlsWebpage sample urlsgoogle_ads
youtube_channel_channel_idTEXTYoutube channel channel idThe YouTube uploader channel id or the channel code of a YouTube channel.google_ads
youtube_video_video_idTEXTYoutube video video idYouTube video id as it appears on the YouTube watch page.google_ads
appt_countNUMERICAppt CountThe Appt Countadalyser
avg_sales_valueNUMERICAvg Sales ValueThe Avg Sales Valueadalyser
client_idTEXTClient IDClient IDadalyser
client_nameTEXTClient NameClient Nameadalyser
clientcostTEXTClient CostThe Client Costadalyser
cpaNUMERICCPAThe CPAadalyser
apple_search_ads
appnexus
cm360
outbrain
pinterest
taboola
cplNUMERICCPLThe CPLadalyser
cpl_sources_desktopTEXTCPL Sources DesktopThe CPL Sources Desktopadalyser
cpl_sources_mobileTEXTCPL Sources MobileThe CPL Sources Mobileadalyser
cpsNUMERICCPSThe CPSadalyser
cps_sources_desktopTEXTCPS Sources DesktopThe CPS Sources Desktopadalyser
cps_sources_mobileTEXTCPS Sources MobileThe CPS Sources Mobileadalyser
creativeTEXTCreativeThe Creativeadalyser
cm360
dv360
daypartTEXTDaypartThe Daypartadalyser
grosscostTEXTGross CostThe Gross Costadalyser
lead_actions_newTEXTLead Actions NewThe Lead Actions Newadalyser
lead_actions_returningTEXTLead Actions ReturningThe Lead Actions Returningadalyser
lead_attribute_4TEXTLead Attribute 4The Lead Attribute 4adalyser
lead_attribute_5TEXTLead Attribute 5The Lead Attribute 5adalyser
lead_baselineNUMERICLead BaselineThe Lead Baselineadalyser
lead_origins_directTEXTLead Origins DirectThe Lead Origins Directadalyser
TEXTLead Origins Organic SearchThe Lead Origins Organic Searchadalyser
TEXTLead Origins Paid SearchThe Lead Origins Paid Searchadalyser
lead_sale_conv_rateTEXTLead Sale Conv RateThe Lead Sale Conv Rateadalyser
lead_sources_desktopTEXTLead Sources DesktopThe Lead Sources Desktopadalyser
lead_sources_mobileTEXTLead Sources MobileThe Lead Sources Mobileadalyser
lead_upliftTEXTLead UpliftThe Lead Upliftadalyser
leadcountNUMERICLead CountThe Lead Countadalyser
lengthTEXTLengthThe Lengthadalyser
linkkeyTEXTLink KeyThe Link Keyadalyser
marketTEXTMarketThe Marketadalyser
platformTEXTPlatformThe Platformadalyser
appsflyer
googleanalytics4
tiktok
positionNUMERICPositionThe Positionadalyser
searchconsole
productTEXTProduct nameThe Productadalyser
programmeTEXTProgrammeThe Programmeadalyser
roiNUMERICROIThe ROIadalyser
adform
appsflyer
sale_attribute_4TEXTSale Attribute 4The Sale Attribute 4adalyser
sale_attribute_5TEXTSale Attribute 5The Sale Attribute 5adalyser
sale_origins_directTEXTSale Origins DirectThe Sale Origins Directadalyser
TEXTSale Origins Organic SearchThe Sale Origins Organic Searchadalyser
TEXTSale Origins Paid SearchThe Sale Origins Paid Searchadalyser
sale_sources_desktopTEXTSale Sources DesktopThe Sale Sources Desktopadalyser
sale_sources_mobileTEXTSale Sources MobileThe Sale Sources Mobileadalyser
sale_value_actions_newTEXTSale Value Actions NewThe Sale Value Actions Newadalyser
sale_value_actions_returningTEXTSale Value Actions ReturningThe Sale Value Actions Returningadalyser
sale_value_attribute_4TEXTSale Value Attribute 4The Sale Value Attribute 4adalyser
sale_value_attribute_5TEXTSale Value Attribute 5The Sale Value Attribute 5adalyser
sale_value_origins_directTEXTSale Value Origins DirectThe Sale Value Origins Directadalyser
TEXTSale Value Origins Organic SearchThe Sale Value Origins Organic Searchadalyser
TEXTSale Value Origins Paid SearchThe Sale Value Origins Paid Searchadalyser
sale_value_sources_desktopTEXTSale Value Sources DesktopThe Sale Value Sources Desktopadalyser
sale_value_sources_mobileTEXTSale Value Sources MobileThe Sale Value Sources Mobileadalyser
sales_countNUMERICSales CountThe Sales Countadalyser
sales_valueNUMERICSales ValueThe Sales Valueadalyser
saleshouseTEXTSales HouseThe Sales Houseadalyser
timezoneTEXTTimezoneThe Timezoneadalyser
klaviyo
weekstartTEXTWeek StartThe Week Startadalyser
TEXTBannerThis dimension groups information by banner for Display campaigns, or by Adgroup for Search campaigns. Banner is an advertisement vehicle. The banner is displayed through different medias/publishers on different placements. Adgroup contains one or more keywords used in Search Engine campaigns.adform
TEXTBanner Attribute1This dimension groups information by Banner Attribute 1. Banner attribute is a user-defined property of a banner. Banner Attribute 1 is usually assigned to the banner batch column in Banner Overview page.adform
TEXTBanner SizeThis dimension groups information by banner size. Banner size is shown as "width x height" in pixels, e.g. 300 x 250.adform
TEXTBanner TypeThis dimension groups information by creative material type. Most common banner types include Flash, Image, Rich Media, Link, Keyword and other.adform
buy_typeTEXTBuy TypeThis dimension indicates the booking/buy types of the selected placement. Possible values - Impressions (CPM), Clicks (CPC), Viewable Impressions (vCPM), Days, Weeks, Months and Conversions.adform
campaign_typeTEXTCampaign TypeThis dimension groups information by campaign type. Campaign type can be assigned in Campaign Details page, possible values - Display, Affiliate, Email, Social Media and other.adform
linkedin
mailchimp
salesforce
tiktok
clicks_to_landing_pageNUMERICClicks To Landing PageThis metric shows the percentage of clicks ending up as visits on the landing page for the selected dimension.adform
clickscrossdeviceNUMERICClicks Cross DeviceThis metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination. When selecting uniqueness levels, a user is considered unique across all their devices and identifiers. TIP - User engagements with rich media banners, e.g., click on video play start button, are not taken into account.adform
clientTEXTClientDisplays client/advertiser information. Used to group campaigns, in benchmarking reports etc.adform
cost_by_salesNUMERICCost By SalesThis metric shows Cost value divided by Sales value. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. Sales is a system variable and represents the returned value of a campaign.adform
cost_non_viewNUMERICCost Non ViewThis metric shows the cost value taking into account the percentage of non-viewable and undetermined impressions. TIP - Check documentation for more details.adform
cost_post_clickNUMERICCost Post ClickThis metric shows the post click conversions cost.adform
cost_viewNUMERICCost ViewThis metric shows the cost value taking into account the percentage of viewable impressions. TIP - Check documentation for more details.adform
covNUMERICCovThis metric shows the conversion rate for the selected dimension. Calculated as conversions divided from clicks, in percent.adform
ctr_adjustedNUMERICCtr AdjustedThis metric shows click-through rate for the selected dimension. It is a percentage of users who have been exposed to an advertisement and then clicked. Calculated as clicks divided from impressions, in percent. This metric considers all tag serving types such as Impressions, Invisible, Offile, etc. except for Clicks in order to assure consistent metric values.adform
ctr_uniqueNUMERICCtr UniqueThis metric shows unique click-through rate for the selected dimension. It is a percentage of unique users who have been exposed to an advertisement and then clicked. Calculated as campaign unique clicks divided from campaign impressions, in percent.adform
ctr_viewNUMERICCtr ViewThis metric shows the percentage of impressions that resulted in a click, taking into account only those impressions that were actually in the users' screens.adform
engaging_impressionsNUMERICEngagingImpressionsThis metric shows the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc.adform
eventTEXTEventThis dimension groups information by banner event name. Banner events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc.adform
eventsNUMERICEventsThis metric shows how many times an event has been invoked in a banner. Events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc. Tip - use with dimension Event Name if several different events are implemented.adform
line_itemTEXTLineItemThis dimension groups information by Line Item. Line Item is an advertisement spot on a media/publisher.adform
appnexus
dv360
line_item_end_dateDATELine Item End DateThis dimension displays Line Item end date collected from Mediaplan scheduler.adform
line_item_idTEXTLine Item IDThis dimension groups data by Adform Line Item ID.adform
dv360
google_ad_manager
line_item_start_dateDATELine Item Start DateThis dimension displays Line Item start date collected from Mediaplan scheduler.adform
mediaTEXTMediaMedia/publisher is the provider of online advertising space, such as an online newspaper, social network site or other.adform
rtb_domainTEXTRtb DomainThis dimension groups data by RTB domain. RTB domains show 2nd level URLs of publisher sites (e.g. cnn.com), where a banner was displayed when impression was registered. RTB domain values are tracked and sent to Adform by AdExchanges.adform
rtb_inventory_sourceTEXTRtb Inventory SourceGroups information by RTB Inventory Source. Inventory source is an ad exchange, which can be selected for running a Real Time Bidding campaign, e.g. Admeld, Microsoft Ad Exchange, etc.adform
salesNUMERICSalesThis metric shows the sales value collected from all visits on tracked pages and is an Order level variable. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded.adform
tagTEXTTagTag is a small piece of code used to track online advertisements. This dimension groups information in relations to tags, it could be used to show rotators information.adform
video_views_100NUMERICVideo views 100This metric shows 100% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform
twitter
video_views_25NUMERICVideo views 25This metric shows at least 25% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform
twitter
video_views_50NUMERICVideo views 50This metric shows at least 50% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform
twitter
video_views_75NUMERICVideo views 75This metric shows at least 75% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform
twitter
revenueNUMERICRevenueThe amount of conversion revenue brought in from AdRoll visitors. Only trackable visitors are counted. Default currency is USD.adroll
bing
cm360
acosNUMERICTotal advertising cost of sales (ACoS)Total advertising cost of sales (cost divided by 14-day sales revenue)amazon_ads
attributedconversions14dNUMERICAttributed conversions (14 days)Total number of attributed conversion events occurring within 14 days of ad clickamazon_ads
attributedconversions1dNUMERICAttributed conversions (1 day)Total number of attributed conversion events occurring within 24 hours of ad clickamazon_ads
attributedconversions30dNUMERICAttributed conversions (30 days)Total number of attributed conversion events occurring within 30 days of ad clickamazon_ads
attributedconversions7dNUMERICAttributed conversions (7 days)Total number of attributed conversion events occurring within 7 days of ad clickamazon_ads
attributedorderratenewtobrand14dNUMERICAttributed new-to-brand order rate (14 days)The number of new-to-brand orders relative to the number of clicks (New-to-brand order rate = new-to-brand orders / clicks)amazon_ads
attributedordersnewtobrand14dNUMERICAttributed new-to-brand orders (14 days)The number of first-time orders for products within the brand over a one-year lookback windowamazon_ads
attributedordersnewtobrandpercentage14dNUMERICAttributed new-to-brand orders share (14 days)The percentage of total orders that are new-to-brand ordersamazon_ads
attributedsales14dNUMERICAttributed sales (14 days)Aggregate value of attributed sales occurring within 14 days of click on adamazon_ads
attributedsales1dNUMERICAttributed sales (1 day)Aggregate value of attributed sales occurring within 24 hours of click on adamazon_ads
attributedsales30dNUMERICAttributed sales (30 days)Aggregate value of attributed sales occurring within 30 days of click on adamazon_ads
attributedsales7dNUMERICAttributed sales (7 days)Aggregate value of attributed sales occurring within 7 days of click on adamazon_ads
attributedsalesnewtobrand14dNUMERICAttributed new-to-brand sales (14 days)Aggregate value of attributed sales of new-to-brand orders occurring within 7 days of click on adamazon_ads
attributedsalesnewtobrandpercentage14dNUMERICAttributed new-to-brand sales share (14 days)The percentage of total sales of new-to-brand purchasesamazon_ads
attributedunitsordered14dNUMERICAttributed units ordered (14 days)Total number of attributed units ordered within 14 days of ad clickamazon_ads
attributedunitsordered1dNUMERICAttributed units ordered (1 day)Total number of attributed units ordered within 24 hours of ad clickamazon_ads
attributedunitsordered30dNUMERICAttributed units ordered (30 days)Total number of attributed units ordered within 30 days of ad clickamazon_ads
attributedunitsordered7dNUMERICAttributed units ordered (7 days)Total number of attributed units ordered within 7 days of ad clickamazon_ads
attributedunitsorderednewtobrand14dNUMERICAttributed new-to-brand units ordered (14 days)The number of units from first-time orders for products within the brand over a one-year lookback windowamazon_ads
attributedunitsorderednewtobrandpercentage14dNUMERICAttributed new-to-brand units ordered share (14 days)The percentage of total units that are units from new-to-brand ordersamazon_ads
attributedunitssold14dNUMERICAttributed units sold (14 days)Number of attributed units sold occurring within 14 days of click on an adamazon_ads
campaignadformatTEXTCampaign ad formatCampaign ad format (for Sponsored Brands)amazon_ads
campaignbiddingstrategyTEXTCampaign bidding strategyCampaign bidding strategy (for Sponsored Products)amazon_ads
campaigndailybudgetNUMERICCampaign daily budgetTotal daily budget for the campaign (for Sponsored Products)amazon_ads
campaigntacticTEXTCampaign tacticCampaign tactic code (for Sponsored Display)amazon_ads
campaigntargetingtypeTEXTCampaign targeting typeCampaign targeting type (for Sponsored Products)amazon_ads
campaigntypeTEXTCampaign typeOne of: Sponsored Brands, Sponsored Display, Sponsored Productsamazon_ads
marketplaceTEXTMarketplaceAmazon marketplace (country) nameamazon_ads
amazon_fulfilled_shipments_data_general__amazon_order_idTEXTamazon-order-id (get_amazon_fulfilled_shipments_data_general)amazon-order-id (get_amazon_fulfilled_shipments_data_general) Amazon's
unique, displayable identifier for an order.
amazon_sp
amazon_fulfilled_shipments_data_general__amazon_order_item_idTEXTamazon-order-item-id (get_amazon_fulfilled_shipments_data_general)amazon-order-item-id (get_amazon_fulfilled_shipments_data_general)
Amazon's unique, displayable identifier for an item within the order.
amazon_sp
amazon_fulfilled_shipments_data_general__bill_address_1TEXTbill-address-1 (get_amazon_fulfilled_shipments_data_general)bill-address-1 (get_amazon_fulfilled_shipments_data_general) The first
line of a standard address.
amazon_sp
amazon_fulfilled_shipments_data_general__bill_address_2TEXTbill-address-2 (get_amazon_fulfilled_shipments_data_general)bill-address-2 (get_amazon_fulfilled_shipments_data_general) The
second line of a standard address.
amazon_sp
amazon_fulfilled_shipments_data_general__bill_address_3TEXTbill-address-3 (get_amazon_fulfilled_shipments_data_general)bill-address-3 (get_amazon_fulfilled_shipments_data_general) The third
line of a standard address.
amazon_sp
amazon_fulfilled_shipments_data_general__bill_cityTEXTbill-city (get_amazon_fulfilled_shipments_data_general)bill-city (get_amazon_fulfilled_shipments_data_general) The city of a
standard address.
amazon_sp
amazon_fulfilled_shipments_data_general__bill_countryTEXTbill-country (get_amazon_fulfilled_shipments_data_general)bill-country (get_amazon_fulfilled_shipments_data_general) ISO 3166
standard two-letter country code.
amazon_sp
amazon_fulfilled_shipments_data_general__bill_postal_codeTEXTbill-postal-code (get_amazon_fulfilled_shipments_data_general)bill-postal-code (get_amazon_fulfilled_shipments_data_general) The
postal (zip) code of a standard address.
amazon_sp
amazon_fulfilled_shipments_data_general__bill_stateTEXTbill-state (get_amazon_fulfilled_shipments_data_general)bill-state (get_amazon_fulfilled_shipments_data_general) The state or
region of a standard address.
amazon_sp
amazon_fulfilled_shipments_data_general__buyer_emailTEXTbuyer-email (get_amazon_fulfilled_shipments_data_general)buyer-email (get_amazon_fulfilled_shipments_data_general) The
encrypted email address of the buyer.
amazon_sp
amazon_fulfilled_shipments_data_general__buyer_nameTEXTbuyer-name (get_amazon_fulfilled_shipments_data_general)buyer-name (get_amazon_fulfilled_shipments_data_general) The full name
of the buyer.
amazon_sp
amazon_fulfilled_shipments_data_general__buyer_phone_numberTEXTbuyer-phone-number (get_amazon_fulfilled_shipments_data_general)buyer-phone-number (get_amazon_fulfilled_shipments_data_general) The
phone number of the buyer.
amazon_sp
amazon_fulfilled_shipments_data_general__carrierTEXTcarrier (get_amazon_fulfilled_shipments_data_general)carrier (get_amazon_fulfilled_shipments_data_general) The name of the
carrier the package was shipped with.
amazon_sp
amazon_fulfilled_shipments_data_general__currencyTEXTcurrency (get_amazon_fulfilled_shipments_data_general)currency (get_amazon_fulfilled_shipments_data_general) The currency
used for the purchase. Supported currencies include USD, CAD, GBP,
EUR, and JPY.
amazon_sp
amazon_fulfilled_shipments_data_general__estimated_arrival_dateTEXTestimated-arrival-date (get_amazon_fulfilled_shipments_data_general)estimated-arrival-date (get_amazon_fulfilled_shipments_data_general)
The estimated date of delivery to the customer.
amazon_sp
amazon_fulfilled_shipments_data_general__fulfillment_center_idTEXTfulfillment-center-id (get_amazon_fulfilled_shipments_data_general)fulfillment-center-id (get_amazon_fulfilled_shipments_data_general)
The unique identifier from which fulfillment center the order was
shipped.
amazon_sp
amazon_fulfilled_shipments_data_general__fulfillment_channelTEXTfulfillment-channel (get_amazon_fulfilled_shipments_data_general)fulfillment-channel (get_amazon_fulfilled_shipments_data_general)
Indicates how the order was fulfilled, via Amazon (AFN) or Merchant
(MFN)
amazon_sp
amazon_fulfilled_shipments_data_general__gift_wrap_priceNUMERICgift-wrap-price (get_amazon_fulfilled_shipments_data_general)gift-wrap-price (get_amazon_fulfilled_shipments_data_general) The
amount that the buyer paid for gift wrap. Amount is aggregate of the
quantity, not unit price.
amazon_sp
amazon_fulfilled_shipments_data_general__gift_wrap_taxNUMERICgift-wrap-tax (get_amazon_fulfilled_shipments_data_general)gift-wrap-tax (get_amazon_fulfilled_shipments_data_general) The amount
that the buyer paid for gift wrap tax. Amount is aggregate of the
quantity, not unit price.
amazon_sp
amazon_fulfilled_shipments_data_general__item_priceNUMERICitem-price (get_amazon_fulfilled_shipments_data_general)item-price (get_amazon_fulfilled_shipments_data_general) The amount
that the buyer paid for the item. Amount is aggregate of the quantity,
not unit price.
amazon_sp
amazon_fulfilled_shipments_data_general__item_promotion_discountNUMERICitem-promotion-discount (get_amazon_fulfilled_shipments_data_general)item-promotion-discount (get_amazon_fulfilled_shipments_data_general)
Promotion discount applied to the order item.
amazon_sp
amazon_fulfilled_shipments_data_general__item_taxNUMERICitem-tax (get_amazon_fulfilled_shipments_data_general)item-tax (get_amazon_fulfilled_shipments_data_general) The amount that
the buyer paid for item tax. Amount is aggregate of the quantity, not
unit price.
amazon_sp
amazon_fulfilled_shipments_data_general__merchant_order_idTEXTmerchant-order-id (get_amazon_fulfilled_shipments_data_general)merchant-order-id (get_amazon_fulfilled_shipments_data_general) A
unique identifier optionally supplied for the order by the Merchant.
amazon_sp
amazon_fulfilled_shipments_data_general__merchant_order_item_idTEXTmerchant-order-item-id (get_amazon_fulfilled_shipments_data_general)merchant-order-item-id (get_amazon_fulfilled_shipments_data_general) A
unique identifier for an item within the order.
amazon_sp
amazon_fulfilled_shipments_data_general__payments_dateDATEpayments-date (get_amazon_fulfilled_shipments_data_general)payments-date (get_amazon_fulfilled_shipments_data_general) The date
the buyer's credit card was charged and order processing was
completed.
amazon_sp
amazon_fulfilled_shipments_data_general__product_nameTEXTproduct-name (get_amazon_fulfilled_shipments_data_general)product-name (get_amazon_fulfilled_shipments_data_general) The short
title for the product, displayed in bold on the detail web page and in
the title bar of the browser window.
amazon_sp
amazon_fulfilled_shipments_data_general__purchase_dateDATEpurchase-date (get_amazon_fulfilled_shipments_data_general)purchase-date (get_amazon_fulfilled_shipments_data_general) The date
the order was placed.
amazon_sp
amazon_fulfilled_shipments_data_general__quantity_shippedNUMERICquantity-shipped (get_amazon_fulfilled_shipments_data_general)quantity-shipped (get_amazon_fulfilled_shipments_data_general) The
number of this item that were shipped.
amazon_sp
amazon_fulfilled_shipments_data_general__recipient_nameTEXTrecipient-name (get_amazon_fulfilled_shipments_data_general)recipient-name (get_amazon_fulfilled_shipments_data_general) Name
field of a standard address.
amazon_sp
amazon_fulfilled_shipments_data_general__reporting_dateDATEreporting-date (get_amazon_fulfilled_shipments_data_general)reporting-date (get_amazon_fulfilled_shipments_data_general) The date
the data for this report became available in the FBA data store.
amazon_sp
amazon_fulfilled_shipments_data_general__sales_channelTEXTsales-channel (get_amazon_fulfilled_shipments_data_general)sales-channel (get_amazon_fulfilled_shipments_data_general) The source
of the order.
amazon_sp
amazon_fulfilled_shipments_data_general__ship_address_1TEXTship-address-1 (get_amazon_fulfilled_shipments_data_general)ship-address-1 (get_amazon_fulfilled_shipments_data_general) The first
line of a standard address.
amazon_sp
amazon_fulfilled_shipments_data_general__ship_address_2TEXTship-address-2 (get_amazon_fulfilled_shipments_data_general)ship-address-2 (get_amazon_fulfilled_shipments_data_general) The
second line of a standard address.
amazon_sp
amazon_fulfilled_shipments_data_general__ship_address_3TEXTship-address-3 (get_amazon_fulfilled_shipments_data_general)ship-address-3 (get_amazon_fulfilled_shipments_data_general) The third
line of a standard address.
amazon_sp
amazon_fulfilled_shipments_data_general__ship_cityTEXTship-city (get_amazon_fulfilled_shipments_data_general)ship-city (get_amazon_fulfilled_shipments_data_general) The city of a
standard address.
amazon_sp
amazon_fulfilled_shipments_data_general__ship_countryTEXTship-country (get_amazon_fulfilled_shipments_data_general)ship-country (get_amazon_fulfilled_shipments_data_general) ISO 3166
standard two-letter country code.
amazon_sp
amazon_fulfilled_shipments_data_general__ship_phone_numberTEXTship-phone-number (get_amazon_fulfilled_shipments_data_general)ship-phone-number (get_amazon_fulfilled_shipments_data_general) The
phone number associated with the ship-to address.
amazon_sp
amazon_fulfilled_shipments_data_general__ship_postal_codeTEXTship-postal-code (get_amazon_fulfilled_shipments_data_general)ship-postal-code (get_amazon_fulfilled_shipments_data_general) The
postal (ZIP) code of a standard address.
amazon_sp
amazon_fulfilled_shipments_data_general__ship_promotion_discountNUMERICship-promotion-discount (get_amazon_fulfilled_shipments_data_general)ship-promotion-discount (get_amazon_fulfilled_shipments_data_general)
Promotion discount applied to shipping.
amazon_sp
amazon_fulfilled_shipments_data_general__ship_service_levelTEXTship-service-level (get_amazon_fulfilled_shipments_data_general)ship-service-level (get_amazon_fulfilled_shipments_data_general) An
enumerated value that determines the type of fulfillment service that
the buyer expects the merchant to use (e.g., Standard v. Expedited)
amazon_sp
amazon_fulfilled_shipments_data_general__ship_stateTEXTship-state (get_amazon_fulfilled_shipments_data_general)ship-state (get_amazon_fulfilled_shipments_data_general) The state or
region of a standard address.
amazon_sp
amazon_fulfilled_shipments_data_general__shipment_dateDATEshipment-date (get_amazon_fulfilled_shipments_data_general)shipment-date (get_amazon_fulfilled_shipments_data_general) The date
the shipment was completed (shipped) by the fulfillment center
amazon_sp
amazon_fulfilled_shipments_data_general__shipment_idTEXTshipment-id (get_amazon_fulfilled_shipments_data_general)shipment-id (get_amazon_fulfilled_shipments_data_general) Encrypted
Amazon shipment id
amazon_sp
amazon_fulfilled_shipments_data_general__shipment_item_idTEXTshipment-item-id (get_amazon_fulfilled_shipments_data_general)shipment-item-id (get_amazon_fulfilled_shipments_data_general)
Encrypted Amazon shipment item id
amazon_sp
amazon_fulfilled_shipments_data_general__shipping_priceNUMERICshipping-price (get_amazon_fulfilled_shipments_data_general)shipping-price (get_amazon_fulfilled_shipments_data_general) The
amount that the buyer paid for shipping. Amount is aggregate of the
quantity, not unit price.
amazon_sp
amazon_fulfilled_shipments_data_general__shipping_taxNUMERICshipping-tax (get_amazon_fulfilled_shipments_data_general)shipping-tax (get_amazon_fulfilled_shipments_data_general) The amount
that the buyer paid for shipping tax. Amount is aggregate of the
quantity, not unit price.
amazon_sp
amazon_fulfilled_shipments_data_general__skuTEXTsku (get_amazon_fulfilled_shipments_data_general)sku (get_amazon_fulfilled_shipments_data_general) A merchant-defined
unique identifier for a product.
amazon_sp
amazon_fulfilled_shipments_data_general__tracking_numberTEXTtracking-number (get_amazon_fulfilled_shipments_data_general)tracking-number (get_amazon_fulfilled_shipments_data_general) The
carrier's tracking number for the package.
amazon_sp
fba_estimated_fba_fees_txt_data__asinTEXTasin (get_fba_estimated_fba_fees_txt_data)asin (get_fba_estimated_fba_fees_txt_data) Amazon Standard
Identification Numbers (ASINs) are unique blocks of 10 letters or
numbers that identify products. ASINs are assigned by Amazon. You can
find the ASIN on the product detail page.
amazon_sp
fba_estimated_fba_fees_txt_data__brandTEXTbrand (get_fba_estimated_fba_fees_txt_data)brand (get_fba_estimated_fba_fees_txt_data) The brand of your product
amazon_sp
fba_estimated_fba_fees_txt_data__currencyTEXTcurrency (get_fba_estimated_fba_fees_txt_data)currency (get_fba_estimated_fba_fees_txt_data) The currency in which
the fee is calculated
amazon_sp
fba_estimated_fba_fees_txt_data__estimated_fee_totalNUMERICestimated-fee-total (get_fba_estimated_fba_fees_txt_data)estimated-fee-total (get_fba_estimated_fba_fees_txt_data) The
estimated fulfillment and selling on Amazon fee
amazon_sp
fba_estimated_fba_fees_txt_data__estimated_order_handling_fee_per_orderNUMERICestimated-order-handling-fee-per-order (get_fba_estimated_fba_fees_txt_data)estimated-order-handling-fee-per-order
(get_fba_estimated_fba_fees_txt_data) The estimated order handling fee
per order
amazon_sp
fba_estimated_fba_fees_txt_data__estimated_pick_pack_fee_per_unitTEXTestimated-pick-pack-fee-per-unit (get_fba_estimated_fba_fees_txt_data)estimated-pick-pack-fee-per-unit (get_fba_estimated_fba_fees_txt_data)
amazon_sp
fba_estimated_fba_fees_txt_data__estimated_referral_fee_per_unitNUMERICestimated-referral-fee-per-unit (get_fba_estimated_fba_fees_txt_data)estimated-referral-fee-per-unit (get_fba_estimated_fba_fees_txt_data)
The estimated selling on Amazon referral fee
amazon_sp
fba_estimated_fba_fees_txt_data__estimated_variable_closing_feeNUMERICestimated-variable-closing-fee (get_fba_estimated_fba_fees_txt_data)estimated-variable-closing-fee (get_fba_estimated_fba_fees_txt_data)
The estimated variable closing fee for your product
amazon_sp
fba_estimated_fba_fees_txt_data__estimated_weight_handling_fee_per_unitNUMERICestimated-weight-handling-fee-per-unit (get_fba_estimated_fba_fees_txt_data)estimated-weight-handling-fee-per-unit
(get_fba_estimated_fba_fees_txt_data) The estimated weight handling
fee for your product based on the outbound shipping weight
amazon_sp
fba_estimated_fba_fees_txt_data__expected_fulfillment_fee_per_unitNUMERICexpected-fulfillment-fee-per-unit (get_fba_estimated_fba_fees_txt_data)expected-fulfillment-fee-per-unit
(get_fba_estimated_fba_fees_txt_data)
amazon_sp
fba_estimated_fba_fees_txt_data__fnskuTEXTfnsku (get_fba_estimated_fba_fees_txt_data)fnsku (get_fba_estimated_fba_fees_txt_data) Unique identifier assigned
by Amazon to products stored in and fulfilled from an Amazon
fulfillment center
amazon_sp
fba_estimated_fba_fees_txt_data__fulfilled_byTEXTfulfilled-by (get_fba_estimated_fba_fees_txt_data)fulfilled-by (get_fba_estimated_fba_fees_txt_data) The entity that
fulfilled the item
amazon_sp
fba_estimated_fba_fees_txt_data__item_package_weightNUMERICitem-package-weight (get_fba_estimated_fba_fees_txt_data)item-package-weight (get_fba_estimated_fba_fees_txt_data)amazon_sp
fba_estimated_fba_fees_txt_data__length_and_girthNUMERIClength-and-girth (get_fba_estimated_fba_fees_txt_data)length-and-girth (get_fba_estimated_fba_fees_txt_data) The longest
side of your product, including its packaging, plus the girth, a unit
measure, equivalent to 2 x (median side + shortest side)
amazon_sp
fba_estimated_fba_fees_txt_data__longest_sideNUMERIClongest-side (get_fba_estimated_fba_fees_txt_data)longest-side (get_fba_estimated_fba_fees_txt_data) Measurement of the
longest side of your product including its packaging
amazon_sp
fba_estimated_fba_fees_txt_data__median_sideNUMERICmedian-side (get_fba_estimated_fba_fees_txt_data)median-side (get_fba_estimated_fba_fees_txt_data) Measurement of the
side that is neither the longest nor the shortest side of your product
including its packaging
amazon_sp
fba_estimated_fba_fees_txt_data__product_groupTEXTproduct-group (get_fba_estimated_fba_fees_txt_data)product-group (get_fba_estimated_fba_fees_txt_data) The Amazon
department or category
amazon_sp
fba_estimated_fba_fees_txt_data__product_nameTEXTproduct-name (get_fba_estimated_fba_fees_txt_data)product-name (get_fba_estimated_fba_fees_txt_data) The title of your
product
amazon_sp
fba_estimated_fba_fees_txt_data__product_size_tierTEXTproduct-size-tier (get_fba_estimated_fba_fees_txt_data)product-size-tier (get_fba_estimated_fba_fees_txt_data) The size tier
assigned to your product by FBA based on its dimensions and weight
amazon_sp
fba_estimated_fba_fees_txt_data__sales_priceNUMERICsales-price (get_fba_estimated_fba_fees_txt_data)sales-price (get_fba_estimated_fba_fees_txt_data) Your current
promotional price
amazon_sp
fba_estimated_fba_fees_txt_data__shortest_sideNUMERICshortest-side (get_fba_estimated_fba_fees_txt_data)shortest-side (get_fba_estimated_fba_fees_txt_data) Measurement of the
shortest side of your product including its packaging
amazon_sp
fba_estimated_fba_fees_txt_data__skuTEXTsku (get_fba_estimated_fba_fees_txt_data)sku (get_fba_estimated_fba_fees_txt_data) Stock Keeping Units (SKUs)
are unique blocks of letters or numbers that identify your products.
SKUs are assigned by you as the seller.
amazon_sp
fba_estimated_fba_fees_txt_data__unit_of_dimensionTEXTunit-of-dimension (get_fba_estimated_fba_fees_txt_data)unit-of-dimension (get_fba_estimated_fba_fees_txt_data)amazon_sp
fba_estimated_fba_fees_txt_data__unit_of_weightTEXTunit-of-weight (get_fba_estimated_fba_fees_txt_data)unit-of-weight (get_fba_estimated_fba_fees_txt_data) The unit of
weight used in weight measurement
amazon_sp
fba_estimated_fba_fees_txt_data__your_priceNUMERICyour-price (get_fba_estimated_fba_fees_txt_data)your-price (get_fba_estimated_fba_fees_txt_data) Your current selling
price
amazon_sp
fba_fulfillment_customer_returns_data__asinTEXTasin (get_fba_fulfillment_customer_returns_data)asin (get_fba_fulfillment_customer_returns_data) Amazon standard item
number
amazon_sp
fba_fulfillment_customer_returns_data__customer_commentsTEXTcustomer-comments (get_fba_fulfillment_customer_returns_data)customer-comments (get_fba_fulfillment_customer_returns_data) When
available, comments submitted by customers regarding the reason for
the return are provided.
amazon_sp
fba_fulfillment_customer_returns_data__detailed_dispositionTEXTdetailed-disposition (get_fba_fulfillment_customer_returns_data)detailed-disposition (get_fba_fulfillment_customer_returns_data)
Condition of the returned item: see Condition Codes below for
explanation
amazon_sp
fba_fulfillment_customer_returns_data__fnskuTEXTfnsku (get_fba_fulfillment_customer_returns_data)fnsku (get_fba_fulfillment_customer_returns_data) Fulfillment network
SKU
amazon_sp
fba_fulfillment_customer_returns_data__fulfillment_center_idTEXTfulfillment-center-id (get_fba_fulfillment_customer_returns_data)fulfillment-center-id (get_fba_fulfillment_customer_returns_data)
Fulfillment center where the returned merchandise was processed
amazon_sp
fba_fulfillment_customer_returns_data__license_plate_numberTEXTlicense-plate-number (get_fba_fulfillment_customer_returns_data)license-plate-number (get_fba_fulfillment_customer_returns_data)
amazon_sp
fba_fulfillment_customer_returns_data__order_idTEXTorder-id (get_fba_fulfillment_customer_returns_data)order-id (get_fba_fulfillment_customer_returns_data)amazon_sp
fba_fulfillment_customer_returns_data__product_nameTEXTproduct-name (get_fba_fulfillment_customer_returns_data)product-name (get_fba_fulfillment_customer_returns_data) The name of
the product as it appears on Amazon
amazon_sp
fba_fulfillment_customer_returns_data__quantityNUMERICquantity (get_fba_fulfillment_customer_returns_data)quantity (get_fba_fulfillment_customer_returns_data) Number of units
of this item returned
amazon_sp
fba_fulfillment_customer_returns_data__reasonTEXTreason (get_fba_fulfillment_customer_returns_data)reason (get_fba_fulfillment_customer_returns_data) A short description
of reason for return as indicated by the customer.
See Customer Reason below for explanation
amazon_sp
fba_fulfillment_customer_returns_data__return_dateDATEreturn-date (get_fba_fulfillment_customer_returns_data)return-date (get_fba_fulfillment_customer_returns_data) Date returned
merchandise was processed at the fulfillment center.
DD-MM-YYYY.
amazon_sp
fba_fulfillment_customer_returns_data__skuTEXTsku (get_fba_fulfillment_customer_returns_data)sku (get_fba_fulfillment_customer_returns_data) Seller's item
identifier
amazon_sp
fba_fulfillment_customer_returns_data__statusTEXTstatus (get_fba_fulfillment_customer_returns_data)status (get_fba_fulfillment_customer_returns_data) A short description
of the status of the customer return. Please see
Return Status below for explanation.
amazon_sp
fba_fulfillment_inventory_health_data__asinTEXTasin (get_fba_inventory_planning_data)asin (get_fba_inventory_planning_data) Unique blocks of 10 letters or
numbers that Amazon assigns to the products that are sold through
Amazon
amazon_sp
fba_fulfillment_inventory_health_data__asin_limitNUMERICasin-limit (get_fba_inventory_planning_data)asin-limit (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__conditionTEXTcondition (get_fba_inventory_planning_data)condition (get_fba_inventory_planning_data) The condition of the unit
(for example, new or used)
amazon_sp
fba_fulfillment_inventory_health_data__currencyTEXTcurrency (get_fba_inventory_planning_data)currency (get_fba_inventory_planning_data) The currency for the
estimated long-term storage fee charge
amazon_sp
fba_fulfillment_inventory_health_data__fnskuTEXTfnsku (get_fba_inventory_planning_data)fnsku (get_fba_inventory_planning_data) Unique blocks of letters and
numbers that Amazon assigns to products that are stored in and
fulfilled from an Amazon fulfillment center
amazon_sp
fba_fulfillment_inventory_health_data__in_bound_quantityNUMERICin-bound-quantity (get_fba_inventory_planning_data)in-bound-quantity (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__inbound_recommend_quantityNUMERICinbound-recommend-quantity (get_fba_inventory_planning_data)inbound-recommend-quantity (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__inv_age_0_to_90_daysNUMERICinv-age-0-to-90-days (get_fba_inventory_planning_data)inv-age-0-to-90-days (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__inv_age_181_to_270_daysNUMERICinv-age-181-to-270-days (get_fba_inventory_planning_data)inv-age-181-to-270-days (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__inv_age_271_to_365_daysNUMERICinv-age-271-to-365-days (get_fba_inventory_planning_data)inv-age-271-to-365-days (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__inv_age_365_plus_daysNUMERICinv-age-365-plus-days (get_fba_inventory_planning_data)inv-age-365-plus-days (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__inv_age_91_to_180_daysNUMERICinv-age-91-to-180-days (get_fba_inventory_planning_data)inv-age-91-to-180-days (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__is_hazmatTEXTis-hazmat (get_fba_inventory_planning_data)is-hazmat (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__lowest_afn_new_priceNUMERIClowest-afn-new-price (get_fba_inventory_planning_data)lowest-afn-new-price (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__lowest_afn_used_priceNUMERIClowest-afn-used-price (get_fba_inventory_planning_data)lowest-afn-used-price (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__lowest_mfn_new_priceNUMERIClowest-mfn-new-price (get_fba_inventory_planning_data)lowest-mfn-new-price (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__lowest_mfn_used_priceNUMERIClowest-mfn-used-price (get_fba_inventory_planning_data)lowest-mfn-used-price (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__num_afn_new_sellersNUMERICnum-afn-new-sellers (get_fba_inventory_planning_data)num-afn-new-sellers (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__num_afn_used_sellersNUMERICnum-afn-used-sellers (get_fba_inventory_planning_data)num-afn-used-sellers (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__per_unit_volumeNUMERICper-unit-volume (get_fba_inventory_planning_data)per-unit-volume (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__product_groupTEXTproduct-group (get_fba_inventory_planning_data)product-group (get_fba_inventory_planning_data) Distinct product
grouping distinguishing products like books, from watches or video
games
amazon_sp
fba_fulfillment_inventory_health_data__product_nameTEXTproduct-name (get_fba_inventory_planning_data)product-name (get_fba_inventory_planning_data) The name of your
product
amazon_sp
fba_fulfillment_inventory_health_data__projected_ltsf_12_moNUMERICprojected-ltsf-12-mo (get_fba_inventory_planning_data)projected-ltsf-12-mo (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__projected_ltsf_6_moNUMERICprojected-ltsf-6-mo (get_fba_inventory_planning_data)projected-ltsf-6-mo (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__qty_in_long_term_storage_programNUMERICqty-in-long-term-storage-program (get_fba_inventory_planning_data)qty-in-long-term-storage-program (get_fba_inventory_planning_data)
amazon_sp
fba_fulfillment_inventory_health_data__qty_to_be_charged_ltsf_12_moNUMERICqty-to-be-charged-ltsf-12-mo (get_fba_inventory_planning_data)qty-to-be-charged-ltsf-12-mo (get_fba_inventory_planning_data)
amazon_sp
fba_fulfillment_inventory_health_data__qty_to_be_charged_ltsf_6_moNUMERICqty-to-be-charged-ltsf-6-mo (get_fba_inventory_planning_data)qty-to-be-charged-ltsf-6-mo (get_fba_inventory_planning_data)
amazon_sp
fba_fulfillment_inventory_health_data__qty_with_removals_in_progressTEXTqty-with-removals-in-progress (get_fba_inventory_planning_data)qty-with-removals-in-progress (get_fba_inventory_planning_data)
amazon_sp
fba_fulfillment_inventory_health_data__sales_priceNUMERICsales-price (get_fba_inventory_planning_data)sales-price (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__sales_rankNUMERICsales-rank (get_fba_inventory_planning_data)sales-rank (get_fba_inventory_planning_data) The current rank for your
product. The change in sales rank value is the plus or minus change in
the past 7 days.
amazon_sp
fba_fulfillment_inventory_health_data__sellable_quantityNUMERICsellable-quantity (get_fba_inventory_planning_data)sellable-quantity (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__skuTEXTsku (get_fba_inventory_planning_data)sku (get_fba_inventory_planning_data) Unique blocks of letters and
numbers that you assign to the products that you are selling
amazon_sp
fba_fulfillment_inventory_health_data__snapshot_dateDATEsnapshot-date (get_fba_inventory_planning_data)snapshot-date (get_fba_inventory_planning_data) The date the report
was generated
amazon_sp
fba_fulfillment_inventory_health_data__total_quantityNUMERICtotal-quantity (get_fba_inventory_planning_data)total-quantity (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__units_shipped_last_180_daysNUMERICunits-shipped-last-180-days (get_fba_inventory_planning_data)units-shipped-last-180-days (get_fba_inventory_planning_data)
amazon_sp
fba_fulfillment_inventory_health_data__units_shipped_last_24_hrsNUMERICunits-shipped-last-24-hrs (get_fba_inventory_planning_data)units-shipped-last-24-hrs (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__units_shipped_last_30_daysNUMERICunits-shipped-last-30-days (get_fba_inventory_planning_data)units-shipped-last-30-days (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__units_shipped_last_365_daysNUMERICunits-shipped-last-365-days (get_fba_inventory_planning_data)units-shipped-last-365-days (get_fba_inventory_planning_data)
amazon_sp
fba_fulfillment_inventory_health_data__units_shipped_last_7_daysNUMERICunits-shipped-last-7-days (get_fba_inventory_planning_data)units-shipped-last-7-days (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__units_shipped_last_90_daysNUMERICunits-shipped-last-90-days (get_fba_inventory_planning_data)units-shipped-last-90-days (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__unsellable_quantityNUMERICunsellable-quantity (get_fba_inventory_planning_data)unsellable-quantity (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__weeks_of_cover_t180TEXTweeks-of-cover-t180 (get_fba_inventory_planning_data)weeks-of-cover-t180 (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__weeks_of_cover_t30TEXTweeks-of-cover-t30 (get_fba_inventory_planning_data)weeks-of-cover-t30 (get_fba_inventory_planning_data) Your historical
trailing 30-day on-hand inventory average divided by your units sold
over the same time period divided by 4 weeks. If you sold 400 units of
a given item in the last 30 days (4 weeks) and had 100 sellable units
in fulfillment centers, your weeks of cover last 30 days would be 1.
amazon_sp
fba_fulfillment_inventory_health_data__weeks_of_cover_t365TEXTweeks-of-cover-t365 (get_fba_inventory_planning_data)weeks-of-cover-t365 (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__weeks_of_cover_t7TEXTweeks-of-cover-t7 (get_fba_inventory_planning_data)weeks-of-cover-t7 (get_fba_inventory_planning_data)amazon_sp
fba_fulfillment_inventory_health_data__weeks_of_cover_t90TEXTweeks-of-cover-t90 (get_fba_inventory_planning_data)weeks-of-cover-t90 (get_fba_inventory_planning_data) Your historical
trailing 90-day on-hand inventory average divided by your units sold
over the same time period divided by 12 weeks. If you sold 400 units
of a given item in the last 90 days (12 weeks) and had an average of
10 sellable units in fulfillment centers, your weeks of cover last 90
days would be 3.33.
amazon_sp
fba_fulfillment_inventory_health_data__your_priceNUMERICyour-price (get_fba_inventory_planning_data)your-price (get_fba_inventory_planning_data) Your listed price
amazon_sp
fba_inventory_planning_data__alertTEXTalert (get_fba_inventory_planning_data)alert (get_fba_inventory_planning_data) This is displayed when an item
has a low-traffic or low-conversion alert. Low traffic indicates
that a low number of potential buyers have seen the listing. Low
conversion indicates that potential buyers are viewing the listing but
aren’t following through to buy the product.
amazon_sp
fba_inventory_planning_data__availableNUMERICavailable (get_fba_inventory_planning_data)available (get_fba_inventory_planning_data) Available (sellable
inventory) quantity
amazon_sp
fba_inventory_planning_data__days_of_supplyNUMERICdays-of-supply (get_fba_inventory_planning_data)days-of-supply (get_fba_inventory_planning_data) The estimated number
of days that your current inventory supply will last based on the
projected demand for your product
amazon_sp
NUMERICestimated-cost-savings-of-recommended-actions (get_fba_inventory_planning_data)estimated-cost-savings-of-recommended-actions
(get_fba_inventory_planning_data) Estimated cost savings between
taking the recommended action versus the storage fees you would incur
on that inventory by taking no action
amazon_sp
fba_inventory_planning_data__estimated_excess_quantityNUMERICestimated-excess-quantity (get_fba_inventory_planning_data)estimated-excess-quantity (get_fba_inventory_planning_data) Estimated
excess units are overstocked units based on your current sales
velocity and customer demand forecast. It’s costing you more to keep
these units on hand and pay storage fees than to reduce the number of
units through a price reduction or removal.
amazon_sp
fba_inventory_planning_data__estimated_ltsf_next_chargeTEXTestimated-ltsf-next-charge (get_fba_inventory_planning_data)estimated-ltsf-next-charge (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__estimated_storage_cost_next_monthNUMERICestimated-storage-cost-next-month (get_fba_inventory_planning_data)estimated-storage-cost-next-month (get_fba_inventory_planning_data)
Estimated storage fees (monthly storage + long-term storage) that you
would incur 30 days from today, based on your current sales rate.
Note: Inventory costs are based on quantities in the latest daily
snapshot and may differ from your actual inventory quantities.
amazon_sp
fba_inventory_planning_data__featuredoffer_priceNUMERICfeaturedoffer-price (get_fba_inventory_planning_data)featuredoffer-price (get_fba_inventory_planning_data) Offer displayed
on a product detail page with an Add to Cart button
amazon_sp
fba_inventory_planning_data__healthy_inventory_levelNUMERIChealthy-inventory-level (get_fba_inventory_planning_data)healthy-inventory-level (get_fba_inventory_planning_data) Quantity of
inventory that is not considered excess based on product demand and
your costs. Our recommendations are based on helping you reach this
level of inventory.
amazon_sp
fba_inventory_planning_data__inbound_quantityNUMERICinbound-quantity (get_fba_inventory_planning_data)inbound-quantity (get_fba_inventory_planning_data) Inbound quantity =
inbound-working + inbound-shipped + inbound receiving
amazon_sp
fba_inventory_planning_data__inbound_receivedNUMERICinbound-received (get_fba_inventory_planning_data)inbound-received (get_fba_inventory_planning_data) Shipments in
receiving status
amazon_sp
fba_inventory_planning_data__inbound_shippedNUMERICinbound-shipped (get_fba_inventory_planning_data)inbound-shipped (get_fba_inventory_planning_data) Shipments in shipped
status
amazon_sp
fba_inventory_planning_data__inbound_workingNUMERICinbound-working (get_fba_inventory_planning_data)inbound-working (get_fba_inventory_planning_data) Shipments in working
status
amazon_sp
fba_inventory_planning_data__inv_age_0_to_30_daysTEXTinv-age-0-to-30-days (get_fba_inventory_planning_data)inv-age-0-to-30-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__inv_age_181_to_330_daysTEXTinv-age-181-to-330-days (get_fba_inventory_planning_data)inv-age-181-to-330-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__inv_age_31_to_60_daysTEXTinv-age-31-to-60-days (get_fba_inventory_planning_data)inv-age-31-to-60-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__inv_age_331_to_365_daysTEXTinv-age-331-to-365-days (get_fba_inventory_planning_data)inv-age-331-to-365-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__inv_age_61_to_90_daysTEXTinv-age-61-to-90-days (get_fba_inventory_planning_data)inv-age-61-to-90-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__item_volumeNUMERICitem-volume (get_fba_inventory_planning_data)item-volume (get_fba_inventory_planning_data) The volume of the item,
which is calculated by multiplying the longest side, median side, and
shortest side together. These measurements generally correspond to the
length, width, and height of the item.
amazon_sp
fba_inventory_planning_data__lowest_price_new_plus_shippingTEXTlowest-price-new-plus-shipping (get_fba_inventory_planning_data)lowest-price-new-plus-shipping (get_fba_inventory_planning_data)
amazon_sp
fba_inventory_planning_data__lowest_price_usedTEXTlowest-price-used (get_fba_inventory_planning_data)lowest-price-used (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__marketplaceTEXTmarketplace (get_fba_inventory_planning_data)marketplace (get_fba_inventory_planning_data) The Amazon store where
the product is located
amazon_sp
fba_inventory_planning_data__no_sale_last_6_monthsNUMERICno-sale-last-6-months (get_fba_inventory_planning_data)no-sale-last-6-months (get_fba_inventory_planning_data) Inventory that
has not sold in six or more consecutive months and that have been in
fulfillment centers for more than 180 days. These units will be
automatically removed during the next removal cycle if you are opted
in to automated fulfillable inventory removals.
amazon_sp
fba_inventory_planning_data__pending_removal_quantityNUMERICpending-removal-quantity (get_fba_inventory_planning_data)pending-removal-quantity (get_fba_inventory_planning_data) The number
of units that you have asked to be returned to you or disposed of
amazon_sp
fba_inventory_planning_data__projected_ltsf_9_moTEXTprojected-ltsf-9-mo (get_fba_inventory_planning_data)projected-ltsf-9-mo (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__qty_to_be_charged_ltsf_9_moTEXTqty-to-be-charged-ltsf-9-mo (get_fba_inventory_planning_data)qty-to-be-charged-ltsf-9-mo (get_fba_inventory_planning_data)
amazon_sp
TEXTrecommended-action (get_fba_inventory_planning_data)recommended-action (get_fba_inventory_planning_data) The action
recommended for your inventory. Recommendations are based on your
current customer demand and on whether it would cost you less to take
an action than to do nothing.
amazon_sp
NUMERICrecommended-removal-quantity (get_fba_inventory_planning_data)recommended-removal-quantity (get_fba_inventory_planning_data)
Estimated number of units that would likely benefit from removal
instead of being charged storage fees
amazon_sp
NUMERICrecommended-sale-duration-days (get_fba_inventory_planning_data)recommended-sale-duration-days (get_fba_inventory_planning_data) If a
sale is recommended, this is the estimated sale duration in days that
would likely help you sell through your excess inventory.
amazon_sp
NUMERICrecommended-sales-price (get_fba_inventory_planning_data)recommended-sales-price (get_fba_inventory_planning_data) Sales price
recommended to help you sell through your inventory based on your
current inventory settings. This value may be different from the
lowest price or Featured Offer price. We recommend that you keep your
product at this price until you have sold through your excess
inventory.
amazon_sp
fba_inventory_planning_data__sales_shipped_last_30_daysNUMERICsales-shipped-last-30-days (get_fba_inventory_planning_data)sales-shipped-last-30-days (get_fba_inventory_planning_data) Shipped-
unit sales in the last 30 days
amazon_sp
fba_inventory_planning_data__sales_shipped_last_60_daysNUMERICsales-shipped-last-60-days (get_fba_inventory_planning_data)sales-shipped-last-60-days (get_fba_inventory_planning_data) Shipped-
unit sales in the last 60 days
amazon_sp
fba_inventory_planning_data__sales_shipped_last_7_daysNUMERICsales-shipped-last-7-days (get_fba_inventory_planning_data)sales-shipped-last-7-days (get_fba_inventory_planning_data) Shipped-
unit sales in the last 7 days
amazon_sp
fba_inventory_planning_data__sales_shipped_last_90_daysNUMERICsales-shipped-last-90-days (get_fba_inventory_planning_data)sales-shipped-last-90-days (get_fba_inventory_planning_data) Shipped-
unit sales in the last 90 days
amazon_sp
fba_inventory_planning_data__sell_throughNUMERICsell-through (get_fba_inventory_planning_data)sell-through (get_fba_inventory_planning_data) The rate at which your
units sold and shipped over the past 90 days divided by the average
inventory available at fulfillment centers during that time. Tracking
your sell-through rate can help you determine whether you need to take
action to improve traffic or conversion for your products.
amazon_sp
fba_inventory_planning_data__storage_typeTEXTstorage-type (get_fba_inventory_planning_data)storage-type (get_fba_inventory_planning_data) Storage-type category
of the product for which storage limits are set. Note: Standard size
includes small and standard types.
amazon_sp
fba_inventory_planning_data__storage_volumeNUMERICstorage-volume (get_fba_inventory_planning_data)storage-volume (get_fba_inventory_planning_data) Storage volume is the
total usage for this product in our fulfillment centers minus
inventory that is pending removal
amazon_sp
fba_inventory_planning_data__units_shipped_t30NUMERICunits-shipped-t30 (get_fba_inventory_planning_data)units-shipped-t30 (get_fba_inventory_planning_data) Units shipped in
the last 30 days
amazon_sp
fba_inventory_planning_data__units_shipped_t60NUMERICunits-shipped-t60 (get_fba_inventory_planning_data)units-shipped-t60 (get_fba_inventory_planning_data) Units shipped in
the last 60 days
amazon_sp
fba_inventory_planning_data__units_shipped_t7NUMERICunits-shipped-t7 (get_fba_inventory_planning_data)units-shipped-t7 (get_fba_inventory_planning_data) Units shipped in
the last 7 days
amazon_sp
fba_inventory_planning_data__units_shipped_t90NUMERICunits-shipped-t90 (get_fba_inventory_planning_data)units-shipped-t90 (get_fba_inventory_planning_data) Units shipped in
the last 90 days
amazon_sp
fba_inventory_planning_data__volume_unit_measurementTEXTvolume-unit-measurement (get_fba_inventory_planning_data)volume-unit-measurement (get_fba_inventory_planning_data) Unit of
measurement for the volume of the item
amazon_sp
fba_myi_unsuppressed_inventory_data__afn_fulfillable_quantityNUMERICafn-fulfillable-quantity (get_fba_myi_unsuppressed_inventory_data)afn-fulfillable-quantity (get_fba_myi_unsuppressed_inventory_data) The
number of units you have for a SKU in Amazon fulfillment centers
that can be picked, packed, and shipped.
amazon_sp
fba_myi_unsuppressed_inventory_data__afn_future_supply_buyableNUMERICafn-future-supply-buyable (get_fba_myi_unsuppressed_inventory_data)afn-future-supply-buyable (get_fba_myi_unsuppressed_inventory_data)
The number of units available for customers to find and buy while
inventory is on its way to an Amazon fulfillment center through In-
Stock Head Start.
amazon_sp
fba_myi_unsuppressed_inventory_data__afn_inbound_receiving_quantityNUMERICafn-inbound-receiving-quantity (get_fba_myi_unsuppressed_inventory_data)afn-inbound-receiving-quantity
(get_fba_myi_unsuppressed_inventory_data) The number of units you have
for a SKU that have not yet been received at
an Amazon fulfillment center for processing, but are part of an
inbound shipment with some units that have
already been received and processed.
amazon_sp
fba_myi_unsuppressed_inventory_data__afn_inbound_shipped_quantityNUMERICafn-inbound-shipped-quantity (get_fba_myi_unsuppressed_inventory_data)afn-inbound-shipped-quantity (get_fba_myi_unsuppressed_inventory_data)
The number of units you have for a SKU in an inbound shipment that you
have notified Amazon about and provided a tracking number.
amazon_sp
fba_myi_unsuppressed_inventory_data__afn_inbound_working_quantityNUMERICafn-inbound-working-quantity (get_fba_myi_unsuppressed_inventory_data)afn-inbound-working-quantity (get_fba_myi_unsuppressed_inventory_data)
The number of units you have for a SKU in an inbound shipment that you
have notified Amazon about.
amazon_sp
fba_myi_unsuppressed_inventory_data__afn_listing_existsTEXTafn-listing-exists (get_fba_myi_unsuppressed_inventory_data)afn-listing-exists (get_fba_myi_unsuppressed_inventory_data) "Yes"
indicates that the item is listed for Fulfillment by
Amazon.
amazon_sp
fba_myi_unsuppressed_inventory_data__afn_researching_quantityNUMERICafn-researching-quantity (get_fba_myi_unsuppressed_inventory_data)afn-researching-quantity (get_fba_myi_unsuppressed_inventory_data)
amazon_sp
fba_myi_unsuppressed_inventory_data__afn_reserved_future_supplyNUMERICafn-reserved-future-supply (get_fba_myi_unsuppressed_inventory_data)afn-reserved-future-supply (get_fba_myi_unsuppressed_inventory_data)
The number of units that customers have purchased while inventory is
on its way to an Amazon fulfillment center
through In-Stock Head Start.
amazon_sp
fba_myi_unsuppressed_inventory_data__afn_reserved_quantityNUMERICafn-reserved-quantity (get_fba_myi_unsuppressed_inventory_data)afn-reserved-quantity (get_fba_myi_unsuppressed_inventory_data) The
number of units you have for a SKU in Amazon fulfillment centers
that are currently being picked, packed, and shipped or are sidelined
for measurement, sampling, or other internal
processes.
amazon_sp
fba_myi_unsuppressed_inventory_data__afn_total_quantityNUMERICafn-total-quantity (get_fba_myi_unsuppressed_inventory_data)afn-total-quantity (get_fba_myi_unsuppressed_inventory_data) The total
number of units you have for a SKU in an inbound shipment or
in Amazon fulfillment centers: (afn-total-quantity) =
(afn-warehouse-quantity) + (afn-inbound-working-quantity) +
(afn-inbound-shipped-quantity) + (afn-inbound-receiving-quantity)
amazon_sp
fba_myi_unsuppressed_inventory_data__afn_unsellable_quantityNUMERICafn-unsellable-quantity (get_fba_myi_unsuppressed_inventory_data)afn-unsellable-quantity (get_fba_myi_unsuppressed_inventory_data) The
number of units you have for a SKU in Amazon fulfillment centers in
unsellable condition.
amazon_sp
fba_myi_unsuppressed_inventory_data__afn_warehouse_quantityNUMERICafn-warehouse-quantity (get_fba_myi_unsuppressed_inventory_data)afn-warehouse-quantity (get_fba_myi_unsuppressed_inventory_data) The
number of units you have for an SKU in Amazon fulfillment centers
that have been processed: (afn-warehouse-quantity) =
(afn-fulfillable-quantity) + (afn-unsellable-quantity) +
(afn-reserved-quantity).
amazon_sp
fba_myi_unsuppressed_inventory_data__asinTEXTasin (get_fba_myi_unsuppressed_inventory_data)asin (get_fba_myi_unsuppressed_inventory_data) Amazon Standard
Identification Numbers (ASINs) are unique blocks of 10
letters or numbers that identify items. ASINs are assigned by Amazon.
You can find the ASIN on the product detail
page.
amazon_sp
fba_myi_unsuppressed_inventory_data__conditionTEXTcondition (get_fba_myi_unsuppressed_inventory_data)condition (get_fba_myi_unsuppressed_inventory_data) The condition of
your product.
amazon_sp
fba_myi_unsuppressed_inventory_data__fnskuTEXTfnsku (get_fba_myi_unsuppressed_inventory_data)fnsku (get_fba_myi_unsuppressed_inventory_data) Fulfillment Network
Stock Keeping Units (FNSKUs) are unique identifiers
assigned by Amazon to products stored in and fulfilled from Amazon
fulfillment centers.
amazon_sp
fba_myi_unsuppressed_inventory_data__mfn_fulfillable_quantityTEXTmfn-fulfillable-quantity (get_fba_myi_unsuppressed_inventory_data)mfn-fulfillable-quantity (get_fba_myi_unsuppressed_inventory_data) The
quantity in your fulfillment network that can be picked, packed, and
shipped.
amazon_sp
fba_myi_unsuppressed_inventory_data__mfn_listing_existsTEXTmfn-listing-exists (get_fba_myi_unsuppressed_inventory_data)mfn-listing-exists (get_fba_myi_unsuppressed_inventory_data) "Yes"
indicates that the product is listed for fulfillment by you as the
seller.
amazon_sp
fba_myi_unsuppressed_inventory_data__per_unit_volumeNUMERICper-unit-volume (get_fba_myi_unsuppressed_inventory_data)per-unit-volume (get_fba_myi_unsuppressed_inventory_data) The volume
in cubic feet of one unit (to the nearest
1/100 of an inch).
amazon_sp
fba_myi_unsuppressed_inventory_data__product_nameTEXTproduct-name (get_fba_myi_unsuppressed_inventory_data)product-name (get_fba_myi_unsuppressed_inventory_data) The title of
your product.
amazon_sp
fba_myi_unsuppressed_inventory_data__skuTEXTsku (get_fba_myi_unsuppressed_inventory_data)sku (get_fba_myi_unsuppressed_inventory_data) Stock Keeping Units
(SKUs) are unique blocks of letters or numbers that
identify your products.
amazon_sp
fba_myi_unsuppressed_inventory_data__your_priceNUMERICyour-price (get_fba_myi_unsuppressed_inventory_data)your-price (get_fba_myi_unsuppressed_inventory_data) Your current
selling price.
amazon_sp
fba_reimbursements_data__amazon_order_idTEXTamazon-order-id (get_fba_reimbursements_data)amazon-order-id (get_fba_reimbursements_data) The unique identifier
assigned to the customer order. This field is
empty if the reimbursement is not associated with an order.
amazon_sp
fba_reimbursements_data__amount_per_unitNUMERICamount-per-unit (get_fba_reimbursements_data)amount-per-unit (get_fba_reimbursements_data) The per-unit
reimbursement amount for this line item.
amazon_sp
fba_reimbursements_data__amount_totalNUMERICamount-total (get_fba_reimbursements_data)amount-total (get_fba_reimbursements_data) The total amount of the
cash reimbursement for this line item.
amazon_sp
fba_reimbursements_data__approval_dateDATEapproval-date (get_fba_reimbursements_data)approval-date (get_fba_reimbursements_data) The date the reimbursement
was approved.
amazon_sp
fba_reimbursements_data__asinTEXTasin (get_fba_reimbursements_data)asin (get_fba_reimbursements_data) An ASIN (Amazon Standard
Identification Numbers) is a unique identifier
assigned by Amazon to products in the Amazon product catalog. The ASIN
can be found on the product detail page.
amazon_sp
fba_reimbursements_data__case_idTEXTcase-id (get_fba_reimbursements_data)case-id (get_fba_reimbursements_data) The unique identifier assigned
to the case when you request a reimbursement.
amazon_sp
fba_reimbursements_data__conditionTEXTcondition (get_fba_reimbursements_data)condition (get_fba_reimbursements_data) The condition of your item
(for example, New).
amazon_sp
fba_reimbursements_data__currency_unitTEXTcurrency-unit (get_fba_reimbursements_data)currency-unit (get_fba_reimbursements_data) The currency for the
applicable marketplace.
amazon_sp
fba_reimbursements_data__fnskuTEXTfnsku (get_fba_reimbursements_data)fnsku (get_fba_reimbursements_data) The fulfillment network SKU (stock
keeping unit) is the unique identifier
Fulfillment by Amazon assigned to your product.
amazon_sp
fba_reimbursements_data__original_reimbursement_idTEXToriginal-reimbursement-id (get_fba_reimbursements_data)original-reimbursement-id (get_fba_reimbursements_data)amazon_sp
fba_reimbursements_data__original_reimbursement_typeTEXToriginal-reimbursement-type (get_fba_reimbursements_data)original-reimbursement-type (get_fba_reimbursements_data)amazon_sp
fba_reimbursements_data__product_nameTEXTproduct-name (get_fba_reimbursements_data)product-name (get_fba_reimbursements_data) The name of your product.
amazon_sp
fba_reimbursements_data__quantity_reimbursed_cashNUMERICquantity-reimbursed-cash (get_fba_reimbursements_data)quantity-reimbursed-cash (get_fba_reimbursements_data) The total
number of units reimbursed with cash.
amazon_sp
fba_reimbursements_data__quantity_reimbursed_inventoryNUMERICquantity-reimbursed-inventory (get_fba_reimbursements_data)quantity-reimbursed-inventory (get_fba_reimbursements_data) The number
of units reimbursed with inventory.
amazon_sp
fba_reimbursements_data__quantity_reimbursed_totalNUMERICquantity-reimbursed-total (get_fba_reimbursements_data)quantity-reimbursed-total (get_fba_reimbursements_data) The total
number of units reimbursed with either cash or inventory
(Quantity Reimbursed [Cash] + Quantity Reimbursed [Inventory]).
amazon_sp
fba_reimbursements_data__reasonTEXTreason (get_fba_reimbursements_data)reason (get_fba_reimbursements_data) The reason for the reimbursement
(for example, Damaged: Warehouse).
amazon_sp
fba_reimbursements_data__reimbursement_idTEXTreimbursement-id (get_fba_reimbursements_data)reimbursement-id (get_fba_reimbursements_data) The unique identifier
for this reimbursement. Each reimbursement may
include multiple line items.
amazon_sp
fba_reimbursements_data__skuTEXTsku (get_fba_reimbursements_data)sku (get_fba_reimbursements_data)amazon_sp
fba_uno_inventory_data__asinTEXTasin (get_fba_uno_inventory_data)asin (get_fba_uno_inventory_data)amazon_sp
fba_uno_inventory_data__priceNUMERICprice (get_fba_uno_inventory_data)price (get_fba_uno_inventory_data)amazon_sp
fba_uno_inventory_data__quantityNUMERICquantity (get_fba_uno_inventory_data)quantity (get_fba_uno_inventory_data)amazon_sp
fba_uno_inventory_data__skuTEXTsku (get_fba_uno_inventory_data)sku (get_fba_uno_inventory_data)amazon_sp
flat_file_all_orders_data_by_last_update_general__amazon_order_idTEXTamazon-order-id (get_flat_file_all_orders_data_by_last_update_general)amazon-order-id (get_flat_file_all_orders_data_by_last_update_general)
amazon_sp
flat_file_all_orders_data_by_last_update_general__asinTEXTasin (get_flat_file_all_orders_data_by_last_update_general)asin (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__currencyTEXTcurrency (get_flat_file_all_orders_data_by_last_update_general)currency (get_flat_file_all_orders_data_by_last_update_general)
Currency type Example: USD
amazon_sp
flat_file_all_orders_data_by_last_update_general__fulfillment_channelTEXTfulfillment-channel (get_flat_file_all_orders_data_by_last_update_general)fulfillment-channel
(get_flat_file_all_orders_data_by_last_update_general)
amazon_sp
flat_file_all_orders_data_by_last_update_general__gift_wrap_priceNUMERICgift-wrap-price (get_flat_file_all_orders_data_by_last_update_general)gift-wrap-price (get_flat_file_all_orders_data_by_last_update_general)
The price of the gift wrap selected by the buyer.
amazon_sp
flat_file_all_orders_data_by_last_update_general__gift_wrap_taxNUMERICgift-wrap-tax (get_flat_file_all_orders_data_by_last_update_general)gift-wrap-tax (get_flat_file_all_orders_data_by_last_update_general)
The amount of tax paid on the gift wrap.
amazon_sp
flat_file_all_orders_data_by_last_update_general__is_business_orderTEXTis-business-order (get_flat_file_all_orders_data_by_last_update_general)is-business-order
(get_flat_file_all_orders_data_by_last_update_general) Indicates if
the order is from an Amazon Business customer.Example: true, false
amazon_sp
flat_file_all_orders_data_by_last_update_general__item_priceNUMERICitem-price (get_flat_file_all_orders_data_by_last_update_general)item-price (get_flat_file_all_orders_data_by_last_update_general)
Price a buyer paid for the item(s). All amounts are aggregates of the
quantity, not unit prices.Example: Item Price = $10 Quantity = 2 Item
price displayed = $20
amazon_sp
flat_file_all_orders_data_by_last_update_general__item_promotion_discountTEXTitem-promotion-discount (get_flat_file_all_orders_data_by_last_update_general)item-promotion-discount
(get_flat_file_all_orders_data_by_last_update_general) Amount
discounted from orders that qualify for either a money-off or a
percent-off promotion.
amazon_sp
flat_file_all_orders_data_by_last_update_general__item_statusTEXTitem-status (get_flat_file_all_orders_data_by_last_update_general)item-status (get_flat_file_all_orders_data_by_last_update_general)
amazon_sp
flat_file_all_orders_data_by_last_update_general__item_taxNUMERICitem-tax (get_flat_file_all_orders_data_by_last_update_general)item-tax (get_flat_file_all_orders_data_by_last_update_general)
amazon_sp
flat_file_all_orders_data_by_last_update_general__last_updated_dateDATElast-updated-date (get_flat_file_all_orders_data_by_last_update_general)last-updated-date
(get_flat_file_all_orders_data_by_last_update_general)
amazon_sp
flat_file_all_orders_data_by_last_update_general__merchant_order_idTEXTmerchant-order-id (get_flat_file_all_orders_data_by_last_update_general)merchant-order-id
(get_flat_file_all_orders_data_by_last_update_general)
amazon_sp
flat_file_all_orders_data_by_last_update_general__order_channelTEXTorder-channel (get_flat_file_all_orders_data_by_last_update_general)order-channel (get_flat_file_all_orders_data_by_last_update_general)
Information about how an order was placed.
amazon_sp
flat_file_all_orders_data_by_last_update_general__order_statusTEXTorder-status (get_flat_file_all_orders_data_by_last_update_general)order-status (get_flat_file_all_orders_data_by_last_update_general)
amazon_sp
flat_file_all_orders_data_by_last_update_general__price_designationTEXTprice-designation (get_flat_file_all_orders_data_by_last_update_general)price-designation
(get_flat_file_all_orders_data_by_last_update_general) Indicates the
type of business price that the buyer used. Learn more about business
prices. (Amazon Business Seller Program only.)
amazon_sp
flat_file_all_orders_data_by_last_update_general__product_nameTEXTproduct-name (get_flat_file_all_orders_data_by_last_update_general)product-name (get_flat_file_all_orders_data_by_last_update_general)
Short title for the product, displayed on the product detail page and
in the browser title bar.Example: Snowboard
amazon_sp
flat_file_all_orders_data_by_last_update_general__promotion_idsTEXTpromotion-ids (get_flat_file_all_orders_data_by_last_update_general)promotion-ids (get_flat_file_all_orders_data_by_last_update_general)
amazon_sp
flat_file_all_orders_data_by_last_update_general__purchase_dateDATEpurchase-date (get_flat_file_all_orders_data_by_last_update_general)purchase-date (get_flat_file_all_orders_data_by_last_update_general)
Date the order was placed, in yyyy-mm-dd format. Note: Unless you
specify a different shipping lead time, you have agreed to ship the
order within two business days of this date.
amazon_sp
flat_file_all_orders_data_by_last_update_general__purchase_order_numberTEXTpurchase-order-number (get_flat_file_all_orders_data_by_last_update_general)purchase-order-number
(get_flat_file_all_orders_data_by_last_update_general) The buyer's
purchase order number (for orders from Amazon Business customers).
This must be included on the customer package packing slip or on the
package shipping label. For more information on packing slips and
purchase order numbers, click here.
amazon_sp
flat_file_all_orders_data_by_last_update_general__quantityTEXTquantity (get_flat_file_all_orders_data_by_last_update_general)quantity (get_flat_file_all_orders_data_by_last_update_general)
amazon_sp
flat_file_all_orders_data_by_last_update_general__sales_channelTEXTsales-channel (get_flat_file_all_orders_data_by_last_update_general)sales-channel (get_flat_file_all_orders_data_by_last_update_general)
amazon_sp
flat_file_all_orders_data_by_last_update_general__ship_cityTEXTship-city (get_flat_file_all_orders_data_by_last_update_general)ship-city (get_flat_file_all_orders_data_by_last_update_general) City
of "Ship To" address.
amazon_sp
flat_file_all_orders_data_by_last_update_general__ship_countryTEXTship-country (get_flat_file_all_orders_data_by_last_update_general)ship-country (get_flat_file_all_orders_data_by_last_update_general)
International Standards Organization two-letter country code (ISO
3166-2 compliant).Example: US
amazon_sp
flat_file_all_orders_data_by_last_update_general__ship_postal_codeTEXTship-postal-code (get_flat_file_all_orders_data_by_last_update_general)ship-postal-code
(get_flat_file_all_orders_data_by_last_update_general) ZIP code or
postal code of "Ship To" address. Value format depends on destination
country.
amazon_sp
flat_file_all_orders_data_by_last_update_general__ship_promotion_discountTEXTship-promotion-discount (get_flat_file_all_orders_data_by_last_update_general)ship-promotion-discount
(get_flat_file_all_orders_data_by_last_update_general)
amazon_sp
flat_file_all_orders_data_by_last_update_general__ship_service_levelTEXTship-service-level (get_flat_file_all_orders_data_by_last_update_general)ship-service-level
(get_flat_file_all_orders_data_by_last_update_general) Type of
shipping selected by the buyer when ordering the item; for example,
standard, expedited.
amazon_sp
flat_file_all_orders_data_by_last_update_general__ship_stateTEXTship-state (get_flat_file_all_orders_data_by_last_update_general)ship-state (get_flat_file_all_orders_data_by_last_update_general)
State, province, or region of "Ship To" address. Varies with country
of origin. Note: Abbreviations can vary depending on how it was
entered by the buyer.
amazon_sp
flat_file_all_orders_data_by_last_update_general__shipping_priceNUMERICshipping-price (get_flat_file_all_orders_data_by_last_update_general)shipping-price (get_flat_file_all_orders_data_by_last_update_general)
Price a buyer paid for shipping. All amounts are aggregates of the
quantity, not unit prices.
amazon_sp
flat_file_all_orders_data_by_last_update_general__shipping_taxTEXTshipping-tax (get_flat_file_all_orders_data_by_last_update_general)shipping-tax (get_flat_file_all_orders_data_by_last_update_general)
amazon_sp
flat_file_all_orders_data_by_last_update_general__skuTEXTsku (get_flat_file_all_orders_data_by_last_update_general)sku (get_flat_file_all_orders_data_by_last_update_general) Stock
Keeping Unit. The seller-defined unique identifier for a product.
Example: AA786936215595
amazon_sp
flat_file_all_orders_data_by_order_date_general__amazon_order_idTEXTamazon-order-id (get_flat_file_all_orders_data_by_order_date_general)amazon-order-id (get_flat_file_all_orders_data_by_order_date_general)
amazon_sp
flat_file_all_orders_data_by_order_date_general__asinTEXTasin (get_flat_file_all_orders_data_by_order_date_general)asin (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__currencyTEXTcurrency (get_flat_file_all_orders_data_by_order_date_general)currency (get_flat_file_all_orders_data_by_order_date_general)
Currency type Example: USD
amazon_sp
flat_file_all_orders_data_by_order_date_general__fulfillment_channelTEXTfulfillment-channel (get_flat_file_all_orders_data_by_order_date_general)fulfillment-channel
(get_flat_file_all_orders_data_by_order_date_general)
amazon_sp
flat_file_all_orders_data_by_order_date_general__gift_wrap_priceNUMERICgift-wrap-price (get_flat_file_all_orders_data_by_order_date_general)gift-wrap-price (get_flat_file_all_orders_data_by_order_date_general)
The price of the gift wrap selected by the buyer.
amazon_sp
flat_file_all_orders_data_by_order_date_general__gift_wrap_taxNUMERICgift-wrap-tax (get_flat_file_all_orders_data_by_order_date_general)gift-wrap-tax (get_flat_file_all_orders_data_by_order_date_general)
The amount of tax paid on the gift wrap.
amazon_sp
flat_file_all_orders_data_by_order_date_general__is_business_orderTEXTis-business-order (get_flat_file_all_orders_data_by_order_date_general)is-business-order
(get_flat_file_all_orders_data_by_order_date_general) Indicates if the
order is from an Amazon Business customer.Example: true, false
amazon_sp
flat_file_all_orders_data_by_order_date_general__item_priceNUMERICitem-price (get_flat_file_all_orders_data_by_order_date_general)item-price (get_flat_file_all_orders_data_by_order_date_general) Price
a buyer paid for the item(s). All amounts are aggregates of the
quantity, not unit prices.Example: Item Price = $10 Quantity = 2 Item
price displayed = $20
amazon_sp
flat_file_all_orders_data_by_order_date_general__item_promotion_discountTEXTitem-promotion-discount (get_flat_file_all_orders_data_by_order_date_general)item-promotion-discount
(get_flat_file_all_orders_data_by_order_date_general) Amount
discounted from orders that qualify for either a money-off or a
percent-off promotion.
amazon_sp
flat_file_all_orders_data_by_order_date_general__item_statusTEXTitem-status (get_flat_file_all_orders_data_by_order_date_general)item-status (get_flat_file_all_orders_data_by_order_date_general)
amazon_sp
flat_file_all_orders_data_by_order_date_general__item_taxNUMERICitem-tax (get_flat_file_all_orders_data_by_order_date_general)item-tax (get_flat_file_all_orders_data_by_order_date_general)
amazon_sp
flat_file_all_orders_data_by_order_date_general__last_updated_dateDATElast-updated-date (get_flat_file_all_orders_data_by_order_date_general)last-updated-date
(get_flat_file_all_orders_data_by_order_date_general)
amazon_sp
flat_file_all_orders_data_by_order_date_general__merchant_order_idTEXTmerchant-order-id (get_flat_file_all_orders_data_by_order_date_general)merchant-order-id
(get_flat_file_all_orders_data_by_order_date_general)
amazon_sp
flat_file_all_orders_data_by_order_date_general__order_channelTEXTorder-channel (get_flat_file_all_orders_data_by_order_date_general)order-channel (get_flat_file_all_orders_data_by_order_date_general)
Information about how an order was placed.
amazon_sp
flat_file_all_orders_data_by_order_date_general__order_statusTEXTorder-status (get_flat_file_all_orders_data_by_order_date_general)order-status (get_flat_file_all_orders_data_by_order_date_general)
amazon_sp
flat_file_all_orders_data_by_order_date_general__price_designationTEXTprice-designation (get_flat_file_all_orders_data_by_order_date_general)price-designation
(get_flat_file_all_orders_data_by_order_date_general) Indicates the
type of business price that the buyer used. Learn more about business
prices. (Amazon Business Seller Program only.)
amazon_sp
flat_file_all_orders_data_by_order_date_general__product_nameTEXTproduct-name (get_flat_file_all_orders_data_by_order_date_general)product-name (get_flat_file_all_orders_data_by_order_date_general)
Short title for the product, displayed on the product detail page and
in the browser title bar.Example: Snowboard
amazon_sp
flat_file_all_orders_data_by_order_date_general__promotion_idsTEXTpromotion-ids (get_flat_file_all_orders_data_by_order_date_general)promotion-ids (get_flat_file_all_orders_data_by_order_date_general)
amazon_sp
flat_file_all_orders_data_by_order_date_general__purchase_dateDATEpurchase-date (get_flat_file_all_orders_data_by_order_date_general)purchase-date (get_flat_file_all_orders_data_by_order_date_general)
Date the order was placed, in yyyy-mm-dd format. Note: Unless you
specify a different shipping lead time, you have agreed to ship the
order within two business days of this date.
amazon_sp
flat_file_all_orders_data_by_order_date_general__purchase_order_numberTEXTpurchase-order-number (get_flat_file_all_orders_data_by_order_date_general)purchase-order-number
(get_flat_file_all_orders_data_by_order_date_general) The buyer's
purchase order number (for orders from Amazon Business customers).
This must be included on the customer package packing slip or on the
package shipping label. For more information on packing slips and
purchase order numbers, click here.
amazon_sp
flat_file_all_orders_data_by_order_date_general__quantityTEXTquantity (get_flat_file_all_orders_data_by_order_date_general)quantity (get_flat_file_all_orders_data_by_order_date_general)
amazon_sp
flat_file_all_orders_data_by_order_date_general__sales_channelTEXTsales-channel (get_flat_file_all_orders_data_by_order_date_general)sales-channel (get_flat_file_all_orders_data_by_order_date_general)
amazon_sp
flat_file_all_orders_data_by_order_date_general__ship_cityTEXTship-city (get_flat_file_all_orders_data_by_order_date_general)ship-city (get_flat_file_all_orders_data_by_order_date_general) City
of "Ship To" address.
amazon_sp
flat_file_all_orders_data_by_order_date_general__ship_countryTEXTship-country (get_flat_file_all_orders_data_by_order_date_general)ship-country (get_flat_file_all_orders_data_by_order_date_general)
International Standards Organization two-letter country code (ISO
3166-2 compliant).Example: US
amazon_sp
flat_file_all_orders_data_by_order_date_general__ship_postal_codeTEXTship-postal-code (get_flat_file_all_orders_data_by_order_date_general)ship-postal-code (get_flat_file_all_orders_data_by_order_date_general)
ZIP code or postal code of "Ship To" address. Value format depends on
destination country.
amazon_sp
flat_file_all_orders_data_by_order_date_general__ship_promotion_discountTEXTship-promotion-discount (get_flat_file_all_orders_data_by_order_date_general)ship-promotion-discount
(get_flat_file_all_orders_data_by_order_date_general)
amazon_sp
flat_file_all_orders_data_by_order_date_general__ship_service_levelTEXTship-service-level (get_flat_file_all_orders_data_by_order_date_general)ship-service-level
(get_flat_file_all_orders_data_by_order_date_general) Type of shipping
selected by the buyer when ordering the item; for example, standard,
expedited.
amazon_sp
flat_file_all_orders_data_by_order_date_general__ship_stateTEXTship-state (get_flat_file_all_orders_data_by_order_date_general)ship-state (get_flat_file_all_orders_data_by_order_date_general)
State, province, or region of "Ship To" address. Varies with country
of origin. Note: Abbreviations can vary depending on how it was
entered by the buyer.
amazon_sp
flat_file_all_orders_data_by_order_date_general__shipping_priceNUMERICshipping-price (get_flat_file_all_orders_data_by_order_date_general)shipping-price (get_flat_file_all_orders_data_by_order_date_general)
Price a buyer paid for shipping. All amounts are aggregates of the
quantity, not unit prices.
amazon_sp
flat_file_all_orders_data_by_order_date_general__shipping_taxTEXTshipping-tax (get_flat_file_all_orders_data_by_order_date_general)shipping-tax (get_flat_file_all_orders_data_by_order_date_general)
amazon_sp
flat_file_all_orders_data_by_order_date_general__skuTEXTsku (get_flat_file_all_orders_data_by_order_date_general)sku (get_flat_file_all_orders_data_by_order_date_general) Stock
Keeping Unit. The seller-defined unique identifier for a product.
Example: AA786936215595
amazon_sp
flat_file_open_listings_data__asinTEXTasin (get_flat_file_open_listings_data)asin (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__business_priceTEXTBusiness Price (get_flat_file_open_listings_data)Business Price (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__priceNUMERICprice (get_flat_file_open_listings_data)price (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_lower_bound_1TEXTProgressive Lower Bound 1 (get_flat_file_open_listings_data)Progressive Lower Bound 1 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_lower_bound_2TEXTProgressive Lower Bound 2 (get_flat_file_open_listings_data)Progressive Lower Bound 2 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_lower_bound_3TEXTProgressive Lower Bound 3 (get_flat_file_open_listings_data)Progressive Lower Bound 3 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_price_1TEXTProgressive Price 1 (get_flat_file_open_listings_data)Progressive Price 1 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_price_2TEXTProgressive Price 2 (get_flat_file_open_listings_data)Progressive Price 2 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_price_3TEXTProgressive Price 3 (get_flat_file_open_listings_data)Progressive Price 3 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_price_typeTEXTProgressive Price Type (get_flat_file_open_listings_data)Progressive Price Type (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantityNUMERICquantity (get_flat_file_open_listings_data)quantity (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_lower_bound_1TEXTQuantity Lower Bound 1 (get_flat_file_open_listings_data)Quantity Lower Bound 1 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_lower_bound_2TEXTQuantity Lower Bound 2 (get_flat_file_open_listings_data)Quantity Lower Bound 2 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_lower_bound_3TEXTQuantity Lower Bound 3 (get_flat_file_open_listings_data)Quantity Lower Bound 3 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_lower_bound_4TEXTQuantity Lower Bound 4 (get_flat_file_open_listings_data)Quantity Lower Bound 4 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_lower_bound_5TEXTQuantity Lower Bound 5 (get_flat_file_open_listings_data)Quantity Lower Bound 5 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_price_1TEXTQuantity Price 1 (get_flat_file_open_listings_data)Quantity Price 1 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_price_2TEXTQuantity Price 2 (get_flat_file_open_listings_data)Quantity Price 2 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_price_3TEXTQuantity Price 3 (get_flat_file_open_listings_data)Quantity Price 3 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_price_4TEXTQuantity Price 4 (get_flat_file_open_listings_data)Quantity Price 4 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_price_5TEXTQuantity Price 5 (get_flat_file_open_listings_data)Quantity Price 5 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_price_typeTEXTQuantity Price Type (get_flat_file_open_listings_data)Quantity Price Type (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__skuTEXTsku (get_flat_file_open_listings_data)sku (get_flat_file_open_listings_data)amazon_sp
marketplace_countryTEXTMarketplace CountryThe Marketplace Countryamazon_sp
merchant_listings_all_data__add_deleteTEXTadd-delete (get_merchant_listings_all_data)add-delete (get_merchant_listings_all_data) This field will be empty
in the report; it enables you to use an open listings report to update
online inventory.
amazon_sp
merchant_listings_all_data__asin1TEXTasin1 (get_merchant_listings_all_data)asin1 (get_merchant_listings_all_data) This is not used. The field is
populated with the product-id.
amazon_sp
merchant_listings_all_data__asin2TEXTasin2 (get_merchant_listings_all_data)asin2 (get_merchant_listings_all_data) This is used for backwards
compatibility only.
amazon_sp
merchant_listings_all_data__asin3TEXTasin3 (get_merchant_listings_all_data)asin3 (get_merchant_listings_all_data) This is used for backwards
compatibility only.
amazon_sp
TEXTbid-for-featured-placement (get_merchant_listings_all_data)bid-for-featured-placement (get_merchant_listings_all_data) This is
used for backwards compatibility only.
amazon_sp
merchant_listings_all_data__expedited_shippingTEXTexpedited-shipping (get_merchant_listings_all_data)expedited-shipping (get_merchant_listings_all_data) Second = listings
that are available for second day shipping to U.S. domestic addresses
Next = listings that are available for next day shipping to U.S.
domestic addresses Same = listings that are available for same day
shipping to U.S. domestic addresses n = not offered
amazon_sp
merchant_listings_all_data__fulfillment_channelTEXTfulfillment-channel (get_merchant_listings_all_data)fulfillment-channel (get_merchant_listings_all_data) This will
indicate for FBA sellers if the listing is set for seller fulfilment
or fulfilment by Amazon.
amazon_sp
merchant_listings_all_data__image_urlTEXTimage-url (get_merchant_listings_all_data)image-url (get_merchant_listings_all_data)amazon_sp
merchant_listings_all_data__item_conditionNUMERICitem-condition (get_merchant_listings_all_data)item-condition (get_merchant_listings_all_data) This is your condition
code for the listing.1 = Used; Like New 2 = Used; Very Good 3 = Used;
Good 4 = Used; Acceptable 5 = Collectible; Like New 6 = Collectible;
Very Good 7 = Collectible; Good 8 = Collectible; Acceptable 10 =
Refurbished 11 = New
amazon_sp
merchant_listings_all_data__item_descriptionTEXTitem-description (get_merchant_listings_all_data)item-description (get_merchant_listings_all_data) This is used for
backwards compatibility only.
amazon_sp
merchant_listings_all_data__item_is_marketplaceTEXTitem-is-marketplace (get_merchant_listings_all_data)item-is-marketplace (get_merchant_listings_all_data) This will always
be y.
amazon_sp
merchant_listings_all_data__item_nameTEXTitem-name (get_merchant_listings_all_data)item-name (get_merchant_listings_all_data) The title of the item
listed. This will be populated with Amazon catalog data.
amazon_sp
merchant_listings_all_data__item_noteTEXTitem-note (get_merchant_listings_all_data)item-note (get_merchant_listings_all_data) Your description of the
listing.
amazon_sp
merchant_listings_all_data__listing_idTEXTlisting-id (get_merchant_listings_all_data)listing-id (get_merchant_listings_all_data) An identifier created by
Amazon when you create a listing. Consists of 4 digits, a capital
letter, and 6 more digits.
amazon_sp
merchant_listings_all_data__merchant_shipping_groupTEXTmerchant-shipping-group (get_merchant_listings_all_data)merchant-shipping-group (get_merchant_listings_all_data)amazon_sp
merchant_listings_all_data__open_dateDATEopen-date (get_merchant_listings_all_data)open-date (get_merchant_listings_all_data) The date the listing was
created.
amazon_sp
merchant_listings_all_data__pending_quantityTEXTpending-quantity (get_merchant_listings_all_data)pending-quantity (get_merchant_listings_all_data) This is the quantity
of the item that is pending purchase at the time of the report.
amazon_sp
merchant_listings_all_data__priceNUMERICprice (get_merchant_listings_all_data)price (get_merchant_listings_all_data) The price you are asking for
the product.
amazon_sp
merchant_listings_all_data__product_idTEXTproduct-id (get_merchant_listings_all_data)product-id (get_merchant_listings_all_data) ASIN, ISBN, UPC, or EAN
for the item
amazon_sp
merchant_listings_all_data__product_id_typeNUMERICproduct-id-type (get_merchant_listings_all_data)product-id-type (get_merchant_listings_all_data) A numeric entry that
indicates if the product-id is an ASIN, ISBN, UPC, or EAN code/number.
When uploading files in Standard Book format, this field value will
default to 2 (ISBN) unless otherwise specified.1 = ASIN 2 = ISBN 3 =
UPC 4 = EAN
amazon_sp
merchant_listings_all_data__quantityTEXTquantity (get_merchant_listings_all_data)quantity (get_merchant_listings_all_data) The quantity of the product
available for purchase.
amazon_sp
merchant_listings_all_data__seller_skuTEXTseller-sku (get_merchant_listings_all_data)seller-sku (get_merchant_listings_all_data) Stock Keeping Units (SKUs)
are unique blocks of letters and/or numbers that identify your
products. SKUs are assigned by you as the seller.
amazon_sp
merchant_listings_all_data__statusTEXTstatus (get_merchant_listings_all_data)status (get_merchant_listings_all_data)amazon_sp
merchant_listings_all_data__will_ship_internationallyTEXTwill-ship-internationally (get_merchant_listings_all_data)will-ship-internationally (get_merchant_listings_all_data) 2 =
listings that are available to customers outside the U.S.1 = listings
that are available only to customers in the U.S.
amazon_sp
merchant_listings_all_data__zshop_boldfaceTEXTzshop-boldface (get_merchant_listings_all_data)zshop-boldface (get_merchant_listings_all_data) This is used for
backwards compatibility only.
amazon_sp
merchant_listings_all_data__zshop_browse_pathTEXTzshop-browse-path (get_merchant_listings_all_data)zshop-browse-path (get_merchant_listings_all_data) This is used for
backwards compatibility only.
amazon_sp
merchant_listings_all_data__zshop_category1TEXTzshop-category1 (get_merchant_listings_all_data)zshop-category1 (get_merchant_listings_all_data) This is used for
backwards compatibility only.
amazon_sp
merchant_listings_all_data__zshop_shipping_feeTEXTzshop-shipping-fee (get_merchant_listings_all_data)zshop-shipping-fee (get_merchant_listings_all_data) This is used for
backwards compatibility only.
amazon_sp
merchant_listings_all_data__zshop_storefront_featureTEXTzshop-storefront-feature (get_merchant_listings_all_data)zshop-storefront-feature (get_merchant_listings_all_data) This is used
for backwards compatibility only.
amazon_sp
restock_inventory_recommendations_report__alertTEXTAlert (get_restock_inventory_recommendations_report)Alert (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__asinTEXTASIN (get_restock_inventory_recommendations_report)ASIN (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__availableNUMERICAvailable (get_restock_inventory_recommendations_report)Available (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__conditionTEXTCondition (get_restock_inventory_recommendations_report)Condition (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__countryTEXTCountry (get_restock_inventory_recommendations_report)Country (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__currency_codeTEXTCurrency code (get_restock_inventory_recommendations_report)Currency code (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__customer_orderNUMERICCustomer Order (get_restock_inventory_recommendations_report)Customer Order (get_restock_inventory_recommendations_report)
amazon_sp
restock_inventory_recommendations_report__days_of_supply_at_amazon_fulfillment_networkTEXTDays of Supply at Amazon Fulfillment Network (get_restock_inventory_recommendations_report)Days of Supply at Amazon Fulfillment Network
(get_restock_inventory_recommendations_report)
amazon_sp
restock_inventory_recommendations_report__fc_processingNUMERICFC Processing (get_restock_inventory_recommendations_report)FC Processing (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__fc_transferNUMERICFC transfer (get_restock_inventory_recommendations_report)FC transfer (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__fnskuTEXTFNSKU (get_restock_inventory_recommendations_report)FNSKU (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__fulfilled_byTEXTFulfilled by (get_restock_inventory_recommendations_report)Fulfilled by (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__inboundNUMERICInbound (get_restock_inventory_recommendations_report)Inbound (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__merchant_skuTEXTMerchant SKU (get_restock_inventory_recommendations_report)Merchant SKU (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__priceNUMERICPrice (get_restock_inventory_recommendations_report)Price (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__product_nameTEXTProduct Name (get_restock_inventory_recommendations_report)Product Name (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__receivingNUMERICReceiving (get_restock_inventory_recommendations_report)Receiving (get_restock_inventory_recommendations_report)amazon_sp
TEXTRecommended action (get_restock_inventory_recommendations_report)Recommended action (get_restock_inventory_recommendations_report)
amazon_sp
NUMERICRecommended replenishment qty (get_restock_inventory_recommendations_report)Recommended replenishment qty
(get_restock_inventory_recommendations_report)
amazon_sp
TEXTRecommended ship date (get_restock_inventory_recommendations_report)Recommended ship date (get_restock_inventory_recommendations_report)
amazon_sp
restock_inventory_recommendations_report__sales_last_30_daysNUMERICSales last 30 days (get_restock_inventory_recommendations_report)Sales last 30 days (get_restock_inventory_recommendations_report)
amazon_sp
restock_inventory_recommendations_report__shippedNUMERICShipped (get_restock_inventory_recommendations_report)Shipped (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__supplierTEXTSupplier (get_restock_inventory_recommendations_report)Supplier (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__supplier_part_no.TEXTSupplier part no. (get_restock_inventory_recommendations_report)Supplier part no. (get_restock_inventory_recommendations_report)
amazon_sp
restock_inventory_recommendations_report__total_days_of_supply_(including_units_