Data Driven Modelling and Data Management Blog | Windsor

Performance Metrics of PPC campaign

25 Essential PPC Performance Metrics you should measure

Matthias Kraaz
December 1, 2018January 16, 2024

Siroop

How we made 40 000 000 CHF more in profit than Siroop

Niklas Kolster
April 19, 2018April 25, 2018

marketing attribution for dummies

Model Attribution For Dummies

Enes Ahmeti
March 14, 2018October 8, 2023

The True Cost of a Click

The True Cost of a Click

Matthias Kraaz
January 3, 2018October 10, 2023

Money-throwing-act.

On Wasting $520 000 on Advertising and the Importance of Attribution Modelling

Niklas Kolster
November 10, 2017December 18, 2023

markov_attribution_model

Traditional Media In A Duopolistic Information Age: Tamedia and Admeira’s Struggle for Relevance

Niklas Kolster
October 2, 2017October 5, 2020