Windsor.ai Blog

The ultimate knowledge hub for marketers, data analysts, and engineers—everything you need to master data-powered business growth

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Changelog New updates and improvements to Windsor.ai

News & product updates

Changelog: Updates & Improvements to Windsor.ai

Check out our latest product updates, and stay tuned — more new features are on the way!

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All blogs Attribution modelling & analytics Comparisons & alternatives Data integration How to's News & product updates

what is ELT pipeline

What’s an ELT Data Pipeline? Benefits, Challenges, and Automation

master data management

How to Excel in Master Data Management: Best Practices and Examples

How to Create a Successful Customer Acquisition Funnel

How to Create a Successful Customer Acquisition Funnel

What Is Data Pipeline Orchestration

What Is Data Pipeline Orchestration and Why Does It Matter for Developers?

facebook ads to bigquery integration

How to Integrate Facebook Ads into BigQuery: Top 3 Methods

salesforce to bigquery integration

How to Send Salesforce Data to BigQuery: Top Methods and Tips

data privacy gdpr

GDPR, CCPA, and Beyond: Staying Compliant in a Data-Driven World

data-driven decision making

How AI Enhances Data-Driven Decision Making

shopify to bigquery integration

How to Integrate Shopify Data into BigQuery: Top Methods and Pro Tips

Real-Time Data Synchronization

Real-Time Data Synchronization: A Game Changer for Ad Tech

windsor.ai and vibe.co integration

Keep Track of Your CTV Performance with Windsor.ai and Vibe.co Integration

Unstructured Data with AI

Unlock Unstructured Data with AI: The Ultimate 2025 Guide

hubspot to bigquery integration

How to Integrate HubSpot Data into BigQuery: Top Methods and Best Practices

windsor.ai 4000 customers

Windsor.ai Hits 4,000 Customers. Next Stop: 10,000

Meridian MMM on Windsor.ai Data

How to Run Meridian MMM on Windsor.ai Data (A Step-by-Step Guide for Non-Techies)

custom fields in windsor.ai

Working with Custom Fields in Windsor.ai

top marketing personalization tools

Top Tools for Creating a Highly Personalized Marketing Strategy

Changelog New updates and improvements to Windsor.ai

Changelog: New Updates and Improvements to Windsor.ai

Connecting data with Google Meridian for MMM using Windsor.ai

Connecting Data with Google Meridian for MMM Using Windsor.ai [Python Tutorial]

data system organization

How Organized Data Systems Drive Smarter Analytics

top Rivery Alternatives

Top Rivery Alternatives: Features, Pricing, Use Cases Compared

facebook seo tips

Facebook SEO: Effective Tips for Optimizing Your Facebook Business Page

Strategies To Turn Raw Data Into Insightful Reports

Strategies to Turn Raw Data into Insightful Reports

Top Funnel.io Alternatives You Must Try

Best Funnel.io Alternatives: Affordable Options for 2025

marketing personalization at scale

Marketing Personalization at Scale: Using Data to Improve Customer Experience

creating impactful marketing reports

The Ultimate Guide to Creating an Impactful Marketing Report

Supermetrics Pricing Overview

Supermetrics Pricing Overview: How Much Does It Cost in 2025?

Fivetran Alternatives

Top Fivetran Alternatives & Competitors In 2025

How To Use eCommerce Data Analytics

26 February 2025

How to Use eCommerce Data Analytics to Increase Revenue

Airbyte Alternatives

24 February 2025

Airbyte Alternatives: Top Competitors Compared (Features & Pricing)

Fivetran Pricing Overview

18 February 2025

Fivetran Pricing Model Explained: How Much Does It Cost in 2025?

power bi facebook ads connector

16 February 2025

How Connect Facebook Ads to Power BI: Ultimate Guide 2025

Supermetrics Alternatives

5 February 2025

Top Supermetrics Alternatives & Competitors You Must Try in 2025

Understanding Non-Aggregatable Metrics

18 November 2024

Understanding Non-Aggregatable Metrics

15 November 2024

Dynamics 365 Connector Set Up Guide

Data Blending in Looker Studio: How to Blend Data

4 September 2024

Data Blending in Looker Studio: How to Blend Data, Benefits, and Overcoming Limitations

AgencyAnalytics Alternatives and Competitors

Discover Top Agency Analytics Alternatives and Competitors for Your Data Integration

Klipfolio Alternatives and Top Competitors

Klipfolio Alternatives and Top Competitors That Are Easier To Use

Salesforce Marketing Cloud Alternatives That Are More Accurate in Marketing Attribution

Salesforce Marketing Cloud Alternatives & Competitors That Are More Accurate in Marketing Attribution

Power My Analytics Alternatives

Power My Analytics Alternatives and Top Competitors You Must Consider

Supermetrics Affiliate Program Review

Supermetrics Affiliate Program Review

Top Improvado Alternatives & Competitors

Top Improvado Alternatives & Competitors, Their Features, and Pricing

Whatagraph Alternatives

Whatagraph Alternatives and Top Competitors for Data Integration

Supermetrics Reporting Templates

Supermetrics Reporting Templates For Quick Marketing Reporting and Analytics

Adverity Alternatives and Competitors

Adverity Alternatives and Competitors You Must Try

Supermetrics vs Salesforce Marketing Cloud Intelligence Comparison

Supermetrics vs Salesforce Marketing Cloud Intelligence Comparison Review: Which Is the Best?

Shopify Configuration Guide

Adverity vs Dataslayer Comparison

Adverity vs Dataslayer Comparison: What Are Their Analytics and Data Integration Capabilities?

Adverity vs Coupler.io Comparison: Learn the Differences

Adverity vs Coupler.io Comparison: Learn the Differences

Fivetran and Airbyte Comparison: Understand Which a Better Platform

Fivetran vs Airbyte Comparison: Which Is a Better Platform?

Supermetrics vs Twilio Segment Comparison

Supermetrics vs Twilio Segment Comparison: What Are the Strengths of Each Platform?

Windsor.ai Tableau Connector Installation Guide

Adverity and Power My Analytics Comparison

Adverity vs Power My Analytics Comparison: Here’s What You Must Know

Adverity vs Improvado

Adverity vs Improvado: How Do These Data Integrators Compare?

Adverity vs Portermetrics Comparison

Adverity vs Portermetrics Comparison: Why Portermetrics is for SMEs and Adverity for Large Businesses

Adverity vs Funnel.io Comparison

Adverity vs Funnel.io Comparison Review: Which One Should You Go For?

Power BI Desktop Connector Installation Guide

Supermetrics vs PorterMetrics Comparison OG

Supermetrics vs PorterMetrics Comparison: What You Need to Know

Supermetrics vs Hevo Data

Supermetrics vs Hevo Data: Choose Your No-code Data Integration Tool in 2025

Supermetrics vs Improvado: Feature, Pricing, and More

Supermetrics vs Improvado: Features, Pricing, and More

Supermetrics vs Dataslayer Comparison

Supermetrics vs Dataslayer Comparison: Which Should You Opt For?

Supermetrics vs Coupler.io Comparison

Supermetrics vs Coupler.io Comparison: Detailed User Guide for 2025

Budget Optimizer – Understand your data

27 February 2024

Troubleshooting Facebook Page Insights and Instagram Insights connection issues

12 February 2024

Adobe Analytics Connection Guide

26 January 2024

LinkedIn Revenue Attribution Connection Guide

Best Data Studio Connectors for Marketers

24 January 2024

Best Free & Paid Looker Studio Connectors

Salesforce google sheets connector

23 January 2024

Google Sheets Salesforce Connector (+ Other Ways)

Connect LinkedIn Business Manager to Power BI

19 January 2024

How to Connect Linkedin Ads to Power BI in 5 Steps

What are the top seven performance marketing channels

16 January 2024

10 Best performance marketing channels in 2024

best google data studio examples

15 Best Looker Studio Examples for In-Depth Analytics

How to Integrate Google Client ID with a HubSpot Form

A Basic Definition of First Party, Second Party, & Third Party Data

First-Party vs Second-Party vs Third-Party Data

Best Marketing & Sales API’s used for Data Aggregation

29 December 2023

Top 10 Marketing & Sales APIs for Effective Data Aggregation

Best CRO Tools for Conversion Rate Optimization and Revenue Growth

27 December 2023

13 Best Conversion Rate Optimization (CRO) Tools in 2024

power bi ga4 connector

20 December 2023

How to connect GA4 to Power BI: 3 Main Methods in 2025

marketing data analytics

20 December 2023

What is marketing data analytics and why do you need it?

Power BI in Digital Marketing

18 December 2023

Power BI for Marketing Analytics in 2024

Power BI Data Sources: What You Can Connect & How

12 December 2023

Power BI Data Sources: Different Types & How to Connect Them

Default Image

27 November 2023

Marketing Modeling and its techniques

social media marketing report template

21 November 2023

Best Looker Studio Social Media Report Templates

Portermetrics home page

1 November 2023

Porter Metrics: Overview, Pricing, Key Features and Alternatives

Dataslayer

30 October 2023

DataSlayer: Overview, Pricing, Features and Alternatives

Default Image

26 October 2023

Adverity vs. Datorama: Overview, Pricing and Rating

How to overcome Google Analytics 4 Api quota limitations

21 September 2023

Optimizing GA4 API Quotas in Looker Studio: Overcoming Limitations and Recent Changes

7 September 2023

Windsor.ai Achieves SOC 2 Type II Certification

Windsor.ai Achieves Google Cloud Ready – BigQuery Designation

Spotify Ads API Quick Start

Pardot connector set up guide

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Stitch vs Supermetrics: Ultimate Comparison

coupler.io

Coupler.io: Overview, Pricing and Alternatives

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Power My Analytics vs Supermetrics Comparison

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Whatagraph vs. Supermetrics: Overview, Pricing and Rating

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Adverity vs Supermetrics: Which is Right for You?

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Supermetrics vs. Fivetran: Complete Guide

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Supermetrics vs. Funnel.io: Complete Guide

bigquery to snowflake connector

Easily Connect BigQuery to Snowflake

bigquery tableau

Easily Connect BigQuery to Tableau

bigquery export to excel

Easily Connect BigQuery to Excel

bigquery-power-bi-integration

Power BI BigQuery Connection

Applying Filters to Queries

power bi vs tableau

Power BI vs Tableau. Know The Key Differences

ga4 multi touch attribution

Preparing your Google Analytics 4 Account for Multitouch Attribution

What is data-driven marketing ?

power bi vs google data studio

Power BI vs Looker Studio in 2025: Which is better?

Top marketing agencies in the UK

Top 25+ Media, Advertising & Marketing Agencies in the UK

online offline customer journey

19 February 2023

Connecting the Online & Offline Customer Journeys: Complete the Circle

Salesforce Marketing Cloud connection guide

15 February 2023

Salesforce Marketing Cloud connection guide

14 February 2023

LinkedIn Ads report building guide

Google Search Console to Google Data Studio

7 February 2023

How to connect Google Search Console to Looker Studio?

Klaviyo to Google Data Studio

7 February 2023

How to connect Klaviyo to Looker (Google Data) Studio?

Rakuten connection guide

24 January 2023

Rakuten connection guide

Best Power BI Visualizations & Charts in 2023

5 December 2022

Best Power BI Visualizations & Charts

Power BI DAX functions

4 December 2022

Must Learn Microsoft Power BI DAX functions

How to Append Historical Data to Power BI

2 December 2022

Appending Historical Data in Microsoft Power BI

Time series forecasting Power BI

30 November 2022

Time series forecasting in Microsoft Power BI

22 November 2022

Interactive Plotly Ads Chart

18 November 2022

Fetch your Facebook Ads data using windsor.ai API and R

Marketing Mix Modelling

18 November 2022

Marketing Mix Modelling using data from Windsor.ai

Animated World Map of Ad Impressions and Clicks

14 November 2022

Creating an Animated World Map of Ad Impressions and Clicks

14 November 2022

Comparing Facebook and Google Ads Impression Means Using T-Tests

Benefits of Attribution Modelling

13 November 2022

Top 7 Benefits Of Attribution Modelling – Care More About It!

4 November 2022

Marketing Dash Application – Part 3: Deploying to Heroku

3 November 2022

Marketing Dash Application – Part 2: Plotly Dash App

2 November 2022

Marketing Plotly Dash Application – Part 1: Reading Data

31 October 2022

Plotting Google Ads Using Python

top marketing agencies SF

11 October 2022

Top 25 Marketing Agencies in San Francisco in 2024

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Open AI GPT3 with marketing data from Facebook Ads

Tableau Conditional Formatting

20 September 2022

Tableau Conditional Formatting: Easy Steps & Hacks To Follow in 2024

google sheets budget pacing template

Google Sheets Budget Pacing Template for Google Ads, Facebook, LinkedIn Ads

Stitchdata alternatives

Top 10 Stitch Alternatives & Competitors

Looker Studio Template Creators & Consultants

TOP 25 Looker Studio Template Creators & Consultants

ppc strategies google ads in 2023

13 PPC Strategies to try out in 2024

Looker Studio - LinkedIn Ads Dashboard Template

How to Connect Linkedin Ads to Looker Studio

power bi google analytics connector

How to Connect Google Analytics to Power BI

mailchimp google data studio template

How to Connect MailChimp to Looker Studio in 10 Easy Steps

Power BI Salesforce Report Template

How to Connect Power BI to Salesforce [+ Free Dashboard templates]

Shopify CLV and net revenue attribution

Shopify CLV and net revenue attribution

use structured data in Looker Studio

How to use structured data in Looker Studio

google ads auto tagging vs utm

UTM Tagging vs. Google Ads Auto-Tagging: What should I choose?

tag facebook google analytics

How Do You Tag Facebook Ads For Google Analytics?

regular marketing reporting

Why is Marketing Reporting Important?

ppc planning template roas

Google Sheets PPC Planning Template for Google, Bing, Facebook, LinkedIn Ads

crm to ga connection

How to connect Google Analytics to your CRM system in less than 5 minutes?

fivetran vs stitch

Fivetran vs. Stitch Comparison

Import JSON/CSV data Power BI

25 February 2022

How to import JSON and CSV data into Power BI

Post & Click view conversion

25 February 2022

Post-View and Post-Click in Attribution: An Overview

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20 February 2022

Windsor.ai Ranked Top 500 Fastest Growing SaaS Companies by Latka

data driven algorithmic attribution model

20 February 2022

Data-driven attribution models for 2024

looker vs qlik sense vs tableau

18 February 2022

Tableau vs Qlik vs Looker: which tools are right for your BI dashboard needs?

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11 February 2022

Funnel.io vs. Segment a quick comparison

essential Marketing Performance Terms

7 February 2022

The Marketing Performance Glossary

b2b marketing attribution

1 February 2022

A B2B Marketing Attribution Guide

google data studio integration

31 January 2022

What is Looker Studio and what are its benefits

marketing attribution model

24 January 2022

What is Marketing Attribution? Definition and Types of Models

excel channel mix overview

15 January 2022

Excel Marketing Reporting Template for Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, …

best google data studio templates 2023

13 January 2022

10 Free Google Data Studio Templates in 2023

Best Google Data Studio Examples

6 December 2021

Filter ad accounts, countries in Looker Studio

facebook ads api python

5 December 2021

Connecting Facebook Ads API with Python

Marketing ETL

20 November 2021

Marketing ETL for your modern data stack

Shopify attribution model

31 October 2021

Addressing attribution problems in Shopify for subscription products

2021 10 27 15 00

27 October 2021

How-to: Facebook Robyn marketing mix modeling

100 customer announcement

26 September 2021

Windsor.ai Reaches 100th Customer Milestone

shopify api credentials

How to Create API credentials for Shopify

calendly conversion tracking

Advanced Calendly Google Tag Manager Conversion Tracking

Known Issues and Limitations Power BI

Known Issues and Limitations with Power BI

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What is Data Transformation?

bigquery external table google sheet

How to Connect Google Sheets data in BigQuery

How to import data from one Google Sheet to another in less than 3 minutes

connect power bi to google sheets

How to connect Power BI to Google Sheets?

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Multichannel marketing data analysis via Python using pywindsorai

facebook ads data studio overview report

16 February 2021

Looker Studio Facebook Ads Overview Report

pbww chooses windsor.ai

6 December 2020

Photobook Worldwide chooses Windsor.ai to automate data pipelines and attribution modeling

Accessing any fields from your marketing platforms for your data pipelines

25 October 2020

Accessing any fields from your marketing platforms for your data pipelines

Marketing data pipelines

18 October 2020

Marketing data pipelines: How to set them up in 4 minutes

net revenue and net profit attribution

Net revenue and net profit attribution for advanced performance marketers

analytics crm media data to powerbi

How to get your analytics, CRM and media data into BigQuery

How to get your analytics, CRM and media data into Microsoft Excel using Windsor.ai

Microsoft Power BI Web Media Overview

Power BI Web Media & SEO Overview Report Dashboard Template

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How to store GCLIDs into a custom dimension in Google Analytics

crm analytics ad data to tableau

How to get your Analytics, CRM and Media Data into Tableau

datorama alternatives

Noteworthy Datorama Alternatives From Around The Web

Looker Studio CRM Attribution Dashboard Template

Looker Studio CRM Attribution Dashboard Template

March 2020 Release

Windsor.ai – March 2020 Release: Hubspot, Zoho, AdRoll, Branch.io connectors

avoid google analytics sampling

Sampling in Google Analytics: How to avoid it

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5 February 2020

Recording of DACH marketing attribution webinar 30.1

table definitions

21 January 2020

Windsor.ai table definitions

latest trends in

10 January 2020

Latest Trends In Business Intelligence Software

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9 December 2019

13 Clicks to set up Windsor.ai within 5 minutes

utm google analytics

2 December 2019

Google Analytics UTM Tagging: The Fundamentals (incl. Tagging Template)

integrate crm leads with windsor.ai

27 November 2019

How to integrate your CRM lead forms with Windsor.ai

customer journeys in 3D

23 November 2019

Analysing online customer journeys in 3D with 3D force graphs

Top 3 lead generation experiments

17 November 2019

Top 3 Lead Generation Experiments

5 November 2019

Windsor.ai Selected By Meta As Premium Marketing Partner

how to evaluate retargeting vendors

21 October 2019

How to evaluate your retargeting vendors?

attribution modelling r

12 October 2019

Attribution modelling in R

Billiger.de api and advanced customer journey analysis

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Google Analytics raw, Google Ads, Facebook and windsor.ai data into Microsoft PowerBI

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Cost Per Enrollment (CPE): Optimize This Number and Win at Marketing

salesforce crm to google analytics

Connecting Salesforce CRM to Google Analytics

maximize your budget with PPC strategies

Three things we learned from a failed product launch

markov model vs shapley value marketing attribution

Shapley Value vs. Markov Model in marketing attribution

Windsor.AI is in the list of top 15 the most important Marketing Attribution Vendors

Windsor.AI: A Top Marketing Attribution Vendors

advertising agencies in switzerland

TOP Advertising Agencies in Switzerland (Updated 2023)

Frame 2 1 6400x3200 1

12 January 2019

11 Best Attribution Models for You to Try

Solving Marketing Challenges by Marketing Attribution like playing chess

27 December 2018

10 Marketing Challenges Solved by Marketing Attribution [with BONUS]

singapore advertising agency list

1 December 2018

Best Media, Marketing and Advertising Agencies in Singapore [Updated 2024]

Performance Metrics of PPC campaign

1 December 2018

25 Essential PPC Performance Metrics you should measure

Siroop

How we made 40 000 000 CHF more in profit than Siroop

marketing attribution for dummies

Model Attribution For Dummies

The True Cost of a Click

The True Cost of a Click

Money-throwing-act.

10 November 2017

On Wasting $520 000 on Advertising and the Importance of Attribution Modelling

markov_attribution_model

Traditional Media In A Duopolistic Information Age: Tamedia and Admeira’s Struggle for Relevance

windsor.ai

4 Keys to Measuring Marketing Return On Investment (ROI)